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AppFolio (APPF)
NASDAQ:APPF
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AppFolio (APPF) AI Stock Analysis

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APPF

AppFolio

(NASDAQ:APPF)

Rating:79Outperform
Price Target:
$308.00
▲(12.60% Upside)
AppFolio's strong financial performance and positive earnings call are the primary drivers of its high score. While technical indicators show positive momentum, the high valuation tempers the overall score. The company's strategic initiatives and growth potential are promising, but operational efficiency challenges remain.
Positive Factors
Financial Performance
AppFolio reported second-quarter results that were ahead of analyst estimates on both revenue and profit.
Revenue Growth
Management raised its revenue guidance for the year.
Negative Factors
CFO Transition
AppFolio has not yet announced a replacement for previous CFO Fay Sien Goon, although management said it is making good progress in recruiting its next CFO.
Customer Acquisition
AppFolio’s implied new customer size stepped down this quarter, which management attributes to the adverse macro environment impacting unit expansion.

AppFolio (APPF) vs. SPDR S&P 500 ETF (SPY)

AppFolio Business Overview & Revenue Model

Company DescriptionAppFolio, Inc. (APPF) is a technology company that provides cloud-based software solutions for the real estate industry, focusing on property management and legal practice management. The company serves property managers, real estate owners, and legal professionals with its comprehensive platform that includes features for accounting, marketing, leasing, and tenant communication. AppFolio aims to streamline operations, enhance productivity, and improve the overall experience for both property managers and tenants.
How the Company Makes MoneyAppFolio generates revenue primarily through subscription fees for its software services. The company offers its platform on a Software as a Service (SaaS) model, charging clients a monthly subscription based on the number of units managed or the number of users accessing the platform. Key revenue streams include property management software, which is targeted at residential and commercial property managers, and legal practice management software, catering to law firms. Additionally, AppFolio earns revenue through transactional fees related to payment processing and other ancillary services, such as tenant screening and marketing. The company has established significant partnerships with various service providers to enhance its offerings and drive customer engagement, contributing to its overall earnings.

AppFolio Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong revenue growth, increased adoption of AI solutions, and strategic partnerships. However, challenges in maintaining operational efficiency and headcount management were noted. Overall, the positive aspects outweigh the negatives.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Revenue was $236 million, growing 19% year-over-year, with a non-GAAP operating margin of 26.2%.
Increased Adoption of AI Solutions
96% of customers utilized one or more AI-powered solutions, with Realm-X Flow users collecting 56% faster.
Expansion of AppFolio Stack Marketplace
The marketplace now includes 80 partners, with 77% of Plus and Max customers adopting Stack.
Employee Engagement and New CFO Appointment
Employee engagement survey scored in the 95th percentile of the tech industry, and Tim Eaton was appointed as Chief Financial Officer.
Strategic Partnerships and Stock Repurchase Program
Entered a strategic partnership with Second Nature and repurchased 689,000 shares year-to-date.
Negative Updates
Operational Efficiency Challenges
Despite strong growth, the cost of revenue and operational expenses remained flat as a percentage of revenue.
Headcount Growth Outpacing Operational Efficiency
11% increase in employees, partially offset by efficiencies, but projected headcount growth still exceeds revenue growth.
Company Guidance
During AppFolio's Second Quarter 2025 Earnings Conference Call, the company reported a revenue of $236 million, marking a 19% year-over-year increase. The non-GAAP operating margin was reported at 26.2%, compared to 26% in the previous year. The call highlighted a 6% growth in both the number of managed units, totaling approximately 8.9 million, and the customer base, which expanded to 21,403 customers. Core solutions revenue reached $52.5 million, while value-added services revenue grew to $180 million, reflecting a 19% increase driven by the adoption of new services. AppFolio announced an updated 2025 revenue guidance of $935 million to $945 million, representing an 18% growth at the midpoint, and anticipates a non-GAAP operating margin between 24.5% and 26.5%. The company also mentioned an increase in headcount by 11% to 1,685 employees and ended the quarter with $128 million in cash and investment securities.

