Vipshop Holdings Limited
Vipshop Holdings Limited (VIPS) is a leading online discount retailer in China, focusing primarily on offering branded products at reduced prices through flash sales. Founded in 2008, the company operates in the e-commerce sector, catering to a wide range of consumer goods, including apparel, cosmetics, home goods, and electronics. Vipshop's business model emphasizes providing quality products at significant discounts, often through time-limited offers, thus attracting a large customer base in the highly competitive online shopping market.