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BZUN Stock Chart & Stats
$2.48
$0.34(13.71%)
At close: 4:00 PM EDT
$2.48
$0.34(13.71%)
Day’s Range― - ―
52-Week Range$2.07 - $4.88
Previous Close$2.74
Volume638.51K
Average Volume (3M)259.83K
Market Cap
$173.38M
Enterprise Value$313.01
Total Cash (Recent Filing)$2.94B
Total Debt (Recent Filing)$2.29B
Price to Earnings (P/E)―
Beta1.00
Next Earnings
Aug 27, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-3.25
Shares Outstanding58,094,833
10 Day Avg. Volume278,659
30 Day Avg. Volume259,828
Financial Highlights & Ratios
PEG Ratio-0.15
Price to Book (P/B)0.30
Price to Sales (P/S)0.11
P/FCF Ratio4.03
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.32
Revenue Forecast (FY)$10.63B
Bulls Say, Bears Say
Bulls Say
Revenue Growth And Profitability TurnaroundThe return to double-digit growth and positive non-GAAP operating income indicates improved execution across the business. Sustained profitability would strengthen Baozun’s ability to fund operations internally and support a more durable earnings base.
Working Capital And LiquidityFaster working-capital turnover reduces cash tied up in inventory and operations, while the sizeable liquidity position provides resilience. Together, these improvements can support fulfillment, technology investment and growth without excessive reliance on external funding.
Brand Management MomentumStrong BBM growth and improving GAP store productivity suggest Baozun is building a more diversified earnings platform beyond service operations. Successful brand commercialization and measured store expansion could create recurring sales and operating leverage.
Bears Say
Persistent Losses And Revenue VolatilityA multi-year loss history and sharply volatile revenue make the recent turnaround difficult to underwrite as durable. Until growth and operating earnings remain positive across reporting periods, Baozun faces continued execution risk and limited earnings visibility.
Elevated Investment CostsHigher spending may be necessary to support content, stores and growth, but it places pressure on operating leverage. If incremental marketing and technology investment does not generate lasting customer or brand returns, profitability could remain fragile.
BBM Profitability And Margin PressureBBM’s strong sales growth has not yet translated into segment profitability, and the margin contraction signals execution pressure during expansion. Continued losses or weaker unit economics could limit the brand-management segment’s contribution to group earnings.
Baozun News
BZUN FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was $2.07 and its highest was $4.88 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is $173.38M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Aug 27, 2026 which is tomorrow.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on May 20, 2026. The company reported -$0.019 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Overvalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 58,094,833 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of -$0.019 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -0.781%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in BZUN
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun Stock Smart Score
Neutral
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Blogger Sentiment
Neutral
BZUN Sentiment 50%
Sector Average 55%
Sector Average 55%
Insider Transactions
Bought Shares
Worth $823.7K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Neutral
Last 7 Days ▼ 6.7%
Last 30 Days ▲ 6.4%
Last 30 Days ▲ 6.4%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-16.49%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
6.34%
Trailing 12-Months
Company Description
Baozun Inc
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
BZUN Company Deck
BZUN Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed a broadly positive tone: the company reported double-digit revenue growth, a return to group-level non-GAAP profitability, meaningful margin expansion for product sales, strong BBM top-line momentum (especially GAP) and sharp improvements in working capital and inventory turnover. Offsetting items include higher sales & marketing investments, a small remaining BBM non-GAAP loss at the segment level, some margin compression at BBM versus prior year, and near-term demand timing risks around April/618 and campaign digestion in certain FMCG categories. Overall, operational improvements and the profitability turnaround outweigh the headwinds.View all BZUN earnings summariesTechnical Analysis
Ownership Overview
3.26% Insiders
2.74% Mutual Funds
1.60% Other Institutional Investors
91.68% Public Companies and
Individual Investors