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Brady Corp. (BRC)
NYSE:BRC
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Brady (BRC) AI Stock Analysis

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BRC

Brady

(NYSE:BRC)

Rating:77Outperform
Price Target:
$80.00
▲(9.11% Upside)
Brady's overall stock score is driven primarily by strong financial performance and a positive outlook from corporate events. While technical indicators and valuation present moderate signals, the company's strategic achievements and resilience in challenging regions bolster confidence. Opportunities for cash flow improvements and addressing regional challenges could further enhance the stock's potential.

Brady (BRC) vs. SPDR S&P 500 ETF (SPY)

Brady Business Overview & Revenue Model

Company DescriptionBrady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The IDS segment offers safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, and lockout/tagout devices for facility identification and protection; materials, printing systems, RFID and bar code scanners for product identification, brand protection labeling, work in process labeling, and finished product identification; and hand-held printers, wire markers, sleeves, and tags for wire identification, as well as software and services for safety compliance auditing, procedure writing, and training. Its products also comprise name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; wristbands and labels for tracking and enhancing the safety of patients; and custom wristbands. This segment serves customers in various industries, such as industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and others through distributors, direct sales, catalog marketing, and digital channels. The WPS segment provides workplace safety and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; first aid products; facility safety and personal protection equipment; and labor law and other compliance posters for various industries, including process, government, education, construction, and utilities, as well as manufacturers through catalog and digital channels. It also offers stock and custom identification products, as well as sells related resale products. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.
How the Company Makes MoneyBrady generates revenue primarily through the sale of its identification and safety products, which are distributed via direct sales, online platforms, and third-party distributors. The company's key revenue streams include custom labels, safety signs, and printing systems, which cater to diverse industries such as manufacturing, healthcare, and construction. Moreover, Brady benefits from significant partnerships with distributors and resellers, which expand its market reach and improve sales volume. The company also invests in research and development to create innovative products that meet evolving customer needs, thus driving customer retention and attracting new clients.

Brady Earnings Call Summary

Earnings Call Date:May 16, 2025
(Q3-2025)
|
% Change Since: -3.50%|
Next Earnings Date:Sep 05, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong performance in the Americas and Asia regions, record high adjusted earnings per share, and strategic acquisitions. However, challenges in Europe, Australia, and China were notable, along with incremental tariff expenses and reduced cash flow. Despite these challenges, the continued investment in R&D and new product launches indicate a positive outlook.
Q3-2025 Updates
Positive Updates
Record High Adjusted Earnings Per Share
Brady Corporation reported a new record high adjusted earnings per share, growing by 11.9% from $1.09 to $1.22.
Strong Organic Sales Growth in Americas and Asia
The Americas and Asia regions reported excellent organic sales growth of 5.4% and adjusted operating income growth of 20.2%.
Acquisition of Funai's Microfluidic Business
Brady Corporation acquired Funai's microfluidic business to enhance their custom part marking portfolio, indicating strategic growth in their product offerings.
Increased Investment in R&D
Investment in R&D increased by 8.5% this quarter, reflecting Brady's commitment to new product development and innovation.
Launch of New Products
The I6100 industrial desktop label printer and the HH86 handheld RFID reader were launched, showcasing Brady's continued product innovation.
Negative Updates
Organic Sales Decline in Europe and Australia
The Europe and Australia region experienced an organic sales decline of 5.4% due to a challenging macroeconomic environment.
Incremental Tariff Expenses
Brady faced approximately $3 million in incremental tariff expenses in Q3, impacting their cost structure and earnings.
Reduced Cash Flow
Operating cash flow decreased from $72.7 million in Q3 last year to $59.9 million this year, and free cash flow dropped from $64.4 million to $55.6 million.
Challenges in China
Brady reduced headcount in China due to declining economic activity, indicating challenges in this market.
Company Guidance
During the Q3 2025 Brady Corporation Earnings Conference Call, significant guidance was provided regarding financial performance and future outlook. The company reported a record high adjusted earnings per share, increasing by 11.9% to $1.22. Organic sales grew by 1.6%, with acquisitions contributing an additional 10.5% growth, although foreign currency translation reduced this by 0.7%, leading to a total sales growth of 11.4%. The Americas and Asia regions experienced organic sales growth of 5.4%, while Europe and Australia faced a decline of 5.4%. Despite challenges in Europe, restructuring efforts led to a 3.8% increase in adjusted operating income. The company invested over 8% more in R&D, driven partly by the acquisition of Gravitec and Funai's microfluidic business. The guidance for adjusted diluted EPS was tightened to a range of $4.48 to $4.63. Brady's fiscal strategy includes capital expenditures of approximately $25 million and an income tax rate of around 20% for the year. The company aims to mitigate tariff impacts through strategic price increases and supply chain adjustments, anticipating incremental tariffs to impact Q4 earnings by $3 million to $5 million.

