Brunswick Corporation (BC)
NYSE:BC
Want to see BC full AI Analyst Report?
Top Page
Brunswick
(NYSE:BC)
Select Model
Select Model
Rating:61Neutral
Price Target:
$84.00
▲(3.41% Upside)
Action:Reiterated
Date:04/30/26
The score is held back most by weakened financial performance (TTM losses and compressed margins) and a negative P/E tied to earnings uncertainty. These are partially offset by strong earnings-call momentum (raised EPS guidance and solid Q1 execution) and a constructive technical setup with improving trend support; dividend yield adds modest support.
Positive Factors
Market-share leadership (Mercury)
Sustained share gains and strong order intake for Mercury reflect durable competitive advantage in outboards. Market leadership supports pricing power, dealer preference, and aftermarket funneling, helping stabilize volumes and margins across cycles and enabling reinvestment in R&D and distribution.
Negative Factors
Profitability deterioration & margin compression
A recent swing to a TTM net loss and sharply compressed margins signal structural stress in operating leverage and cost absorption. Continued negative returns weaken reinvestment capacity, strain stakeholder confidence, and increase sensitivity to demand slowdowns across the recreational marine cycle.
Read all positive and negative factors
Positive Factors
Negative Factors
Market-share leadership (Mercury)
Sustained share gains and strong order intake for Mercury reflect durable competitive advantage in outboards. Market leadership supports pricing power, dealer preference, and aftermarket funneling, helping stabilize volumes and margins across cycles and enabling reinvestment in R&D and distribution.
Read all positive factors
Brunswick (BC) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$5.04B
Dividend Yield2.27%
Average Volume (3M)721.74K
Price to Earnings (P/E)57.2
Beta (1Y)1.25
Revenue Growth8.35%
EPS Growth-271.39%
CountryUS
Employees15,000
SectorConsumer Cyclical
Sector Strength84
IndustryAuto - Recreational Vehicles
Share Statistics
EPS (TTM)-2.07
Shares Outstanding64,974,440
10 Day Avg. Volume536,400
30 Day Avg. Volume721,742
Financial Highlights & Ratios
PEG Ratio0.17
Price to Book (P/B)3.00
Price to Sales (P/S)0.91
P/FCF Ratio12.29
Enterprise Value/Market Cap1.41
Enterprise Value/Revenue1.29
Enterprise Value/Gross Profit5.33
Enterprise Value/Ebitda11.84
Forecast
1Y Price Target
$89.18Price Target Upside9.79% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
EPS Forecast (FY)4.3
Revenue Forecast (FY)$5.76B
Brunswick Business Overview & Revenue Model
Company Description
Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independe...
How the Company Makes Money
Brunswick primarily makes money by selling (1) marine propulsion products and (2) boats, with additional revenue from (3) parts, accessories, and related marine technology offerings. In propulsion, revenue is generated from the sale of outboard en...
Brunswick Earnings Call Summary
Earnings Call Date:May 07, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Jul 23, 2026
Earnings Call Sentiment Positive
The call conveyed a strongly positive operational and financial performance in Q1 — broad-based sales growth (13% YoY), substantial EPS growth (25% YoY), segment-level margin expansion, market share gains (notably at Mercury), and constructive guidance uplift. Management highlighted deliberate pipeline discipline, successful product launches, recurring revenue momentum (Freedom Boat Club), and an improving tariff outlook. Offsetting items include a dynamic tariff environment (though improved), seasonal negative free cash flow, elevated commodity/transportation costs, and cautiousness around geopolitical risks and soft value-buyer demand. Overall, the favorable metrics, strong segment execution, raised EPS guidance, and proactive capital allocation materially outweigh the manageable headwinds and uncertainties discussed.Positive Updates
Consolidated Revenue Growth
Net sales of $1.4 billion increased 13% year-over-year, driven by market share gains, strong OEM demand, product/technology introductions, pricing actions, and favorable FX.
Negative Updates
Tariff Headwinds and Ongoing Uncertainty
Dynamic tariff environment remains a meaningful headwind—first-half earnings more impacted by tariffs (Q1 contained majority of year-to-date tariff effect), with full-year incremental net impact still within $35M–$45M range (now expected near the lower end). IEPA refund (~$50M estimate) not yet recognized in results or guidance.
Read all updates
Q1-2026 Updates
Positive
Negative
Consolidated Revenue Growth
Net sales of $1.4 billion increased 13% year-over-year, driven by market share gains, strong OEM demand, product/technology introductions, pricing actions, and favorable FX.
