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Brady Corporation (BRC)
NYSE:BRC

Brady (BRC) AI Stock Analysis

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BRC

Brady

(NYSE:BRC)

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Outperform 78 (OpenAI - 5.2)
Rating:78Outperform
Price Target:
$109.00
▲(14.12% Upside)
Action:ReiteratedDate:02/19/26
The score is driven primarily by strong financial fundamentals (high margins, solid ROE, and low leverage) and a positive earnings update with raised guidance and robust cash generation. Technicals support the uptrend, but overbought signals increase near-term risk. Valuation is a modest headwind given a ~23 P/E and ~1% yield.
Positive Factors
High margins & consistent profitability
Sustained high gross and operating margins indicate durable pricing power and efficient cost structure across product lines. Persistent mid- to high-teens EBIT margins and double-digit ROE support reinvestment, dividend increases and strategic initiatives without needing structural margin recovery.
Conservative balance sheet & cash capacity
Net cash and low debt provide capital flexibility to fund R&D, M&A, buybacks, and dividends through cycles. A strong balance sheet reduces refinancing risk, supports disciplined capital allocation (share repurchases and 40th straight dividend increase) and cushions against macro shocks.
Consistent organic growth and product innovation
A multi-year streak of organic growth demonstrates durable customer demand and retention. Elevated R&D, new CTO and recent product launches (e.g., i4311) support sustained product differentiation and expansion into higher-value engineered offerings, improving long-term revenue mix and margin resilience.
Negative Factors
Regional concentration risk (Asia dependency)
Heavy reliance on Asia for meaningful organic growth increases exposure to single-region cycles, policy shifts, or supply-chain disruptions. If Asian markets slow, company-wide top-line momentum and ability to offset weakness in Americas/Europe could deteriorate, raising growth volatility.
Variable operating cash conversion
Sub-1.0 cash conversion and historical variability imply working-capital timing effects that can produce quarter-to-quarter FCF swings. This undermines predictability for funding capex, buybacks or dividends and requires larger cash buffers despite positive aggregate free cash flow.
Tariff & end-market manufacturing exposure
Persistent tariff costs and exposure to cyclical manufacturing (including automotive) and commodity product pressure can compress margins and trigger revenue softness during downturns. These structural end-market risks limit margin upside and increase sensitivity to global trade shifts.

Brady (BRC) vs. SPDR S&P 500 ETF (SPY)

Brady Business Overview & Revenue Model

Company DescriptionBrady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The IDS segment offers safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, and lockout/tagout devices for facility identification and protection; materials, printing systems, RFID and bar code scanners for product identification, brand protection labeling, work in process labeling, and finished product identification; and hand-held printers, wire markers, sleeves, and tags for wire identification, as well as software and services for safety compliance auditing, procedure writing, and training. Its products also comprise name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; wristbands and labels for tracking and enhancing the safety of patients; and custom wristbands. This segment serves customers in various industries, such as industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and others through distributors, direct sales, catalog marketing, and digital channels. The WPS segment provides workplace safety and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; first aid products; facility safety and personal protection equipment; and labor law and other compliance posters for various industries, including process, government, education, construction, and utilities, as well as manufacturers through catalog and digital channels. It also offers stock and custom identification products, as well as sells related resale products. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.
How the Company Makes MoneyBrady generates revenue primarily through the sale of its identification and safety products, which include pre-printed labels, custom labels, safety signs, and printing systems. The company operates on a direct sales model, selling products through its extensive distribution network and e-commerce platforms. Key revenue streams include product sales to industrial customers, safety compliance solutions, and professional services related to asset management and regulatory compliance. Additionally, Brady has established strategic partnerships with various industry leaders to enhance its product offerings and expand its market reach, contributing significantly to its earnings.

Brady Key Performance Indicators (KPIs)

Any
Any
Net Sales By Geography
Net Sales By Geography
Shows sales performance in various regions, indicating where the company excels and where it might encounter challenges or opportunities for expansion.
Chart InsightsBrady's recent performance highlights robust growth in the Americas and Asia, with organic sales increasing by 4.7%, driven by strategic investments and R&D. Europe and Australia, despite facing a slight decline in organic sales, improved profitability through cost streamlining. The earnings call underscores a strong start to fiscal 2026, with a focus on mitigating tariff headwinds and macroeconomic challenges. Brady's enhanced guidance and continued dividend growth reflect confidence in sustaining momentum and navigating potential risks.
Data provided by:The Fly

