BRC (BRCC) AI Stock Analysis

• Market Cap: $328.75M
• Dividend Yield: N/A
• Average Volume (3M): 769.94K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.74
• Revenue Growth: -3.42%
• EPS Growth: -85.49%
• Country: US
• Employees: 551
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): 0.00
• Shares Outstanding: 114,647,010
• 10 Day Avg. Volume: 553,469
• 30 Day Avg. Volume: 769,942
• PEG Ratio: 0.90
• Price to Book (P/B): 17.11
• Price to Sales (P/S): 0.58
• P/FCF Ratio: 85.32
• Enterprise Value/Market Cap: 0.69
• Enterprise Value/Revenue: 0.58
• Enterprise Value/Gross Profit: 1.61
• Enterprise Value/Ebitda: -22.57
• 1Y Price Target: $2.00
• Price Target Upside: 62.60% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 44 Neutral
• Price Target: $1.50 ▲(21.95% Upside)

BRCC's overall stock score is primarily impacted by its financial performance, which shows significant challenges in profitability and cash flow. Technical analysis indicates a bearish trend, and valuation metrics are unattractive due to negative earnings. The earnings call provided some positive insights into sales growth and retail expansion, but these are overshadowed by ongoing financial difficulties and cautious guidance.

Positive Factors

Sales Growth

Strong sales growth indicates robust market demand and effective marketing strategies, positioning BRC well for future expansion and market share gains.

Retail Expansion

Expansion in retail distribution enhances market presence and accessibility, potentially driving higher sales volumes and brand recognition.

Community Engagement

Strong community engagement fosters brand loyalty and aligns with the company's mission, potentially enhancing customer retention and brand value.

Negative Factors

Profitability Challenges

Declining gross margins due to increased costs can pressure profitability, necessitating improved cost management to sustain financial health.

High Leverage

High leverage poses risks to financial stability, limiting flexibility and increasing vulnerability to economic downturns or interest rate hikes.

Cash Flow Concerns

Weak cash flow generation can hinder operational investments and debt servicing, impacting long-term growth and financial resilience.

BRC Business Overview & Revenue Model

Company Description

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

How the Company Makes Money

BRC generates revenue through multiple key streams, primarily by selling its coffee products directly to consumers via its e-commerce platform and through retail partnerships. The company offers subscriptions for regular deliveries, which provides a steady income stream. Additionally, BRC has established partnerships with various military organizations and events, allowing for promotional collaborations that further enhance brand visibility and sales. The brand's focus on community engagement and veteran support also fosters customer loyalty, driving repeat purchases and enhancing overall revenue.

BRC Financial Statement Overview

Summary

BRCC faces significant financial challenges. Despite strong revenue growth, profitability and cash flow metrics are concerning, with high leverage and negative returns on equity. The company needs to focus on improving cost management and cash flow generation to enhance financial stability.

Income Statement

The company shows a mixed performance in its income statement. While there is a significant revenue growth in the TTM period, the company struggles with profitability, as indicated by negative net profit and EBIT margins. The gross profit margin has decreased over time, reflecting potential cost management issues.

Balance Sheet

The balance sheet reveals high leverage with a debt-to-equity ratio that has improved but remains elevated. The return on equity is negative, indicating challenges in generating returns for shareholders. The equity ratio is low, suggesting reliance on debt financing.

Cash Flow

Cash flow analysis shows a concerning trend with negative free cash flow growth and a low operating cash flow to net income ratio. Although there is some improvement in free cash flow to net income ratio, the overall cash flow position remains weak.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	391.40M	391.49M	395.62M	301.31M	233.10M	163.91M
Gross Profit	142.18M	161.17M	125.45M	99.18M	89.69M	69.41M
EBITDA	-10.12M	13.90M	-42.94M	-64.11M	-9.48M	7.02M
Net Income	-11.19M	-2.95M	-16.75M	-82.91M	-13.85M	4.32M
Balance Sheet
Total Assets	222.40M	227.38M	235.78M	225.33M	87.08M	72.54M
Cash, Cash Equivalents and Short-Term Investments	9.48M	6.81M	12.45M	38.99M	18.33M	35.23M
Total Debt	62.93M	96.70M	109.24M	70.30M	35.00M	14.23M
Total Liabilities	148.21M	177.89M	189.27M	129.40M	236.57M	175.42M
Stockholders Equity	47.99M	13.17M	13.27M	25.80M	-149.49M	-102.88M
Cash Flow
Free Cash Flow	-3.56M	2.64M	-52.19M	-146.59M	-26.98M	1.79M
Operating Cash Flow	1.07M	11.31M	-24.97M	-116.19M	-7.69M	11.55M
Investing Cash Flow	-4.48M	-7.71M	-21.51M	-30.40M	-19.29M	-9.76M
Financing Cash Flow	5.24M	-10.70M	21.40M	167.25M	9.68M	28.81M

BRC Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.23
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRCC, the sentiment is Negative. The current price of 1.23 is below the 20-day moving average (MA) of 1.24, below the 50-day MA of 1.31, and below the 200-day MA of 1.67, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 45.23 is Neutral, neither overbought nor oversold. The STOCH value of 43.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BRCC.

BRC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HLF	71 Outperform	$1.46B	4.71	―	―	-0.78%	265.56%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
JVA	53 Neutral	$20.61M	10.75	7.17%	―	17.92%	64.96%
WEST	49 Neutral	$374.71M	―	-27.64%	―	28.89%	-13.96%
FARM	45 Neutral	$33.70M	―	-33.46%	―	-1.58%	-78.08%
BRCC	44 Neutral	$328.75M	-9.39	-35.78%	―	-3.42%	-85.49%
LSF	44 Neutral	$24.15M	―	-14.63%	―	17.73%	-34.71%

BRC Corporate Events

BRC Engages Investors in Strategic Roadshow

On November 13, 2025, BRC Inc.’s senior management will engage with investors during a non-deal roadshow, using an investor presentation to outline the company’s strategic initiatives and market positioning. The presentation highlights potential risks and uncertainties in the industry, emphasizing the company’s challenges in managing growth, competition, and maintaining brand reputation, which could impact its operations and stakeholder interests.

BRC Expands Board, Appoints Melvin Landis

On September 15, 2025, BRC Inc. expanded its Board of Directors from nine to ten members by appointing Melvin Landis as a Class III director, who will serve until the 2028 annual meeting of stockholders. Mr. Landis’s appointment followed a nomination and recommendation by the Nominating and Corporate Governance Committee, with no special arrangements or material interests disclosed. He will receive an annual cash compensation of $50,000 and was granted restricted stock units under the company’s Omnibus Incentive Plan, with additional future grants contingent on continued service.