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Bally's Corporation (BALY)
NYSE:BALY

Bally's Corporation (BALY) AI Stock Analysis

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BALY

Bally's Corporation

(NYSE:BALY)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
$16.50
▲(9.78% Upside)
Bally's Corporation's overall stock score is driven by significant financial challenges and a weak valuation. However, recent corporate events provide a positive outlook by improving liquidity and strategic positioning. Technical analysis shows mixed signals, contributing to a moderate overall score.
Positive Factors
North America Interactive Growth
The strong growth in the North America Interactive segment indicates successful market expansion and product adoption, which can drive long-term revenue growth and enhance Bally's competitive position in the digital gaming space.
Chicago Development Progress
The development of a major casino in Chicago represents a strategic expansion into a key market, potentially boosting Bally's market presence and revenue streams through increased customer engagement and tourism.
New York City Casino Bid Win
Winning the bid to operate a casino in New York City positions Bally's to capitalize on a lucrative market, enhancing its brand visibility and long-term revenue potential in a major urban center.
Negative Factors
High Leverage
The high leverage indicated by the debt-to-equity ratio poses a risk to financial stability, potentially limiting Bally's ability to invest in growth opportunities and manage economic downturns effectively.
Declining Profitability
Declining profitability reflects operational inefficiencies and cost management challenges, which could hinder Bally's ability to sustain growth and maintain competitive advantage over the long term.
Revenue Decline in Casinos & Resorts
The revenue decline in the Casinos & Resorts segment highlights ongoing operational challenges, which may impact Bally's core business performance and necessitate strategic adjustments to regain growth momentum.

Bally's Corporation (BALY) vs. SPDR S&P 500 ETF (SPY)

Bally's Corporation Business Overview & Revenue Model

Company DescriptionBally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).
How the Company Makes MoneyBally's Corporation generates revenue through several key streams. Primarily, the company earns money from its portfolio of casino and resort properties, where it offers gaming activities, hospitality services, food and beverage sales, and entertainment amenities. Additionally, Bally's capitalizes on the growing market of online gaming and sports betting through its interactive platforms, which include digital casino games and online sports wagering. The company's earnings are further enhanced by strategic partnerships and acquisitions that expand its market reach and service offerings. These partnerships often involve collaborations with technology providers, gaming software developers, and media companies to enhance their digital and interactive segments. Together, these revenue streams and partnerships contribute significantly to Bally's financial performance.

Bally's Corporation Earnings Call Summary

Earnings Call Date:Nov 06, 2024
(Q3-2024)
|
Next Earnings Date:Feb 19, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed performance for Bally's Corporation. While there were significant achievements such as strong growth in the North America Interactive segment and successful operations in the UK, there were notable challenges, including revenue declines in certain segments and specific regional difficulties in Rhode Island and Atlantic City. The company is focused on strategic developments and operational improvements to enhance future growth.
Q3-2024 Updates
Positive Updates
North America Interactive Revenue Growth
The North America Interactive segment experienced a 55% increase in revenue, reaching $46 million. This growth was driven by strong performance in iGaming operations, particularly in Rhode Island, contributing $9.7 million in gross gaming revenue.
Successful UK Operations
The UK Interactive business saw a 12% increase in revenues, with adjusted EBITDA margins improving by approximately 400 basis points year-over-year. The segment benefited from all-time high active customer levels and robust average revenue per user metrics.
Chicago Temporary Casino Performance
In Chicago, operations at the temporary facility are stabilizing with a 6% growth in quarterly admissions and an increased market share. The player database now exceeds 113,000 customers, and the property celebrated its first-year anniversary with over 1.3 million visitors.
Capital Structure and Future Prospects
Bally's is actively working on several development projects, including a flagship casino in Chicago and a proposal for a resort in New York. The company ended the quarter with $191 million in cash and is preparing for the addition of Casino Queen assets.
Negative Updates
Revenue Decline in International Interactive Segment
The International Interactive segment experienced a 5% decline in revenue, primarily due to underperformance outside the UK.
Challenges in Atlantic City and Rhode Island
In Atlantic City, the departure of a key relationship marketing team led to a challenging quarter. Rhode Island faced revenue headwinds due to disruptions on Interstate 195, affecting the Lincoln property.
Decreased EBITDA in Casino & Resorts Segment
The Casino & Resorts segment saw a 2% revenue decline to $353 million, with adjusted EBITDA decreasing by 15% from the previous year. Segment margins fell from 33% to 28%.
Company Guidance
During Bally’s Corporation's third-quarter 2024 earnings call, the company provided guidance on several key metrics and strategic developments. Overall, third-quarter revenue slightly decreased by less than 1% year-over-year to $630 million, with notable performance variations across segments. The North America Interactive segment experienced significant growth, with a 55% increase in revenue, while the Casinos & Resorts segment saw a 2% decline, primarily due to challenges in Rhode Island and Atlantic City. The International Interactive segment faced a 5% revenue decline, although the UK operations alone reported a 12% increase. Adjusted EBITDA margins improved by approximately 400 basis points for the International Interactive segment, reflecting operational efficiency. The company plans to continue expanding its North America Interactive business, aiming for positive EBITDA. Bally’s also shared updates on its development projects, including the flagship casino in Chicago, expected to open in September 2026, and its strategic efforts in Las Vegas and New York. The acquisition of Aspers Casino Newcastle aims to enhance Bally's UK presence, leveraging its online player database for increased engagement. Additionally, the company is restructuring its operations in Asia and other markets to focus on high-margin licensing revenue. The call emphasized Bally's commitment to improving efficiency and profitability while navigating market-specific challenges.

