BRC (BRCC) AI Stock Analysis

• Market Cap: $203.80M
• Dividend Yield: N/A
• Average Volume (3M): 769.94K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.50
• Revenue Growth: -3.42%
• EPS Growth: -85.49%
• Country: US
• Employees: 551
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): 0.00
• Shares Outstanding: 114,647,010
• 10 Day Avg. Volume: 553,469
• 30 Day Avg. Volume: 769,942
• PEG Ratio: 0.90
• Price to Book (P/B): 17.11
• Price to Sales (P/S): 0.58
• P/FCF Ratio: 85.32
• Enterprise Value/Market Cap: 3.34
• Enterprise Value/Revenue: 1.74
• Enterprise Value/Gross Profit: 4.79
• Enterprise Value/Ebitda: -67.30
• 1Y Price Target: $2.50
• Price Target Upside: 204.88% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 45 Neutral
• Price Target: $0.77 ▼(-6.34% Downside)

The score is primarily constrained by weak financial fundamentals (profitability, leverage, and cash flow) and a bearish technical trend with the stock below key moving averages. Offsetting this, earnings commentary and recent updates support continued revenue growth and reiterated guidance, but margin and DTC pressures keep the outlook mixed.

Positive Factors

Strong Revenue Growth

Sustained 36.7% YoY sales growth versus category peers signals durable demand and market share gains. Over a 2-6 month horizon this supports scale advantages, stronger channel leverage and improved negotiating power with suppliers and retailers, underpinning revenue resilience.

Expanded Retail & Wholesale Distribution

Meaningful increases in ACV across grocery and tracked channels broaden shelf presence and diversify revenue beyond DTC. Greater retail distribution reduces single-channel risk, supports steady reorder volumes, and creates a structural foundation for continued top-line growth.

Improved DTC Platform & Subscription Functionality

Upgrades to site, mobile and subscription features strengthen recurring revenue mechanics and customer experience. These changes can sustainably raise retention and lifetime value, lower acquisition friction and enhance subscription predictability—key durable drivers of DTC profitability.

Negative Factors

Weak Profitability

Persistent negative net and EBIT margins indicate the business struggles to convert sales into profits. Over the medium term this erodes reinvestment capacity, pressures operating flexibility, and makes achievement of sustained positive returns contingent on margin recovery or structural cost improvements.

Elevated Leverage

An elevated debt load and negative ROE increase financial risk and constrain strategic options. Debt service obligations limit capital allocation to growth or margin initiatives and raise vulnerability to commodity or demand shocks, making balance-sheet repair a medium-term priority.

Weak Cash Flow & Negative Free Cash Flow

Negative free cash flow trends and weak operating cash conversion reduce the firm's ability to self-fund expansion, pay down debt, or invest in margin initiatives. Without structural cash generation improvement, the company may need external financing or operational retrenchment.

BRC Business Overview & Revenue Model

Company Description

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

How the Company Makes Money

BRC generates revenue through multiple key streams, primarily by selling its coffee products directly to consumers via its e-commerce platform and through retail partnerships. The company offers subscriptions for regular deliveries, which provides a steady income stream. Additionally, BRC has established partnerships with various military organizations and events, allowing for promotional collaborations that further enhance brand visibility and sales. The brand's focus on community engagement and veteran support also fosters customer loyalty, driving repeat purchases and enhancing overall revenue.

BRC Financial Statement Overview

Summary

Strong revenue growth is outweighed by weak profitability (negative net profit/EBIT margins), high leverage with negative ROE, and a weak cash-flow profile including negative free cash flow trends.

Income Statement

The company shows a mixed performance in its income statement. While there is a significant revenue growth in the TTM period, the company struggles with profitability, as indicated by negative net profit and EBIT margins. The gross profit margin has decreased over time, reflecting potential cost management issues.

Balance Sheet

The balance sheet reveals high leverage with a debt-to-equity ratio that has improved but remains elevated. The return on equity is negative, indicating challenges in generating returns for shareholders. The equity ratio is low, suggesting reliance on debt financing.

