Bally's Corporation (BALY) AI Stock Analysis

• Market Cap: $955.93M
• Dividend Yield: N/A
• Average Volume (3M): 258.14K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.17
• Revenue Growth: -1.10%
• EPS Growth: -1.69%
• Country: US
• Employees: 10,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Gambling, Resorts & Casinos
• EPS (TTM): -3.76
• Shares Outstanding: 49,122,902
• 10 Day Avg. Volume: 282,852
• 30 Day Avg. Volume: 258,143
• PEG Ratio: >-0.01
• Price to Book (P/B): 28.06
• Price to Sales (P/S): 0.35
• P/FCF Ratio: -10.10
• Enterprise Value/Market Cap: 6.33
• Enterprise Value/Revenue: 2.43
• Enterprise Value/Gross Profit: 4.46
• Enterprise Value/Ebitda: 33.24
• 1Y Price Target: $11.33
• Price Target Upside: -38.39% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 3

• Rating: 54 Neutral
• Price Target: ―

Bally's Corporation's overall score reflects its financial challenges, notably negative profitability and high leverage, which weigh heavily on the stock. While there are positive signs in technical analysis and growth in specific segments, valuation concerns and operational headwinds in key areas temper the outlook. Improvement in financial performance and strategic execution are critical for enhancing the stock's attractiveness.

Positive Factors

North America Interactive Growth

The significant growth in the North America Interactive segment indicates strong market demand and potential for future expansion, enhancing Bally's digital presence and revenue diversification.

Chicago Development Progress

The development of a new casino in Chicago represents a strategic expansion in a major urban market, potentially increasing Bally's market share and revenue streams in the long term.

U.K. Interactive Business Performance

Continued revenue growth in the U.K. Interactive business suggests strong competitive positioning and market share gains, contributing to Bally's international revenue base.

Negative Factors

High Leverage

High leverage limits financial flexibility and increases risk, potentially impacting Bally's ability to invest in growth opportunities and manage economic downturns.

Declining Profitability

Declining profitability indicates challenges in cost management and operational efficiency, which could hinder long-term financial health and shareholder returns.

Revenue Decline in Casinos & Resorts

Revenue decline in the core Casinos & Resorts segment reflects operational headwinds and market challenges, potentially affecting Bally's primary revenue stream and overall performance.

Bally's Corporation Business Overview & Revenue Model

Company Description

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

How the Company Makes Money

Bally's Corporation generates revenue through several key streams. Primarily, the company earns money from its portfolio of casino and resort properties, where it offers gaming activities, hospitality services, food and beverage sales, and entertainment amenities. Additionally, Bally's capitalizes on the growing market of online gaming and sports betting through its interactive platforms, which include digital casino games and online sports wagering. The company's earnings are further enhanced by strategic partnerships and acquisitions that expand its market reach and service offerings. These partnerships often involve collaborations with technology providers, gaming software developers, and media companies to enhance their digital and interactive segments. Together, these revenue streams and partnerships contribute significantly to Bally's financial performance.

Bally's Corporation Financial Statement Overview

Summary

Bally's Corporation is facing financial challenges with negative profitability and high leverage. The income statement shows declining profitability, while the balance sheet highlights high debt and low equity. Cash flow generation is strained, though operating cash flow remains positive.

Income Statement

The income statement shows a declining trend in profitability, with negative net income and EBIT margins in the TTM. Gross profit margin is approximately 39.96%, indicating some control over direct costs. Revenue growth is modest at 1.33% year-over-year, but the significant negative net profit margin of -30.03% raises concerns about operational efficiency and cost management.

Balance Sheet

The balance sheet reflects a high debt burden with a debt-to-equity ratio of 21.58, suggesting potential financial risk. Return on equity is strongly negative at -319.42%, highlighting inefficiencies in generating returns from equity. The equity ratio stands at a low 3.64%, indicating high leverage and reduced financial flexibility.

Cash Flow

Cash flow analysis reveals challenges in generating positive free cash flow, with a minor improvement in free cash flow growth. The operating cash flow to net income ratio is negative, suggesting cash flow struggles. However, operating cash flow remains positive, indicating some ability to meet operational needs.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.49B	2.45B	2.45B	2.26B	1.32B	372.79M
Gross Profit	1.36B	1.33B	1.34B	1.25B	787.36M	234.12M
EBITDA	182.06M	131.36M	442.23M	54.24M	143.64M	27.08M
Net Income	-735.99M	-567.75M	-187.50M	-425.55M	-71.80M	-5.49M
Balance Sheet
Total Assets	7.79B	5.86B	6.86B	6.30B	6.55B	1.93B
Cash, Cash Equivalents and Short-Term Investments	240.90M	171.23M	163.19M	212.51M	206.19M	123.44M
Total Debt	5.70B	4.94B	5.07B	4.52B	3.98B	1.16B
Total Liabilities	7.15B	5.83B	6.23B	5.49B	4.94B	1.60B
Stockholders Equity	630.08M	30.90M	635.43M	805.82M	1.61B	326.60M
Cash Flow
Free Cash Flow	7.64M	-85.83M	-313.55M	-34.19M	-79.98M	3.72M
Operating Cash Flow	114.00M	114.00M	188.61M	270.97M	82.75M	19.50M
Investing Cash Flow	102.74M	97.83M	-207.79M	-302.92M	-2.30B	-444.85M
Financing Cash Flow	-227.11M	-287.84M	65.75M	43.24M	2.40B	366.40M

