BRC (BRCC) AI Stock Analysis

• Market Cap: $241.13M
• Dividend Yield: N/A
• Average Volume (3M): 769.94K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.52
• Revenue Growth: -3.42%
• EPS Growth: -85.49%
• Country: US
• Employees: 551
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): 0.00
• Shares Outstanding: 114,647,010
• 10 Day Avg. Volume: 553,469
• 30 Day Avg. Volume: 769,942
• PEG Ratio: 0.90
• Price to Book (P/B): 17.11
• Price to Sales (P/S): 0.58
• P/FCF Ratio: 85.32
• Enterprise Value/Market Cap: 0.95
• Enterprise Value/Revenue: 0.58
• Enterprise Value/Gross Profit: 1.61
• Enterprise Value/Ebitda: -22.57
• 1Y Price Target: $2.00
• Price Target Upside: 106.19% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 45 Neutral
• Price Target: $0.95 ▼(-2.47% Downside)

The score is primarily constrained by weak financial fundamentals (profitability, leverage, and cash flow) and a bearish technical trend with the stock below key moving averages. Offsetting this, earnings commentary and recent updates support continued revenue growth and reiterated guidance, but margin and DTC pressures keep the outlook mixed.

Positive Factors

Outsize Revenue Growth

Sustained ~37% YoY sales growth vs. category indicates strong product-market fit and share gains. Durable top-line expansion supports scale economies, funds distribution and RTD expansion, and provides a foundation to improve unit economics and long-term profitability.

Expanded Retail Distribution

Broader retail ACV meaningfully increases shelf presence and wholesale reach, diversifying revenue beyond DTC. Durable distribution gains raise long-term revenue visibility, enable higher shipment volumes, and strengthen bargaining power with retailers, aiding sustainable growth of packaged and RTD lines.

Explicit multi-year targets and profitability roadmap

Management has set multi-year revenue CAGR and margin targets, signaling strategic focus on scale and margin improvement toward ~40% gross margin. Clear targets improve resource allocation, accountability, and investment planning—key for converting growth into durable, profitable operations.

Negative Factors

Negative Profitability Margins

Persistent negative net and EBIT margins indicate the business has not yet converted sales into sustainable earnings. Structural profitability shortfalls limit reinvestment capacity, strain returns to shareholders, and increase sensitivity to commodity and trade-cost shocks unless unit margins improve.

Weak Cash Flow and Negative FCF Trends

Ongoing negative free cash flow and weak cash conversion reduce the firm's ability to fund store rollouts, inventory for wholesale/RTD, or deleveraging from operations. Reliance on external financing raises execution risk and could constrain strategic investments over the medium term.

Elevated Leverage and Low Equity Base

A still-elevated debt load and low equity ratio limit financial flexibility and raise fixed-cost pressure from interest. This structural leverage makes the company more vulnerable to margin compression or demand shocks and heightens the need for sustained cash generation to de-risk the balance sheet.

BRC Business Overview & Revenue Model

Company Description

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

How the Company Makes Money

BRC generates revenue through multiple key streams, primarily by selling its coffee products directly to consumers via its e-commerce platform and through retail partnerships. The company offers subscriptions for regular deliveries, which provides a steady income stream. Additionally, BRC has established partnerships with various military organizations and events, allowing for promotional collaborations that further enhance brand visibility and sales. The brand's focus on community engagement and veteran support also fosters customer loyalty, driving repeat purchases and enhancing overall revenue.

BRC Financial Statement Overview

Summary

BRCC faces significant financial challenges. Despite strong revenue growth, profitability and cash flow metrics are concerning, with high leverage and negative returns on equity. The company needs to focus on improving cost management and cash flow generation to enhance financial stability.

Income Statement

The company shows a mixed performance in its income statement. While there is a significant revenue growth in the TTM period, the company struggles with profitability, as indicated by negative net profit and EBIT margins. The gross profit margin has decreased over time, reflecting potential cost management issues.