Brady Earnings Call Summary

Earnings Call Date:Feb 19, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:May 21, 2026
Earnings Call Sentiment Positive
The call presented multiple strong financial highlights: consistent organic growth milestone (20 consecutive quarters), margin expansion, double-digit improvements in GAAP pretax and net income, robust cash generation, net cash position, increased R&D investment with new CTO hire, and an upward adjustment to the bottom end of EPS guidance. Regional performance was mixed — Asia (particularly India) and engineered product lines drove growth and profitability, while Americas showed soft organic momentum and Europe & Australia faced manufacturing-driven weakness. Management emphasized long-term R&D-driven strategy, disciplined capital allocation, and modest risks from tariffs, currency, inflation, and certain end-market softness. Overall, operational and financial momentum, healthy cash generation, and improved guidance outweighed the regional and macro headwinds.
Q2-2026 Updates
Positive Updates
20th Consecutive Quarter of Organic Sales Growth
Organic sales increased 1.6% this quarter, marking Brady's 20th straight quarter of organic sales growth (five years of consecutive quarterly growth).
Improved Gross Margin
Gross profit margin improved to 50.6% from 49.3% a year ago; adjusted comparison (excluding one-time charges) moved from 49.8% to 50.6%.
Earnings Growth — GAAP and Adjusted
GAAP diluted EPS rose to $1.01 from $0.83 (≈21.7% increase). Adjusted diluted EPS increased to $1.09 from $1.00, a 9% increase year-over-year.
Strong Pretax Income and Net Income Improvement
GAAP pretax earnings increased 19.1% from $52M to $62M. Adjusted pretax earnings (ex. amortization/one-time charges) rose 7.7% from $62.4M to $67.2M. Net income increased 19.1% from $40.3M to $48.1M; adjusted net income increased 8% to $52.0M.
Robust Cash Generation and Balance Sheet Strength
Operating cash flow rose 34.7% to $53.3M and free cash flow grew 30.5% to $42.3M in the quarter. Year-to-date operating cash flow is up nearly 38%. Company finished the quarter with a net cash position of $97.8M as of Jan 31.
Increased R&D Investment and Talent Hire
R&D expense increased nearly 30% to $24.3M (6.3% of sales) from $18.7M (5.2% of sales) year-over-year. Management reiterated focus on long-term product investments and hired a new CTO (Jane Li) to accelerate technical roadmap.
Raised Bottom-End of EPS Guidance
Raised the bottom end of FY26 adjusted diluted EPS guidance from $4.90–$5.15 to $4.95–$5.15 and the bottom end of GAAP EPS guidance from $4.57–$4.82 to $4.62–$4.82. Adjusted EPS guidance implies 7.6%–12% growth vs. 2025.
Regional Strength — Americas & Asia, Asia Outperformance
Americas & Asia sales were $251.6M (up 7.6% total). Organic growth in Americas & Asia was 3.1%; Asia organic growth was 14.2% with India up nearly 25%. Wire ID product line grew ~8% and led category performance.
Margin and Profit Improvement by Region
Americas & Asia segment profit rose 16.9% to $53.8M and margin improved to 21.4% from 19.7%. Europe & Australia segment profit increased 35.5% to $15.4M and margin rose to 11.6% from 9.3% (benefiting from prior cost actions).
Product Innovation — i4311 Transportable Printer
Launched the i4311 transportable industrial desktop label printer (prints up to 4" materials, swappable battery, WiFi/Bluetooth, LabelSense software). Management highlighted continued R&D pipeline and product differentiation (RFID, optical image recognition, lasers).
Capital Allocation — Share Buybacks and Dividends
Purchased 121,000 shares for $9M (avg $74.23). Announced 40th consecutive annual dividend increase and reiterated disciplined approach to funding organic growth, M&A, dividends, and buybacks.
Negative Updates
Soft Organic Growth in Americas
Americas region organic growth was weak at 1.4% (management noted November softness and manufacturing headwinds). Company ties growth to U.S. manufacturing capacity utilization (~77–78%), below stimulative ~80% level.
Europe & Australia Organic Decline and Weak Manufacturing
Europe & Australia organic sales declined 1.1% this quarter. Management cited continued weakness in manufacturing, declines in Safety & Facility ID and Product ID (closely tied to automotive and general manufacturing).
Concentration of Organic Growth in Asia
All meaningful organic growth this quarter was driven by Asia (Asia organic +14.2%, India +~25%), increasing near-term dependency on that region to drive company-wide organic growth.
Tariff Headwinds and Macro Risks
U.S. tariffs remain a headwind with an expected incremental full-year impact of about $8M. Company also flagged risks from a strengthening U.S. dollar, inflation that cannot be offset timely, and potential overall economic slowdown.
Pressure on Commodity Product Categories
Commoditized product lines underperformed relative to engineered products, with pricing pressure noted especially in the U.K.; continuing shift away from commodity products is a drag on near-term growth.
Acquisition/End Market Exposure — Gravotech and Automotive
Gravotech (direct part marking) met technology expectations but has faced weakness tied to European automotive market demand; one acquisition-related end market remains soft.
Investor Concern Over R&D vs. Near-Term Organic Growth
R&D spending rose to ~6% of sales while quarter-to-quarter organic growth was modest — management framed R&D as long-term investment (multi-year payback), but this remains a short-term investor reconciliation point.
Company Guidance
Management raised the bottom end of fiscal 2026 guidance, increasing adjusted diluted EPS to $4.95–$5.15 (from $4.90–$5.15) and GAAP EPS to $4.62–$4.82 (from $4.57–$4.82), which implies adjusted EPS growth of about 7.6%–12% versus 2025; they expect organic sales growth in the low single-digit range for the year ending July 31, 2026, depreciation & amortization of approximately $44 million, capital expenditures of about $45 million, and a full-year tax rate of ~21%, with R&D targeted around 5.5% of sales in H2 (slightly below 6% for the full year). Management also highlighted capital allocation capacity (net cash of $97.8M as of Jan. 31 and 121,000 shares repurchased YTD for $9M at an average $74.23) and noted risks to guidance including a stronger U.S. dollar, inflationary pressure, and an economic slowdown.

