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Baozun Inc (BZUN)
NASDAQ:BZUN
BZUN Stock Chart & Stats
Day’s Range― - ―
52-Week Range$2.12 - $4.88
Previous CloseN/A
Volume140.22K
Average Volume (3M)527.81K
Market Cap
$274.77M
Enterprise Value$360.32M
Total Cash (Recent Filing)$2.22B
Total Debt (Recent Filing)$2.42B
Price to Earnings (P/E)―
Beta0.67
Next Earnings
Dec 02, 2025EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.08
Shares Outstanding57,835,484
10 Day Avg. Volume908,200
30 Day Avg. Volume527,808
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market Cap1.31
Enterprise Value/Revenue0.04
Enterprise Value/Gross Profit0.08
Enterprise Value/Ebitda-5.57
Forecast
1Y Price Target
$3.52Price Target Upside-23.14% Downside
Rating ConsensusModerate Buy
Number of Analyst Covering1
Bulls Say, Bears Say
Bulls Say
Profitability ImprovementAnalyst is more positive on the profitability improvement of BEC, and lifted non-GAAP OP growth forecast for the segment to 25% in 2025E.
Revenue GrowthBaozun Brand Management booked 35% YoY growth, driven by strong performance of both Gap and Hunter brands.
Bears Say
Operational FocusAnalyst expects management to prioritize operating efficiency gains over business expansion, which should achieve non-GAAP OP breakeven in 4Q25.
Baozun News
BZUN FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was $2.12 and its highest was $4.88 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is $274.77M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Dec 02, 2025 which is in 74 days.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on Aug 28, 2025. The company reported -$0.083 earnings per share for the quarter, missing the consensus estimate of N/A by -$0.083.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Overvalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 57,835,484 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of -$0.083 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 12.721%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in BZUN
Baozun Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Moderate Buy
Average Price Target:
$3.52 (-23.14% Downside)
$3.52 (-23.14% Downside)
Blogger Sentiment
Bullish
BZUN Sentiment 100%
Sector Average 64%
Sector Average 64%
Hedge Fund Trend
Decreased
By 97.8K Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Positive
Last 7 Days ▲ 2.4%
Last 30 Days ▲ 0.2%
Last 30 Days ▲ 0.2%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Positive
20 days / 200 days
Momentum
78.21%
12-Months-Change
Fundamentals
Return on Equity
-4.73%
Trailing 12-Months
Asset Growth
-1.88%
Trailing 12-Months
Company Description
Baozun Inc
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
BZUN Company Deck
BZUN Earnings Call
Q2 2025
0:00 / 0:00
Earnings Call Sentiment|Positive
The earnings call reflected a solid quarter with notable revenue growth and profitability improvements in both e-commerce and brand management segments. However, there were challenges with one-off write-offs and increased operating expenses impacting the overall financial performance. Despite these challenges, the company's positive momentum in brand management and technological advancements indicate a robust strategy for future growth.View all BZUN earnings summariesBZUN Stock 12 Month Forecast
Average Price Target
$3.52
▼(-23.14% Downside)
Technical Analysis
Ownership Overview
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Insiders
2.74% Mutual Funds
1.08% Other Institutional Investors
96.02% Public Companies and
Individual Investors