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Brady Corporation (BRC)
:BRC
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Brady (BRC) AI Stock Analysis

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BRC

Brady

(NYSE:BRC)

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Outperform 77 (OpenAI - 4o)
Rating:77Outperform
Price Target:
$88.00
▲(15.70% Upside)
Brady Corporation's overall stock score reflects strong financial performance and a positive earnings outlook, supported by strategic investments and growth in key regions. Technical indicators and valuation suggest stability, while recent corporate events enhance confidence in governance and strategic direction. However, challenges in Europe and Australia and tariff headwinds present risks that need monitoring.
Positive Factors
Revenue Growth
The consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
R&D Investment
Increased R&D investment underscores a commitment to innovation, enhancing product offerings and competitive positioning over time.
Cash Flow Management
Strong cash flow management provides financial flexibility for strategic investments and shareholder returns, supporting sustainable growth.
Negative Factors
Tariff Headwinds
Tariff-related expenses can pressure margins and profitability, potentially affecting pricing strategies and competitive dynamics.
Organic Sales Decline
Declining sales in key regions indicate market challenges, which could hinder overall growth and require strategic adjustments.
Challenging Macro Conditions
Adverse macroeconomic conditions can impact demand and operational efficiency, posing risks to sustained growth and profitability.

Brady (BRC) vs. SPDR S&P 500 ETF (SPY)

Brady Business Overview & Revenue Model

Company DescriptionBrady Corporation (BRC) is a global leader in identification solutions and workplace safety products, specializing in providing innovative solutions for a variety of industries including manufacturing, healthcare, and logistics. The company offers a wide range of products such as labels, signs, and printing systems designed to enhance safety and efficiency in the workplace. Brady's core services also include asset tracking and compliance solutions, emphasizing their commitment to supporting businesses in regulatory adherence and operational excellence.
How the Company Makes MoneyBrady generates revenue primarily through the sale of its identification and safety products, which include pre-printed labels, custom labels, safety signs, and printing systems. The company operates on a direct sales model, selling products through its extensive distribution network and e-commerce platforms. Key revenue streams include product sales to industrial customers, safety compliance solutions, and professional services related to asset management and regulatory compliance. Additionally, Brady has established strategic partnerships with various industry leaders to enhance its product offerings and expand its market reach, contributing significantly to its earnings.

Brady Key Performance Indicators (KPIs)

Any
Any
Net Sales By Geography
Net Sales By Geography
Shows sales performance in various regions, indicating where the company excels and where it might encounter challenges or opportunities for expansion.
Chart InsightsBrady's sales in the Americas and Asia have shown robust growth, with recent quarters reflecting a strong upward trend. This aligns with the earnings call highlighting a 4.3% organic sales growth in these regions. However, Europe and Australia face challenges, with sales declining due to macroeconomic pressures, leading to facility closures. Despite these hurdles, Brady's strategic focus on R&D and acquisitions, along with successful product launches, positions it well for future growth, although external factors like tariffs and currency fluctuations remain concerns.
Data provided by:The Fly

Brady Earnings Call Summary

Earnings Call Date:Nov 17, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Feb 19, 2026
Earnings Call Sentiment Positive
Brady Corporation had a strong start to fiscal 2026 with significant growth in the Americas and Asia regions, improved profit margins in Europe and Australia, and increased investment in R&D. However, challenges such as organic sales decline in Europe and Australia, tariff headwinds, and macroeconomic conditions pose hurdles. Overall, the positive aspects slightly outweigh the negative ones.
Q1-2026 Updates
Positive Updates
Strong Start to Fiscal 2026
Brady Corporation reported organic sales growth of 2.8% and adjusted earnings per share growth of 8% in Q1 2026. The Americas and Asia region showed strong organic sales growth of 4.7%.
Europe and Australia Profit Improvement
Despite a 0.8% decline in organic sales, the Europe and Australia region reported a significant improvement in adjusted segment profit of 15%, due to streamlined cost structures.
Introduction of BradyScan App
Brady Corporation released a new app called BradyScan, an industrial barcode scanning app that integrates with Brady's printers, aiming to make track and trace easier for users.
Increased R&D Investment
R&D expenses increased to $23.3 million or 5.7% of sales, up from $18.9 million or 5% of sales last year, reflecting a 23% increase in investment.
Cash Flow and Shareholder Returns
Operating cash flow increased 42.5% to $33.4 million, and free cash flow rose 38.8% to $22.4 million. Brady also announced its 40th consecutive year of annual dividend increases.
Negative Updates
Organic Sales Decline in Europe and Australia
Organic sales in the Europe and Australia region declined by 0.8%, with a 0.9% decline in Europe and a slight increase of 0.3% in Australia.
Tariff Headwinds
Brady faced tariff headwinds in the U.S., with a projected net incremental expense of approximately $8 million for fiscal 2026.
Challenging Macro Conditions
The Europe and Australia regions continue to operate in challenging macroeconomic conditions for industrial manufacturers, impacting sales growth.
Company Guidance
During the Q1 2026 earnings call, Brady Corporation reported a strong start to the fiscal year, with organic sales growth of 2.8% and an 8% increase in adjusted earnings per share. The Americas and Asia regions led this growth with a 4.7% increase in organic sales, while Europe and Australia saw a 15% improvement in adjusted segment profit due to cost streamlining efforts. Total sales growth reached 7.5% when considering acquisitions and foreign currency translation. The company maintained a robust gross profit margin of 51.5%, up from 50.3% the previous year, and reduced SG&A expenses as a percentage of sales. Brady continued to invest significantly in R&D, increasing expenditure by 23% to $23.3 million, or 5.7% of sales. The company ended the quarter with a net cash position of $66.8 million, supporting its strategy for organic growth and strategic acquisitions. Brady also improved its guidance, raising the lower end of its adjusted diluted EPS range to $4.90 - $5.15, representing a 6.5% to 12% growth over 2025. The company anticipates low single-digit organic sales growth for the full year and expects to manage risks related to currency fluctuations and inflationary pressures.

