Brunswick (BC) AI Stock Analysis

• Market Cap: $4.28B
• Dividend Yield: 2.57%
• Average Volume (3M): 892.77K
• Price to Earnings (P/E): 103.5
• Beta (1Y): 1.24
• Revenue Growth: -11.58%
• EPS Growth: -87.27%
• Country: US
• Employees: 15,000
• Sector: Consumer Cyclical
• Sector Strength: 83
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 1.16
• Shares Outstanding: 65,330,800
• 10 Day Avg. Volume: 690,127
• 30 Day Avg. Volume: 892,774
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.35
• Enterprise Value/Revenue: 1.13
• Enterprise Value/Gross Profit: 4.56
• Enterprise Value/Ebitda: 11.40
• 1Y Price Target: $63.63
• Price Target Upside: -4.47% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 9

• Rating: 72 Outperform
• Price Target: $69.00 ▲(3.59% Upside)

Brunswick's overall stock score reflects strong financial performance and technical indicators, bolstered by positive earnings call highlights. However, the high P/E ratio suggests potential overvaluation, which tempers the overall score.

Positive Factors

Market Share

Mercury gained over 300bps of U.S. retail share in 300hp+ outboards in the quarter.

Product Lineup

Demand for boating is in a secular upswing and Mercury's new lineup of outboard engines will continue to take share.

Negative Factors

Retail Trends

Retail trends remained soft, and 2025 guidance was compressed to the prior midpoint as the outperformance and a slightly-lower-than-previously-expected tariff impact were offset by ongoing demand headwinds.

Tariff Impact

Tariffs are estimated to create a significant headwind, negatively impacting EPS by approximately $1.00.

Brunswick Business Overview & Revenue Model

Company Description

Brunswick Corporation is a leading global manufacturer of recreational products, primarily focusing on the marine, fitness, and billiards sectors. The company is well-known for its production of boats, marine engines, and accessories, as well as fitness equipment and billiard tables. Through its diverse portfolio, Brunswick aims to enhance the outdoor and leisure experiences of its customers while driving innovation in the sports and recreation industry.

How the Company Makes Money

Brunswick generates revenue through multiple key streams, including the sale of boats and engines, fitness equipment, and billiards products. The marine segment, which includes brands like Mercury Marine, is a significant contributor, as it encompasses both the manufacturing and sale of outboard engines and the boats themselves. Additionally, the company earns income through aftermarket parts and accessories, which are essential for maintaining and enhancing its products. Partnerships with retailers and distributors play a crucial role in expanding market reach, while strategic acquisitions help diversify the product offerings and bolster revenue. The company's focus on innovation and sustainability also attracts a growing customer base, further driving sales and profitability.

Brunswick Financial Statement Overview

Summary

Brunswick faces challenges in revenue growth and profitability, with declining margins indicating cost pressures. The balance sheet shows high leverage, raising potential risks in a declining revenue environment, but a reasonable equity ratio provides some stability. Cash flow metrics are strong, with significant free cash flow growth and solid cash flow ratios, offering some resilience. Overall, while cash flow strength is a positive, the company needs to address revenue and margin pressures to improve financial health.

Income Statement

Brunswick has shown a decline in total revenue from $5.24 billion in 2024 to $5.09 billion in the TTM (Trailing-Twelve-Months) period of 2025. This represents a revenue decline of approximately 2.75%, which is a concern for growth. Gross Profit Margin in the TTM is approximately 24.56%, a decrease from 25.79% in 2024, indicating pressure on profitability. The Net Profit Margin has also decreased to 1.61% in the TTM from 2.49% in 2024, showing reduced profitability. The EBIT Margin stands at 5.13%, down from 5.95% in 2024, while the EBITDA Margin is 9.48%, down from 11.82% in 2024. Overall, the declining margins signal challenges in cost management and profitability.

