Bluescope Steel (BSL) AI Stock Analysis

• Market Cap: AU$9.46B
• Dividend Yield: 2.78%
• Average Volume (3M): 1.36M
• Price to Earnings (P/E): 113.0
• Beta (1Y): 1.08
• Revenue Growth: -4.46%
• EPS Growth: -89.42%
• Country: AU
• Employees: 16,500
• Sector: Basic Materials
• Sector Strength: 58
• Industry: Steel
• EPS (TTM): 0.56
• Shares Outstanding: 438,609,860
• 10 Day Avg. Volume: 1,596,489
• 30 Day Avg. Volume: 1,356,158
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$25.31
• Price Target Upside: 16.89% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 9

• Rating: 46 Neutral
• Price Target: AU$21.50 ▼(-0.69% Downside)

Bluescope Steel's overall stock score is primarily impacted by its challenging financial performance and bearish technical indicators. The high P/E ratio suggests overvaluation, further weighing down the score. The lack of positive earnings call data or significant corporate events leaves these factors unaddressed.

Positive Factors

Strong Brand Recognition

Bluescope's strong brand recognition in its core products supports long-term customer loyalty and pricing power, which can enhance market position and revenue stability.

Strategic Partnerships

Strategic partnerships, like with Nippon Steel, enhance Bluescope's competitive edge and operational capabilities, providing access to new markets and technologies.

Low Leverage

A low debt-to-equity ratio provides Bluescope with financial flexibility and reduces risk, allowing for potential investment in growth opportunities without significant financial strain.

Negative Factors

Declining Revenue

Declining revenue indicates challenges in market demand or competitive pressures, which can impact long-term growth prospects and profitability if not addressed.

Reduced Profitability

A significant drop in net profit margin suggests operational inefficiencies and cost management issues, which could hinder long-term financial performance if not improved.

Decreased Free Cash Flow

Reduced free cash flow limits Bluescope's ability to invest in growth initiatives and return capital to shareholders, potentially impacting future expansion and shareholder value.

Bluescope Steel Business Overview & Revenue Model

Company Description

BlueScope Steel Limited is an Australian-based company renowned for its production of flat steel products, primarily serving the building and construction sectors. With operations across Australia, New Zealand, North America, and Asia, BlueScope provides a range of steel-based products and solutions, including coated and painted steel products, metal building systems, and engineered building solutions. The company's core brands, such as COLORBOND® steel and ZINCALUME® steel, are widely recognized for their quality and innovation in the steel industry.

How the Company Makes Money

BlueScope Steel generates revenue primarily through the manufacture and sale of steel products and solutions. Key revenue streams include the sale of coated and painted steel products, with a significant portion derived from its COLORBOND® and ZINCALUME® brands. The company also earns revenue from its engineered building solutions and metal building systems, catering to commercial and industrial clients. BlueScope's earnings are bolstered by strategic partnerships and joint ventures, such as its collaboration with Nippon Steel in the North Star BlueScope Steel operation in the United States. Additionally, the company's international presence in diverse markets helps mitigate regional economic fluctuations, contributing to a more stable revenue base.

Bluescope Steel Financial Statement Overview

Summary

Bluescope Steel faces challenges with declining revenue and profitability, as reflected in the income statement. The balance sheet remains strong with low leverage, but the return on equity has decreased. Cash flow generation is mixed, with strong operating cash flow but reduced free cash flow.

Income Statement

Bluescope Steel's income statement reveals a challenging environment with declining revenue and profitability. The gross profit margin has decreased from 39.15% in 2024 to 36.95% in 2025, indicating pressure on cost management. Net profit margin has also significantly dropped from 4.72% to 0.52%, reflecting reduced profitability. The revenue growth rate is negative, showing a contraction in sales. EBIT and EBITDA margins have also declined, suggesting operational inefficiencies.

Balance Sheet

The balance sheet of Bluescope Steel shows a relatively stable financial position. The debt-to-equity ratio is low at 0.08, indicating conservative leverage. However, return on equity has decreased to 0.79% from 7.51% in the previous year, reflecting reduced profitability. The equity ratio remains healthy, suggesting a strong capital structure.

Cash Flow

Bluescope Steel's cash flow statement shows mixed results. Operating cash flow remains strong, but free cash flow has decreased significantly. The free cash flow to net income ratio has dropped to 0.13, indicating less cash generation relative to net income. However, the operating cash flow to net income ratio is stable, suggesting consistent cash flow generation from operations.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	16.29B	16.25B	17.06B	18.17B	18.99B	12.87B
Gross Profit	8.85B	6.01B	6.68B	2.64B	4.71B	2.38B
EBITDA	1.01B	994.50M	2.02B	2.15B	4.38B	2.22B
Net Income	83.80M	83.80M	805.70M	1.01B	2.81B	1.19B
Balance Sheet
Total Assets	15.78B	15.78B	15.68B	15.94B	16.61B	13.15B
Cash, Cash Equivalents and Short-Term Investments	857.60M	857.60M	1.09B	1.49B	1.68B	1.96B
Total Debt	886.00M	886.00M	721.50M	786.50M	1.32B	1.16B
Total Liabilities	4.51B	4.51B	4.39B	4.90B	6.16B	4.99B
Stockholders Equity	10.67B	10.67B	10.72B	10.47B	9.78B	7.63B
Cash Flow
Free Cash Flow	196.60M	179.50M	433.70M	1.34B	1.71B	897.80M
Operating Cash Flow	1.41B	1.41B	1.41B	2.15B	2.47B	1.66B
Investing Cash Flow	-1.24B	-1.23B	-967.00M	-979.10M	-1.76B	-757.40M
Financing Cash Flow	-412.10M	-423.70M	-849.20M	-1.36B	-1.05B	-295.90M

