Education
About Us
Working with TipRanks
Follow Us
Baozun Inc (BZUN)
NASDAQ:BZUN
Earnings Data
Report Date
May 22, 2025TBA Not Confirmed
Period Ending
2025 (Q1)Consensus EPS Forecast
―Last Year’s EPS
-0.37Same Quarter Last Year
Moderate Buy
Based on 2 Analysts Ratings
---
Earnings Call Summary
Earnings Call Date:Mar 20, 2025
|% Change Since: -17.14%
|Next Earnings Date:May 22, 2025
Earnings Call Sentiment|Positive
The earnings call indicates a positive sentiment with strong revenue growth and profitability improvements, particularly in the e-commerce division and BBM's expansion. Although there were challenges in product sales revenue and gross margins, the positive aspects, including strategic expansions and successful share repurchases, outweigh the negatives.Company Guidance
During Baozun's Fourth Quarter 2024 earnings call, the company reported an 8% year-over-year revenue growth, with their e-commerce division achieving a 16% increase in non-GAAP operating profits and Baozun Brand Management (BBM) narrowing losses by 20%. The company met its annual non-GAAP operating profit breakeven target, supported by positive operating cash flow and a healthy cash balance. Baozun's total net revenues for Q4 2024 reached RMB 3 billion, with e-commerce revenue at RMB 2.5 billion and brand management revenue at RMB 535 million, reflecting a 17% year-over-year increase. The e-commerce services revenue grew 9% year-over-year to RMB 1.9 billion, driven by a 16% increase in online store operations revenue and a 15% increase in digital marketing and IT solutions revenue. BBM also experienced a 17% year-over-year growth in product sales, primarily due to the strong performance of the Gap brand. On a full-year basis, Baozun Group's total revenue was RMB 9.4 billion, marking a 7% year-over-year increase. The company also completed a share repurchase program, acquiring approximately 5.3 ADS for $14.7 million.Revenue Growth
Baozun Group achieved an 8% year-over-year revenue growth in Q4 2024, with e-commerce revenue growing 6% to RMB 2.5 billion and brand management revenue growing 17% to RMB 535 million.
E-Commerce Division Profitability
E-commerce division reported a sustainable 16% increase in non-GAAP operating profits, with annual top line growth resuming after two years of contraction.
Expansion and Performance of BBM
BBM reported a 17% year-over-year revenue increase, with offline revenue growing for the first time since acquisition, and expansion into Tier 2 cities using an asset-light approach.
Douyin Channel Growth
Douyin channel maintained triple-digit growth, contributing 6% of e-commerce revenue, with successful live streaming events and recognition as a Diamond Brand Service Provider.
Successful Share Repurchase Program
Baozun completed a share repurchase program, repurchasing approximately 5.3 million ADS for $14.7 million, representing about 9% of total shares outstanding at the beginning of the program.
---
BZUN Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
---
BZUN Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
| Mar 20, 2025 | $3.50 | $3.06 | -12.57% |
| Nov 21, 2024 | $2.59 | $2.38 | -8.11% |
| Aug 28, 2024 | $2.28 | $2.22 | -2.63% |
| May 28, 2024 | $2.71 | $2.66 | -1.85% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
---
FAQ
When does Baozun Inc (BZUN) report earnings?
Baozun Inc (BZUN) is schdueled to report earning on May 22, 2025, TBA Not Confirmed.
What is Baozun Inc (BZUN) earnings time?
Baozun Inc (BZUN) earnings time is at May 22, 2025, TBA Not Confirmed.
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is BZUN EPS forecast?
Currently, no data Available
---