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Baozun Inc (BZUN)
NASDAQ:BZUN
US Market
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Baozun (BZUN) Earnings Dates, Call Summary & Reports

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Earnings Data

Report Date
Aug 28, 2025
Before Open (Confirmed)
Period Ending
2025 (Q2)
Consensus EPS Forecast
Last Year’s EPS
-0.02
Same Quarter Last Year
Based on 0 Analysts Ratings

Earnings Call Summary

Q1 2025
Earnings Call Date:May 21, 2025|
% Change Since: -2.27%|
Earnings Call Sentiment|Neutral
The earnings call highlighted Baozun's steady revenue growth and strong performance in the Brand Management segment, particularly with the Gap brand. However, significant operating losses and challenges in certain services cast a shadow, balancing the positive aspects.
Company Guidance -
Q2 2025
During Baozun's First Quarter 2025 earnings call, the company reported a 4.3% increase in total net revenues, reaching RMB2.1 billion. The E-Commerce segment saw a modest growth of 1.4%, while Brand Management revenue surged by 23% to RMB387 million. The blended gross margin for product sales at the group level was 32.4%, with a gross profit increase of 18.9% year-over-year to RMB262 million. Notably, the E-Commerce product sales gross margin improved by 130 basis points to 15%, and BBM's gross margin was 51.6%. Adjusted losses from operations amounted to RMB67 million, driven by strategic investments and restructuring costs. The company also highlighted a 36% reduction in Scope 1 and 2 carbon emissions. Baozun continues to focus on strategic transformation, emphasizing profitability and sustainable growth through omnichannel initiatives and technological innovations.
Overall Revenue Growth
Baozun Group achieved a 4.3% year-over-year revenue growth, reaching RMB2.1 billion for Q1 2025.
Brand Management Segment Success
The Brand Management (BBM) segment saw a 23% year-over-year sales growth, driven by the strong performance of the Gap brand.
Improvement in Gross Margin
The blended gross margin for product sales at the group level was 32.4%, with gross profit increasing by 18.9% year-over-year to RMB262 million.
Sustainability Achievements
Baozun achieved a 36% reduction in Scope 1 and 2 carbon emissions versus the base year 2021, and is on track to achieve a 50% reduction by 2030.
Strong Performance in E-Commerce
E-Commerce product sales grew by 7%, with standout categories being Home & Furniture, Alcohol, and Health & Nutrition.

Baozun (BZUN) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

BZUN Earnings History

Report Date
Fiscal Quarter
Forecast / EPS
Last Year's EPS
EPS YoY Change
Press Release
Slides
Play Transcript
Aug 28, 2025
2025 (Q2)
- / -
-0.024
May 21, 2025
2025 (Q1)
- / -0.15
-0.051-194.59% (-0.10)
Mar 20, 2025
2024 (Q4)
- / -0.29
-0.038-666.67% (-0.25)
Nov 21, 2024
2024 (Q3)
- / -0.07
-0.17861.72% (+0.11)
Aug 28, 2024
2024 (Q2)
0.03 / -0.02
-0.015-54.55% (>-0.01)
May 28, 2024
2024 (Q1)
>-0.01 / -0.05
-0.06521.28% (+0.01)
Mar 21, 2024
2023 (Q4)
0.12 / -0.04
-0.22483.23% (+0.19)
Nov 22, 2023
2023 (Q3)
-0.79 / -0.18
-0.134-33.33% (-0.04)
Aug 28, 2023
2023 (Q2)
-0.09 / -0.02
-0.05873.81% (+0.04)
May 25, 2023
2023 (Q1)
-0.10 / -0.07
-0.08624.19% (+0.02)
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed

BZUN Earnings-Related Price Changes

Report Date
Price 1 Day Before
Price 1 Day After
Percentage Change
May 21, 2025
$3.22$3.08-4.35%
Mar 20, 2025
$3.50$3.06-12.57%
Nov 21, 2024
$2.59$2.38-8.11%
Aug 28, 2024
$2.28$2.22-2.63%
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does Baozun Inc (BZUN) report earnings?
Baozun Inc (BZUN) is schdueled to report earning on Aug 28, 2025, Before Open (Confirmed).
    What is Baozun Inc (BZUN) earnings time?
    Baozun Inc (BZUN) earnings time is at Aug 28, 2025, Before Open (Confirmed).
      Where can I see when companies are reporting earnings?
      You can see which companies are reporting today on our designated earnings calendar.
        What companies are reporting earnings today?
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          What is BZUN EPS forecast?
          Currently, no data Available
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