Brady Financial Statement Overview

Summary
Brady demonstrates strong financial health with robust revenue growth, profitability, and cash flow generation. The balance sheet is solid with low leverage, although there are minor concerns about increasing debt and slight margin pressures.
Income Statement
85
Very Positive
Brady demonstrates strong revenue growth with a TTM revenue increase of 1.87% and consistent profitability. The gross profit margin is robust at 50.59%, and the net profit margin is healthy at 12.74%. EBIT and EBITDA margins are solid, indicating efficient operations. However, there is a slight decline in EBIT margin from the previous year, which could be monitored.
Balance Sheet
78
Positive
The company maintains a strong balance sheet with a low debt-to-equity ratio of 0.14, indicating conservative leverage. Return on equity is commendable at 16.63%, reflecting effective use of equity. The equity ratio is stable, suggesting a solid capital structure. However, the slight increase in debt levels over the past year should be observed.
Cash Flow
80
Positive
Brady's cash flow position is strong, with a positive free cash flow growth rate of 4.07% TTM. The operating cash flow to net income ratio is 0.60, indicating good cash generation relative to net income. The free cash flow to net income ratio is high at 0.84, suggesting efficient cash utilization. Despite a previous decline in free cash flow growth, the recent recovery is promising.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.51B1.34B1.33B1.30B1.14B
Gross Profit760.82M687.88M657.27M631.55M561.45M
EBITDA282.48M280.84M261.61M227.44M196.94M
Net Income189.26M197.22M174.86M149.98M129.66M
Balance Sheet
Total Assets1.73B1.52B1.39B1.37B1.38B
Cash, Cash Equivalents and Short-Term Investments174.35M250.12M151.53M114.07M147.34M
Total Debt158.56M129.66M80.66M129.15M84.01M
Total Liabilities542.04M448.91M398.34M456.03M414.73M
Stockholders Equity1.19B1.07B990.92M911.30M963.03M
Cash Flow
Free Cash Flow153.62M175.18M189.92M75.31M178.48M
Operating Cash Flow181.20M255.07M209.15M118.45M205.66M
Investing Cash Flow-171.25M-81.05M-11.21M-43.07M-268.59M
Financing Cash Flow-83.87M-70.53M-163.57M-102.09M-12.32M

Brady Technical Analysis

Technical Analysis Sentiment
Positive
Last Price76.06
Price Trends
50DMA
76.46
Positive
100DMA
75.51
Positive
200DMA
72.45
Positive
Market Momentum
MACD
0.63
Negative
RSI
52.55
Neutral
STOCH
26.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRC, the sentiment is Positive. The current price of 76.06 is below the 20-day moving average (MA) of 77.09, below the 50-day MA of 76.46, and above the 200-day MA of 72.45, indicating a bullish trend. The MACD of 0.63 indicates Negative momentum. The RSI at 52.55 is Neutral, neither overbought nor oversold. The STOCH value of 26.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BRC.

Brady Risk Analysis

Brady disclosed 14 risk factors in its most recent earnings report. Brady reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brady Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$1.47B33.6325.03%1.28%-2.28%-9.94%
77
Outperform
$3.67B19.0016.69%1.23%11.20%0.71%
75
Outperform
$6.36B22.8723.35%1.29%3.31%2.58%
72
Outperform
$13.69B21.5336.41%1.23%6.87%13.53%
71
Outperform
$6.71B11.6817.24%2.69%4.77%-22.78%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
51
Neutral
$5.06B-20.90%15.45%-488.24%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BRC
Brady
77.84
3.33
4.47%
MSA
MSA Safety
162.33
-13.19
-7.51%
NSSC
Napco Security Technologies
41.31
3.59
9.52%
ALLE
Allegion
159.08
19.64
14.08%
ADT
Adt
8.18
0.98
13.61%
REZI
Resideo Technologies
33.81
6.82
25.27%

Brady Corporate Events

Executive/Board ChangesShareholder MeetingsDividends
Brady Corporation Elects New Board at Shareholders’ Meeting
Positive
Dec 3, 2025

On December 3, 2025, Brady Corporation held its Annual Shareholders’ Meeting where all 3,538,628 shares of Class B Common Stock voted unanimously to elect a new board of directors, including notable figures from various industries. Additionally, on December 2, 2025, the company declared a quarterly cash dividend of $0.245 per share for Class A and Class B Common Stock, payable on January 30, 2026, to shareholders recorded by January 9, 2026. These decisions reflect Brady’s ongoing commitment to shareholder value and stable governance, potentially impacting its industry positioning and stakeholder relations.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Brady Reports Strong Q1 2026 Sales Growth
Positive
Nov 17, 2025

On November 17, 2025, Brady Corporation reported a 7.5% increase in sales for the first quarter of fiscal 2026, with organic sales rising by 2.8%. The company also raised the low end of its adjusted diluted EPS guidance for the full year. The quarter saw a significant 42.5% increase in cash flow from operating activities and a 16.5% rise in diluted EPS. Brady’s strategic acquisitions, including Mecco, contributed to its growth, and the company remains in a strong financial position to pursue further investments and return value to shareholders.

Executive/Board Changes
Brady Updates Executive Change of Control Agreement
Neutral
Sep 19, 2025

On September 16, 2025, Brady Corporation updated its Change of Control Agreement with Andrew T. Gorman, aligning it with agreements for other executive officers. This move ensures Mr. Gorman receives compensation in the event of a qualifying termination following a change of control, reflecting the company’s commitment to consistent executive agreements.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025