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Bluescope Steel Limited (AU:BSL)
ASX:BSL

Bluescope Steel (BSL) AI Stock Analysis

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AU

Bluescope Steel

(Sydney:BSL)

Rating:69Neutral
Price Target:
AU$24.50
▲(6.15%Upside)
Bluescope Steel Limited's overall score is primarily supported by its strong financial performance and positive earnings call guidance. The technical analysis suggests short-term challenges, but the company's strategic initiatives and solid valuation provide a balanced outlook.
Positive Factors
Financial Strategy
BSL extended the annual on-market share buyback to A$270mn, which is considered prudent and counter-cyclical.
Outlook
The outlook for the Asian and US Buildings & Coated Products is better than expected.
Negative Factors
Earnings
BSL reported 2H FY24 EBIT at the bottom end of the A$620-690mn guidance range.

Bluescope Steel (BSL) vs. iShares MSCI Australia ETF (EWA)

Bluescope Steel Business Overview & Revenue Model

Company DescriptionBlueScope Steel Limited produces and sells metal coated and painted steel building products in Australia, New Zealand, Asia, North America, and internationally. The company operates through five segments: Australian Steel Products, North Star BlueScope Steel, Building Products Asia & North America, Buildings and Coated Products North America, and New Zealand & Pacific Islands. It offers steel slabs, plates, hot and cold rolled coils, coated and painted strip products, roof and wall claddings, and purlins and house framings under the LYSAGHT steel building products, COLORBOND steel, COLORSTEEL, ZINCALUME steel, GALVABOND steel, GALVASPAN steel, BlueScope Zacs, and SuperDyma brands. The company also provides engineered building solutions to industrial and commercial markets under the Butler, Varco Pruden, EcoBuild, and PROBUILD brands. It serves customers in the residential and non-residential building, construction, manufacturing, automotive and transport, agricultural, and mining industries directly, as well as through a network of service centers and steel distribution businesses. The company was formerly known as BHP Steel Limited and changed its name to BlueScope Steel Limited in November 2003. BlueScope Steel Limited was founded in 1885 and is headquartered in Melbourne, Australia.
How the Company Makes MoneyBlueScope Steel Limited generates revenue through the production and sale of a broad range of steel products primarily to the construction and manufacturing industries. Its primary revenue streams include the sale of flat steel products like COLORBOND® and ZINCALUME® for roofing, walling, and structural applications. The company also earns income from its steelmaking operations in Australia and New Zealand, as well as its network of manufacturing, coating, and painting facilities across Asia and North America. Additionally, BlueScope leverages strategic partnerships and joint ventures, such as the North Star BlueScope Steel joint venture in the United States, which contribute significantly to its earnings through the supply of hot rolled coil. The company's focus on innovation, sustainability, and customer-centric solutions enhances its competitive edge and revenue potential in the global steel market.

Bluescope Steel Earnings Call Summary

Earnings Call Date:Feb 16, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Aug 18, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a balanced view with BlueScope demonstrating resilient profitability and shareholder returns amidst challenging macroeconomic conditions. The company outlined strong growth initiatives and cost-saving plans while acknowledging ongoing challenges in some regions and market uncertainties.
Q2-2025 Updates
Positive Updates
Resilient Profitability Amid Challenging Conditions
BlueScope reported an underlying EBIT of $309 million and a return on invested capital of 8.1% in a challenging macroeconomic environment.
Shareholder Returns and Strong Balance Sheet
Delivered $162 million in shareholder returns and maintained an $88 million net cash balance sheet.
Cost and Productivity Program
Initiated a $200 million cost and productivity program to be completed by FY '26, aiming for a $500 million incremental annual EBIT by 2030.
Safety Improvements
Implemented nearly 200 risk control projects and reduced TRIFR to 8.0%, although slightly above desired long-term range.
Future Growth Opportunities
Targeting an additional $500 million in annual EBIT by 2030 through various initiatives and investments.
Negative Updates
Challenging Operating Environment
Faced bottom-of-the-cycle Asian steel spreads and materially weaker benchmark spreads in North America.
Underperformance in New Zealand
Significantly lower performance in New Zealand due to tough macroeconomic conditions.
Cost Inflation Pressures
Continued operating environment challenges with cost inflation pressures affecting performance.
Mixed Safety Indicators
Despite improvements, safety metrics remain above long-term targets, with an increase in potential severity.
Delayed Investments and Strategic Uncertainty
Deferred $1.2 billion midstream investments in the U.S. due to strategic reassessment and market conditions.
Company Guidance
During the recent call, BlueScope provided guidance indicating a strong outlook for the second half of FY '25, projecting an underlying EBIT between $360 million to $430 million, an improvement from the first half's $309 million. Key drivers include improved spreads in the U.S. and stronger domestic volumes in Australia. The company is executing a $200 million cost and productivity program, aiming for a $500 million incremental annual EBIT by 2030. First half results showed resilience with an 8.1% return on invested capital, $162 million in shareholder returns, and an $88 million net cash balance. Safety improvements are ongoing, with the TRIFR reduced to 8.0%. The Board declared a fully franked interim dividend of $0.30 per share, aligning with the target of $0.60 per share annually.