Bluescope Steel Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 21.65
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BSL, the sentiment is Negative. The current price of 21.65 is below the 20-day moving average (MA) of 22.44, below the 50-day MA of 22.74, and below the 200-day MA of 22.34, indicating a bearish trend. The MACD of -0.18 indicates Positive momentum. The RSI at 34.13 is Neutral, neither overbought nor oversold. The STOCH value of 5.87 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:BSL.

Bluescope Steel Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BIS	79 Outperform	AU$278.16M	14.15	25.46%	6.40%	-0.03%	23.78%
CIA	67 Neutral	C$2.50B	25.95	5.89%	4.74%	-11.16%	-72.19%
Sector *	61 Neutral	$10.43B	7.12	-0.05%	2.87%	2.86%	-36.73%
VSL	61 Neutral	AU$1.09B	68.86	9.13%	0.86%	-12.17%	-61.32%
MGX	54 Neutral	$507.58M	56.60	-16.34%	―	-48.05%	-1394.34%
SGM	51 Neutral	$2.55B	―	0.14%	1.74%	3.98%	70.79%
BSL	46 Neutral	AU$9.46B	113.04	0.73%	2.78%	-4.46%	-89.42%

Bluescope Steel Corporate Events

BlueScope Steel Announces 2025 Site Visit and 2026 Financial Calendar

BlueScope Steel has announced a site visit and investor briefing scheduled for November 2025 at its Glenbrook Steelworks in New Zealand, which will focus on the New Zealand business and sustainability updates. Additionally, the company has released its financial calendar for 2026, outlining key dates for interim and annual results, dividend announcements, and the Annual General Meeting, indicating a structured approach towards transparency and stakeholder engagement.

The most recent analyst rating on (AU:BSL) stock is a Hold with a A$22.00 price target. To see the full list of analyst forecasts on Bluescope Steel stock, see the AU:BSL Stock Forecast page.

BlueScope Steel Announces Director’s Share Rights Vesting

BlueScope Steel Limited announced a change in the interest of its director, Jennifer Lambert, as part of the FY2025 Non-Executive Director Fee Sacrifice Plan. On July 8, 2025, 879 Share Rights vested and were automatically exercised, resulting in the allocation of an equivalent number of ordinary shares to Ms. Lambert. These shares are held by the trustee of the BlueScope Steel Employee Share Plan Trust and are subject to a restriction period until March 6, 2040, or until Ms. Lambert ceases to be a director, whichever comes first. This change reflects the company’s ongoing commitment to aligning director interests with shareholder value.

The most recent analyst rating on (AU:BSL) stock is a Hold with a A$22.00 price target. To see the full list of analyst forecasts on Bluescope Steel stock, see the AU:BSL Stock Forecast page.

BlueScope Steel Director’s Interest Update: Ewen Crouch Acquires Additional Shares

BlueScope Steel Limited announced a change in the director’s interest, with Ewen Crouch acquiring 1,758 fully paid ordinary shares through the vesting of share rights under the FY2025 Non-Executive Director Fee Sacrifice Plan. This change reflects the company’s commitment to aligning the interests of its directors with those of its shareholders, potentially impacting its governance and stakeholder relations positively.

The most recent analyst rating on (AU:BSL) stock is a Hold with a A$22.00 price target. To see the full list of analyst forecasts on Bluescope Steel stock, see the AU:BSL Stock Forecast page.

Bluescope Steel Announces Cessation of Securities

Bluescope Steel Limited announced the cessation of 46,636 securities due to the lapse of conditional rights, as the conditions were not met or became unsatisfiable. This cessation may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and market positioning.

The most recent analyst rating on (AU:BSL) stock is a Hold with a A$22.00 price target. To see the full list of analyst forecasts on Bluescope Steel stock, see the AU:BSL Stock Forecast page.

AustralianSuper Increases Stake in Bluescope Steel

AustralianSuper Pty Ltd has increased its voting power in Bluescope Steel Limited from 9.28% to 10.42%, indicating a growing interest and influence in the company. This change in substantial holding could impact Bluescope Steel’s strategic decisions and shareholder dynamics, reflecting AustralianSuper’s confidence in the company’s future prospects.

The most recent analyst rating on (AU:BSL) stock is a Hold with a A$22.00 price target. To see the full list of analyst forecasts on Bluescope Steel stock, see the AU:BSL Stock Forecast page.