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BRC (BRCC)
NYSE:BRCC
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BRC (BRCC) AI Stock Analysis

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BRCC

BRC

(NYSE:BRCC)

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Neutral 44 (OpenAI - 4o)
Rating:44Neutral
Price Target:
$1.50
▲(23.97% Upside)
BRCC's overall stock score is primarily impacted by its financial performance, which shows significant challenges in profitability and cash flow. Technical analysis indicates a bearish trend, and valuation metrics are unattractive due to negative earnings. The earnings call provided some positive insights into sales growth and retail expansion, but these are overshadowed by ongoing financial difficulties and cautious guidance.
Positive Factors
Sales Growth
Strong sales growth indicates robust market demand and effective marketing strategies, positioning BRC well for future expansion and market share gains.
Retail Expansion
Expansion in retail distribution enhances market presence and accessibility, potentially driving higher sales volumes and brand recognition.
Community Engagement
Strong community engagement fosters brand loyalty and aligns with the company's mission, potentially enhancing customer retention and brand value.
Negative Factors
Profitability Challenges
Declining gross margins due to increased costs can pressure profitability, necessitating improved cost management to sustain financial health.
High Leverage
High leverage poses risks to financial stability, limiting flexibility and increasing vulnerability to economic downturns or interest rate hikes.
Cash Flow Concerns
Weak cash flow generation can hinder operational investments and debt servicing, impacting long-term growth and financial resilience.

BRC (BRCC) vs. SPDR S&P 500 ETF (SPY)

BRC Business Overview & Revenue Model

Company DescriptionBRC (BRCC) is a prominent coffee company that specializes in premium coffee products and accessories, primarily catering to the U.S. military community and beyond. The company operates in the specialty coffee sector, offering a diverse range of coffee blends, single-serve options, and merchandise designed to resonate with its customers' values. With a strong emphasis on quality and community engagement, BRC has positioned itself as a brand that not only delivers exceptional coffee but also supports veterans and active-duty military personnel.
How the Company Makes MoneyBRC generates revenue through multiple key streams, primarily by selling its coffee products directly to consumers via its e-commerce platform and through retail partnerships. The company offers subscriptions for regular deliveries, which provides a steady income stream. Additionally, BRC has established partnerships with various military organizations and events, allowing for promotional collaborations that further enhance brand visibility and sales. The brand's focus on community engagement and veteran support also fosters customer loyalty, driving repeat purchases and enhancing overall revenue.

BRC Earnings Call Summary

Earnings Call Date:Nov 03, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong sales growth, successful retail expansion, and initiatives to improve customer experience and community support. However, challenges such as a decline in the Direct-to-Consumer segment, a decrease in gross margins, and guidance towards the lower end due to external pressures were also noted.
Q3-2025 Updates
Positive Updates
Significant Sales Growth
Black Rifle Coffee Company outperformed the market with sales up 36.7% year-over-year, nearly triple the U.S. coffee category's growth rate of 13.2%.
Expansion in Retail Distribution
ACV in grocery increased by 6 points year-over-year to 48%, and total ACV across all tracked channels increased by 9 points to 54%.
Improved Customer Experience
Enhancements in the Direct-to-Consumer segment, including website and mobile updates, improved navigation and checkout speed, and added functionality in the subscription platform.
Resilient Ready-to-Drink Coffee Performance
While the Ready-to-Drink coffee category sales declined 3.1%, Black Rifle's performance was down just 0.6%, with grocery sales growing by 18%.
Community and Veteran Support
Initiatives to forgive up to $25 million in medical debt for veterans, reflecting the company's commitment to its mission.
Negative Updates
Direct-to-Consumer Segment Decline
Sales in the Direct-to-Consumer segment declined 4% year-over-year in the third quarter.
Gross Margin Decline
Gross margin decreased by 520 basis points to 36.9%, primarily due to increased trade investment, green coffee inflation, and tariffs.
Guidance Towards Lower End
The company expects to finish the year towards the lower end of its guidance range, with continued pressures from commodity inflation and tariffs.
Company Guidance
During the Black Rifle Coffee Company's third quarter 2025 earnings call, the company provided guidance for the remainder of 2025 and into 2026. They expect to achieve at least $395 million in revenue, a gross margin of at least 35%, and adjusted EBITDA of at least $20 million for the full year. This guidance suggests a cautious outlook, with expectations towards the lower end of their previously communicated ranges. The company also highlighted its strong performance in the U.S. coffee category, with sales up 36.7% year-over-year, significantly outpacing the category's growth rate of 13.2%. Black Rifle Coffee's wholesale segment grew by 5%, with a 9% increase when adjusted for nonrecurring revenue in the prior year. Their direct-to-consumer sales declined by 4% year-over-year in Q3, but adjusted results were slightly positive when accounting for previous benefits and timing shifts. The company remains confident in its long-term guidance, projecting a 10% to 15% compound annual growth rate (CAGR) for revenue through 2027, aiming to approach a 40% gross margin by then.

