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Brainsway Ltd (BWAY)
NASDAQ:BWAY
US Market

Brainsway (BWAY) AI Stock Analysis

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BWAY

Brainsway

(NASDAQ:BWAY)

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Outperform 79 (OpenAI - 5.2)
Rating:79Outperform
Price Target:
$15.50
▲(15.33% Upside)
Action:ReiteratedDate:03/13/26
The score is driven primarily by improved financial performance (profitability inflection, high gross margins, strong cash generation, and low leverage) and supportive technical strength (price above key moving averages with positive momentum). Earnings call tone and raised guidance add confidence, while valuation (P/E ~23.6 and no dividend yield provided) is the main moderating factor.
Positive Factors
Profitability & Cash Generation
BrainsWay's shift to sustained profitability with high gross margins and positive free cash flow improves financial resilience. Durable cash generation supports reinvestment, lease financing and minority investments, reducing reliance on external funding and enabling strategic growth over the next several years.
Growing Installed Base & Recurring Revenue
A larger installed base and a shift toward multiyear leases create recurring, visible revenue and higher customer retention. Lease-driven engagements raise utilization and aftermarket service opportunity, bolstering predictable cash flows and supporting scaling of consumables and service margins over time.
Regulatory & Reimbursement Momentum
Label expansions and insurer policy changes materially broaden addressable markets and reduce access friction. Durable regulatory clearances plus evolving payer coverage lower adoption barriers, accelerating clinic uptake and utilization, and enhancing long-term revenue prospects for both adolescent and accelerated-treatment cohorts.
Negative Factors
Cash Flow & Margin Volatility
Despite recent cash-flow improvement, BrainsWay's history of volatile free cash flow and sensitivity to working-capital and investment timing creates execution risk. Such swings can constrain reinvestment, make planning for lease financing and inventory trickier, and magnify stress if growth slows.
Rising Operating Expenses
Higher S&M and R&D spending to drive adoption and clinical programs can pressure margins if utilization or reimbursement lags. The recent dip in adjusted EBITDA margins highlights risk that elevated reinvestment could outpace revenue growth, making profitability sensitive to execution over the medium term.
Emerging Competitive/Channel Risk
At-home neuromodulation approvals enable alternative treatment channels that could shift care away from clinic-based Deep TMS. Even as BrainsWay has an investment link to Neurolief, broader at-home adoption and different reimbursement dynamics pose a structural competitive risk to clinic system placements and long-term consumable/service revenues.

Brainsway (BWAY) vs. SPDR S&P 500 ETF (SPY)

Brainsway Business Overview & Revenue Model

Company DescriptionBrainsway Ltd. develops and sells noninvasive neurostimulation treatments for mental health disorders in the United States, Europe, Israel, and internationally. It offers Deep Transcranial Magnetic Stimulation platform technology for the treatment of major depressive disorders, anxious depression, obsessive-compulsive disorders, smoking addiction, bipolar disorders, post traumatic stress disorders, schizophrenia, Alzheimer's disease, autism, chronic pain, multiple sclerosis, post stroke rehabilitation, and Parkinson's diseases. The company primarily serves doctors, hospitals, and medical centers in the field of psychiatry. Brainsway Ltd. was founded in 2003 and is headquartered in Jerusalem, Israel.
How the Company Makes MoneyBrainsWay primarily generates revenue by commercializing its Deep TMS medical devices and associated components and services. Key revenue streams include: (1) System sales: selling Deep TMS platforms to hospitals, outpatient psychiatry practices, and dedicated TMS clinics; (2) Recurring revenue tied to utilization: ongoing sales of proprietary consumables and/or treatment-related components used with its systems and replacement parts (exact SKU structure varies by product and market; if a specific breakdown is not publicly detailed, null); (3) Service and support: service contracts, maintenance, and training provided to provider sites operating BrainsWay systems; and (4) Geographic/channel expansion: revenue influenced by distribution and commercialization arrangements in certain markets and by the size and growth of the installed base, since a larger installed base can drive follow-on revenue from service and ongoing product needs. Significant earnings factors include clinician adoption of TMS, reimbursement coverage for indications cleared/approved in the company’s markets, and the company’s ability to expand the number of provider sites and system placements, which in turn supports recurring aftermarket and service revenue.

