Bilibili (BILI) AI Stock Analysis

• Market Cap: $10.48B
• Dividend Yield: N/A
• Average Volume (3M): 2.35M
• Price to Earnings (P/E): 62.0
• Beta (1Y): 1.34
• Revenue Growth: 16.84%
• EPS Growth: N/A
• Country: US
• Employees: 8,088
• Sector: Communication Services
• Sector Strength: 97
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): 0.28
• Shares Outstanding: 335,037,600
• 10 Day Avg. Volume: 3,569,907
• 30 Day Avg. Volume: 2,352,750
• PEG Ratio: 0.57
• Price to Book (P/B): 3.90
• Price to Sales (P/S): 2.05
• P/FCF Ratio: 12.92
• Enterprise Value/Market Cap: 6.45
• Enterprise Value/Revenue: 2.30
• Enterprise Value/Gross Profit: 6.41
• Enterprise Value/Ebitda: 78.37
• 1Y Price Target: $31.10
• Price Target Upside: 23.76% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 6
• EPS Forecast (FY): 7.17
• Revenue Forecast (FY): $33.29B

• Rating: 65 Neutral
• Price Target: $37.00 ▲(47.23% Upside)
• Action: Upgraded Date: 01/29/26
• Date: Action: Upgraded 01/29/26

The score is driven primarily by improving fundamentals (positive free cash flow, strong revenue growth) and a constructive earnings narrative (engagement and advertising strength with improving margins). This is balanced by still-negative GAAP profitability and a demanding valuation (very high P/E), while technicals are supportive but appear overbought.

Positive Factors

Strong user engagement

Sustained gains in DAUs, MAUs and record time spent signal deep platform stickiness and network effects. High engagement supports diversified monetization (ads, subscriptions, in‑app spends) and reduces churn risk, underpinning durable revenue growth and pricing power over months.

Growing base of paying users

A rising paying user base strengthens recurring revenue and lowers revenue volatility. Consistent conversion growth provides a predictable monetization foundation, improves ARPU potential, and enables the company to reinvest in content and product features that sustain long‑term customer lifetime value.

Positive free cash flow generation

TTM FCF turning positive and strong cash conversion indicate improving operational efficiency and reduced reliance on external funding. Sustainable cash generation enables reinvestment in content, AI and games while improving flexibility to navigate cyclical ad and game revenue swings over the medium term.

Negative Factors

Negative operating and net margins

Persistently negative operating and net margins show operating expenses still outpacing gross profit despite revenue growth. Structural cost or monetization gaps could constrain sustainable profitability and ROE, requiring continued margin improvement to convert engagement into durable shareholder returns.

Decline in game revenues

A material drop in gaming revenue exposes concentration and product lifecycle risk; gaming is a volatile, hit‑driven segment. Without a steady pipeline of successful titles or diversified content monetization, revenue and margin volatility may persist over quarters to months, stressing long‑term predictability.

Share issuance from incentive plan exercises

Ongoing option exercises and share issuance dilute existing shareholders and can pressure per‑share metrics if not matched by commensurate earnings growth. Over time, steady dilution raises the bar for sustainable EPS growth, complicating capital allocation amid profitability recovery efforts.

Bilibili Business Overview & Revenue Model

Company Description

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. Its platform offers a range of content, including video services, mobile games, and value-added service, as well as ACG-related comic and audio content. The company's video services include professional user generated videos, occupationally generated videos, and live broadcasting. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

How the Company Makes Money

Bilibili generates revenue through several key streams. The primary sources include advertising, premium memberships, and mobile gaming. Advertising revenue comes from display ads and sponsored content, leveraging its large user base for targeted marketing. Premium memberships, which offer enhanced features and ad-free experiences, contribute significantly to the company's income. Additionally, the mobile gaming segment, which includes both self-developed and licensed games, provides substantial revenue through in-game purchases. Partnerships with content creators, gaming companies, and media firms further bolster Bilibili's earnings, allowing it to expand its content library and attract more users.

Bilibili Financial Statement Overview

Summary

Strong top-line growth and improving cash generation support the score (revenue up 19.1% from 2023 to TTM; free cash flow turned positive with strong cash conversion). Offsetting this, profitability remains weak with negative EBIT and net margins (both -5.0% TTM) and negative ROE.

Income Statement

Bilibili's revenue showed strong growth with a 19.1% increase from 2023 to TTM. However, the company is facing challenges with profitability as indicated by a negative EBIT margin of -5.0% and a negative net profit margin of -5.0% for TTM. The gross profit margin stands at 32.7%, showing ability to cover costs, but not enough to offset operating expenses leading to negative net income.

Balance Sheet

The company has a relatively balanced capital structure with a debt-to-equity ratio of 0.34, indicating moderate leverage. The equity ratio is 43.2%, suggesting a stable asset base funded by equity. However, the return on equity is negative due to net losses, which is a concern for investors looking for profitability.

