Revenue and Profitability Growth in Q1
Total net revenues increased 1.2% YoY to RMB 26.6 billion. Gross profit rose 6.8% YoY to RMB 6.5 billion and gross margin expanded to 24.4% from 23.2% (up 1.2 percentage points). Income from operations increased 9.7% YoY to RMB 2.5 billion with operating margin improving to 9.4% from 8.7%.
Net Income and EPS Improvement
Net income attributable to Vipshop shareholders increased 13.6% YoY to RMB 2.2 billion. Net margin widened to 8.3% from 7.4%. Net income per diluted ADS rose to RMB 4.48 from RMB 3.72.
Strong SVIP Member Metrics and Customer Quality
Total active customers showed positive momentum led by SVIP members which grew 9% YoY. Paid SVIP members accounted for approximately 50%–55% of online spending, driving higher-quality revenue and engagement.
Outlet (Shanshan) Business Outperformance
Shanshan outlets posted robust growth with GMV up around 30% YoY, benefiting from category concentration (e.g., sports, outdoor) and strong regional positions of key outlets.
Shareholder Returns and Strong Cash Position
Completed annual dividend distribution of approximately USD 300 million and remain on track to return 75% of full-year 2025 non-GAAP net income. As of March 31, 2026, cash and cash equivalents (including restricted cash) were RMB 28.3 billion and short-term investments RMB 2.7 billion.
Strategic ENablers — AI, Merchandising, and Exclusive Inventory
Management highlighted scaling generative AI for personalized marketing, improvements in merchandising speed and exclusive low-priced inventory flow-through, which have driven improved customer acquisition efficiency and higher-frequency visits from high-value shoppers.
REIT Transaction Driving Near-Term Accounting Gain and Cash Inflow
Subscription to 49% of a commercial REIT (two underlying assets) will deconsolidate those assets; management expects a one-time GAAP investment gain of ~RMB 5.3 billion in Q2 and a cash inflow of ~RMB 1.7 billion in Q2.