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Brady Corporation (BRC)
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Brady (BRC) AI Stock Analysis

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BRC

Brady

(NYSE:BRC)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
$82.00
▲(7.81% Upside)
Brady Corporation's overall score reflects strong financial performance and positive earnings call highlights, tempered by technical analysis indicating potential bearish momentum. The company's strategic investments and consistent dividend growth provide a positive outlook, though challenges in Europe and Australia and tariff impacts remain concerns.

Brady (BRC) vs. SPDR S&P 500 ETF (SPY)

Brady Business Overview & Revenue Model

Company DescriptionBrady Corporation (BRC) is a global leader in identification solutions, specializing in the manufacturing of high-performance materials and products for a variety of markets, including industrial, commercial, and healthcare sectors. The company offers a wide range of products, including labels, signs, safety devices, and printing systems that enhance safety and compliance in workplaces. With a strong focus on innovation and quality, Brady serves its customers by providing effective solutions for identification, safety, and regulatory compliance needs.
How the Company Makes MoneyBrady generates revenue primarily through the sale of its identification and safety products, which are distributed via direct sales, online platforms, and third-party distributors. The company's key revenue streams include custom labels, safety signs, and printing systems, which cater to diverse industries such as manufacturing, healthcare, and construction. Moreover, Brady benefits from significant partnerships with distributors and resellers, which expand its market reach and improve sales volume. The company also invests in research and development to create innovative products that meet evolving customer needs, thus driving customer retention and attracting new clients.

Brady Key Performance Indicators (KPIs)

Any
Any
Net Sales By Geography
Net Sales By Geography
Chart Insights
Data provided by:Main Street Data

Brady Earnings Call Summary

Earnings Call Date:Sep 04, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Nov 13, 2025
Earnings Call Sentiment Neutral
Brady Corporation's earnings call highlights a strong performance with record EPS, robust sales growth in key regions, and successful product launches. However, challenges such as macroeconomic difficulties in Europe and Australia, decreased free cash flow, and tariff impacts present concerns. The company's increased R&D investment and strategic acquisitions indicate a positive outlook, albeit tempered by external pressures.
Q4-2025 Updates
Positive Updates
Record Adjusted EPS
Brady Corporation reported a record high adjusted EPS of $1.26 for Q4 and $4.60 for the fiscal year 2025, marking the fifth consecutive year of record EPS.
Strong Sales Growth in Americas and Asia
Organic sales in the Americas and Asia region grew by 4.3% in Q4, contributing to an annual organic sales growth of 4.8% for the region.
Increased R&D Investment
Investment in R&D increased by 31% in Q4, reaching nearly $80 million, which is 5.3% of sales.
Successful Product Launches
The launch of the I7500 industrial label printer surpassed sales targets, contributing significantly to the company's growth.
Continued Dividend Growth
Brady announced its fortieth consecutive year of annual dividend increases, highlighting its commitment to shareholder returns.
Acquisitions Adding Value
The acquisitions of Gravitec and MECO are expected to enhance product capabilities and contribute positively to future growth.
Negative Updates
Challenges in Europe and Australia
Organic sales in Europe and Australia declined by 1.3% in Q4 due to challenging macroeconomic conditions, leading to facility closures and reorganization costs.
Decline in Free Cash Flow
Free cash flow decreased from $73.2 million to $49.4 million year-over-year in Q4, primarily due to inventory build-up and facility relocations.
Impact of Tariffs
Incremental tariff expenses amounted to $7 million in fiscal 2025, with an estimated additional impact of $8 to $12 million expected in fiscal 2026.
Profit Margin Pressures
Gross profit margin decreased to 50.4% from 51.6% in Q4 of the previous year, affected by reorganization costs and tariff expenses.
Company Guidance
During the Brady Corporation Q4 2025 earnings call, the company provided guidance for fiscal 2026, projecting a GAAP EPS range of $4.55 to $4.85 per share, representing a 15.5-23.1% increase over 2025. The adjusted EPS is anticipated to range from $4.85 to $5.15, reflecting a 5.4-12% growth. Organic sales growth is expected in the low single digits, with a projected income tax rate of 21%, depreciation and amortization expenses of approximately $42 million, and capital expenditures around $40 million. The company also addressed potential risks, including a strengthening US dollar, inflationary pressures, and additional tariff impacts estimated between $8 million to $12 million. Despite these challenges, Brady plans to continue its robust R&D investments, which accounted for 5.8% of sales in Q4 2025, and maintain its focus on strategic acquisitions and shareholder returns through dividends and share buybacks.

