AppFolio (APPF)
NASDAQ:APPF
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AppFolio (APPF) AI Stock Analysis

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APPF

AppFolio

(NASDAQ:APPF)

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Outperform 75 (OpenAI - 4o)
Rating:75Outperform
Price Target:
$286.00
▲(14.24% Upside)
AppFolio's strong financial performance and positive earnings call sentiment are the primary drivers of its stock score. However, technical indicators suggest potential bearish momentum, and the high P/E ratio indicates overvaluation, which tempers the overall score.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective business strategies, enhancing long-term financial stability.
AI Adoption
High adoption of AI solutions suggests AppFolio's innovation aligns with industry trends, potentially driving future growth and competitive advantage.
Strategic Partnerships
Strategic partnerships expand service offerings and customer base, fostering long-term growth and market penetration.
Negative Factors
Operational Efficiency Challenges
Flat operational efficiency can limit profit margins and hinder the ability to scale effectively, impacting long-term profitability.
Headcount Growth
Rapid headcount growth without proportional revenue increase may strain resources and affect operational efficiency.
Stockholders' Equity Decrease
A decrease in stockholders' equity can signal financial instability, potentially affecting investor confidence and future funding.

AppFolio (APPF) vs. SPDR S&P 500 ETF (SPY)

AppFolio Business Overview & Revenue Model

Company DescriptionAppFolio, Inc., together with its subsidiaries, provides cloud business management solutions for the real estate industry. The company offers AppFolio Property Manager, a platform to leverage process automation, easy to use interface, and the optimization of common workflows for property management companies, as well as completes and records critical transactions in the system and give its customers access to the data they need to run their business; AppFolio Property Manager Plus, which offers customizable workflows that allow customers to digitize their existing processes, performance insights, intelligent revenue management, and integrations through selected partners and dedicated strategic account managers; and AppFolio Investment Management, a solution that is designed to enable real estate investment management organizations to manage investor relationships through enhancing transparency and streamlining certain business processes. It also provides value added services that are designed to enhance, automate, and streamline processes and workflows for property management businesses, such as electronic payment, tenant screening, and insurance services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.
How the Company Makes MoneyAppFolio generates revenue primarily through subscription fees for its software services. The company offers its platform on a Software as a Service (SaaS) model, charging clients a monthly subscription based on the number of units managed or the number of users accessing the platform. Key revenue streams include property management software, which is targeted at residential and commercial property managers, and legal practice management software, catering to law firms. Additionally, AppFolio earns revenue through transactional fees related to payment processing and other ancillary services, such as tenant screening and marketing. The company has established significant partnerships with various service providers to enhance its offerings and drive customer engagement, contributing to its overall earnings.

AppFolio Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 02, 2026
Earnings Call Sentiment Positive
The earnings call highlighted strong revenue growth, increased adoption of AI solutions, and strategic partnerships. However, challenges in maintaining operational efficiency and headcount management were noted. Overall, the positive aspects outweigh the negatives.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Revenue was $236 million, growing 19% year-over-year, with a non-GAAP operating margin of 26.2%.
Increased Adoption of AI Solutions
96% of customers utilized one or more AI-powered solutions, with Realm-X Flow users collecting 56% faster.
Expansion of AppFolio Stack Marketplace
The marketplace now includes 80 partners, with 77% of Plus and Max customers adopting Stack.
Employee Engagement and New CFO Appointment
Employee engagement survey scored in the 95th percentile of the tech industry, and Tim Eaton was appointed as Chief Financial Officer.
Strategic Partnerships and Stock Repurchase Program
Entered a strategic partnership with Second Nature and repurchased 689,000 shares year-to-date.
Negative Updates
Operational Efficiency Challenges
Despite strong growth, the cost of revenue and operational expenses remained flat as a percentage of revenue.
Headcount Growth Outpacing Operational Efficiency
11% increase in employees, partially offset by efficiencies, but projected headcount growth still exceeds revenue growth.
Company Guidance
During AppFolio's Second Quarter 2025 Earnings Conference Call, the company reported a revenue of $236 million, marking a 19% year-over-year increase. The non-GAAP operating margin was reported at 26.2%, compared to 26% in the previous year. The call highlighted a 6% growth in both the number of managed units, totaling approximately 8.9 million, and the customer base, which expanded to 21,403 customers. Core solutions revenue reached $52.5 million, while value-added services revenue grew to $180 million, reflecting a 19% increase driven by the adoption of new services. AppFolio announced an updated 2025 revenue guidance of $935 million to $945 million, representing an 18% growth at the midpoint, and anticipates a non-GAAP operating margin between 24.5% and 26.5%. The company also mentioned an increase in headcount by 11% to 1,685 employees and ended the quarter with $128 million in cash and investment securities.