Bally's Corporation Financial Statement Overview

Summary
Bally's Corporation faces significant financial challenges with a low gross profit margin, negative net profit margin, and high financial leverage. Despite slight revenue growth and improved EBITDA margins, the overall financial health is concerning due to high debt levels and ongoing losses.
Income Statement
45
Neutral
Bally's Corporation shows a mixed performance in its income statement. The TTM gross profit margin is relatively low at 12.4%, indicating pressure on profitability. The net profit margin is negative, reflecting ongoing losses. However, there is a slight revenue growth of 1.36% in the TTM, which is a positive sign. The EBIT and EBITDA margins show improvement in the TTM compared to previous years, but the company still faces challenges in achieving profitability.
Balance Sheet
30
Negative
The balance sheet reveals significant financial leverage, with a high debt-to-equity ratio of 3.44 in the TTM, indicating potential risk. The return on equity is negative, reflecting losses and poor returns for shareholders. The equity ratio is low, suggesting limited asset backing by equity. Overall, the balance sheet indicates financial instability and high leverage.
Cash Flow
40
Negative
Cash flow analysis shows challenges with negative free cash flow growth and a low operating cash flow to net income ratio. The free cash flow to net income ratio is slightly positive, indicating some ability to cover net losses with free cash flow. However, the overall cash flow position is weak, with negative free cash flow in the TTM.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.52B2.45B2.45B2.26B1.32B372.79M
Gross Profit1.31B1.33B1.34B1.25B787.36M234.12M
EBITDA411.26M137.39M448.33M54.86M143.64M25.67M
Net Income-591.05M-567.75M-187.50M-425.55M-114.70M-5.49M
Balance Sheet
Total Assets7.55B5.86B6.86B6.30B6.55B1.93B
Cash, Cash Equivalents and Short-Term Investments239.91M171.23M163.19M212.51M206.19M128.12M
Total Debt5.63B4.94B5.07B4.52B3.98B1.16B
Total Liabilities7.03B5.83B6.23B5.49B4.94B1.60B
Stockholders Equity521.55M30.90M635.43M805.82M1.61B326.60M
Cash Flow
Free Cash Flow-273.33M-85.83M-122.87M-141.28M-79.98M4.22M
Operating Cash Flow-72.17M114.00M188.61M270.97M82.75M19.50M
Investing Cash Flow35.51M97.83M-207.79M-302.92M-2.30B-444.85M
Financing Cash Flow35.35M-287.84M65.75M43.24M2.40B366.40M

Bally's Corporation Technical Analysis

Technical Analysis Sentiment
Negative
Last Price15.03
Price Trends
50DMA
16.72
Negative
100DMA
15.29
Negative
200DMA
13.03
Positive
Market Momentum
MACD
-0.22
Positive
RSI
39.01
Neutral
STOCH
30.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BALY, the sentiment is Negative. The current price of 15.03 is below the 20-day moving average (MA) of 16.45, below the 50-day MA of 16.72, and above the 200-day MA of 13.03, indicating a neutral trend. The MACD of -0.22 indicates Positive momentum. The RSI at 39.01 is Neutral, neither overbought nor oversold. The STOCH value of 30.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BALY.

Bally's Corporation Risk Analysis

Bally's Corporation disclosed 58 risk factors in its most recent earnings report. Bally's Corporation reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bally's Corporation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$233.99M4.454.03%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$169.47M80.401.46%24.21%-92.49%
57
Neutral
$707.58M144.781.15%3.71%-12.25%-84.89%
56
Neutral
$366.26M67.4923.16%1.79%
51
Neutral
$87.41M-2.14-121.54%7.45%5.03%
48
Neutral
$748.74M-1.90-114.88%0.36%47.55%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BALY
Bally's Corporation
15.03
-2.47
-14.11%
FLL
Full House Resorts
2.39
-2.94
-55.16%
GDEN
Golden Entertainment
27.13
-4.70
-14.76%
INSE
Inspired Entertainment
8.87
-1.15
-11.48%
CDRO
Codere Online
7.91
1.31
19.85%
GAMB
Gambling.com
4.80
-9.67
-66.83%

Bally's Corporation Corporate Events

Business Operations and StrategyPrivate Placements and Financing
Bally’s Corporation Secures $1.1 Billion Financing Commitment
Positive
Dec 8, 2025

On December 8, 2025, Bally’s Corporation announced an amended and restated commitment letter to increase its financing commitments to $1.1 billion, comprising a $600 million initial term loan and a $500 million delayed draw term loan. This financial maneuver is supported by Ares Management Credit funds, King Street Capital Management, and TPG Credit, with the completion expected in the first quarter of 2026. The proceeds will support general corporate purposes, including the repayment of existing loans and payment of New York State casino license fees. This move is anticipated to strengthen Bally’s liquidity and support its strategic growth in online gaming, casino portfolio, and resort developments.

The most recent analyst rating on (BALY) stock is a Hold with a $17.50 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Business Operations and Strategy
Bally’s Corporation Extends Twin River Agreement to 2028
Neutral
Oct 31, 2025

Bally’s Corporation announced an amendment to a Contribution Agreement involving its Twin River Lincoln Casino & Hotel, originally set for October 1, 2026, now extended to October 1, 2028. This extension allows more time for the company and its subsidiaries to prepare for the potential transfer of the facility to GLP Capital, L.P., impacting future strategic operations and stakeholder interests.

The most recent analyst rating on (BALY) stock is a Hold with a $18.50 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 09, 2025