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Brainsway Ltd (BWAY)
NASDAQ:BWAY
US Market

Brainsway (BWAY) AI Stock Analysis

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BWAY

Brainsway

(NASDAQ:BWAY)

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Outperform 75 (OpenAI - 5.2)
Rating:75Outperform
Price Target:
$28.00
▲(21.00% Upside)
Action:ReiteratedDate:01/06/26
The score is driven primarily by improved profitability, strong cash generation, and a low-leverage balance sheet, reinforced by raised guidance and strong Q3 operating momentum. These positives are tempered by a demanding P/E valuation and technically stretched momentum signals that raise near-term pullback risk.
Positive Factors
High gross margins & sustained profitability
BrainsWay has transitioned from multi-year losses to sustained profitability with very high gross margins. Durable margins provide pricing power and cushion to fund growth and clinical programs, improving reinvestment capacity and long-term cash conversion in medical devices.
Strong cash generation
Robust operating and free cash flow materially improve financial flexibility, enabling lease investments, clinic partnerships, and R&D without heavy external financing. Consistent cash conversion supports equipment leasing models and multi-year service contracts that drive recurring revenue.
Regulatory & payer wins expanding market
FDA protocol clearance plus expanding insurer coverage materially widen addressable market and lower provider adoption barriers. Durable reimbursement and regulatory validation increase utilization, facility economics, and patient access—strengthening long-term revenue foundations.
Negative Factors
Uneven revenue growth
Top-line growth has been inconsistent despite recent quarters of acceleration. For a capital-intensive med-tech business, steady revenue expansion is crucial to absorb fixed costs and justify lease investments; inconsistent growth raises execution risk for sustaining margins.
Dependence on payer adoption
Long-term demand hinges on broad, durable reimbursement across major payers. Coverage is progressing but remains staggered and contingent on policy timelines; variability and regional gaps can slow adoption, utilization growth, and predictable revenue from clinical customers.
Rising operating expenses and regulatory delays
Higher S&M and R&D investments increase fixed cost base, pressuring near-term margins unless revenue growth sustains. Simultaneously, delays in Neurolief clearance postpone potential product expansion and synergies, risking timing of revenue diversification and return on strategic investments.

Brainsway (BWAY) vs. SPDR S&P 500 ETF (SPY)

Brainsway Business Overview & Revenue Model

Company DescriptionBrainsway Ltd. develops and sells noninvasive neurostimulation treatments for mental health disorders in the United States, Europe, Israel, and internationally. It offers Deep Transcranial Magnetic Stimulation platform technology for the treatment of major depressive disorders, anxious depression, obsessive-compulsive disorders, smoking addiction, bipolar disorders, post traumatic stress disorders, schizophrenia, Alzheimer's disease, autism, chronic pain, multiple sclerosis, post stroke rehabilitation, and Parkinson's diseases. The company primarily serves doctors, hospitals, and medical centers in the field of psychiatry. Brainsway Ltd. was founded in 2003 and is headquartered in Jerusalem, Israel.
How the Company Makes MoneyBrainsway generates revenue primarily through the sale and leasing of its dTMS devices to healthcare providers, including hospitals and clinics. The company also earns money from ongoing service agreements and maintenance contracts associated with these devices. Additionally, Brainsway benefits from partnerships with various healthcare institutions and clinical studies that validate and promote the efficacy of its technology, potentially leading to increased adoption and usage. The company may also pursue reimbursement agreements with insurance providers, further facilitating sales and expanding its market reach.

