Brunswick (BC) AI Stock Analysis

• Market Cap: $5.74B
• Dividend Yield: 2.27%
• Average Volume (3M): 872.93K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.24
• Revenue Growth: -4.78%
• EPS Growth: -189.89%
• Country: US
• Employees: 15,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 0.58
• Shares Outstanding: 65,036,590
• 10 Day Avg. Volume: 1,190,226
• 30 Day Avg. Volume: 872,934
• PEG Ratio: 0.17
• Price to Book (P/B): 3.01
• Price to Sales (P/S): 0.91
• P/FCF Ratio: 11.65
• Enterprise Value/Market Cap: 1.30
• Enterprise Value/Revenue: 1.40
• Enterprise Value/Gross Profit: 5.62
• Enterprise Value/Ebitda: 27.87
• 1Y Price Target: $88.83
• Price Target Upside: 0.69% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 14
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 58 Neutral
• Price Target: $84.00 ▼(-4.78% Downside)

The score reflects weakened earnings and a 2025 net loss as the biggest constraint, partially offset by solid cash generation and a materially improved leverage profile. Technicals are mixed (longer-term trend positive but near-term momentum soft), valuation is pressured by negative earnings despite a modest dividend yield, and the latest earnings call supports the outlook with improving 2026 guidance but notable tariff and near-term headwinds.

Positive Factors

Material Debt Reduction

A sharp decline in total debt materially reduces financial risk, lowers interest obligations and increases strategic optionality. Sustained lower leverage should allow the company to prioritize reinvestment, product programs and targeted capital returns over the next several quarters.

Strong Cash Generation

Robust free cash flow, even during a loss year, demonstrates resilience of operations and recurring revenue. Consistent FCF enables capex for product development, debt paydown and shareholder returns while buffering cyclical downturns common in recreational markets.

Market Leadership & Product Momentum

Clear outboard market leadership and recent share gains signal durable competitive advantage. Strong brand, award-winning product launches and share momentum support pricing power, healthier mix toward premium offerings and longer-term margin sustainability.

Negative Factors

2025 Net Loss and Margin Deterioration

A swing to a net loss erodes earnings capacity, reduces retained earnings and weakens the firm's ability to self-fund growth. If margin pressure persists, equity erosion and constrained reinvestment could impair long-term competitive positioning and recovery timelines.

Sustained Tariff Headwinds

Ongoing tariff costs are a structural headwind that raise production costs and squeeze margins unless fully mitigated by pricing or sourcing changes. Continued tariff volatility complicates long-term planning, reduces competitiveness in price-sensitive segments and pressures EPS recovery.

Weak Retail Demand & Dealer Pipelines

Sustained retail weakness and thinner dealer pipelines lengthen the recovery of wholesale replenishment and constrain revenue visibility. Prolonged demand softness can force higher discounting, depress margins and delay normalization of margins despite operational fixes.

Brunswick Business Overview & Revenue Model

Company Description

Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independent boat builders and governments through marine dealers and distributors, specialty marine retailers, and marine service centers; and propulsion-related controls, rigging, and propellers to original equipment manufacturers and aftermarket retailers, distributors, and distribution businesses. This segment offers its products under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, and Mercury Diesel brands. The Parts & Accessories segment provides engine parts and consumables, electrical products, boat parts and systems, engine oils and lubricants, marine electronics and control systems, instruments, trolling motors, fuel systems, and electrical systems, as well as specialty vehicle, mobile, and transportation aftermarket products for aftermarket retailers, distributors, and distribution businesses, as well for as for the original equipment manufacturers in marine and non-marine markets; and supplies parts and accessories. This segment offers its products under the under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. The Boat segment provides Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts and Heyday wake; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; and Thunder Jet heavy-gauge aluminum boats, as well as the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

How the Company Makes Money

Brunswick generates revenue primarily through the sale of its marine products, including boats and engines, as well as fitness equipment. Key revenue streams include direct sales to consumers, wholesale distribution to retailers, and partnerships with dealers and distributors globally. The company also benefits from after-sales services, which include maintenance, repairs, and parts sales. Significant partnerships with retailers and dealers enhance market reach and customer accessibility, contributing to consistent revenue generation. Additionally, Brunswick invests in research and development to innovate and expand its product offerings, which helps to capture new market segments and increase sales.

Brunswick Financial Statement Overview

Summary

Income statement trends are the main drag: revenue softened after the 2021–2022 peak and profitability deteriorated to a net loss in 2025. Offsetting this, cash flow improved in 2025 (higher operating cash flow and solid free cash flow despite losses) and leverage appears to have improved sharply with materially lower debt, supporting liquidity and flexibility.

Income Statement

Revenue has been volatile: strong expansion in 2021–2022, followed by contraction in 2023–2024 and only a modest rebound in 2025. Profitability has also deteriorated meaningfully—net income fell from strong profits in 2021–2024 to a net loss in 2025, signaling margin pressure and/or elevated costs. Gross profit dollars were relatively stable, but the swing to losses and a weaker earnings profile versus prior years weigh on the score.

