Overall Revenue Growth
Baozun Group achieved a 4.3% year-over-year revenue growth, reaching RMB2.1 billion for Q1 2025.
Brand Management Segment Success
The Brand Management (BBM) segment saw a 23% year-over-year sales growth, driven by the strong performance of the Gap brand.
Improvement in Gross Margin
The blended gross margin for product sales at the group level was 32.4%, with gross profit increasing by 18.9% year-over-year to RMB262 million.
Sustainability Achievements
Baozun achieved a 36% reduction in Scope 1 and 2 carbon emissions versus the base year 2021, and is on track to achieve a 50% reduction by 2030.
Strong Performance in E-Commerce
E-Commerce product sales grew by 7%, with standout categories being Home & Furniture, Alcohol, and Health & Nutrition.