Cash Flow

Bilibili's free cash flow turned positive in the TTM, indicating improved cash-generating ability. The operating cash flow to net income ratio is strong at 1.77, showing effective cash conversion. The free cash flow to net income ratio also improved, suggesting operational efficiencies despite net income losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	29.38B	26.83B	22.53B	21.90B	19.38B	12.00B
Gross Profit	10.55B	8.77B	5.44B	3.85B	4.04B	2.84B
EBITDA	863.01M	1.19B	-1.67B	-3.59B	-3.95B	-1.07B
Net Income	220.34M	-1.35B	-4.82B	-7.51B	-6.81B	-3.01B
Balance Sheet
Total Assets	38.79B	32.70B	33.16B	41.83B	52.05B	23.87B
Cash, Cash Equivalents and Short-Term Investments	22.29B	16.68B	15.12B	19.60B	30.32B	12.81B
Total Debt	9.82B	5.15B	7.64B	15.54B	19.22B	8.59B
Total Liabilities	24.64B	18.59B	18.75B	26.59B	30.34B	16.08B
Stockholders Equity	14.16B	14.11B	14.39B	15.24B	21.70B	7.60B
Cash Flow
Free Cash Flow	3.29B	4.26B	-1.06B	-6.65B	-6.33B	-1.49B
Operating Cash Flow	3.29B	6.01B	266.62M	-3.91B	-2.65B	753.10M
Investing Cash Flow	-7.18B	-138.09M	1.76B	10.61B	-24.58B	-8.91B
Financing Cash Flow	4.30B	-2.83B	-5.07B	-4.35B	30.39B	8.34B

Bilibili Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 25.13
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BILI, the sentiment is Negative. The current price of 25.13 is below the 20-day moving average (MA) of 26.92, below the 50-day MA of 29.84, and below the 200-day MA of 26.05, indicating a bearish trend. The MACD of -1.24 indicates Positive momentum. The RSI at 38.79 is Neutral, neither overbought nor oversold. The STOCH value of 48.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BILI.

Bilibili Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NTES	74 Outperform	$71.84B	18.20	22.14%	2.19%	5.69%	32.87%
EA	70 Outperform	$50.22B	145.12	11.05%	0.37%	-1.45%	-11.99%
BILI	65 Neutral	$10.48B	62.04	8.04%	―	16.84%	―
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
TTWO	57 Neutral	$37.36B	-126.36	-126.41%	―	13.98%	-6.71%
SOHU	52 Neutral	$428.05M	1.12	35.19%	―	-4.80%	―
RBLX	52 Neutral	$40.76B	-52.47	-290.61%	―	32.70%	12.57%

Bilibili Corporate Events

Bilibili Reports Minor Change in Class Y Share Count in December 2025 Monthly Return

On January 8, 2026, Bilibili Inc. filed a Form 6-K with the U.S. Securities and Exchange Commission and submitted a corresponding monthly return to the Hong Kong Stock Exchange detailing movements in its share capital for the month ended December 31, 2025. The filing shows that Bilibili’s authorized share capital across its various share classes remained unchanged in December, while its issued Class Y weighted voting right (WVR) ordinary shares decreased by 1,000,000 to 79,700,010, and issued Class Z WVR ordinary shares listed in Hong Kong remained stable, with no treasury shares reported; the disclosure provides transparency for investors on the company’s capital structure but signals no major corporate action or dilution over the period.

The most recent analyst rating on (BILI) stock is a Buy with a $31.00 price target. To see the full list of analyst forecasts on Bilibili stock, see the BILI Stock Forecast page.

Bilibili Announces Share Changes Following Incentive Plan Exercises

On December 11, 2025, Bilibili Inc. announced changes in its issued shares, primarily through the exercise of share options under its 2018 Share Incentive Plan. This involved the issuance of Class Z ordinary shares on several dates in December 2025, resulting in a slight increase in the total number of issued shares. The conversion of Class Y ordinary shares to Class Z ordinary shares also contributed to this change. These actions reflect Bilibili’s ongoing efforts to incentivize employees and align their interests with the company’s growth, potentially impacting shareholder value and market perception.

The most recent analyst rating on (BILI) stock is a Buy with a $31.00 price target. To see the full list of analyst forecasts on Bilibili stock, see the BILI Stock Forecast page.

Bilibili Reports Stable Share Capital for November 2025

On December 5, 2025, Bilibili Inc. submitted a monthly return form to The Stock Exchange of Hong Kong Limited detailing the movements in its authorized share capital and issued shares for November 2025. The report indicated that there were no changes in the number of authorized or issued shares during the month, maintaining stability in its capital structure. This stability in share capital suggests a steady operational phase for Bilibili, which could reassure investors and stakeholders of the company’s current market positioning.

The most recent analyst rating on (BILI) stock is a Buy with a $31.00 price target. To see the full list of analyst forecasts on Bilibili stock, see the BILI Stock Forecast page.

Bilibili Reports Strong Q3 2025 Financial Growth and Management Change

Bilibili Inc. reported its financial results for the third quarter of 2025, showing significant growth in user engagement and financial performance. The company achieved a net profit of RMB469.4 million, a substantial turnaround from a net loss in the same period of 2024, driven by a 5% increase in total revenues and a 23% rise in advertising revenues. The company’s strategic focus on enhancing monetization efficiency and reducing operating expenses contributed to a 233% increase in adjusted net profit. Additionally, Bilibili announced a change in its joint company secretary, with Ms. Lai Ying Tung taking over the role effective November 13, 2025.

The most recent analyst rating on (BILI) stock is a Hold with a $29.00 price target. To see the full list of analyst forecasts on Bilibili stock, see the BILI Stock Forecast page.

Bilibili Reports Stable Share Structure for October 2025

On November 7, 2025, Bilibili Inc. submitted a monthly return form to The Stock Exchange of Hong Kong Limited, detailing the movements in its authorized share capital and issued shares for October 2025. The report indicates that there were no changes in the number of authorized or issued shares during this period, reflecting stability in the company’s share structure.

The most recent analyst rating on (BILI) stock is a Buy with a $35.00 price target. To see the full list of analyst forecasts on Bilibili stock, see the BILI Stock Forecast page.