Balance Sheet

The balance sheet reveals high leverage with a debt-to-equity ratio that has improved but remains elevated. The return on equity is negative, indicating challenges in generating returns for shareholders. The equity ratio is low, suggesting reliance on debt financing.

Cash Flow

Cash flow analysis shows a concerning trend with negative free cash flow growth and a low operating cash flow to net income ratio. Although there is some improvement in free cash flow to net income ratio, the overall cash flow position remains weak.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	391.40M	391.49M	395.62M	301.31M	233.10M	163.91M
Gross Profit	142.18M	161.17M	125.45M	99.18M	89.69M	69.41M
EBITDA	-10.12M	13.90M	-42.94M	-64.11M	-9.48M	7.02M
Net Income	-11.19M	-2.95M	-16.75M	-82.91M	-13.85M	4.32M
Balance Sheet
Total Assets	222.40M	227.38M	235.78M	225.33M	87.08M	72.54M
Cash, Cash Equivalents and Short-Term Investments	9.48M	6.81M	12.45M	38.99M	18.33M	35.23M
Total Debt	62.93M	96.70M	109.24M	70.30M	35.00M	14.23M
Total Liabilities	148.21M	177.89M	189.27M	129.40M	236.57M	175.42M
Stockholders Equity	47.99M	13.17M	13.27M	25.80M	-149.49M	-102.88M
Cash Flow
Free Cash Flow	-3.56M	2.64M	-52.19M	-146.59M	-26.98M	1.79M
Operating Cash Flow	1.07M	11.31M	-24.97M	-116.19M	-7.69M	11.55M
Investing Cash Flow	-4.48M	-7.71M	-21.51M	-30.40M	-19.29M	-9.76M
Financing Cash Flow	5.24M	-10.70M	21.40M	167.25M	9.68M	28.81M

BRC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.97
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRCC, the sentiment is Negative. The current price of 0.97 is below the 20-day moving average (MA) of 1.12, below the 50-day MA of 1.20, and below the 200-day MA of 1.56, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 32.70 is Neutral, neither overbought nor oversold. The STOCH value of 31.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BRCC.

BRC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HLF	71 Outperform	$1.64B	5.08	―	―	-0.78%	265.56%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
JVA	53 Neutral	$22.38M	12.07	7.17%	―	17.92%	64.96%
WEST	49 Neutral	$432.81M	-4.59	-27.64%	―	28.89%	-13.96%
LSF	48 Neutral	$28.96M	-15.08	-14.63%	―	17.73%	-34.71%
BRCC	45 Neutral	$241.13M	-6.90	-35.78%	―	-3.42%	-85.49%
FARM	45 Neutral	$33.05M	-2.43	-33.46%	―	-1.58%	-78.08%

BRC Corporate Events

Black Rifle Coffee Affirms 2025 Outlook, Notes Impairment Charge

On January 13, 2026, Black Rifle Coffee Company announced preliminary, unaudited results for its fiscal year ended December 31, 2025, indicating it expects to meet its prior guidance of at least $395 million in revenue and at least $20 million in Adjusted EBITDA. The company expects to record a non-cash impairment charge of approximately $1.4 million tied to raw materials made unusable by a formulation change, which is projected to trim fiscal 2025 gross margin to about 34.5%–34.7% but does not reflect underlying consumer demand or operating performance. Also on January 13, 2026, the company presented at the 28th Annual ICR Conference, highlighting its multi-year growth opportunities in large beverage categories and its profitability goals, underscoring a focus on scaling its brand and improving financial performance despite the modest margin impact from the impairment.

The most recent analyst rating on (BRCC) stock is a Sell with a $0.90 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.

BRC Engages Investors in Strategic Roadshow

On November 13, 2025, BRC Inc.’s senior management will engage with investors during a non-deal roadshow, using an investor presentation to outline the company’s strategic initiatives and market positioning. The presentation highlights potential risks and uncertainties in the industry, emphasizing the company’s challenges in managing growth, competition, and maintaining brand reputation, which could impact its operations and stakeholder interests.

The most recent analyst rating on (BRCC) stock is a Buy with a $2.50 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.