AppFolio Financial Statement Overview

Summary
AppFolio exhibits robust financial health with strong revenue growth, profitability, and cash flow generation. The company maintains a low leverage profile, enhancing financial stability. While operational efficiency could be improved, the overall financial position is solid, supporting future growth prospects.
Income Statement
85
Very Positive
AppFolio has demonstrated strong revenue growth with a 5.06% increase in TTM, supported by a healthy gross profit margin of 62.89%. The net profit margin of 22.48% indicates solid profitability. However, the EBIT margin of 11.19% suggests room for improvement in operational efficiency.
Balance Sheet
78
Positive
The company maintains a low debt-to-equity ratio of 0.07, reflecting prudent financial leverage. Return on equity is impressive at 42.10%, indicating effective use of equity capital. The equity ratio of 77.89% highlights a strong equity base relative to total assets.
Cash Flow
82
Very Positive
AppFolio's free cash flow growth of 15.78% is a positive indicator of cash generation capabilities. The operating cash flow to net income ratio of 2.13 suggests efficient cash conversion. The free cash flow to net income ratio of 0.99 indicates that nearly all net income is converted into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue906.29M794.20M620.45M471.88M359.37M310.06M
Gross Profit569.97M492.59M382.37M280.06M215.43M191.03M
EBITDA162.07M169.87M29.59M-36.06M22.17M229.17M
Net Income203.74M204.07M2.70M-68.12M1.03M158.40M
Balance Sheet
Total Assets640.47M626.68M408.89M381.22M408.02M389.48M
Cash, Cash Equivalents and Short-Term Investments200.40M278.50M211.71M160.07M122.45M168.52M
Total Debt39.25M41.75M44.74M53.59M57.61M41.99M
Total Liabilities141.60M107.39M111.58M115.67M110.64M103.56M
Stockholders Equity498.87M519.29M297.31M265.55M297.38M285.92M
Cash Flow
Free Cash Flow211.65M186.14M51.24M4.14M2.67M3.22M
Operating Cash Flow213.68M188.16M60.28M25.36M35.39M48.30M
Investing Cash Flow-11.72M-151.76M-55.58M-6.47M-110.46M146.51M
Financing Cash Flow-188.29M-43.40M-25.96M-6.16M-7.35M-70.36M

AppFolio Technical Analysis

Technical Analysis Sentiment
Negative
Last Price250.35
Price Trends
50DMA
256.95
Negative
100DMA
259.68
Negative
200DMA
239.04
Positive
Market Momentum
MACD
0.70
Negative
RSI
50.46
Neutral
STOCH
71.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For APPF, the sentiment is Negative. The current price of 250.35 is above the 20-day moving average (MA) of 245.83, below the 50-day MA of 256.95, and above the 200-day MA of 239.04, indicating a neutral trend. The MACD of 0.70 indicates Negative momentum. The RSI at 50.46 is Neutral, neither overbought nor oversold. The STOCH value of 71.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for APPF.

