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Brunswick
(NYSE:BC)
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Rating:61Neutral
Price Target:
$92.00
▲(13.26% Upside)
Action:Reiterated
Date:04/30/26
The score is held back most by weakened financial performance (TTM losses and compressed margins) and a negative P/E tied to earnings uncertainty. These are partially offset by strong earnings-call momentum (raised EPS guidance and solid Q1 execution) and a constructive technical setup with improving trend support; dividend yield adds modest support.
Positive Factors
Cash generation / FCF
Consistent positive operating cash flow and FCF provide durable funding for R&D, product launches, dividends and buybacks even when GAAP earnings are volatile. This internal cash buffer supports investment through boating cycles, lowering dependence on external financing and preserving strategic optionality.
Negative Factors
Profitability deterioration
A reversal to TTM losses and sharply compressed margins signals structural pressure below gross profit—operating costs, tariffs, and commodity/transport pressures. Persistent negative returns impair reinvestment capacity, weaken ROE, and raise execution risk for sustaining shareholder payouts and strategic initiatives.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation / FCF
Consistent positive operating cash flow and FCF provide durable funding for R&D, product launches, dividends and buybacks even when GAAP earnings are volatile. This internal cash buffer supports investment through boating cycles, lowering dependence on external financing and preserving strategic optionality.
Read all positive factors
Brunswick (BC) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$5.47B
Dividend Yield2.27%
Average Volume (3M)612.23K
Price to Earnings (P/E)―
Beta (1Y)1.28
Revenue Growth8.35%
EPS Growth-271.39%
CountryUS
Employees13,650
SectorConsumer Cyclical
Sector Strength84
IndustryAuto - Recreational Vehicles
Share Statistics
EPS (TTM)-2.07
Shares Outstanding64,974,440
10 Day Avg. Volume623,124
30 Day Avg. Volume612,230
Financial Highlights & Ratios
PEG Ratio0.17
Price to Book (P/B)3.00
Price to Sales (P/S)0.91
P/FCF Ratio12.29
Enterprise Value/Market Cap1.35
Enterprise Value/Revenue1.34
Enterprise Value/Gross Profit5.54
Enterprise Value/Ebitda27.71
Forecast
1Y Price Target
$89.49Price Target Upside10.17% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering9
EPS Forecast (FY)4.31
Revenue Forecast (FY)$5.75B
Brunswick Business Overview & Revenue Model
Company Description
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. T...
How the Company Makes Money
Brunswick makes money primarily by selling marine products and related services across several core revenue streams: (1) Propulsion: Revenue is generated from the sale of marine engines and propulsion systems (e.g., outboard engines and sterndrive...
Brunswick Earnings Call Summary
Earnings Call Date:Apr 30, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Jul 23, 2026
Earnings Call Sentiment Positive
The call conveyed a strongly positive operational and financial performance in Q1 — broad-based sales growth (13% YoY), substantial EPS growth (25% YoY), segment-level margin expansion, market share gains (notably at Mercury), and constructive guidance uplift. Management highlighted deliberate pipeline discipline, successful product launches, recurring revenue momentum (Freedom Boat Club), and an improving tariff outlook. Offsetting items include a dynamic tariff environment (though improved), seasonal negative free cash flow, elevated commodity/transportation costs, and cautiousness around geopolitical risks and soft value-buyer demand. Overall, the favorable metrics, strong segment execution, raised EPS guidance, and proactive capital allocation materially outweigh the manageable headwinds and uncertainties discussed.Positive Updates
Consolidated Revenue Growth
Net sales of $1.4 billion increased 13% year-over-year, driven by market share gains, strong OEM demand, product/technology introductions, pricing actions, and favorable FX.
Negative Updates
Tariff Headwinds and Ongoing Uncertainty
Dynamic tariff environment remains a meaningful headwind—first-half earnings more impacted by tariffs (Q1 contained majority of year-to-date tariff effect), with full-year incremental net impact still within $35M–$45M range (now expected near the lower end). IEPA refund (~$50M estimate) not yet recognized in results or guidance.
Read all updates
Q1-2026 Updates
Positive
Negative
Consolidated Revenue Growth
Net sales of $1.4 billion increased 13% year-over-year, driven by market share gains, strong OEM demand, product/technology introductions, pricing actions, and favorable FX.
