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Betterware De Mexico, S.A. De C.V (BWMX)
:BWMX

Betterware de Mexico (BWMX) AI Stock Analysis

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Betterware de Mexico

(NYSE:BWMX)

71Outperform
Betterware de Mexico's stock is supported by strong financial performance and favorable valuation metrics. Despite technical indicators showing some weakness and external challenges affecting margins, the company's strategic initiatives and strong dividend policy provide a positive outlook. Investors should be aware of the high leverage and declining free cash flow when considering investment.

Betterware de Mexico (BWMX) vs. S&P 500 (SPY)

Betterware de Mexico Business Overview & Revenue Model

Company DescriptionBetterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer company in Mexico. It focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, bedroom, bathroom, laundry and cleaning, and other categories. The company sells its products through twelve catalogues. Betterware de México, S.A.P.I. de C.V. was incorporated in 1995 and is based in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier, S.A. de C.V.
How the Company Makes MoneyBetterware de Mexico makes money through a direct sales model, leveraging an extensive network of independent distributors and associates to sell its products directly to consumers. The company generates revenue primarily from the sale of its diverse range of household products, which include storage solutions, cleaning products, and kitchenware. This direct selling approach allows Betterware to maintain relatively low overhead costs and pass savings onto its customers while incentivizing its network with commissions and bonuses. Additionally, Betterware's business model is augmented by its ability to rapidly adapt to consumer trends and demands, ensuring a steady stream of new and innovative products. The company's earnings are further supported by its efficient supply chain and logistics operations, enabling effective distribution across its target markets.

Betterware de Mexico Financial Statement Overview

Summary
Betterware de Mexico has demonstrated strong revenue growth and robust profit margins. However, challenges exist with high financial leverage and declining free cash flow growth, which could impact long-term financial stability.
Income Statement
75
Positive
The company has demonstrated a solid gross profit margin and consistent revenue growth over the years. The TTM (Trailing-Twelve-Months) gross profit margin stands at a robust 71.77%, and the revenue has grown by 5.5% compared to the previous annual period. However, there has been a decline in EBIT and EBITDA margins over time, indicating potential cost management issues.
Balance Sheet
60
Neutral
The balance sheet reveals a high debt-to-equity ratio, with total debt significantly surpassing stockholders' equity, indicating higher financial leverage and potential risk. The equity ratio is relatively low at 10.9%, suggesting limited buffer against liabilities. However, the return on equity is strong at 74.77%, reflecting efficient use of equity to generate profits.
Cash Flow
70
Positive
The company shows a positive operating cash flow to net income ratio of 2.28, indicating healthy cash generation relative to its earnings. However, the free cash flow growth rate has decreased by 21.09% in the TTM period, raising concerns about sustaining capital expenditures and financing activities.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
13.72B13.01B11.50B10.04B7.26B3.08B
Gross Profit
9.85B9.31B7.84B5.64B3.97B1.80B
EBIT
2.00B2.35B1.85B2.72B2.12B812.25M
EBITDA
2.52B2.63B2.22B2.72B2.17B857.67M
Net Income Common Stockholders
885.40M1.05B872.56M1.75B298.44M472.14M
Balance SheetCash, Cash Equivalents and Short-Term Investments
230.85M549.73M686.15M1.18B649.82M213.70M
Total Assets
0.0011.09B11.38B5.39B4.41B1.79B
Total Debt
0.005.50B6.44B1.53B654.25M702.30M
Net Debt
230.85M4.95B5.75B353.07M4.43M488.60M
Total Liabilities
0.009.62B10.31B4.06B3.49B1.52B
Stockholders Equity
178.78M1.47B1.07B1.31B921.89M274.48M
Cash FlowFree Cash Flow
1.76B2.24B1.10B1.10B1.12B422.82M
Operating Cash Flow
2.02B2.37B1.27B1.52B1.83B605.45M
Investing Cash Flow
-103.85M-65.33M-4.81B-376.03M-656.14M-175.60M
Financing Cash Flow
-2.09B-2.57B3.06B-620.40M-740.58M-393.54M

Betterware de Mexico Technical Analysis

Technical Analysis Sentiment
Negative
Last Price11.02
Price Trends
50DMA
11.14
Negative
100DMA
11.10
Negative
200DMA
11.92
Negative
Market Momentum
MACD
-0.25
Positive
RSI
41.11
Neutral
STOCH
38.46
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BWMX, the sentiment is Negative. The current price of 11.02 is above the 20-day moving average (MA) of 10.88, below the 50-day MA of 11.14, and below the 200-day MA of 11.92, indicating a bearish trend. The MACD of -0.25 indicates Positive momentum. The RSI at 41.11 is Neutral, neither overbought nor oversold. The STOCH value of 38.46 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BWMX.