Balance Sheet

Leverage improved sharply in 2025, with total debt dropping to ~$0.30B from ~$2.5–2.6B in 2022–2024, which reduces financial risk and improves flexibility. However, equity has trended down from 2023 to 2025, and total assets also declined versus the 2022–2023 period—suggesting a smaller capital base and potentially less cushion if profitability remains weak. Overall, the balance sheet looks healthier on leverage, but with some erosion in equity.

Cash Flow

Cash generation is a relative bright spot: operating cash flow rose to ~$0.59B in 2025 from ~$0.43B in 2024, and free cash flow improved to ~$0.42B from ~$0.26B. The main weakness is volatility—free cash flow has swung materially year to year (including sizable declines in 2021–2022 and again in 2024–2025), which is typical of a cyclical business but still a risk. Notably, 2025 free cash flow remained solid despite net losses, supporting liquidity.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	5.36B	5.24B	6.40B	6.81B	5.85B
Gross Profit	1.33B	1.35B	1.79B	1.95B	1.67B
EBITDA	268.50M	618.70M	1.01B	1.18B	980.40M
Net Income	-137.30M	130.10M	420.40M	677.00M	593.30M
Balance Sheet
Total Assets	5.31B	5.68B	6.23B	6.32B	5.42B
Cash, Cash Equivalents and Short-Term Investments	257.60M	269.80M	468.60M	600.10M	355.30M
Total Debt	295.40M	2.51B	2.59B	2.63B	1.92B
Total Liabilities	3.69B	3.79B	4.14B	4.28B	3.51B
Stockholders Equity	1.63B	1.89B	2.09B	2.04B	1.91B
Cash Flow
Free Cash Flow	396.30M	264.00M	444.30M	197.80M	306.90M
Operating Cash Flow	562.10M	431.40M	733.60M	586.10M	574.00M
Investing Cash Flow	-141.60M	-168.90M	-378.90M	-443.20M	-1.35B
Financing Cash Flow	-441.30M	-442.70M	-487.00M	110.80M	621.80M

Brunswick Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 88.22
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Positive. The current price of 88.22 is above the 20-day moving average (MA) of 85.97, above the 50-day MA of 78.38, and above the 200-day MA of 63.69, indicating a bullish trend. The MACD of 1.82 indicates Positive momentum. The RSI at 58.72 is Neutral, neither overbought nor oversold. The STOCH value of 78.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BC.

Brunswick Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LCII	74 Outperform	$3.73B	21.54	12.89%	3.72%	5.74%	39.40%
MCFT	70 Outperform	$376.60M	26.03	7.40%	―	-12.17%	―
MBUU	68 Neutral	$665.43M	41.80	3.72%	―	11.54%	―
MPX	67 Neutral	$347.89M	30.53	10.00%	6.03%	-12.30%	-29.51%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BC	58 Neutral	$5.74B	-41.35	-7.73%	2.27%	-4.78%	-189.89%
ONEW	47 Neutral	$233.25M	-1.98	-35.49%	―	5.62%	-1706.59%

Brunswick Corporate Events

Brunswick Announces Early Tender Results for Notes

On November 26, 2025, Brunswick Corporation announced the early tender results for its tender offer to purchase $300 million of its 5.100% Senior Notes due 2052. The company increased the tender cap from $50 million to $100 million, and by the early tender deadline, $111 million of notes were tendered. Due to oversubscription, Brunswick will only accept $100 million worth of notes, applying a proration rate of 90.2%. The settlement is expected on December 1, 2025, and no further notes will be accepted after the early tender deadline.

The most recent analyst rating on (BC) stock is a Hold with a $60.00 price target. To see the full list of analyst forecasts on Brunswick stock, see the BC Stock Forecast page.

Brunswick Announces Tender Offer for Senior Notes

On November 12, 2025, Brunswick Corporation announced the commencement of a tender offer to purchase up to $50 million of its outstanding $300 million 5.100% Senior Notes due 2052. This move is part of Brunswick’s financial strategy to manage its long-term debt obligations, potentially impacting its financial flexibility and market positioning. The tender offer is set to expire on December 11, 2025, with specific conditions and deadlines for noteholders to consider.

The most recent analyst rating on (BC) stock is a Hold with a $66.00 price target. To see the full list of analyst forecasts on Brunswick stock, see the BC Stock Forecast page.

Brunswick Announces Redemption of Senior Notes

On October 31, 2025, Brunswick Corporation announced the full redemption of its 6.500% Senior Notes due 2048 and a partial redemption of its 6.375% Senior Notes due 2049, both set for December 1, 2025. This financial maneuver will result in the redemption of $185 million of the 2048 Notes and $15 million of the 2049 Notes, with an aggregate redemption price of $201.7 million, leaving no 2048 Notes and $215 million of 2049 Notes outstanding.

The most recent analyst rating on (BC) stock is a Buy with a $79.00 price target. To see the full list of analyst forecasts on Brunswick stock, see the BC Stock Forecast page.