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Baozun Inc (BZUN)
:BZUN
Earnings Data
Report Date
Mar 25, 2026Before Open (Confirmed)
Period Ending
2025 (Q4)Consensus EPS Forecast
―Last Year’s EPS
-0.29Same Quarter Last Year
Moderate Buy
Based on 1 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Positive
The earnings call highlighted significant improvements in revenue growth and profitability, with successful marketing initiatives and brand engagement contributing positively. Despite some declines in product sales and increased expenses, the overall performance and strategic direction appear promising.Company Guidance
Positive Revenue Growth
Baozun's total net revenues for Q3 2025 increased by 5% year-over-year to RMB 2.2 billion, with E-Commerce revenue growing by 2.4% to RMB 1.8 billion and Brand Management revenue up 20% to RMB 396 million.
Improved Profitability
Non-GAAP operating loss narrowed significantly to RMB 11 million from RMB 85 million a year ago, driven by strong gross margin expansion. Gross profit increased by 26.1% to RMB 277.4 million.
BEC Profitability Surge
BEC achieved its most profitable third quarter in recent years with a non-GAAP operating profit of RMB 28 million, compared to an operating loss of RMB 30 million a year ago.
BBM Revenue and Margin Growth
BBM revenue grew by 20% year-over-year, with a gross profit increase of 28% and gross margin expansion to 56.5% from 52.8%.
Successful Marketing and Brand Initiatives
Engaged a top-tier actor as Gap China brand ambassador, launched effective marketing campaigns, and expanded Gap's offline presence.
Cash Position
As of September 30, 2025, Baozun's cash and cash equivalents, restricted cash, and short-term investments totaled RMB 2.7 billion.
BZUN Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
BZUN Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
Nov 25, 2025 | $2.92 | $2.75 | -5.82% |
Aug 28, 2025 | $2.83 | $3.19 | +12.72% |
May 21, 2025 | $3.22 | $3.08 | -4.35% |
Mar 20, 2025 | $3.50 | $3.06 | -12.57% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Baozun Inc (BZUN) report earnings?
Baozun Inc (BZUN) is schdueled to report earning on Mar 25, 2026, Before Open (Confirmed).
What is Baozun Inc (BZUN) earnings time?
Baozun Inc (BZUN) earnings time is at Mar 25, 2026, Before Open (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is BZUN EPS forecast?
Currently, no data Available