Brainsway Earnings Call Summary

Earnings Call Date:Nov 11, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:May 13, 2026
Earnings Call Sentiment Positive
BrainsWay's Q3 2025 earnings call indicated strong growth and positive developments, including record revenue, increased system shipments, and successful strategic investments. Despite increased operating expenses and a delay in FDA clearance for Neurolief, the company's performance and raised guidance reflect a generally optimistic outlook.
Q3-2025 Updates
Positive Updates
Record Quarterly Revenue
BrainsWay reported a record quarterly revenue of $13.5 million for Q3 2025, representing a 29% increase compared to the same period last year.
Increased Deep TMS Shipments
The company shipped 90 Deep TMS systems during the quarter, marking a 43% increase compared to the same period last year, bringing the total installed base to over 1,600 systems globally.
Raised Financial Guidance
BrainsWay raised its full-year 2025 revenue guidance to $51 million to $52 million, up from the previous guidance of $50 million to $52 million. Operating profit guidance was also increased to 6% to 7% of revenue.
FDA Approval for Accelerated Protocol
The U.S. FDA granted an expansion for the Deep TMS system to include an accelerated protocol for major depressive disorder, shortening the treatment phase significantly.
Successful Strategic Investments
The company made significant minority interest investments in mental health providers, seeing utilization of Deep TMS systems increase by over 50% in some clinics.
Strong Financial Performance
Gross profit for the quarter was $10.2 million, up from $7.7 million in the prior year, with a strong gross margin of 75%.
Negative Updates
Increased Operating Expenses
Sales and marketing expenses increased to $4.7 million from $4.1 million, and research and development expenses increased to $2.4 million from $1.8 million, reflecting increased investment in commercial expansion and ongoing clinical trials.
Pending FDA Clearance for Neurolief
The anticipated FDA clearance for Neurolief's device has been delayed, impacting its market rollout strategy.
Company Guidance
During BrainsWay's Third Quarter 2025 Earnings Conference Call, the company reported record quarterly revenue of $13.5 million, marking a 29% increase from the previous year. Additionally, 90 Deep TMS systems were shipped, reflecting a 43% year-over-year growth. As a result, the company raised its full-year revenue guidance to a range of $51 million to $52 million, an increase from the prior $50 million to $52 million. Operating profit is now expected to be between 6% and 7% of revenue, up from the previous 4% to 5%, while adjusted EBITDA is projected to be in the range of 13% to 14%, an improvement from the initially anticipated 12% to 13%. BrainsWay's strategic focus on multiyear lease agreements has led to approximately 70% of recent customer engagements being lease-based, contributing to high customer retention and a book-to-bill ratio of 1.3x. The company also reported a remaining performance obligation of $65 million and mentioned a positive cash flow from operations.