Brainsway Earnings Call Summary

Earnings Call Date:Nov 11, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 11, 2026
Earnings Call Sentiment Positive
BrainsWay's Q3 2025 earnings call indicated strong growth and positive developments, including record revenue, increased system shipments, and successful strategic investments. Despite increased operating expenses and a delay in FDA clearance for Neurolief, the company's performance and raised guidance reflect a generally optimistic outlook.
Q3-2025 Updates
Positive Updates
Record Quarterly Revenue
BrainsWay reported a record quarterly revenue of $13.5 million for Q3 2025, representing a 29% increase compared to the same period last year.
Increased Deep TMS Shipments
The company shipped 90 Deep TMS systems during the quarter, marking a 43% increase compared to the same period last year, bringing the total installed base to over 1,600 systems globally.
Raised Financial Guidance
BrainsWay raised its full-year 2025 revenue guidance to $51 million to $52 million, up from the previous guidance of $50 million to $52 million. Operating profit guidance was also increased to 6% to 7% of revenue.
FDA Approval for Accelerated Protocol
The U.S. FDA granted an expansion for the Deep TMS system to include an accelerated protocol for major depressive disorder, shortening the treatment phase significantly.
Successful Strategic Investments
The company made significant minority interest investments in mental health providers, seeing utilization of Deep TMS systems increase by over 50% in some clinics.
Strong Financial Performance
Gross profit for the quarter was $10.2 million, up from $7.7 million in the prior year, with a strong gross margin of 75%.
Negative Updates
Increased Operating Expenses
Sales and marketing expenses increased to $4.7 million from $4.1 million, and research and development expenses increased to $2.4 million from $1.8 million, reflecting increased investment in commercial expansion and ongoing clinical trials.
Pending FDA Clearance for Neurolief
The anticipated FDA clearance for Neurolief's device has been delayed, impacting its market rollout strategy.
Company Guidance
During BrainsWay's Third Quarter 2025 Earnings Conference Call, the company reported record quarterly revenue of $13.5 million, marking a 29% increase from the previous year. Additionally, 90 Deep TMS systems were shipped, reflecting a 43% year-over-year growth. As a result, the company raised its full-year revenue guidance to a range of $51 million to $52 million, an increase from the prior $50 million to $52 million. Operating profit is now expected to be between 6% and 7% of revenue, up from the previous 4% to 5%, while adjusted EBITDA is projected to be in the range of 13% to 14%, an improvement from the initially anticipated 12% to 13%. BrainsWay's strategic focus on multiyear lease agreements has led to approximately 70% of recent customer engagements being lease-based, contributing to high customer retention and a book-to-bill ratio of 1.3x. The company also reported a remaining performance obligation of $65 million and mentioned a positive cash flow from operations.

Brainsway Financial Statement Overview

Summary
Financials show a clear shift to sustained profitability and strong cash generation, supported by high gross margins and low leverage. The main watch items are steadier revenue growth and recent free-cash-flow growth softening slightly.
Income Statement
82
Very Positive
Profitability has inflected meaningfully: TTM (Trailing-Twelve-Months) shows solid margins (about 75% gross margin and ~13% net margin) versus losses in 2021–2023, indicating improved operating leverage. Revenue is growing (TTM growth ~6.5%), though the 2024 annual growth rate was modest (~0.3%), suggesting the top-line trajectory is positive but not consistently strong. Overall, the income statement is a clear strength given the shift to sustained profitability, with the main watch item being steadier growth.
Balance Sheet
88
Very Positive
The balance sheet is conservatively positioned with low leverage (TTM debt-to-equity ~0.10) and a sizable equity base relative to total assets. Returns have improved alongside profitability (TTM return on equity ~9.5% vs. negative returns in prior years), pointing to better capital efficiency. Key risk is less about solvency and more about maintaining the recent earnings improvement, but financial flexibility appears strong.
Cash Flow
79
Positive
Cash generation is strong in absolute terms in TTM (operating cash flow ~$22.3M and free cash flow ~$18.3M), supporting the quality of earnings and reinvestment capacity. However, free cash flow growth is slightly negative in TTM (~-2.1%) after a sharp improvement in 2024, indicating some near-term normalization/volatility. Earlier years showed weaker and sometimes negative cash flow, so the current profile is much improved but still worth monitoring for consistency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue49.09M41.02M31.79M27.18M29.66M22.06M
Gross Profit36.78M30.58M23.48M20.05M23.06M17.00M
EBITDA9.11M5.36M-2.56M-11.45M-4.67M-3.46M
Net Income6.25M2.92M-4.20M-13.35M-6.46M-5.38M
Balance Sheet
Total Assets113.06M94.32M62.97M64.48M75.73M34.01M
Cash, Cash Equivalents and Short-Term Investments70.46M69.34M45.98M47.58M57.35M17.18M
Total Debt6.75M5.62M471.00K488.00K754.00K672.00K
Total Liabilities43.00M32.00M21.39M19.08M18.41M14.38M
Stockholders Equity70.06M62.31M41.58M45.40M57.33M19.63M
Cash Flow
Free Cash Flow18.34M6.50M-1.10M-9.76M-1.35M-3.91M
Operating Cash Flow22.27M10.30M1.28M-9.76M884.00K-1.44M
Investing Cash Flow-18.30M30.31M-37.41M42.17M-42.22M-2.46M
Financing Cash Flow18.36M18.26M-1.03M-1.55M41.52M-1.03M

Brainsway Technical Analysis

Technical Analysis Sentiment
Positive
Last Price23.14
Price Trends
50DMA
22.16
Positive
100DMA
19.19
Positive
200DMA
16.05
Positive
Market Momentum
MACD
0.46
Positive
RSI
49.21
Neutral
STOCH
27.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BWAY, the sentiment is Positive. The current price of 23.14 is below the 20-day moving average (MA) of 23.40, above the 50-day MA of 22.16, and above the 200-day MA of 16.05, indicating a neutral trend. The MACD of 0.46 indicates Positive momentum. The RSI at 49.21 is Neutral, neither overbought nor oversold. The STOCH value of 27.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BWAY.

