Strong Cash Flow Generation
Brunswick generated $278 million of free cash flow in Q4, a record for any fourth quarter in its history, resulting in a full year free cash flow conversion of 92%.
Market Share Gains in Outboard Engines
Mercury Marine gained 110 basis points of U.S. retail outboard engine market share during the year, with significant share increases at 2025 early season boat shows.
Successful New Product Launches
Brunswick launched numerous new products across its brands, including Lowrance Elite FS fishfinders and Recon trolling motors, contributing to strong performance at trade shows.
Record Boat Show Sales
Unit boat sales across major boat shows were up 13% year-to-date, with brands like Sea Ray and Quicksilver achieving record sales.
Freedom Boat Club Expansion
Freedom Boat Club achieved over 600,000 annual member trips for the second consecutive year and expanded into new regions including New Zealand and Europe.