Brainsway Financial Statement Overview

Summary
Strong multi-year revenue growth and a clear profitability inflection in 2024–2025, supported by consistently high gross margins (~74–78%). Balance sheet is conservatively financed with low leverage (2025 D/E ~0.09) and improving ROE, while cash generation is robust (2025 FCF ~$16.4M) but remains somewhat volatile and down YoY.
Income Statement
78
Positive
Revenue has scaled meaningfully from 2020–2025 (from ~$22.1M to ~$52.6M), with 2025 showing solid growth (+7.2%). Profitability has improved sharply: the company moved from sizable losses in 2021–2023 to strong profitability in 2024–2025, with 2025 net margin at ~14.6% and EBIT margin positive (~8.3%). Gross margin remains consistently high (~74–78%), supporting operating leverage. Offsetting positives, the margin profile has been volatile historically (loss-making as recently as 2023), and EBITDA margin dipped in 2025 versus 2024, suggesting ongoing reinvestment/expense variability.
Balance Sheet
86
Very Positive
The balance sheet appears conservatively financed, with low leverage across the period (2025 debt-to-equity ~0.09) and a sizable equity base (2025 equity ~$73.2M). Returns on equity improved markedly alongside the earnings turnaround (2025 ROE ~10.5% vs. ~4.7% in 2024 and negative in prior years). Total assets have expanded (to ~$112.9M in 2025), indicating growth capacity. Key watch-out: the step-up in debt from earlier years (minimal in 2021–2023) to 2024–2025 is notable even if still modest, and the business’s past losses show that equity returns can be sensitive if profitability softens.
Cash Flow
74
Positive
Cash generation strengthened substantially in 2024–2025, with 2025 operating cash flow of ~$18.2M and free cash flow of ~$16.4M—an attractive level relative to reported earnings (free cash flow is ~90% of net income in 2025, up from ~63% in 2024). This signals improved cash conversion and healthier underlying operating performance than in 2020–2023, when free cash flow was often negative. The main weakness is volatility: 2025 free cash flow declined year over year (~-10.6%), and cash flow historically swung sharply, implying sensitivity to working-capital movements and investment cadence.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue52.64M41.02M31.79M27.18M29.66M
Gross Profit39.70M30.58M23.48M20.05M23.06M
EBITDA5.91M5.36M-2.56M-11.45M-4.67M
Net Income7.69M2.92M-4.20M-13.35M-6.46M
Balance Sheet
Total Assets112.92M94.32M62.97M64.48M75.73M
Cash, Cash Equivalents and Short-Term Investments67.95M69.34M45.98M47.58M57.35M
Total Debt6.82M5.62M471.00K488.00K754.00K
Total Liabilities34.67M32.00M21.39M19.08M18.41M
Stockholders Equity73.22M62.31M41.58M45.40M57.33M
Cash Flow
Free Cash Flow16.40M6.50M-1.10M-9.76M-1.35M
Operating Cash Flow18.16M10.30M1.28M-9.76M884.00K
Investing Cash Flow-17.63M30.31M-37.41M42.17M-42.22M
Financing Cash Flow-2.23M18.26M-1.03M-1.55M41.52M

Brainsway Technical Analysis

Technical Analysis Sentiment
Positive
Last Price13.44
Price Trends
50DMA
12.04
Positive
100DMA
10.26
Positive
200DMA
8.53
Positive
Market Momentum
MACD
0.55
Negative
RSI
61.66
Neutral
STOCH
62.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BWAY, the sentiment is Positive. The current price of 13.44 is above the 20-day moving average (MA) of 12.60, above the 50-day MA of 12.04, and above the 200-day MA of 8.53, indicating a bullish trend. The MACD of 0.55 indicates Negative momentum. The RSI at 61.66 is Neutral, neither overbought nor oversold. The STOCH value of 62.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BWAY.

Brainsway Risk Analysis

Brainsway disclosed 67 risk factors in its most recent earnings report. Brainsway reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brainsway Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$359.78M19.3510.87%18.90%29.22%
79
Outperform
$541.59M23.5912.01%27.37%269.84%
62
Neutral
$606.52M34.759.26%9.28%21.00%
51
Neutral
$7.86B-0.30-43.30%2.27%22.53%-2.21%
48
Neutral
$236.03M-6.74137.18%49.52%19.34%
47
Neutral
$456.52M-23.54-105.67%24.08%24.08%
42
Neutral
$180.70M7.7859.05%40.89%-749.65%
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BWAY
Brainsway
13.44
8.30
161.48%
SNWV
Sanuwave Health
21.07
-10.93
-34.16%
TCMD
Tactile Systems Technology
27.03
13.34
97.44%
VMD
Viemed Healthcare
9.32
1.96
26.63%
TLSI
TriSalus Life Sciences
3.85
-1.53
-28.44%
NPCE
NeuroPace
13.56
1.92
16.49%

Brainsway Corporate Events

BrainsWay Posts Record 2025 Results and Issues Bullish 2026 Outlook on Deep TMS Momentum
Mar 11, 2026

On March 11, 2026, BrainsWay reported strong fourth quarter and full‑year 2025 results, with Q4 revenue up 27% year over year to a record $14.5 million and operating income rising to $1.9 million. Full‑year 2025 revenue climbed 27% to $52.2 million, net income surged 161% to $7.6 million, and remaining performance obligations increased 43% to about $70 million, underscoring growing demand and the impact of its shift toward multi‑year lease agreements.