BRC Financial Statement Overview

Summary
BRCC faces significant financial challenges. Despite strong revenue growth, profitability and cash flow metrics are concerning, with high leverage and negative returns on equity. The company needs to focus on improving cost management and cash flow generation to enhance financial stability.
Income Statement
45
Neutral
The company shows a mixed performance in its income statement. While there is a significant revenue growth in the TTM period, the company struggles with profitability, as indicated by negative net profit and EBIT margins. The gross profit margin has decreased over time, reflecting potential cost management issues.
Balance Sheet
40
Negative
The balance sheet reveals high leverage with a debt-to-equity ratio that has improved but remains elevated. The return on equity is negative, indicating challenges in generating returns for shareholders. The equity ratio is low, suggesting reliance on debt financing.
Cash Flow
35
Negative
Cash flow analysis shows a concerning trend with negative free cash flow growth and a low operating cash flow to net income ratio. Although there is some improvement in free cash flow to net income ratio, the overall cash flow position remains weak.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue391.40M391.49M395.62M301.31M233.10M163.91M
Gross Profit142.18M161.17M125.45M99.18M89.69M69.41M
EBITDA-10.12M13.90M-42.94M-64.11M-9.48M7.02M
Net Income-11.19M-2.95M-16.75M-82.91M-13.85M4.32M
Balance Sheet
Total Assets222.40M227.38M235.78M225.33M87.08M72.54M
Cash, Cash Equivalents and Short-Term Investments9.48M6.81M12.45M38.99M18.33M35.23M
Total Debt62.93M96.70M109.24M70.30M35.00M14.23M
Total Liabilities148.21M177.89M189.27M129.40M236.57M175.42M
Stockholders Equity47.99M13.17M13.27M25.80M-149.49M-102.88M
Cash Flow
Free Cash Flow-3.56M2.64M-52.19M-146.59M-26.98M1.79M
Operating Cash Flow1.07M11.31M-24.97M-116.19M-7.69M11.55M
Investing Cash Flow-4.48M-7.71M-21.51M-30.40M-19.29M-9.76M
Financing Cash Flow5.24M-10.70M21.40M167.25M9.68M28.81M

BRC Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.21
Price Trends
50DMA
1.41
Negative
100DMA
1.51
Negative
200DMA
1.76
Negative
Market Momentum
MACD
-0.05
Positive
RSI
41.20
Neutral
STOCH
4.96
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRCC, the sentiment is Negative. The current price of 1.21 is below the 20-day moving average (MA) of 1.28, below the 50-day MA of 1.41, and below the 200-day MA of 1.76, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 41.20 is Neutral, neither overbought nor oversold. The STOCH value of 4.96 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BRCC.