Bluescope Steel Financial Statement Overview

Summary
Bluescope Steel Limited shows strong profitability with a robust gross profit margin and low leverage. However, challenges such as a decline in revenue and free cash flow highlight areas for improvement. The company's ability to sustain its financial health amidst revenue fluctuations will be crucial.
Income Statement
75
Positive
Bluescope Steel Limited demonstrated a robust gross profit margin of 39.15% and a net profit margin of 4.72% in the 2024 fiscal year. However, there was a notable revenue decline of 6.16% compared to the previous year. The EBIT margin stood at 7.43%, and the EBITDA margin was 11.69%. Overall, the company shows solid profitability despite declining revenue, indicating efficiency in managing costs.
Balance Sheet
80
Positive
The company has a healthy debt-to-equity ratio of 0.07, suggesting low leverage which is advantageous in maintaining financial stability. The return on equity (ROE) is 7.51%, indicating a reasonable return to shareholders. Additionally, the equity ratio of 68.39% signifies strong equity financing, providing a cushion against financial fluctuations.
Cash Flow
70
Positive
Bluescope Steel's free cash flow decreased by 67.68% from the previous year, reflecting potential challenges in generating cash. The operating cash flow to net income ratio of 1.75 and a free cash flow to net income ratio of 0.54 highlight that the company generates adequate operating cash relative to net income, but there's room for improvement in free cash flow.
BreakdownTTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue16.40B17.06B18.17B18.99B12.87B11.28B
Gross Profit11.19B6.68B2.64B4.71B2.38B1.25B
EBITDA1.47B2.02B2.15B4.38B2.22B864.30M
Net Income545.50M805.70M1.01B2.81B1.19B96.50M
Balance Sheet
Total Assets16.02B15.68B15.94B16.61B13.15B11.56B
Cash, Cash Equivalents and Short-Term Investments822.00M1.09B1.49B1.68B1.96B1.40B
Total Debt734.50M721.50M786.50M1.32B1.16B1.32B
Total Liabilities4.21B4.39B4.90B6.16B4.99B4.52B
Stockholders Equity11.16B10.72B10.47B9.78B7.63B6.54B
Cash Flow
Free Cash Flow177.20M433.70M1.34B1.71B897.80M238.10M
Operating Cash Flow1.25B1.41B2.15B2.47B1.66B817.90M
Investing Cash Flow-1.10B-967.00M-979.10M-1.76B-757.40M-570.30M
Financing Cash Flow-716.30M-849.20M-1.36B-1.05B-295.90M-483.80M

Bluescope Steel Technical Analysis

Technical Analysis Sentiment
Positive
Last Price23.08
Price Trends
50DMA
23.02
Positive
100DMA
22.81
Positive
200DMA
21.71
Positive
Market Momentum
MACD
-0.15
Positive
RSI
52.89
Neutral
STOCH
55.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BSL, the sentiment is Positive. The current price of 23.08 is above the 20-day moving average (MA) of 22.96, above the 50-day MA of 23.02, and above the 200-day MA of 21.71, indicating a bullish trend. The MACD of -0.15 indicates Positive momentum. The RSI at 52.89 is Neutral, neither overbought nor oversold. The STOCH value of 55.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:BSL.

Bluescope Steel Peers Comparison

Overall Rating
UnderperformOutperform
Sector (44)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AUBSL
69
Neutral
$9.84B18.175.09%2.67%-5.64%-33.77%
44
Neutral
C$958.76M-6.68-13.31%2.79%17.55%-32.28%
TSCIA
C$1.95B13.1710.03%5.52%
$201.07M65.86-35.86%
$1.94B-1.24%1.34%
AUBIS
74
Outperform
AU$157.12M9.6822.95%9.76%-2.79%13.47%
AUVSL
54
Neutral
AU$776.22M36.5013.66%0.67%-15.83%-61.60%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BSL
Bluescope Steel
23.08
3.20
16.11%
TSE:CIA
Champion Iron
3.68
-1.92
-34.29%
MTGRF
Mount Gibson Iron Limited
0.21
-0.06
-22.22%
SMUPF
Sims
9.38
2.61
38.55%
AU:BIS
Bisalloy Steel Group Ltd
3.47
-0.20
-5.45%
AU:VSL
Vulcan Steel Ltd.
5.89
-0.66
-10.08%

Bluescope Steel Corporate Events

AustralianSuper Increases Stake in Bluescope Steel
Jun 19, 2025

AustralianSuper Pty Ltd has increased its voting power in Bluescope Steel Limited from 9.28% to 10.42%, indicating a growing interest and influence in the company. This change in substantial holding could impact Bluescope Steel’s strategic decisions and shareholder dynamics, reflecting AustralianSuper’s confidence in the company’s future prospects.

The most recent analyst rating on (AU:BSL) stock is a Hold with a A$22.00 price target. To see the full list of analyst forecasts on Bluescope Steel stock, see the AU:BSL Stock Forecast page.

BlueScope Steel Announces Change in Company Secretary
Apr 16, 2025

BlueScope Steel Limited has announced a change in its company secretary position, with Penny Grau resigning and Virginia Porter, the Chief Legal Officer, assuming the role effective 22 April 2025. This transition is expected to maintain the company’s compliance and communication with the ASX, ensuring continuity in its corporate governance and operational efficiency.

Bluescope Steel Announces Cessation of Securities
Apr 7, 2025

Bluescope Steel Limited announced the cessation of 117,647 securities due to the lapse of conditional rights, as the conditions were not met or became incapable of being satisfied. This development may impact the company’s capital structure and could have implications for its stakeholders, reflecting on its operational adjustments in the market.

Bluescope Steel Issues Unquoted Equity Securities for Employee Incentive
Apr 3, 2025

Bluescope Steel Limited announced the issuance of unquoted equity securities as part of an employee incentive scheme. This move is expected to enhance employee engagement and align interests with company performance, potentially impacting the company’s operational dynamics and stakeholder relations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 21, 2025