Cash Flow

Cash flow analysis shows a concerning trend with negative free cash flow growth and a low operating cash flow to net income ratio. Although there is some improvement in free cash flow to net income ratio, the overall cash flow position remains weak.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	391.40M	391.49M	395.62M	301.31M	233.10M	163.91M
Gross Profit	142.18M	161.17M	125.45M	99.18M	89.69M	69.41M
EBITDA	-10.12M	13.90M	-42.94M	-64.11M	-9.48M	7.02M
Net Income	-11.19M	-2.95M	-16.75M	-82.91M	-13.85M	4.32M
Balance Sheet
Total Assets	222.40M	227.38M	235.78M	225.33M	87.08M	72.54M
Cash, Cash Equivalents and Short-Term Investments	9.48M	6.81M	12.45M	38.99M	18.33M	35.23M
Total Debt	62.93M	96.70M	109.24M	70.30M	35.00M	14.23M
Total Liabilities	148.21M	177.89M	189.27M	129.40M	236.57M	175.42M
Stockholders Equity	47.99M	13.17M	13.27M	25.80M	-149.49M	-102.88M
Cash Flow
Free Cash Flow	-3.56M	2.64M	-52.19M	-146.59M	-26.98M	1.79M
Operating Cash Flow	1.07M	11.31M	-24.97M	-116.19M	-7.69M	11.55M
Investing Cash Flow	-4.48M	-7.71M	-21.51M	-30.40M	-19.29M	-9.76M
Financing Cash Flow	5.24M	-10.70M	21.40M	167.25M	9.68M	28.81M

BRC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.82
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRCC, the sentiment is Negative. The current price of 0.82 is below the 20-day moving average (MA) of 0.92, below the 50-day MA of 1.09, and below the 200-day MA of 1.47, indicating a bearish trend. The MACD of -0.09 indicates Positive momentum. The RSI at 26.50 is Positive, neither overbought nor oversold. The STOCH value of 13.97 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BRCC.

BRC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HLF	71 Outperform	$1.75B	5.33	―	―	-0.78%	265.56%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
LSF	52 Neutral	$29.39M	-14.91	-14.63%	―	17.73%	-34.71%
FARM	50 Neutral	$34.78M	-2.56	-33.46%	―	-1.58%	-78.08%
JVA	49 Neutral	$17.53M	12.25	5.22%	―	17.92%	64.96%
WEST	49 Neutral	$489.93M	-4.99	-27.64%	―	28.89%	-13.96%
BRCC	45 Neutral	$203.80M	-5.26	-35.78%	―	-3.42%	-85.49%

BRC Corporate Events

Black Rifle Coffee Affirms 2025 Outlook, Notes Impairment Charge

On January 13, 2026, Black Rifle Coffee Company announced preliminary, unaudited results for its fiscal year ended December 31, 2025, indicating it expects to meet its prior guidance of at least $395 million in revenue and at least $20 million in Adjusted EBITDA. The company expects to record a non-cash impairment charge of approximately $1.4 million tied to raw materials made unusable by a formulation change, which is projected to trim fiscal 2025 gross margin to about 34.5%–34.7% but does not reflect underlying consumer demand or operating performance. Also on January 13, 2026, the company presented at the 28th Annual ICR Conference, highlighting its multi-year growth opportunities in large beverage categories and its profitability goals, underscoring a focus on scaling its brand and improving financial performance despite the modest margin impact from the impairment.

The most recent analyst rating on (BRCC) stock is a Sell with a $0.90 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

BRC Engages Investors in Strategic Roadshow

On November 13, 2025, BRC Inc.’s senior management will engage with investors during a non-deal roadshow, using an investor presentation to outline the company’s strategic initiatives and market positioning. The presentation highlights potential risks and uncertainties in the industry, emphasizing the company’s challenges in managing growth, competition, and maintaining brand reputation, which could impact its operations and stakeholder interests.

The most recent analyst rating on (BRCC) stock is a Buy with a $2.50 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.