Brady Financial Statement Overview

Summary
Brady exhibits a strong financial position with consistent revenue growth and effective cost management. The balance sheet reflects a conservative leverage approach, though the low equity ratio warrants attention. Cash flow generation is solid, but recent declines in free cash flow growth could pose challenges.
Income Statement
75
Positive
Brady has demonstrated consistent revenue growth over the years, with a notable increase in the latest period. The gross profit margin remains strong, indicating effective cost management. However, the net profit margin has slightly decreased, suggesting increased expenses or other financial pressures. The EBIT and EBITDA margins are healthy, though they have seen some fluctuations, which could indicate operational challenges.
Balance Sheet
70
Positive
The company's debt-to-equity ratio is low, reflecting a conservative leverage strategy and financial stability. Return on equity is strong, showcasing effective use of shareholder funds. However, the equity ratio is low, which may suggest a high level of liabilities relative to assets, potentially posing risks if not managed carefully.
Cash Flow
65
Positive
Brady's operating cash flow to net income ratio indicates solid cash generation relative to earnings. However, the free cash flow growth rate has been negative recently, which could impact future investments or debt repayments. The free cash flow to net income ratio remains robust, suggesting good cash conversion efficiency.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.51B1.51B1.34B1.33B1.30B1.14B
Gross Profit760.82M760.82M687.88M657.27M631.55M561.45M
EBITDA282.48M282.48M280.84M261.61M227.44M196.94M
Net Income189.26M189.26M197.22M174.86M149.98M129.66M
Balance Sheet
Total Assets1.73B20.25M1.52B1.39B1.37B1.38B
Cash, Cash Equivalents and Short-Term Investments174.35M174.35M250.12M151.53M114.07M147.34M
Total Debt158.56M158.56M129.66M80.66M129.15M84.01M
Total Liabilities542.04M542.04M448.91M398.34M456.03M414.73M
Stockholders Equity1.19B1.19B1.07B990.92M911.30M963.03M
Cash Flow
Free Cash Flow153.62M153.62M175.18M189.92M75.31M178.48M
Operating Cash Flow181.20M181.20M255.07M209.15M118.45M205.66M
Investing Cash Flow-171.25M-171.25M-81.05M-11.21M-43.07M-268.59M
Financing Cash Flow-83.87M-83.87M-70.53M-163.57M-102.09M-12.32M

Brady Technical Analysis

Technical Analysis Sentiment
Positive
Last Price76.06
Price Trends
50DMA
76.94
Positive
100DMA
73.04
Positive
200DMA
71.92
Positive
Market Momentum
MACD
0.23
Negative
RSI
64.93
Neutral
STOCH
92.96
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BRC, the sentiment is Positive. The current price of 76.06 is above the 20-day moving average (MA) of 75.86, below the 50-day MA of 76.94, and above the 200-day MA of 71.92, indicating a bullish trend. The MACD of 0.23 indicates Negative momentum. The RSI at 64.93 is Neutral, neither overbought nor oversold. The STOCH value of 92.96 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BRC.

Brady Risk Analysis

Brady disclosed 14 risk factors in its most recent earnings report. Brady reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brady Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$1.57B36.9424.98%1.21%-3.81%-11.48%
77
Outperform
$15.07B23.1736.41%1.20%6.87%13.53%
73
Outperform
$6.47B23.7724.23%1.25%0.55%1.85%
72
Outperform
$7.27B13.0517.13%2.53%3.80%-3.18%
68
Neutral
$3.70B19.9416.76%1.21%12.84%-3.06%
68
Neutral
$6.35B-26.27%20.00%-547.75%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BRC
Brady
79.48
8.39
11.80%
MSA
MSA Safety
168.20
4.15
2.53%
NSSC
Napco Security Technologies
44.09
6.12
16.12%
ALLE
Allegion
167.30
26.71
19.00%
ADT
Adt
8.71
1.05
13.71%
REZI
Resideo Technologies
44.50
24.35
120.84%

Brady Corporate Events

Executive/Board Changes
Brady Updates Executive Change of Control Agreement
Neutral
Sep 19, 2025

On September 16, 2025, Brady Corporation updated its Change of Control Agreement with Andrew T. Gorman, aligning it with agreements for other executive officers. This move ensures Mr. Gorman receives compensation in the event of a qualifying termination following a change of control, reflecting the company’s commitment to consistent executive agreements.

The most recent analyst rating on (BRC) stock is a Hold with a $90.00 price target. To see the full list of analyst forecasts on Brady stock, see the BRC Stock Forecast page.

Brady Corporation Reports Record EPS Amid Challenges
Sep 6, 2025

Brady Corporation’s recent earnings call painted a picture of robust performance and strategic growth, tempered by external challenges. The company reported record earnings per share (EPS) and strong sales growth in key regions, driven by successful product launches and increased investment in research and development (R&D). However, macroeconomic difficulties in Europe and Australia, along with decreased free cash flow and tariff impacts, present notable concerns. Despite these hurdles, Brady’s strategic acquisitions and commitment to R&D investment suggest a positive outlook for the future.

Brady Corporation Reports Strong Q4 and Sets 2026 Guidance
Sep 5, 2025

Brady Corporation, headquartered in Milwaukee, Wisconsin, is a global leader in identification solutions, providing products that enhance safety, security, productivity, and performance across various industries including electronics, telecommunications, and manufacturing. In its fiscal 2025 fourth quarter, Brady Corporation reported a significant increase in sales by 15.7%, driven by organic growth, acquisitions, and favorable foreign currency translation. Despite a slight decline in diluted EPS compared to the previous year, the company achieved a record high in adjusted diluted EPS, reflecting strong operational performance.

Business Operations and StrategyStock BuybackDividendsFinancial DisclosuresM&A Transactions
Brady Reports Strong Q4 2025 Financial Results
Positive
Sep 4, 2025

On September 4, 2025, Brady Corporation reported its fiscal 2025 fourth-quarter financial results, highlighting a 15.7% increase in sales, driven by organic growth, acquisitions, and foreign currency translation. Despite a decrease in diluted EPS to $1.04, the adjusted diluted EPS reached a record high of $1.26. The company also announced a dividend increase and returned $96.4 million to shareholders through dividends and share repurchases. Brady’s strategic acquisitions of Gravotech and Mecco expanded its product portfolio, enhancing its market position in identification solutions. The company provided fiscal 2026 EPS guidance, indicating anticipated growth and continued investment in research and development to deliver long-term shareholder value.

The most recent analyst rating on (BRC) stock is a Buy with a $80.00 price target. To see the full list of analyst forecasts on Brady stock, see the BRC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 16, 2025