Read all positive updates
Company Guidance
Brunswick raised its adjusted EPS guidance to $4.00–$4.50 while keeping sales, margin and free‑cash‑flow guidance materially unchanged, citing a strong Q1 start (net sales $1.4B, +13% YoY; adjusted EPS $0.70, +25% YoY; adjusted operating earnings +15%) and a lower‑than‑expected full‑year incremental tariff hit now expected near the low end of the original $35M–$45M estimate. Management said ~60% of the tariff impact fell in Q1 with the remainder in Q2, IEPA refund applications (~$50M estimated) are not included in guidance, and the core selling season drives roughly 55%–60% of annual sales and profit. Supporting the outlook, global boat pipelines are down ~2,000 units year‑over‑year and flat sequentially, Q1 global boat backlog represented 71% of Q2 wholesale forecast (up 6 ppt), Mercury outboard orders were >15%, R12 share held at 47% with YTD retail share +200 bps, U.S. outboard industry +6% (Mercury retail +11%), and segment sales were Propulsion +17%, Engine P&A +14%, Navico +7%, and Boat +6%. Management said if macro and geopolitical conditions remain stable they could achieve the high end (or better) of the EPS range but are retaining some conservatism given ongoing volatility.Brunswick Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
54
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.52B | 5.36B | 5.24B | 6.40B | 6.81B | 5.85B |
| Gross Profit | 1.34B | 1.33B | 1.35B | 1.79B | 1.95B | 1.67B |
| EBITDA | 267.00M | 268.50M | 618.70M | 1.01B | 1.18B | 980.40M |
| Net Income | -136.50M | -137.30M | 130.10M | 420.40M | 677.00M | 593.30M |
Balance Sheet | ||||||
| Total Assets | 5.51B | 5.31B | 5.68B | 6.23B | 6.32B | 5.42B |
| Cash, Cash Equivalents and Short-Term Investments | 289.30M | 275.70M | 269.80M | 468.60M | 600.10M | 355.30M |
| Total Debt | 2.44B | 2.43B | 2.51B | 2.59B | 2.63B | 1.92B |
| Total Liabilities | 3.90B | 3.69B | 3.79B | 4.14B | 4.28B | 3.51B |
| Stockholders Equity | 1.60B | 1.63B | 1.89B | 2.09B | 2.04B | 1.91B |
Cash Flow | ||||||
| Free Cash Flow | 340.10M | 396.30M | 264.00M | 444.30M | 197.80M | 306.90M |
| Operating Cash Flow | 525.40M | 562.10M | 431.40M | 733.60M | 586.10M | 574.00M |
| Investing Cash Flow | -161.80M | -141.60M | -168.90M | -378.90M | -443.20M | -1.35B |
| Financing Cash Flow | -385.70M | -441.30M | -442.70M | -487.00M | 110.80M | 621.80M |
Brunswick Technical Analysis
Positive
81.23
Price Trends
80.87
Positive
79.03
Positive
74.64
Positive
Market Momentum
1.45
Negative
61.43
Neutral
87.48
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Positive. The current price of 81.23 is below the 20-day moving average (MA) of 82.73, above the 50-day MA of 80.87, and above the 200-day MA of 74.64, indicating a bullish trend. The MACD of 1.45 indicates Negative momentum. The RSI at 61.43 is Neutral, neither overbought nor oversold. The STOCH value of 87.48 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BC.
Brunswick Risk Analysis
Brunswick disclosed 38 risk factors in its most recent earnings report. Brunswick reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Brunswick Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | $2.57B | 13.06 | 14.69% | 3.72% | 9.12% | 34.38% | |
67 Neutral | $630.92M | 37.52 | 5.95% | ― | 9.79% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $5.47B | -40.86 | -8.07% | 2.27% | 8.35% | -271.39% | |
59 Neutral | $538.64M | -480.99 | -0.18% | ― | 8.81% | 87.95% | |
52 Neutral | $187.28M | -1.54 | -40.11% | ― | 3.16% | -1540.48% |
* Consumer Cyclical Sector Average
BC
Brunswick
84.24
27.71
49.02%
LCII
LCI Industries
105.88
14.03
15.28%
MBUU
Malibu Boats
27.43
-6.37
-18.83%
MCFT
MasterCraft Boat Holdings
25.82
6.26
32.00%
ONEW
OneWater Marine
11.27
-2.60
-18.75%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.