Double-Digit Revenue Growth
BeFra delivered double-digit revenue growth of 11.1% in Q4 2024 compared to the same period last year, driven by Jafra Mexico's remarkable 22.2% growth.
Jafra Mexico's Performance
Jafra Mexico achieved a 13% increase in revenue for the full year 2024, with its EBITDA increasing by 15.4% and margins expanding to 20.7%.
Betterware Mexico's Resilience
Betterware Mexico demonstrated resilience with a 1.5% revenue growth in Q4 and a 4.6% increase for the full year 2024.
Notable Milestones
In 2025, Betterware Mexico will celebrate its 30th anniversary, and BeFra will mark the fifth year since its U.S. IPO, with significant growth achievements.
Gross Margin Improvement
Consolidated gross margin improved by 116 basis points to 67.3% in Q4 and expanded by 70 basis points to 67.9% for the full year 2024.
Dividend and Financial Position
A dividend of MXN250 million was proposed for Q4 2024, marking the 20th consecutive dividend since the 2020 IPO, with a commitment to long-term shareholder value.