Brunswick (BC) AI Stock Analysis

• Market Cap: $4.55B
• Dividend Yield: 2.46%
• Average Volume (3M): 820.71K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.27
• Revenue Growth: -4.78%
• EPS Growth: -189.89%
• Country: US
• Employees: 15,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 0.97
• Shares Outstanding: 65,036,590
• 10 Day Avg. Volume: 922,914
• 30 Day Avg. Volume: 820,705
• PEG Ratio: -0.49
• Price to Book (P/B): 2.30
• Price to Sales (P/S): 0.83
• P/FCF Ratio: 16.46
• Enterprise Value/Market Cap: 1.36
• Enterprise Value/Revenue: 1.20
• Enterprise Value/Gross Profit: 4.86
• Enterprise Value/Ebitda: 37.89
• 1Y Price Target: $74.10
• Price Target Upside: 5.84% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 12
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 52 Neutral
• Price Target: $60.00 ▼(-14.30% Downside)

Brunswick's overall stock score is driven by its financial performance challenges, including declining margins and a negative net income. Despite these issues, the company shows strong cash flow management and market leadership in key segments. Technical indicators suggest bearish momentum, while valuation metrics highlight challenges due to net losses. The earnings call provides a positive outlook with strong sales growth and strategic initiatives, partially offsetting other concerns.

Positive Factors

Market Share Leadership

Maintaining a leading market share in outboard engines indicates strong brand recognition and competitive positioning, which can drive sustained revenue and profitability in the marine segment.

Free Cash Flow Generation

Strong free cash flow generation enhances financial flexibility, allowing for reinvestment in growth opportunities, debt reduction, and shareholder returns, supporting long-term business health.

Product Innovation

Innovative product launches like the Simrad AutoCaptain can strengthen Brunswick's competitive edge and appeal to tech-savvy consumers, driving future sales and market expansion.

Negative Factors

Profitability Challenges

Declining margins and negative net income highlight operational inefficiencies and cost pressures, which could hinder long-term financial performance if not addressed.

Impact of Tariffs

Significant tariff impacts can erode profit margins and increase costs, posing a challenge to maintaining competitive pricing and profitability in global markets.

Intangible Asset Impairment

Large noncash impairment charges indicate potential overvaluation of assets, which can affect financial statements and investor confidence, impacting long-term valuation.

Brunswick Business Overview & Revenue Model

Company Description

Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independent boat builders and governments through marine dealers and distributors, specialty marine retailers, and marine service centers; and propulsion-related controls, rigging, and propellers to original equipment manufacturers and aftermarket retailers, distributors, and distribution businesses. This segment offers its products under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, and Mercury Diesel brands. The Parts & Accessories segment provides engine parts and consumables, electrical products, boat parts and systems, engine oils and lubricants, marine electronics and control systems, instruments, trolling motors, fuel systems, and electrical systems, as well as specialty vehicle, mobile, and transportation aftermarket products for aftermarket retailers, distributors, and distribution businesses, as well for as for the original equipment manufacturers in marine and non-marine markets; and supplies parts and accessories. This segment offers its products under the under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. The Boat segment provides Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts and Heyday wake; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; and Thunder Jet heavy-gauge aluminum boats, as well as the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

How the Company Makes Money

Brunswick generates revenue primarily through the sale of its marine products, including boats and engines, as well as fitness equipment. Key revenue streams include direct sales to consumers, wholesale distribution to retailers, and partnerships with dealers and distributors globally. The company also benefits from after-sales services, which include maintenance, repairs, and parts sales. Significant partnerships with retailers and dealers enhance market reach and customer accessibility, contributing to consistent revenue generation. Additionally, Brunswick invests in research and development to innovate and expand its product offerings, which helps to capture new market segments and increase sales.

Brunswick Financial Statement Overview

Summary

Brunswick faces profitability challenges with declining margins and a negative net income in the TTM period. However, the company maintains a stable balance sheet with manageable leverage and shows signs of cash flow improvement. Continued focus on operational efficiency and revenue growth is essential for future stability.

Income Statement

Brunswick's income statement shows a challenging period with declining revenue and profitability. The TTM data indicates a negative net profit margin of -4.57%, a significant drop from the previous year's positive margin. The EBIT margin also turned negative, reflecting operational challenges. However, there is a slight revenue growth in the TTM period, suggesting potential recovery.