Read all positive updates
Company Guidance
Brunswick raised its adjusted EPS guidance to $4.00–$4.50 while keeping sales, margin and free‑cash‑flow guidance materially unchanged, citing a strong Q1 start (net sales $1.4B, +13% YoY; adjusted EPS $0.70, +25% YoY; adjusted operating earnings +15%) and a lower‑than‑expected full‑year incremental tariff hit now expected near the low end of the original $35M–$45M estimate. Management said ~60% of the tariff impact fell in Q1 with the remainder in Q2, IEPA refund applications (~$50M estimated) are not included in guidance, and the core selling season drives roughly 55%–60% of annual sales and profit. Supporting the outlook, global boat pipelines are down ~2,000 units year‑over‑year and flat sequentially, Q1 global boat backlog represented 71% of Q2 wholesale forecast (up 6 ppt), Mercury outboard orders were >15%, R12 share held at 47% with YTD retail share +200 bps, U.S. outboard industry +6% (Mercury retail +11%), and segment sales were Propulsion +17%, Engine P&A +14%, Navico +7%, and Boat +6%. Management said if macro and geopolitical conditions remain stable they could achieve the high end (or better) of the EPS range but are retaining some conservatism given ongoing volatility.Brunswick Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
54
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.52B | 5.36B | 5.24B | 6.40B | 6.81B | 5.85B |
| Gross Profit | 1.34B | 1.33B | 1.35B | 1.79B | 1.95B | 1.67B |
| EBITDA | 601.40M | 268.50M | 618.70M | 1.01B | 1.18B | 980.40M |
| Net Income | -136.50M | -137.30M | 130.10M | 420.40M | 677.00M | 593.30M |
Balance Sheet | ||||||
| Total Assets | 5.51B | 5.31B | 5.68B | 6.23B | 6.32B | 5.42B |
| Cash, Cash Equivalents and Short-Term Investments | 289.30M | 275.70M | 269.80M | 468.60M | 600.10M | 355.30M |
| Total Debt | 2.44B | 2.43B | 2.51B | 2.59B | 2.63B | 1.92B |
| Total Liabilities | 3.90B | 3.69B | 3.79B | 4.14B | 4.28B | 3.51B |
| Stockholders Equity | 1.60B | 1.63B | 1.89B | 2.09B | 2.04B | 1.91B |
Cash Flow | ||||||
| Free Cash Flow | 340.10M | 396.30M | 264.00M | 444.30M | 197.80M | 306.90M |
| Operating Cash Flow | 525.40M | 562.10M | 431.40M | 733.60M | 586.10M | 574.00M |
| Investing Cash Flow | -161.80M | -141.60M | -168.90M | -378.90M | -443.20M | -1.35B |
| Financing Cash Flow | -385.70M | -441.30M | -442.70M | -487.00M | 110.80M | 621.80M |
Brunswick Technical Analysis
Positive
81.23
Price Trends
77.63
Positive
77.58
Positive
69.89
Positive
Market Momentum
0.94
Negative
64.97
Neutral
77.59
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Positive. The current price of 81.23 is above the 20-day moving average (MA) of 74.79, above the 50-day MA of 77.63, and above the 200-day MA of 69.89, indicating a bullish trend. The MACD of 0.94 indicates Negative momentum. The RSI at 64.97 is Neutral, neither overbought nor oversold. The STOCH value of 77.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BC.
Brunswick Risk Analysis
Brunswick disclosed 38 risk factors in its most recent earnings report. Brunswick reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Brunswick Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | $280.04M | -30.95 | 5.63% | 6.03% | 11.38% | -54.16% | |
67 Neutral | $579.12M | -114.15 | 5.95% | ― | 9.79% | ― | |
64 Neutral | $2.70B | 14.80 | 14.69% | 3.72% | 9.12% | 34.38% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $5.04B | 57.24 | -8.07% | 2.27% | 8.35% | -271.39% | |
59 Neutral | $514.88M | -51.43 | -0.18% | ― | 8.81% | 87.95% | |
52 Neutral | $175.65M | -3.04 | -40.11% | ― | 3.16% | -1540.48% |
* Consumer Cyclical Sector Average
BC
Brunswick
76.47
24.77
47.92%
LCII
LCI Industries
110.02
22.34
25.48%
MPX
Marine Products
8.18
-0.03
-0.35%
MBUU
Malibu Boats
25.62
-6.29
-19.71%
MCFT
MasterCraft Boat Holdings
23.08
5.02
27.80%
ONEW
OneWater Marine
10.34
-4.64
-30.97%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.