Brainsway Risk Analysis

Brainsway disclosed 67 risk factors in its most recent earnings report. Brainsway reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brainsway Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$459.80M69.3411.05%27.37%269.84%
72
Outperform
$330.76M26.3210.53%18.90%29.22%
61
Neutral
$657.24M34.918.77%9.28%21.00%
61
Neutral
$485.63M-19.35-169.27%24.08%24.08%
54
Neutral
$302.65M-2.5149.52%19.34%
51
Neutral
$7.86B-0.30-43.30%2.27%22.53%-2.21%
42
Neutral
$208.62M-14.4240.89%-749.65%
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BWAY
Brainsway
23.14
13.80
147.75%
SNWV
Sanuwave Health
24.33
-2.68
-9.91%
TCMD
Tactile Systems Technology
29.29
15.20
107.88%
VMD
Viemed Healthcare
8.70
1.15
15.23%
TLSI
TriSalus Life Sciences
5.06
-0.59
-10.44%
NPCE
NeuroPace
14.58
2.77
23.45%

Brainsway Corporate Events

BrainsWay Wins Draft Highmark Coverage for Accelerated Deep TMS Depression Protocol
Jan 21, 2026

On January 21, 2026, BrainsWay announced that Highmark Blue Cross Blue Shield, which covers more than seven million members primarily in Pennsylvania, Delaware, West Virginia and parts of New York, has issued a draft medical policy to expand coverage for patients with major depressive disorder treated with BrainsWay’s accelerated Deep TMS protocol, including both adolescents and adults. The draft policy, expected to take effect in February 2026 following an open comment period, would cover the company’s accelerated SWIFT protocol—an intensive 38-session regimen delivered over six days of daily treatment followed by weekly maintenance—without requiring costly fMRI or neuronavigational equipment, potentially lowering operational barriers for clinics and broadening access. This development follows the FDA’s September 2025 clearance of BrainsWay’s accelerated depression protocol, supported by a multisite randomized non-inferiority trial showing response and remission rates comparable to standard Deep TMS, and signals growing payer acceptance that could materially strengthen BrainsWay’s market position in depression treatment and enhance reimbursement visibility for providers and patients in its core U.S. markets.

The most recent analyst rating on (BWAY) stock is a Buy with a $28.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Highlights FDA Approval of Neurolief’s At-Home Proliv Rx Device for Treatment-Resistant Depression
Jan 12, 2026

On January 12, 2026, BrainsWay Ltd. reported that the U.S. Food and Drug Administration granted Premarket Approval for Neurolief’s Proliv Rx neuromodulation system, a Class III device indicated as an adjunctive treatment for adults with major depressive disorder who have not responded adequately to at least one prior antidepressant, for use both at home and in clinical settings. The approval, which makes Proliv Rx the first and only FDA-approved at-home neuromodulation device for treatment-refractory MDD, is presented by BrainsWay as an early validation of its strategic investment and option to acquire Neurolief, reinforcing its competitive position among transcranial magnetic stimulation manufacturers and potentially expanding its addressable market by extending brain-stimulation-based care into the home environment.

The most recent analyst rating on (BWAY) stock is a Buy with a $25.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Wins First Insurer Coverage for Accelerated Deep TMS Depression Protocol
Jan 7, 2026

On January 7, 2026, BrainsWay announced that Premera Blue Cross Blue Shield, which covers more than 2.8 million people in Alaska and Washington state, has adopted a final medical policy that for the first time extends insurance coverage to BrainsWay’s accelerated SWIFT Deep TMS protocol for treating moderate to severe major depressive disorder in patients aged 15 and older. The policy recognizes SWIFT as an alternative to the standard Deep TMS protocol, offering a condensed regimen of 38 sessions over several weeks without the need for costly neuronavigational imaging, and is backed by clinical and real-world data showing comparable response and remission outcomes; the move strengthens BrainsWay’s reimbursement footing, broadens access to its technology for both adolescent and adult depression patients, and underscores its efforts to entrench accelerated Deep TMS as a mainstream, insurer-backed option in the competitive neuromodulation market.

