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Bath & Body Works, Inc. (BBWI)
NYSE:BBWI
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Bath & Body Works (BBWI) AI Stock Analysis

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BBWI

Bath & Body Works

(NYSE:BBWI)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
$20.50
▲(5.62% Upside)
Action:Reiterated
Date:06/16/26
BBWI’s score is anchored by strong cash generation and an inexpensive valuation (low P/E and ~4% dividend yield), but capped by significant balance-sheet risk (negative equity and high debt) and guidance pointing to continued top-line declines and near-term margin pressure. Technicals are modestly supportive in the short term but remain weaker over longer timeframes.
Positive Factors
Free Cash Flow Generation
Consistent and material free cash flow provides durable funding for transformation investments, dividends and targeted debt reduction. With FCF roughly 78% of net income TTM and an expected ~$600M in 2026, the company can finance multi‑year product and channel initiatives without immediate reliance on external capital.
Negative Factors
Balance Sheet Leverage
Negative equity and elevated debt materially weaken financial flexibility and increase refinancing and covenant risk during prolonged softness. This capital structure constrains strategic optionality, heightens sensitivity to interest costs, and limits the company's ability to absorb shocks or accelerate investments without raising external capital.
Read all positive and negative factors
Positive Factors
Negative Factors
Free Cash Flow Generation
Consistent and material free cash flow provides durable funding for transformation investments, dividends and targeted debt reduction. With FCF roughly 78% of net income TTM and an expected ~$600M in 2026, the company can finance multi‑year product and channel initiatives without immediate reliance on external capital.
Read all positive factors

Bath & Body Works Key Performance Indicators (KPIs)

Any
Any
Revenue By Segment
Revenue By Segment
Breaks down revenue by product lines or business units, revealing which segments are driving sales and where there might be opportunities or challenges.
Chart InsightsStores remain the company’s backbone, delivering predictable holiday-quarter strength while Direct is more volatile and showing weaker momentum—meaning top-line recovery hinges more on fixing e‑commerce than store traffic. International is the clearest upside: management’s recent Amazon rollout and rapid store expansion already appear to be driving outsized growth there and a modest embedded benefit. Still, guidance flags near‑term sales declines and margin pressure from product investments and tariffs, so watch execution on the Fuel for Growth savings and Direct/marketplace traction as the catalysts for a sustainable turnaround.
Data provided by:The Fly

Bath & Body Works (BBWI) vs. SPDR S&P 500 ETF (SPY)

Bath & Body Works Business Overview & Revenue Model

Company Description
Bath & Body Works, Inc. operates as a specialized retailer, primarily offering products for home fragrance, personal body care, and hygiene, including soaps and sanitizers. The company distributes its merchandise under its flagship Bath & Body Wor...
How the Company Makes Money
BBWI makes money primarily by designing, sourcing, marketing, and selling branded personal care and home fragrance products directly to consumers. Its key revenue streams are (1) retail store sales, generated through company-operated Bath & Body W...

Bath & Body Works Earnings Call Summary

Earnings Call Date:May 27, 2026
(Q1-2026)
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% Change Since: |
Next Earnings Date:Aug 19, 2026
Earnings Call Sentiment Neutral
Balanced call: management reported an EPS beat and early product and channel proof points (double-digit productivity on new formulas, Amazon traction, White Barn growth) and reaffirmed full-year guidance, while the top line and core category (body care) remain pressured with margin headwinds from tariffs, inflation and crude oil. The company is executing a multiyear transformation (consumer-first formula) with planned investments, inventory discipline and cost-savings, but meaningful financial inflection is expected later in the transformation rather than immediately.
Positive Updates
Net Sales and EPS Beat Expectations in Q1
Q1 net sales of $1.4 billion, down 3.2% YoY, were reported as ahead of the company’s guidance range; adjusted EPS was $0.32, slightly ahead of expectations.
Negative Updates
Top-Line Pressure and Category Weakness
Underlying business trends remain pressured; Q1 net sales declined 3.2% YoY and management stated trends are consistent with prior quarters, underscoring the multiyear nature of the turnaround.
Read all updates
Q1-2026 Updates
Negative
Net Sales and EPS Beat Expectations in Q1
Q1 net sales of $1.4 billion, down 3.2% YoY, were reported as ahead of the company’s guidance range; adjusted EPS was $0.32, slightly ahead of expectations.
Read all positive updates
Company Guidance
Bath & Body Works reaffirmed full‑year 2026 guidance with net sales expected to be down 4.5% to 2.5% and adjusted EPS of $2.40–$2.65, reiterating a full‑year gross margin target of ~42.4% and assuming tariffs/inflation roughly neutral year‑over‑year (tariffs were ~ $80M in FY25); the guidance excludes share repurchases, assumes elevated energy prices and does not assume any tariff refunds. For Q2 the company expects net sales down 5%–3%, gross profit rate ≈40%, SG&A rate ≈31.8%, net non‑operating expense ≈$56M, a tax rate ≈29.3%, weighted average diluted shares ≈203M and EPS of $0.20–$0.25. Additional 2026 metrics cited include ~ $270M of capital expenditures, ~ $600M of free cash flow (including a $66M after‑tax interchange settlement benefit recognized in Q1), Q1 inventory down 10% year‑over‑year, and ongoing increased transformation investments (with greater product and marketing spend expected in Q3).