Betterware de Mexico Risk Analysis

Betterware de Mexico disclosed 45 risk factors in its most recent earnings report. Betterware de Mexico reported the most risks in the “Legal & Regulatory” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Betterware de Mexico Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$395.56M10.1955.70%13.46%10.45%9.32%
HZHZO
60
Neutral
$442.57M8.185.75%-1.73%-40.39%
60
Neutral
$6.55B11.403.24%4.25%2.38%-21.28%
YSYSG
53
Neutral
$439.44M-19.66%-2.11%-6.49%
ODODP
52
Neutral
$369.15M25.739.43%-10.71%-86.13%
50
Neutral
$325.90M-36.88%1.38%63.65%
46
Neutral
$342.17M-1.52%-7.84%88.34%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BWMX
Betterware de Mexico
10.29
-7.65
-42.64%
FLWS
1-800 Flowers
5.22
-4.04
-43.63%
HZO
Marinemax
19.32
-7.86
-28.92%
ODP
ODP
12.43
-38.82
-75.75%
BNED
Barnes & Noble Education
10.17
9.96
4742.86%
YSG
Yatsen Holding
4.59
0.35
8.25%

Betterware de Mexico Earnings Call Summary

Earnings Call Date: Feb 27, 2025 | % Change Since: -2.99% | Next Earnings Date: Apr 24, 2025
Earnings Call Sentiment Positive
The earnings call reflected a generally positive outlook, with significant revenue growth driven by Jafra Mexico and Betterware Mexico's resilience. However, challenges in Jafra U.S. and supply chain issues in Mexico presented notable hurdles. Despite these challenges, the company's strategic initiatives and milestones provide a confident outlook for sustainable growth.
Highlights
Double-Digit Revenue Growth
BeFra delivered double-digit revenue growth of 11.1% in Q4 2024 compared to the same period last year, driven by Jafra Mexico's remarkable 22.2% growth.
Jafra Mexico's Performance
Jafra Mexico achieved a 13% increase in revenue for the full year 2024, with its EBITDA increasing by 15.4% and margins expanding to 20.7%.
Betterware Mexico's Resilience
Betterware Mexico demonstrated resilience with a 1.5% revenue growth in Q4 and a 4.6% increase for the full year 2024.
Notable Milestones
In 2025, Betterware Mexico will celebrate its 30th anniversary, and BeFra will mark the fifth year since its U.S. IPO, with significant growth achievements.
Gross Margin Improvement
Consolidated gross margin improved by 116 basis points to 67.3% in Q4 and expanded by 70 basis points to 67.9% for the full year 2024.
Dividend and Financial Position
A dividend of MXN250 million was proposed for Q4 2024, marking the 20th consecutive dividend since the 2020 IPO, with a commitment to long-term shareholder value.
Lowlights
Challenges in Jafra U.S.
Jafra U.S. experienced a 17.6% revenue decline in Q4 due to difficulties with the Shopify Plus implementation and a 2.7% decrease for the full year.
Supply Chain and Cost Challenges
Unexpected challenges in Mexico's international supply chain led to a shortfall in EBITDA, with headwinds from Mexican peso depreciation and increased import duties.
Free Cash Flow Decline
Free cash flow declined by 21.6% for the year, mainly due to extraordinary cash inflow in 2023, but still within the normal historical range.
Jafra Mexico Margin Contraction
Jafra Mexico's gross margin contracted by 460 basis points in Q4 due to prior year synergies and cost reductions not affecting 2024.
Company Guidance
During BeFra's Fourth Quarter 2024 Earnings Conference Call, the company reported several significant metrics. BeFra achieved double-digit revenue growth of 11.1% in Q4 2024, with Jafra Mexico leading the charge with a remarkable 22.2% growth. Betterware Mexico also contributed to the success with a 1.5% increase in the quarter, marking its fifth consecutive quarter of growth. For the full year 2024, Jafra and Betterware Mexico reported revenue increases of 13% and 4.6%, respectively, contributing to an overall 8.4% rise in consolidated revenue. Despite challenges in Mexico's supply chain, BeFra's EBITDA increased by 2% to MXN2.8 billion, although slightly below the guidance range. Looking forward to 2025, BeFra expects mid to high single-digit growth in both net revenues and EBITDA, ranging from 6% to 9%, supported by strategic initiatives and a solid financial position, with a net debt to EBITDA ratio of 1.76. The company's focus includes celebrating milestones, expanding its market share, and pursuing new growth opportunities across international and domestic markets.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.