Balance Sheet

The balance sheet reveals a moderate debt-to-equity ratio of 0.41 in the TTM period, indicating manageable leverage compared to previous years. However, the return on equity is negative, highlighting profitability issues. The equity ratio remains stable, suggesting a solid asset base.

Cash Flow

Brunswick's cash flow statement shows improvement in free cash flow growth at 18.17% in the TTM period, indicating better cash generation. The operating cash flow to net income ratio is healthy, suggesting efficient cash conversion despite the net loss. The free cash flow to net income ratio is strong, reflecting good cash flow management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	5.18B	5.24B	6.40B	6.81B	5.85B	4.35B
Gross Profit	1.28B	1.35B	1.79B	1.95B	1.67B	1.21B
EBITDA	163.80M	618.70M	1.01B	1.18B	980.40M	693.40M
Net Income	-238.50M	130.10M	420.40M	677.00M	593.30M	372.70M
Balance Sheet
Total Assets	5.41B	5.68B	6.23B	6.32B	5.42B	3.77B
Cash, Cash Equivalents and Short-Term Investments	298.50M	269.80M	468.60M	600.10M	355.30M	576.30M
Total Debt	2.34B	2.51B	2.59B	2.63B	1.92B	1.04B
Total Liabilities	3.78B	3.79B	4.14B	4.28B	3.51B	2.26B
Stockholders Equity	1.63B	1.89B	2.09B	2.04B	1.91B	1.51B
Cash Flow
Free Cash Flow	588.80M	264.00M	444.30M	197.80M	306.90M	615.90M
Operating Cash Flow	735.60M	431.40M	733.60M	586.10M	574.00M	798.30M
Investing Cash Flow	-112.40M	-168.90M	-378.90M	-443.20M	-1.35B	-246.90M
Financing Cash Flow	-608.90M	-442.70M	-487.00M	110.80M	621.80M	-361.80M

Brunswick Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 70.01
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Positive. The current price of 70.01 is above the 20-day moving average (MA) of 65.07, above the 50-day MA of 64.82, and above the 200-day MA of 57.99, indicating a bullish trend. The MACD of 1.29 indicates Negative momentum. The RSI at 63.74 is Neutral, neither overbought nor oversold. The STOCH value of 87.65 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BC.

Brunswick Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LCII	78 Outperform	$2.77B	16.01	12.89%	4.01%	5.74%	39.40%
MCFT	71 Outperform	$295.15M	28.73	7.40%	―	-12.17%	―
MBUU	65 Neutral	$524.31M	27.75	3.72%	―	11.54%	―
MPX	64 Neutral	$304.84M	23.44	10.00%	6.43%	-12.30%	-29.51%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BC	52 Neutral	$4.55B	―	-12.31%	2.46%	-4.78%	-189.89%
ONEW	50 Neutral	$250.30M	-18.86	-35.49%	―	5.62%	-1706.59%

Brunswick Corporate Events

Brunswick Announces Early Tender Results for Notes

On November 26, 2025, Brunswick Corporation announced the early tender results for its tender offer to purchase $300 million of its 5.100% Senior Notes due 2052. The company increased the tender cap from $50 million to $100 million, and by the early tender deadline, $111 million of notes were tendered. Due to oversubscription, Brunswick will only accept $100 million worth of notes, applying a proration rate of 90.2%. The settlement is expected on December 1, 2025, and no further notes will be accepted after the early tender deadline.

Brunswick Announces Tender Offer for Senior Notes

On November 12, 2025, Brunswick Corporation announced the commencement of a tender offer to purchase up to $50 million of its outstanding $300 million 5.100% Senior Notes due 2052. This move is part of Brunswick’s financial strategy to manage its long-term debt obligations, potentially impacting its financial flexibility and market positioning. The tender offer is set to expire on December 11, 2025, with specific conditions and deadlines for noteholders to consider.

Brunswick Announces Redemption of Senior Notes

On October 31, 2025, Brunswick Corporation announced the full redemption of its 6.500% Senior Notes due 2048 and a partial redemption of its 6.375% Senior Notes due 2049, both set for December 1, 2025. This financial maneuver will result in the redemption of $185 million of the 2048 Notes and $15 million of the 2049 Notes, with an aggregate redemption price of $201.7 million, leaving no 2048 Notes and $215 million of 2049 Notes outstanding.