Bath & Body Works Financial Statement Overview

Summary
Cash flow and profitability are solid (TTM gross margin ~43%, net margin ~10%, and TTM free cash flow ~ $0.91B), but the balance sheet is a major risk with negative equity (~-$1.1B) and elevated total debt (~$4.7B). Revenue softness versus prior periods also raises durability concerns if demand remains pressured.
Income Statement
58
Neutral
Balance Sheet
24
Negative
Cash Flow
72
Positive
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue7.25B7.29B7.31B7.43B7.56B7.88B
Gross Profit3.13B3.19B3.23B3.24B3.25B3.85B
EBITDA1.43B1.41B1.62B1.64B1.61B2.17B
Net Income727.00M649.00M798.00M878.00M800.00M1.33B
Balance Sheet
Total Assets4.96B5.07B4.87B5.46B5.49B6.03B
Cash, Cash Equivalents and Short-Term Investments820.00M953.00M674.00M1.08B1.23B1.98B
Total Debt4.71B4.95B4.96B5.57B6.05B6.01B
Total Liabilities6.09B6.35B6.25B7.09B7.70B7.54B
Stockholders Equity-1.13B-1.28B-1.39B-1.63B-2.21B-1.52B
Cash Flow
Free Cash Flow909.00M865.00M660.00M656.00M816.00M1.22B
Operating Cash Flow1.16B1.10B886.00M954.00M1.14B1.49B
Investing Cash Flow-230.00M-227.00M-162.00M-286.00M-328.00M-259.00M
Financing Cash Flow-746.00M-599.00M-1.13B-815.00M-1.56B-3.19B

Bath & Body Works Technical Analysis

Technical Analysis Sentiment
Positive
Last Price19.41
Price Trends
50DMA
18.64
Positive
100DMA
19.72
Positive
200DMA
21.12
Negative
Market Momentum
MACD
0.50
Negative
RSI
61.88
Neutral
STOCH
81.45
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BBWI, the sentiment is Positive. The current price of 19.41 is above the 20-day moving average (MA) of 18.79, above the 50-day MA of 18.64, and below the 200-day MA of 21.12, indicating a neutral trend. The MACD of 0.50 indicates Negative momentum. The RSI at 61.88 is Neutral, neither overbought nor oversold. The STOCH value of 81.45 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BBWI.

Bath & Body Works Risk Analysis

Bath & Body Works disclosed 41 risk factors in its most recent earnings report. Bath & Body Works reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bath & Body Works Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$6.41B5.7818.50%2.46%0.97%10.77%
67
Neutral
$15.75B13.7640.05%5.46%0.99%31.91%
67
Neutral
$7.02B24.99-25.47%1.78%75.71%
66
Neutral
$19.61B16.8044.77%11.30%4.23%
66
Neutral
$3.73B12.1118.85%3.10%30.50%-13.32%
63
Neutral
$4.14B5.71-52.38%4.16%-1.40%-4.34%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BBWI
Bath & Body Works
20.56
-7.11
-25.69%
BBY
Best Buy Co
74.73
11.87
18.88%
ULTA
Ulta Beauty
456.13
-15.43
-3.27%
VIPS
Vipshop
13.33
-0.73
-5.23%
ETSY
Etsy
73.95
20.03
37.15%
MNSO
MINISO Group Holding
11.94
-4.77
-28.55%

Bath & Body Works Corporate Events

Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
Bath & Body Works Shareholders Back Board, Pay, Auditor
Positive
Jun 15, 2026
Bath Body Works, Inc. held its Annual Meeting of Stockholders on June 11, 2026, at which shareholders elected ten directors, including Alessandro Bogliolo and Sarah E. Nash, to one‑year terms on the board. Investors also approved, on an adv...
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Bath & Body Works Posts Q1 Results, Reaffirms 2026 Outlook
Negative
May 27, 2026
On May 27, 2026, Bath Body Works reported first‑quarter 2026 net sales of $1.38 billion, down 3% year on year, with earnings per diluted share of $0.90 and adjusted EPS of $0.32, exceeding guidance but still below management’s perform...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 16, 2026