BRC Risk Analysis

BRC disclosed 59 risk factors in its most recent earnings report. BRC reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BRC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$1.24B3.83-0.78%265.56%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
53
Neutral
$19.92M10.757.17%17.92%64.96%
46
Neutral
$47.88M-43.01-14.63%17.73%-34.71%
45
Neutral
$374.71M-27.64%28.89%-13.96%
44
Neutral
$328.75M-9.39-35.78%-3.42%-85.49%
41
Neutral
$33.27M-33.46%-1.58%-78.08%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BRCC
BRC
1.21
-1.78
-59.53%
JVA
Coffee Holding Co
3.49
0.01
0.29%
FARM
Farmer Brothers Company
1.54
-0.69
-30.94%
HLF
Herbalife
11.99
3.36
38.93%
LSF
Laird Superfood
2.58
-6.27
-70.85%
WEST
Westrock Coffee
4.11
-4.02
-49.45%

BRC Corporate Events

Brc Inc.’s Cost-Cutting Plan: Potential Risks to Operations and Workforce Morale
Nov 5, 2025

Brc Inc.’s recent implementation of its Operational Improvement Plan, aimed at enhancing efficiencies and cutting costs, poses significant risks to its business operations. The workforce reduction of 11.4% could lead to a loss of critical institutional knowledge and strain remaining employees, potentially impacting morale and productivity. This strain may hinder the execution of strategic plans and product development, while also affecting the company’s ability to attract and retain talent. Consequently, these challenges could adversely affect Brc Inc.’s operational effectiveness, financial performance, and reputation.

BRC Inc. Reports Modest Revenue Growth in Q3 2025
Nov 5, 2025

BRC Inc., also known as Black Rifle Coffee Company, is a Veteran-founded premium beverage company specializing in coffee products and lifestyle branding, with a strong commitment to supporting military and first-responder communities.

Brc Inc. Earnings Call: Growth Amid Challenges
Nov 5, 2025

The recent earnings call for Brc Inc. painted a mixed picture for the company, highlighting both significant achievements and notable challenges. The sentiment was generally positive, with strong sales growth and successful retail expansion taking center stage. However, concerns were raised about the decline in the Direct-to-Consumer segment and a decrease in gross margins, with guidance pointing towards the lower end due to external pressures.

Executive/Board Changes
BRC Expands Board, Appoints Melvin Landis
Neutral
Sep 17, 2025

On September 15, 2025, BRC Inc. expanded its Board of Directors from nine to ten members by appointing Melvin Landis as a Class III director, who will serve until the 2028 annual meeting of stockholders. Mr. Landis’s appointment followed a nomination and recommendation by the Nominating and Corporate Governance Committee, with no special arrangements or material interests disclosed. He will receive an annual cash compensation of $50,000 and was granted restricted stock units under the company’s Omnibus Incentive Plan, with additional future grants contingent on continued service.

The most recent analyst rating on (BRCC) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

Brc Inc.’s Workforce Reduction Plan: Balancing Efficiency Gains with Operational Risks
Aug 6, 2025

Brc Inc.’s recent implementation of its Operational Improvement Plan, starting in the second quarter of fiscal 2025, poses significant risks to its business operations. The plan, which includes an 8.7% workforce reduction, aims to enhance operational efficiencies and align resources with strategic priorities. However, this reduction may lead to a loss of institutional knowledge, strain on remaining employees, and potential delays in executing strategic plans. Additionally, the plan could negatively impact employee morale, hinder the company’s ability to attract and retain talent, and ultimately affect Brc Inc.’s financial condition and growth prospects.

BRC Inc. Reports Revenue Growth Amid Net Loss
Aug 6, 2025

BRC Inc., a Veteran-founded premium beverage company, is known for its mission-driven approach and commitment to supporting military and first responders while delivering high-quality coffee products. In its second quarter of 2025, the company reported a 6.5% increase in revenue compared to the same period in 2024, primarily driven by a significant rise in wholesale revenue. However, the company faced a net loss of $14.5 million, a substantial increase from the previous year’s loss, largely due to coffee inflation and increased marketing expenses.

Brc Inc. Earnings Call: Balanced Growth Amid Challenges
Aug 6, 2025

The recent earnings call for Brc Inc. presented a balanced sentiment, highlighting both significant achievements and notable challenges. The company showcased impressive sales growth, distribution expansion, and successful product launches. However, these successes were tempered by challenges in gross margin and increased operational costs. The company’s ability to outperform the market and expand its footprint was counterbalanced by pressures from costs and legal expenses, resulting in an overall balanced sentiment.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 05, 2025