Balance Sheet

Brunswick's Debt-to-Equity Ratio in the TTM is approximately 1.40, which is relatively high, indicating significant leverage. However, the Equity Ratio of 31.97% suggests a reasonable level of equity to total assets. Return on Equity (ROE) is low at 4.40% in the TTM, down from 6.87% in 2024, reflecting decreased profitability relative to equity. While the company maintains a solid equity base, the high leverage poses potential risks, especially if revenue and profitability continue to decline.

Cash Flow

The Free Cash Flow in the TTM has increased to $406.3 million from $264 million in 2024, indicating a strong growth of 53.94%, which is a positive sign. The Operating Cash Flow to Net Income Ratio is robust at 6.77, showcasing strong cash flow generation relative to net income. The Free Cash Flow to Net Income Ratio is also strong at 4.94, suggesting effective cash management. Overall, the cash flow situation appears strong despite the challenges in income and balance sheet metrics.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	5.10B	5.24B	6.40B	6.81B	5.85B	4.35B
Gross Profit	1.26B	1.35B	1.72B	1.85B	1.67B	1.18B
EBITDA	504.50M	618.80M	1.01B	1.18B	980.50M	693.50M
Net Income	41.60M	130.10M	420.40M	677.00M	593.30M	372.70M
Balance Sheet
Total Assets	5.79B	5.68B	6.23B	6.32B	5.42B	3.77B
Cash, Cash Equivalents and Short-Term Investments	316.50M	269.80M	468.60M	600.10M	355.30M	576.30M
Total Debt	176.60M	2.51B	2.59B	2.63B	1.92B	1.04B
Total Liabilities	3.89B	3.79B	4.14B	4.28B	3.51B	2.26B
Stockholders Equity	5.79B	1.89B	2.09B	2.04B	1.91B	1.51B
Cash Flow
Free Cash Flow	534.00M	264.00M	444.30M	197.80M	306.90M	615.90M
Operating Cash Flow	682.90M	431.40M	733.60M	586.10M	574.00M	798.30M
Investing Cash Flow	-62.90M	-168.90M	-378.90M	-443.20M	-1.35B	-246.90M
Financing Cash Flow	-780.90M	-442.70M	-487.00M	110.80M	621.80M	-361.80M

Brunswick Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 66.61
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Positive. The current price of 66.61 is above the 20-day moving average (MA) of 63.11, above the 50-day MA of 60.52, and above the 200-day MA of 59.58, indicating a bullish trend. The MACD of 1.52 indicates Negative momentum. The RSI at 63.65 is Neutral, neither overbought nor oversold. The STOCH value of 64.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BC.

Brunswick Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LCII	73 Outperform	$2.56B	17.17	10.95%	4.34%	1.36%	25.97%
BC	72 Outperform	$4.28B	103.51	2.85%	2.57%	-11.58%	-87.27%
MPX	72 Outperform	$323.36M	22.27	10.54%	6.16%	-21.97%	-46.09%
MCFT	71 Outperform	$368.69M	73.70	5.84%	―	-22.47%	-29.30%
MBUU	64 Neutral	$638.93M	43.29	2.85%	―	-2.59%	―
ONEW	62 Neutral	$267.00M	―	-2.85%	―	-3.02%	87.87%
Sector *	61 Neutral	$17.97B	12.87	-5.30%	2.97%	1.26%	-14.45%

Brunswick Corporate Events

Brunswick Elects Directors and Approves Key Resolutions

At the May 7, 2025 Annual Meeting of Shareholders, Brunswick Corporation elected ten directors for terms expiring at the 2026 Annual Meeting. The shareholders also approved a non-binding resolution on executive compensation and ratified the appointment of Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025. These decisions reflect shareholder support for the current leadership and financial oversight, potentially impacting the company’s governance and financial strategy.

The most recent analyst rating on (BC) stock is a Buy with a $95.00 price target. To see the full list of analyst forecasts on Brunswick stock, see the BC Stock Forecast page.