The most recent analyst rating on (BWAY) stock is a Buy with a $24.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Wins Optum Coverage Expansion for Adolescent Deep TMS Depression Therapy
Dec 22, 2025

On December 22, 2025, BrainsWay Ltd. reported that Optum Behavioral Health, part of UnitedHealth Group and covering more than 48 million lives, has expanded its medical policy to include insurance coverage for BrainsWay’s Deep TMS therapy for adolescents aged 15 and older diagnosed with major depressive disorder. The move aligns Optum with a growing roster of major insurers—including Evernorth, CVS/Aetna, Medi-Cal, TRICARE, multiple Blue Cross Blue Shield plans and others—that now collectively cover about 180 million lives for adolescent Deep TMS depression therapy, potentially broadening access to a non-drug, clinically validated treatment option for a large and underserved adolescent population facing major depression in the U.S.

The most recent analyst rating on (BWAY) stock is a Buy with a $24.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Initiates Clinical Trial for Alcohol Use Disorder
Nov 17, 2025

On November 17, 2025, BrainsWay Ltd. announced the launch of a multicenter clinical trial for its Deep TMS 360 system aimed at treating Alcohol Use Disorder (AUD). This trial represents a significant milestone for the company as it explores the potential of its next-generation multichannel TMS technology to reduce heavy drinking and cravings in individuals with AUD. The study will involve over 200 participants across various U.S. and international sites, marking an important step in BrainsWay’s efforts to expand into new therapeutic areas and address major public health challenges.

The most recent analyst rating on (BWAY) stock is a Buy with a $23.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Gains FDA Approval for Adolescent Depression Treatment
Nov 13, 2025

On November 13, 2025, BrainsWay announced that it has received FDA clearance for its Deep TMS system to be used as an adjunct therapy for adolescents aged 15 to 21 suffering from major depressive disorder (MDD). This clearance allows BrainsWay to expand its market reach, making it the first and only TMS device approved for treating depression across a wide age range, from 15 to 86 years. The decision was based on a substantial dataset demonstrating the efficacy and safety of Deep TMS in reducing depressive symptoms and anxiety in adolescents. This milestone enhances BrainsWay’s position as a leader in noninvasive depression treatment, addressing a significant gap in effective therapies for adolescents with MDD.

The most recent analyst rating on (BWAY) stock is a Buy with a $23.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

Brainsway Reports Strong Q3 2025 Growth and Strategic Advances
Nov 12, 2025

On November 12, 2025, Brainsway Ltd. reported strong financial performance for Q3 2025, with a 29% year-over-year revenue increase to $13.5 million and a 137% rise in net profit. The company also highlighted strategic growth through FDA clearance of an accelerated protocol for MDD, a $2.5 million NIH grant for a study on Deep TMS for alcohol use disorder, and strategic equity investments in mental health providers. These developments underscore Brainsway’s commitment to innovation and expanding its market reach, enhancing its industry positioning and stakeholder value.

The most recent analyst rating on (BWAY) stock is a Buy with a $18.50 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay’s Q3 2025 Results Show Strong Growth and Strategic Advances
Nov 12, 2025

BrainsWay reported a significant 29% increase in revenue for the third quarter of 2025, reaching $13.5 million, and a notable rise in net profit by 137% to $1.6 million compared to the previous year. The company also announced FDA clearance for an accelerated Deep TMS protocol for major depressive disorder, and made strategic investments to enhance its market presence, including a $5 million investment in Neurolief Ltd. These developments indicate strong market positioning and potential for sustainable growth through strategic collaborations and expanded treatment indications.

The most recent analyst rating on (BWAY) stock is a Buy with a $18.50 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Secures NIH Grant for Deep TMS Study on Alcohol Use Disorder
Nov 4, 2025

On November 4, 2025, BrainsWay announced that the U.S. National Institutes of Health (NIH) awarded a $2.5 million grant to a research team led by Stanford University and the Palo Alto Veterans Institute for Research. The grant supports a clinical study evaluating the efficacy of an accelerated Deep TMS protocol using BrainsWay’s device for treating Alcohol Use Disorder (AUD). This study, which involves 100 adults in a randomized, double-blind trial, aims to explore the potential of high-intensity Deep TMS in reducing relapse risk and engaging targeted brain circuits. The announcement follows BrainsWay’s recent FDA clearance for its H1 Coil for treating major depressive disorder, highlighting the company’s ongoing advancements in neuromodulation techniques.

The most recent analyst rating on (BWAY) stock is a Buy with a $17.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 06, 2026