AppFolio Risk Analysis

AppFolio disclosed 45 risk factors in its most recent earnings report. AppFolio reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

AppFolio Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$10.15B40.5351.96%0.15%17.00%120.21%
75
Outperform
$9.16B45.0044.69%18.88%54.44%
71
Outperform
$8.05B37.0520.42%13.30%2.80%
71
Outperform
$10.98B-5.71%11.73%-376.77%
65
Neutral
$9.89B-9.65%17.42%-228.98%
62
Neutral
$5.63B71.9332.87%22.02%-55.25%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
APPF
AppFolio
250.35
16.99
7.28%
CVLT
CommVault Systems
127.67
-43.36
-25.35%
PEGA
Pegasystems
59.25
15.11
34.23%
PCTY
Paylocity
147.99
-57.51
-27.99%
DAY
Dayforce Inc
68.99
-7.75
-10.10%
ESTC
Elastic
92.46
3.23
3.62%

AppFolio Corporate Events

AppFolio Reports Strong Q3 2025 Revenue Growth
Oct 31, 2025

AppFolio, Inc. is a technology company specializing in innovative solutions for the real estate industry, aiming to enhance operational efficiency and foster community connections. In its third-quarter 2025 earnings report, AppFolio reported a significant 21% increase in revenue, reaching $249 million, driven by customer acquisition and the adoption of its AI-native Performance Platform. The company also saw a 7% growth in total units under management, now totaling 9.1 million. Despite a decrease in GAAP operating income to $35 million from $43 million in the previous year, non-GAAP operating income remained stable at $59 million. Net cash from operating activities improved significantly to $86 million, highlighting strong cash flow management. Looking ahead, AppFolio projects its full-year revenue to range between $945 million and $950 million, with a non-GAAP operating margin expected to be between 23.5% and 24.5%. The company’s strategic focus on AI-powered solutions and customer success positions it well for continued growth in the real estate technology sector.

Executive/Board ChangesFinancial Disclosures
AppFolio Announces Departure of Chief Trust Officer
Neutral
Oct 30, 2025

AppFolio, Inc. announced its third-quarter 2025 financial results, highlighting a 21% year-over-year revenue growth to $249 million, driven by customer acquisition and the adoption of their Realm-X platform. The company also reported a 7% increase in total units under management, reaching 9.1 million, and noted a shift in operating income margins compared to the previous year. Additionally, the company announced the departure of Chief Trust Officer Matt Mazza, effective November 14, 2025, with his duties reassigned to ensure a smooth transition.

The most recent analyst rating on (APPF) stock is a Buy with a $266.00 price target. To see the full list of analyst forecasts on AppFolio stock, see the APPF Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
AppFolio Secures $150 Million Credit Facility Agreement
Positive
Oct 3, 2025

On September 30, 2025, AppFolio, Inc. entered into a $150 million senior secured revolving credit facility agreement with PNC Bank, allowing for increased financial flexibility and potential expansion. This agreement, maturing in 2030, includes various financial covenants and conditions, impacting the company’s operational capabilities and financial strategy, with implications for stakeholders regarding leverage and growth opportunities.

The most recent analyst rating on (APPF) stock is a Hold with a $281.00 price target. To see the full list of analyst forecasts on AppFolio stock, see the APPF Stock Forecast page.

Executive/Board Changes
AppFolio Board Members Resign to Avoid Conflicts
Neutral
Aug 7, 2025

On August 7, 2025, three directors, Timothy Bliss, Alex Wolf, and Robert Donald Casey III, resigned from AppFolio‘s Board of Directors to avoid potential conflicts of interest with a new professional opportunity. Their departure was not due to any disagreements with AppFolio’s operations or policies, but rather to maintain transparency as they become significant shareholders in a company that is a customer of AppFolio.

The most recent analyst rating on (APPF) stock is a Buy with a $295.00 price target. To see the full list of analyst forecasts on AppFolio stock, see the APPF Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025