Brady Financial Statement Overview

Summary
High-quality financial profile: strong and steady profitability (gross margin ~49–51%, EBIT margin ~15–19%, net margin ~11–15% with ~12.7% TTM), conservative leverage (D/E ~0.08–0.14; ~0.14 TTM) and attractive ROE (~13–18%; ~16.6% TTM). Offsetting factors are uneven revenue growth and operating cash flow conversion below 1.0 (about ~0.46–0.96; ~0.60 TTM), which can create cash-flow lumpiness despite positive FCF.
Income Statement
78
Positive
BRC shows solid profitability with consistently strong gross margins (~49–51%) and healthy bottom-line profitability (net margin ~11–15% across the period; ~12.7% in TTM (Trailing-Twelve-Months)). Operating profitability remains steady (EBIT margin ~15–19%), indicating good pricing power and cost control. The main weakness is growth consistency: revenue growth was modest in several years and while TTM (Trailing-Twelve-Months) revenue is higher, the reported growth rate is volatile, which limits confidence in a smooth acceleration trajectory.
Balance Sheet
86
Very Positive
The balance sheet looks conservatively positioned with low leverage (debt-to-equity generally ~0.08–0.14; ~0.14 in TTM (Trailing-Twelve-Months)), providing flexibility through cycles. Equity has trended higher over time, supporting a stronger capital base. Returns on shareholder capital are also consistently attractive (return on equity ~13–18%; ~16.6% in TTM (Trailing-Twelve-Months)). A watch item is that debt levels increased versus the lower-leverage years, though still well within a prudent range.
Cash Flow
74
Positive
Cash generation is generally good, with positive free cash flow in every period shown and a strong rebound in TTM (Trailing-Twelve-Months) free cash flow growth. Free cash flow typically converts well relative to earnings (around ~0.69–0.91; ~0.84 in TTM (Trailing-Twelve-Months)), supporting earnings quality. The weakness is variability in cash conversion: operating cash flow relative to reported earnings is below 1.0 in all periods provided (about ~0.46–0.96; ~0.60 in TTM (Trailing-Twelve-Months)), implying working-capital or timing headwinds that can create lumpiness quarter-to-quarter.
BreakdownTTMJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue1.57B1.51B1.34B1.33B1.30B1.14B
Gross Profit798.52M760.82M687.88M657.27M631.55M561.45M
EBITDA301.05M282.48M280.84M261.61M227.44M196.94M
Net Income204.13M189.26M197.22M174.86M149.98M129.66M
Balance Sheet
Total Assets1.83B1.73B1.52B1.39B1.37B1.38B
Cash, Cash Equivalents and Short-Term Investments176.49M174.35M250.12M151.53M114.07M147.34M
Total Debt144.90M158.56M129.66M80.66M129.15M84.01M
Total Liabilities512.18M542.04M448.91M398.34M456.03M414.73M
Stockholders Equity1.31B1.19B1.07B990.92M911.30M963.03M
Cash Flow
Free Cash Flow169.76M153.62M175.18M189.92M75.31M178.48M
Operating Cash Flow204.87M181.20M255.07M209.15M118.45M205.66M
Investing Cash Flow-60.86M-171.25M-81.05M-11.21M-43.07M-268.59M
Financing Cash Flow-109.43M-83.87M-70.53M-163.57M-102.09M-12.32M

