BRC (BRCC) AI Stock Analysis

• Market Cap: $474.10M
• Dividend Yield: N/A
• Average Volume (3M): 977.63K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.63
• Revenue Growth: -6.69%
• EPS Growth: 55.07%
• Country: US
• Employees: 551
• Sector: Real Estate
• Sector Strength: 64
• Industry: Packaged Foods
• EPS (TTM): -0.04
• Shares Outstanding: 113,793,200
• 10 Day Avg. Volume: 1,131,130
• 30 Day Avg. Volume: 977,632
• PEG Ratio: 0.08
• Price to Book (P/B): 10.39
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -175.44
• Enterprise Value/Market Cap: 1.85
• Enterprise Value/Revenue: 0.55
• Enterprise Value/Gross Profit: 5.79
• Enterprise Value/Ebitda: -486.74
• 1Y Price Target: $2.83
• Price Target Upside: 48.17% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4

• Rating: 55 Neutral
• Price Target: $2.00 ▲(4.71%Upside)

The overall stock score for BRC is driven primarily by its financial performance challenges, including profitability issues and high leverage, which are significant risks. While technical analysis indicators show some positive momentum, the valuation remains unattractive with a negative P/E ratio. Corporate events, such as the appointment of a new CFO, offer a positive outlook, providing some balance to the overall risk profile.

Positive Factors

EBITDA Performance

Fourth-quarter EBITDA of $10 million were above the estimate of $7 million.

Long-term Growth Prospects

Management sounded more optimistic that it could get on its long-term growth algorithm in 2026.

Management Guidance

Management affirmed its full-year sales and EBITDA guidance.

Negative Factors

Earnings Quality

Earnings quality was mixed, with sales above, gross margin below, and the operating expense ratio higher than forecast.

EBITDA Guidance

Management provided initial 2025 EBITDA guidance below the forecast.

Wholesale Sales

Headline wholesale sales fell 9%.

BRC Business Overview & Revenue Model

Company Description

Black Rifle Coffee Company (BRCC) is a veteran-owned coffee company that primarily sells high-quality coffee products through direct-to-consumer channels and retail partnerships. The company is known for its strong brand identity that resonates with military veterans and conservative consumers, offering a range of coffees, apparel, and accessories. BRCC seeks to support veterans, active-duty military, and first responders through its products and philanthropic efforts.

How the Company Makes Money

Black Rifle Coffee Company generates revenue through the sale of coffee products, including whole bean and ground coffee, coffee pods, and ready-to-drink beverages. The company employs a direct-to-consumer model via its website, which is a significant revenue stream, allowing customers to purchase products through one-time purchases or subscription services. Additionally, BRCC sells its products through retail partnerships with major retailers, expanding its market reach. The company also generates income from branded merchandise, such as apparel and accessories, which complements its core coffee offerings. BRCC's unique brand positioning and strong community engagement help maintain customer loyalty and drive sales.

BRC Financial Statement Overview

Summary

BRC faces significant financial challenges, including a negative net profit margin and high leverage as indicated by a debt-to-equity ratio of 2.97. Despite a reasonable gross profit margin, the company struggles with profitability and cash flow generation. These factors suggest financial instability and potential risk.

Income Statement

The income statement reveals mixed trends. While total revenue has shown some fluctuations, the TTM (Trailing-Twelve-Months) data indicates a slight decline compared to the previous year. The gross profit margin is fairly healthy at 39.54%. However, the company has been struggling with profitability, as evidenced by a negative net profit margin of -2.96% in 2024 and further deterioration to -2.96% in the TTM data. The EBIT and EBITDA margins are also negative, indicating ongoing operational challenges.

Balance Sheet

The balance sheet presents a challenging picture with a high debt-to-equity ratio, reflecting significant leverage at 2.97 in the TTM. The return on equity is negative due to consistent net losses, highlighting profitability issues. The equity ratio is low at 5.01%, indicating heavy reliance on liabilities for asset financing. These factors suggest financial instability and potential risk if leverage is not managed effectively.