Bally's Corporation Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 18.39
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BALY, the sentiment is Positive. The current price of 18.39 is above the 20-day moving average (MA) of 14.86, above the 50-day MA of 12.07, and above the 200-day MA of 12.72, indicating a bullish trend. The MACD of 1.98 indicates Negative momentum. The RSI at 69.37 is Neutral, neither overbought nor oversold. The STOCH value of 76.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BALY.

Bally's Corporation Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GAMB	―	$266.31M	18.37	10.86%	―	27.57%	-40.98%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
INSE	―	$206.75M	3.53	―	―	-4.95%	―
CDRO	―	$277.95M	444.53	2.77%	―	―	―
BALY	―	$955.93M	―	-113.09%	―	-1.10%	-1.69%
GDEN	―	$547.75M	41.93	3.11%	4.78%	-21.68%	-94.08%
FLL	―	$91.72M	-2.21	-101.45%	―	8.24%	-43.10%

Bally's Corporation Corporate Events

Bally’s Corporation EVP Marcus Glover Announces Departure

On October 7, 2025, Bally’s Corporation granted option rights to CEO Robeson Reeves and incentive stock options to President George Papanier, under the company’s 2021 Equity Incentive Plan. These options are structured to vest based on continuous service and performance criteria through 2029. Additionally, on October 8, 2025, Marcus Glover, Executive Vice President of Global Operations, announced his departure to pursue other interests, with a separation agreement anticipated in the future.

The most recent analyst rating on (BALY) stock is a Hold with a $13.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Corporation Sells Interactive Business to Intralot

On October 8, 2025, Bally’s Corporation completed the sale of its International Interactive business to Intralot S.A. for €2.7 billion, comprising €1.53 billion in cash and €1.136 billion in newly issued Intralot shares. This transaction makes Bally’s the majority shareholder of Intralot with a 58% stake, enhancing its liquidity and positioning it for digital growth. The acquisition creates a global iGaming and lottery leader, expected to generate €1.1 billion in annual revenue with significant EBITDA margins. Bally’s plans to use the proceeds to reduce secured debt and fund strategic growth initiatives, including the development of its Chicago casino.

The most recent analyst rating on (BALY) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Corporation Amends Credit Agreement with Jefferies

On September 29, 2025, Bally’s Corporation entered into an Incremental Joinder Agreement with Jefferies Finance LLC and Deutsche Bank AG, New York Branch, to amend its existing Credit Agreement. This agreement includes a $50 million increase in commitments under Bally’s senior secured revolving credit facility and consent for a $735 million sale and leaseback transaction of its Twin River Lincoln Casino Resort, contingent on regulatory approvals.

The most recent analyst rating on (BALY) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Corporation Announces Intralot Acquisition Agreement

Bally’s Corporation announced a transaction agreement with Intralot S.A., where Intralot will acquire Bally’s International Interactive business by the fourth quarter of 2025, making Bally’s the majority shareholder of Intralot. The company released unaudited interim financial statements for the first half of 2025, showing a 12.7% increase in net gaming revenue compared to the previous year, driven by organic growth and disciplined cost management, indicating a positive financial trajectory for stakeholders.

The most recent analyst rating on (BALY) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Corporation Board Member Announces Retirement

On September 9, 2025, Terrence Downey announced his retirement from Bally’s Corporation‘s Board of Directors, effective September 26, 2025. This decision marks a significant change in the company’s leadership structure, potentially impacting its strategic direction and governance.

The most recent analyst rating on (BALY) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Extends Credit Agreement and Plans Asset Sale

On September 11, 2025, Bally’s Corporation amended its Credit Agreement to extend the maturity of $460 million in revolving commitments to 2028 and adjust financial covenants. The amendment also facilitates a $735 million sale and leaseback transaction of its Twin River Lincoln Casino Resort, contingent on lender consents and regulatory approvals, with plans to reduce $500 million in secured indebtedness post-transaction.

The most recent analyst rating on (BALY) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Corporation Announces Intralot Acquisition Agreement

On July 21, 2025, Bally’s Corporation announced a transaction agreement with Intralot S.A., a Greek company, where Intralot will acquire Bally’s Holdings Limited, expected to close in the fourth quarter of 2025. This transaction will make Bally’s the majority shareholder of Intralot, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (BALY) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on Bally’s Corporation stock, see the BALY Stock Forecast page.

Bally’s Corporation Reports Strong Q2 2025 Results

Bally’s Corporation is a global casino-entertainment company with a significant presence in the gaming and interactive sectors, operating casinos, online gaming platforms, and holding stakes in international gaming businesses. It is known for its diverse portfolio, including casinos, sports betting, and interactive gaming operations across multiple jurisdictions.