Baozun Inc (BZUN)
NASDAQ:BZUN
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BZUN Stock Chart & Stats
$3.14
-$0.08(-2.64%)
At close: 4:00 PM EST
$3.14
-$0.08(-2.64%)
Day’s Range― - ―
52-Week Range$2.07 - $4.88
Previous CloseN/A
Volume140.22K
Average Volume (3M)281.62K
Market Cap
$156.38M
Enterprise Value$2.07B
Total Cash (Recent Filing)$2.80B
Total Debt (Recent Filing)$2.27B
Price to Earnings (P/E)―
Beta1.05
Next Earnings
Sep 02, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-4.20
Shares Outstanding58,094,833
10 Day Avg. Volume263,287
30 Day Avg. Volume281,620
Financial Highlights & Ratios
PEG Ratio-0.14
Price to Book (P/B)0.30
Price to Sales (P/S)0.11
P/FCF Ratio4.03
Enterprise Value/Market Cap13.23
Enterprise Value/Revenue0.21
Enterprise Value/Gross Profit0.41
Enterprise Value/Ebitda-13.24
Forecast
1Y Price Target
$3.98Price Target Upside26.75% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)2.78
Revenue Forecast (FY)$10.58B
Bulls Say, Bears Say
Bulls Say
End-to-end E‑commerce ServicesBaozun’s core business is a diversified, service‑based e‑commerce model that bundles store operations, marketing, tech and fulfillment. This combination creates recurring fee income, cross‑sell opportunities and higher client stickiness, supporting durable revenue streams and resilience versus single-channel vendors.
BBM Acceleration And GAP ProfitabilityRapid BBM top‑line growth and GAP’s consecutive store‑level breakeven demonstrate the brand‑management arm can scale profitably. Higher‑margin owned/managed brand revenue diversifies the mix away from pure services and marketplace dependence, improving long‑term margin potential and strategic optionality.
Working Capital & Cash Position ImprovementMaterial reductions in working capital and inventory turnover, plus a CNY 2.9bn liquidity buffer, improve operational flexibility. Combined with recent positive operating cash flow history, this strengthens the company’s ability to fund growth, weather cyclical retail demand and pursue selective investments over the next 2–6 months.
Bears Say
Persistent Losses And Revenue VolatilityChronic net losses and extreme revenue swings (notably 2025’s -95.4%) indicate structural volatility in client demand or business mix. Negative returns on equity and unstable top line hinder reinvestment and make multi‑quarter planning harder, limiting confidence in a sustained profitability trajectory.
Inconsistent Free Cash FlowIrregular FCF generation means cash coverage for growth or downturns is unpredictable. When free cash flow swings materially year to year, management may need to curtail investment, raise external capital or cut costs, which can interrupt strategic initiatives and weaken long‑term execution visibility.
Rising Operating Spend And BBM Margin PressureHigher S&M and tech/content costs to scale growth are compressing near‑term margins; BBM still reports a non‑GAAP segment loss despite revenue gains. Sustained elevated operating spend without consistent segment profitability risks offsetting gross margin expansion and delays consolidated operating leverage.
Baozun News
BZUN FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was $2.07 and its highest was $4.88 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is $156.38M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Sep 02, 2026 which is in 79 days.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on May 20, 2026. The company reported -$0.019 earnings per share for the quarter, missing the consensus estimate of N/A by -$0.019.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Undervalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 58,094,833 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of -$0.019 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -0.781%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in BZUN
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun Stock Smart Score
Neutral
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Analyst Consensus
Moderate Buy
Average Price Target:
$3.98 (26.75% Upside)
$3.98 (26.75% Upside)
Blogger Sentiment
Neutral
BZUN Sentiment 50%
Sector Average 66%
Sector Average 66%
Insider Transactions
Bought Shares
Worth $1.1M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Positive
Last 7 Days ▼ 0.9%
Last 30 Days ▲ 8.1%
Last 30 Days ▲ 8.1%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-4.18%
12-Months-Change
Fundamentals
Return on Equity
-5.04%
Trailing 12-Months
Asset Growth
6.34%
Trailing 12-Months
Company Description
Baozun Inc
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
BZUN Company Deck
BZUN Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed a broadly positive tone: the company reported double-digit revenue growth, a return to group-level non-GAAP profitability, meaningful margin expansion for product sales, strong BBM top-line momentum (especially GAP) and sharp improvements in working capital and inventory turnover. Offsetting items include higher sales & marketing investments, a small remaining BBM non-GAAP loss at the segment level, some margin compression at BBM versus prior year, and near-term demand timing risks around April/618 and campaign digestion in certain FMCG categories. Overall, operational improvements and the profitability turnaround outweigh the headwinds.View all BZUN earnings summariesBZUN Stock 12 Month Forecast
Average Price Target
$3.98
▲(26.75% Upside)
Technical Analysis
Ownership Overview
3.00% Insiders
2.75% Mutual Funds
2.11% Other Institutional Investors
91.52% Public Companies and
Individual Investors