Brady Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price95.51
Price Trends
50DMA
84.86
Positive
100DMA
80.54
Positive
200DMA
76.22
Positive
Market Momentum
MACD
2.76
Positive
RSI
49.49
Neutral
STOCH
45.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRC, the sentiment is Neutral. The current price of 95.51 is above the 20-day moving average (MA) of 90.40, above the 50-day MA of 84.86, and above the 200-day MA of 76.22, indicating a neutral trend. The MACD of 2.76 indicates Positive momentum. The RSI at 49.49 is Neutral, neither overbought nor oversold. The STOCH value of 45.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BRC.

Brady Risk Analysis

Brady disclosed 14 risk factors in its most recent earnings report. Brady reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brady Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$4.49B22.3216.78%1.23%11.20%0.71%
78
Outperform
$1.55B32.9626.42%1.29%-2.28%-9.94%
72
Outperform
$14.01B21.8736.08%1.27%6.87%13.53%
69
Neutral
$6.44B11.2217.24%2.73%4.77%-22.78%
68
Neutral
$7.75B28.1922.22%1.30%3.31%2.58%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
51
Neutral
$5.51B-7.72-20.90%15.45%-488.24%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BRC
Brady
89.31
19.43
27.80%
MSA
MSA Safety
197.06
38.30
24.13%
NSSC
Napco Security Technologies
45.86
21.90
91.39%
ALLE
Allegion
162.14
35.97
28.51%
ADT
Adt
7.91
0.73
10.15%
REZI
Resideo Technologies
36.72
17.22
88.31%

Brady Corporate Events

Business Operations and StrategyFinancial Disclosures
Brady Lifts Earnings Guidance After Strong Fiscal Q2 Results
Positive
Feb 19, 2026

Brady Corporation reported solid results for its fiscal 2026 second quarter ended January 31, 2026, with sales rising 7.7% to $384.1 million, driven by 1.6% organic growth, contributions from acquisitions and favorable currency, and extending its streak to 20 consecutive quarters of organic growth. Diluted EPS climbed 21.7% to $1.01, adjusted diluted EPS increased to $1.09, and net cash from operating activities improved to $53.3 million, reflecting stronger profitability and cash generation.

For the first half of fiscal 2026, sales grew 7.6% to $789.4 million and income before income taxes rose 17.7% to $130.5 million, while adjusted income before income taxes reached $141.0 million, underscoring improving margins in both the Americas & Asia and Europe & Australia despite modest organic declines in Europe & Australia. Management highlighted increased investment in R&D, including the recent launch of the i4311 industrial label printer with LabelSense technology, and raised the low end of both GAAP and adjusted EPS guidance for the full year ending July 31, 2026, signaling confidence in continued operational momentum and reinforcing Brady’s positioning in industrial identification solutions.

The most recent analyst rating on (BRC) stock is a Buy with a $108.00 price target. To see the full list of analyst forecasts on Brady stock, see the BRC Stock Forecast page.

Executive/Board ChangesDividendsShareholder Meetings
Brady Corporation Elects New Board at Shareholders’ Meeting
Positive
Dec 3, 2025

On December 3, 2025, Brady Corporation held its Annual Shareholders’ Meeting where all 3,538,628 shares of Class B Common Stock voted unanimously to elect a new board of directors, including notable figures from various industries. Additionally, on December 2, 2025, the company declared a quarterly cash dividend of $0.245 per share for Class A and Class B Common Stock, payable on January 30, 2026, to shareholders recorded by January 9, 2026. These decisions reflect Brady’s ongoing commitment to shareholder value and stable governance, potentially impacting its industry positioning and stakeholder relations.

The most recent analyst rating on (BRC) stock is a Buy with a $89.00 price target. To see the full list of analyst forecasts on Brady stock, see the BRC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 19, 2026