The company highlighted expanding operational scale, shipping a net 95 Deep TMS systems in the quarter and growing its installed base to roughly 1,700 systems while sustaining mid‑70s gross margins. Regulatory and clinical milestones included an FDA label expansion for adolescent major depressive disorder, a new trial for its Deep TMS 360 system in alcohol use disorder, initial insurer coverage for its accelerated SWIFT protocol, and FDA approval of Neurolief’s ProlivRx device, all of which position BrainsWay for continued growth under its 2026 guidance of $66–$68 million in revenue and sharply higher Adjusted EBITDA.

The most recent analyst rating on (BWAY) stock is a Hold with a $27.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Unveils Landmark Data on Accelerated Deep TMS for Depression
Mar 5, 2026

On March 4, 2026, BrainsWay reported landmark clinical data validating its exclusive FDA-cleared SWIFT accelerated Deep TMS protocol for major depressive disorder, which cuts the acute treatment phase from 20 visits to six half days plus four weekly maintenance sessions. Two new peer-reviewed manuscripts in Brain Stimulation show the accelerated regimen delivers non-inferior efficacy to the standard protocol, posting an 87.8% response rate, 78.0% remission rate and a shorter median time to remission of 21 days versus 28 days.

The findings suggest SWIFT could materially change interventional psychiatry delivery by reducing treatment burden by about 70% in the acute phase, potentially improving patient retention and expanding access as demand for non-drug depression therapies grows. Patient-reported outcomes indicated substantial gains in quality of life and functioning, with roughly 60% returning to normal-range functioning, while recent moves by payers to ease administrative hurdles for Deep TMS underscore a favorable reimbursement backdrop that may strengthen BrainsWay’s competitive position and support broader clinical adoption.

The most recent analyst rating on (BWAY) stock is a Buy with a $29.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Takes Minority Stake in Canadian Mental Health Provider BrainStim Health
Feb 19, 2026

On February 19, 2026, BrainsWay announced a strategic equity financing agreement to take a minority stake in BrainStim Health Inc., a British Columbia-based interventional psychiatry provider serving a growing network of Canadian mental health clinics. BrainsWay will invest an initial $1 million, with the option to commit a further $1.5 million through milestone-based tranches, structured as a preferred, annually compounding security with a redemption mechanism.

The deal marks BrainsWay’s fifth minority-stake investment in growth-focused clinical service platforms as it seeks to expand access to and awareness of Deep TMS-based mental health treatments across North America. By deepening its long-standing partnership with BrainStim, which targets complex conditions in populations such as veterans and first responders, BrainsWay is reinforcing its strategic push into provider networks while keeping its core emphasis on scientific advancement and clinical support for its neurostimulation technology.

The most recent analyst rating on (BWAY) stock is a Buy with a $29.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Highlights Evernorth Move to Drop Prior Authorization for TMS Coverage
Feb 18, 2026

On February 18, 2026, BrainsWay highlighted a policy change by Cigna Group’s Evernorth Behavioral Health, which will eliminate prior authorization requirements for transcranial magnetic stimulation coverage for contracted providers, effective March 6, 2026. The move applies to patients covered under Evernorth and Cigna Healthcare plans across 12 states.

BrainsWay’s leadership said the shift should expand timely access to Deep TMS for adolescents and adults with major depressive disorder and patients with obsessive-compulsive disorder who often have not responded to medications or psychotherapy. The company expects the streamlined reimbursement environment to reduce administrative barriers for providers, reinforcing BrainsWay’s competitive position in the U.S. TMS market and supporting broader utilization of its systems.

The most recent analyst rating on (BWAY) stock is a Buy with a $29.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay to Implement 1-for-1 ADS-to-Ordinary Share Ratio in March 2026
Feb 17, 2026

On February 17, 2026, BrainsWay announced that its board approved a change in the ratio of its American Depositary Shares listed on Nasdaq to its ordinary shares traded in Tel Aviv, shifting from a 2‑to‑1 ordinary share‑to‑ADS structure to a 1‑to‑1 alignment effective March 3, 2026. The adjustment will function as a 2‑for‑1 forward split for ADS holders, leaving ordinary shares unchanged and expected to halve the ADS trading price while doubling the number of ADSs per holder.

The company says the move is intended to simplify comparisons between its U.S. and Israeli listings, streamline its capital structure, and give investors a clearer view of its valuation across markets. Management also expects the new ADS ratio to improve trading liquidity and accessibility for U.S. investors, potentially broadening the shareholder base and supporting BrainsWay’s positioning as a dual‑listed neurotechnology player.