Cash Flow

The cash flow analysis shows a concerning trend in free cash flow, which has been negative in the TTM, indicating issues in generating cash from operating activities. The operating cash flow to net income ratio is positive, suggesting some ability to convert earnings into cash. However, the free cash flow to net income ratio is negative, highlighting challenges in sustaining positive cash flows after capital expenditures.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	391.49M	395.62M	301.31M	233.10M	163.91M
Gross Profit	161.17M	125.45M	99.18M	89.69M	69.41M
EBITDA	12.78M	-42.94M	-64.11M	-9.48M	7.02M
Net Income	-2.95M	-16.75M	-82.91M	-13.85M	4.32M
Balance Sheet
Total Assets	227.38M	235.78M	225.33M	87.08M	72.54M
Cash, Cash Equivalents and Short-Term Investments	6.81M	12.45M	38.99M	18.33M	35.23M
Total Debt	96.70M	109.24M	70.30M	35.00M	14.23M
Total Liabilities	177.89M	189.27M	129.40M	236.57M	175.42M
Stockholders Equity	13.17M	13.27M	25.80M	-149.49M	-102.88M
Cash Flow
Free Cash Flow	2.64M	-52.19M	-146.59M	-26.98M	1.79M
Operating Cash Flow	11.31M	-24.97M	-116.19M	-7.69M	11.55M
Investing Cash Flow	-7.71M	-21.51M	-30.40M	-19.29M	-9.76M
Financing Cash Flow	-10.70M	21.40M	167.25M	9.68M	28.81M

BRC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.91
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRCC, the sentiment is Positive. The current price of 1.91 is above the 20-day moving average (MA) of 1.56, above the 50-day MA of 1.65, and below the 200-day MA of 2.44, indicating a neutral trend. The MACD of 0.06 indicates Negative momentum. The RSI at 66.23 is Neutral, neither overbought nor oversold. The STOCH value of 77.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BRCC.

BRC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NATR	77 Outperform	$276.39M	27.97	6.42%	―	2.00%	-37.09%
LWAY	71 Outperform	$379.47M	37.59	14.73%	―	12.84%	-22.88%
Sector *	64 Neutral	$6.88B	17.50	-1.92%	7.08%	4.62%	-25.61%
STKL	61 Neutral	$774.60M	―	-5.95%	―	2.44%	91.41%
BRCC	55 Neutral	$474.10M	―	-49.54%	―	-6.69%	55.07%
BGS	52 Neutral	$362.28M	―	-32.48%	16.74%	-7.06%	-83.82%
WEST	52 Neutral	$648.29M	―	-23.58%	―	2.38%	-30.88%

BRC Corporate Events

BRC Reaffirms Annual Guidance for 2025

On July 16, 2025, BRC Inc. reaffirmed its annual guidance for the fiscal year ending December 31, 2025, which was initially provided in its earnings release for the first quarter of 2025 on May 5, 2025. This announcement underscores the company’s confidence in its financial performance and stability for the remainder of the year, potentially reassuring stakeholders and investors about its market position.

The most recent analyst rating on (BRCC) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

BRC Announces Elimination of Key Executive Position

On June 23, 2025, BRC Inc. announced the elimination of the Chief Technology and Operations Officer position, effective with the departure of Christopher Clark on July 4, 2025. Following his departure, Mr. Clark will receive severance payments, including twelve months of salary and health coverage, and accelerated vesting of certain stock units. This decision reflects a strategic shift in the company’s operational structure, potentially impacting its technological and operational strategies.

The most recent analyst rating on (BRCC) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

BRC Appoints New CFO to Drive Growth

On June 18, 2025, BRC, Inc. announced the appointment of Matthew Amigh as Chief Financial Officer, effective July 7, 2025. Mr. Amigh, a seasoned financial executive with extensive experience in the consumer-packaged goods industry, will play a crucial role in driving BRCC’s profitable growth and delivering long-term shareholder value. His previous roles include CFO positions at Ethos Pet Nutrition and Bulletproof 360, Inc., where he led significant financial turnarounds and strategic exits. This appointment is expected to enhance BRCC’s operational efficiency and execution towards its long-term vision.

The most recent analyst rating on (BRCC) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

BRC Settles Lawsuit with Alta Partners

On June 20, 2025, BRC Inc. entered into a settlement agreement with Alta Partners, LLC, resolving a lawsuit filed by Alta. The lawsuit, which was filed in the Southern District of New York, alleged breach of contract and sought damages due to BRC’s refusal to allow Alta to exercise warrants in 2022. As part of the settlement, Alta will pay BRC $1,000,000, and BRC will issue 2,300,100 shares of its Class A common stock to Alta.

The most recent analyst rating on (BRCC) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

BRC Inc. Holds Annual Stockholders Meeting and Elections

On May 28, 2025, BRC Inc. held its Annual Meeting of Stockholders, where a quorum of 119,977,998 shares was represented. During the meeting, stockholders elected Evan Hafer, Steven Taslitz, and Glenn Welling as Class III directors until 2028 and ratified Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025.

The most recent analyst rating on (BRCC) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.