Brady Financial Statement Overview

Summary
Brady exhibits strong financial performance with a solid income statement, stable balance sheet, and robust cash flow generation. The company maintains high profitability margins and low leverage, though there is room for improvement in free cash flow growth.
Income Statement
85
Very Positive
Brady exhibits strong income statement performance with a solid gross profit margin of 50.53% and a net profit margin of 13.35% for TTM (Trailing-Twelve-Months). Revenue growth rate from the previous year is approximately 8.81%, indicating a positive growth trajectory. The EBIT margin of 16.68% and EBITDA margin of 18.99% further highlight strong operational efficiency. The company’s consistent revenue growth and robust profitability metrics suggest a healthy financial state, though slight declines in net income compared to the previous year could indicate pressure on bottom-line growth.
Balance Sheet
80
Positive
The balance sheet reflects a stable financial position with a low debt-to-equity ratio of 0.14, indicating minimal reliance on debt financing. The return on equity (ROE) is a strong 16.68%, suggesting efficient use of equity to generate profits. With an equity ratio of 68.73%, Brady demonstrates a solid capital structure with a significant portion of assets financed by equity. Although the company's leverage is low, further improvements in equity growth could enhance overall financial stability.
Cash Flow
78
Positive
Cash flow analysis reveals a robust operating cash flow to net income ratio of 1.06, indicating strong cash generation relative to net income. The free cash flow to net income ratio is 0.91, showing good conversion of income into free cash flow. However, the free cash flow growth rate is only 1.29%, suggesting limited growth in cash generated after capital expenditures. The stability in cash flow metrics reflects steady financial management, though opportunities for enhancing free cash flow growth exist.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue1.34B1.33B1.30B1.14B1.08B
Gross Profit687.88M657.27M631.55M561.45M528.57M
EBITDA280.84M261.61M227.44M196.94M166.54M
Net Income197.22M174.86M149.98M129.66M112.37M
Balance Sheet
Total Assets1.52B1.39B1.37B1.38B1.14B
Cash, Cash Equivalents and Short-Term Investments250.12M151.53M114.07M147.34M217.64M
Total Debt129.66M80.66M129.15M84.01M47.29M
Total Liabilities448.91M398.34M456.03M414.73M279.39M
Stockholders Equity1.07B990.92M911.30M963.03M863.07M
Cash Flow
Free Cash Flow175.18M189.92M75.31M178.48M113.70M
Operating Cash Flow255.07M209.15M118.45M205.66M140.98M
Investing Cash Flow-81.05M-11.21M-43.07M-268.59M-36.12M
Financing Cash Flow-70.53M-163.57M-102.09M-12.32M-163.52M

Brady Technical Analysis

Technical Analysis Sentiment
Positive
Last Price73.32
Price Trends
50DMA
69.55
Positive
100DMA
69.67
Positive
200DMA
71.23
Positive
Market Momentum
MACD
0.91
Negative
RSI
65.11
Neutral
STOCH
85.83
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRC, the sentiment is Positive. The current price of 73.32 is above the 20-day moving average (MA) of 71.16, above the 50-day MA of 69.55, and above the 200-day MA of 71.23, indicating a bullish trend. The MACD of 0.91 indicates Negative momentum. The RSI at 65.11 is Neutral, neither overbought nor oversold. The STOCH value of 85.83 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BRC.

Brady Risk Analysis

Brady disclosed 14 risk factors in its most recent earnings report. Brady reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brady Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$1.09B24.8327.48%1.68%-1.05%-2.78%
78
Outperform
$7.19B12.9617.13%2.49%3.80%-3.18%
77
Outperform
$3.45B18.0217.80%1.31%8.62%3.59%
75
Outperform
$6.67B24.3024.23%1.21%0.55%1.85%
75
Outperform
$4.67B64.31-26.27%20.00%-547.75%
65
Neutral
$1.72B-6.45%-1.75%68.19%
51
Neutral
HK$194.07M-7.93-42.75%6.17%5.18%-76.96%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BRC
Brady
73.32
1.84
2.57%
MSA
MSA Safety
171.28
-4.77
-2.71%
NSSC
Napco Security Technologies
30.80
-24.07
-43.87%
ADT
Adt
8.83
1.64
22.81%
ARLO
Arlo Technologies
16.78
4.52
36.87%
REZI
Resideo Technologies
32.47
13.23
68.76%

Brady Corporate Events

Stock BuybackDividendsBusiness Operations and StrategyFinancial Disclosures
Brady Reports Record Q3 2025 Financial Results
Positive
May 16, 2025

On May 16, 2025, Brady Corporation reported its fiscal 2025 third quarter financial results, highlighting a record adjusted earnings per share (EPS) and a tightening of its full-year EPS guidance. The quarter saw an 11.4% increase in sales, driven by acquisitions and organic growth, despite a slight decline due to foreign currency translation. Adjusted diluted EPS rose to a record $1.22, and the company returned $44.5 million to shareholders through dividends and share repurchases. Brady’s strategic focus on research and development and new product launches contributed to strong organic sales growth in the Americas and Asia, while the company remains vigilant amid global trade uncertainties.

The most recent analyst rating on (BRC) stock is a Buy with a $84.00 price target. To see the full list of analyst forecasts on Brady stock, see the BRC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 24, 2025