The most recent analyst rating on (BWAY) stock is a Buy with a $29.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Wins Draft Highmark Coverage for Accelerated Deep TMS Depression Protocol
Jan 21, 2026

On January 21, 2026, BrainsWay announced that Highmark Blue Cross Blue Shield, which covers more than seven million members primarily in Pennsylvania, Delaware, West Virginia and parts of New York, has issued a draft medical policy to expand coverage for patients with major depressive disorder treated with BrainsWay’s accelerated Deep TMS protocol, including both adolescents and adults. The draft policy, expected to take effect in February 2026 following an open comment period, would cover the company’s accelerated SWIFT protocol—an intensive 38-session regimen delivered over six days of daily treatment followed by weekly maintenance—without requiring costly fMRI or neuronavigational equipment, potentially lowering operational barriers for clinics and broadening access. This development follows the FDA’s September 2025 clearance of BrainsWay’s accelerated depression protocol, supported by a multisite randomized non-inferiority trial showing response and remission rates comparable to standard Deep TMS, and signals growing payer acceptance that could materially strengthen BrainsWay’s market position in depression treatment and enhance reimbursement visibility for providers and patients in its core U.S. markets.

The most recent analyst rating on (BWAY) stock is a Buy with a $28.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Highlights FDA Approval of Neurolief’s At-Home Proliv Rx Device for Treatment-Resistant Depression
Jan 12, 2026

On January 12, 2026, BrainsWay Ltd. reported that the U.S. Food and Drug Administration granted Premarket Approval for Neurolief’s Proliv Rx neuromodulation system, a Class III device indicated as an adjunctive treatment for adults with major depressive disorder who have not responded adequately to at least one prior antidepressant, for use both at home and in clinical settings. The approval, which makes Proliv Rx the first and only FDA-approved at-home neuromodulation device for treatment-refractory MDD, is presented by BrainsWay as an early validation of its strategic investment and option to acquire Neurolief, reinforcing its competitive position among transcranial magnetic stimulation manufacturers and potentially expanding its addressable market by extending brain-stimulation-based care into the home environment.

The most recent analyst rating on (BWAY) stock is a Buy with a $25.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Wins First Insurer Coverage for Accelerated Deep TMS Depression Protocol
Jan 7, 2026

On January 7, 2026, BrainsWay announced that Premera Blue Cross Blue Shield, which covers more than 2.8 million people in Alaska and Washington state, has adopted a final medical policy that for the first time extends insurance coverage to BrainsWay’s accelerated SWIFT Deep TMS protocol for treating moderate to severe major depressive disorder in patients aged 15 and older. The policy recognizes SWIFT as an alternative to the standard Deep TMS protocol, offering a condensed regimen of 38 sessions over several weeks without the need for costly neuronavigational imaging, and is backed by clinical and real-world data showing comparable response and remission outcomes; the move strengthens BrainsWay’s reimbursement footing, broadens access to its technology for both adolescent and adult depression patients, and underscores its efforts to entrench accelerated Deep TMS as a mainstream, insurer-backed option in the competitive neuromodulation market.

The most recent analyst rating on (BWAY) stock is a Buy with a $24.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

BrainsWay Wins Optum Coverage Expansion for Adolescent Deep TMS Depression Therapy
Dec 22, 2025

On December 22, 2025, BrainsWay Ltd. reported that Optum Behavioral Health, part of UnitedHealth Group and covering more than 48 million lives, has expanded its medical policy to include insurance coverage for BrainsWay’s Deep TMS therapy for adolescents aged 15 and older diagnosed with major depressive disorder. The move aligns Optum with a growing roster of major insurers—including Evernorth, CVS/Aetna, Medi-Cal, TRICARE, multiple Blue Cross Blue Shield plans and others—that now collectively cover about 180 million lives for adolescent Deep TMS depression therapy, potentially broadening access to a non-drug, clinically validated treatment option for a large and underserved adolescent population facing major depression in the U.S.

The most recent analyst rating on (BWAY) stock is a Buy with a $24.00 price target. To see the full list of analyst forecasts on Brainsway stock, see the BWAY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 13, 2026