AppFolio Financial Statement Overview

Summary
AppFolio shows strong financial performance with significant revenue growth and improved profitability. The balance sheet is stable with low leverage, and cash flow management is efficient, supporting future growth.
Income Statement
85
Very Positive
AppFolio has demonstrated strong revenue growth with a 38.00% increase from 2023 to 2024 and 9.00% from 2024 to TTM (Trailing-Twelve-Months). Gross profit margin remains high at 63.32% TTM. The net profit margin improved significantly from negative in previous years to 23.54% TTM, indicating enhanced profitability. However, EBIT and EBITDA margins show slight fluctuation, suggesting room for operational efficiency improvements.
Balance Sheet
78
Positive
The company maintains a healthy debt-to-equity ratio of 0.08 TTM, indicating low leverage. ROE has improved substantially to 44.58% TTM, driven by increased net income. The equity ratio remains strong at 80.31% TTM. While the balance sheet shows solid stability, the decrease in stockholders' equity from 2024 to TTM warrants attention.
Cash Flow
82
Very Positive
AppFolio's free cash flow grew by 257.04% from 2022 to 2023, and the operating cash flow to net income ratio is robust at 0.91 TTM. The free cash flow to net income ratio is 0.90 TTM, demonstrating efficient cash generation relative to net income. Despite strong cash flow metrics, fluctuations in capital expenditures need monitoring.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue862.67M794.20M620.45M471.88M359.37M310.06M
Gross Profit546.19M492.59M382.37M280.06M215.43M191.03M
EBITDA166.87M169.87M29.95M-38.36M20.35M17.39M
Net Income203.10M204.07M2.70M-68.12M1.03M158.40M
Balance Sheet
Total Assets567.40M626.68M408.89M381.22M408.02M389.48M
Cash, Cash Equivalents and Short-Term Investments127.57M278.25M211.71M160.07M122.45M168.52M
Total Debt39.65M41.75M44.74M53.59M55.73M40.15M
Total Liabilities111.76M107.39M111.58M115.67M110.64M103.56M
Stockholders Equity455.65M519.29M297.31M265.55M297.38M285.92M
Cash Flow
Free Cash Flow182.80M186.14M51.24M4.14M2.67M3.22M
Operating Cash Flow185.44M188.16M60.28M25.36M35.39M48.30M
Investing Cash Flow13.87M-151.76M-55.58M-6.47M-110.46M146.51M
Financing Cash Flow-185.47M-43.40M-25.96M-6.16M-7.35M-70.36M

AppFolio Technical Analysis

Technical Analysis Sentiment
Positive
Last Price273.54
Price Trends
50DMA
261.46
Positive
100DMA
238.95
Positive
200DMA
237.40
Positive
Market Momentum
MACD
2.62
Positive
RSI
51.77
Neutral
STOCH
76.86
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For APPF, the sentiment is Positive. The current price of 273.54 is below the 20-day moving average (MA) of 278.31, above the 50-day MA of 261.46, and above the 200-day MA of 237.40, indicating a neutral trend. The MACD of 2.62 indicates Positive momentum. The RSI at 51.77 is Neutral, neither overbought nor oversold. The STOCH value of 76.86 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for APPF.

AppFolio Risk Analysis

AppFolio disclosed 45 risk factors in its most recent earnings report. AppFolio reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

AppFolio Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$9.94B50.0649.11%19.47%61.10%
76
Outperform
$11.01B229.811.89%13.46%2.06%
75
Outperform
$8.30B104.0325.08%21.62%-53.99%
75
Outperform
$9.89B44.6220.04%13.74%10.99%
71
Outperform
$9.27B46.4541.55%0.14%12.47%65.19%
70
Outperform
$8.98B192.75-9.65%17.42%-228.98%
61
Neutral
$35.45B8.20-10.60%1.91%8.56%-9.51%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
APPF
AppFolio
273.54
46.95
20.72%
CVLT
CommVault Systems
178.78
29.86
20.05%
PEGA
Pegasystems
53.70
19.81
58.45%
PCTY
Paylocity
174.54
14.03
8.74%
DAY
Dayforce Inc
69.50
14.74
26.92%
ESTC
Elastic
85.09
11.75
16.02%

AppFolio Corporate Events

Executive/Board Changes
AppFolio Board Members Resign to Avoid Conflicts
Neutral
Aug 7, 2025

On August 7, 2025, three directors, Timothy Bliss, Alex Wolf, and Robert Donald Casey III, resigned from AppFolio‘s Board of Directors to avoid potential conflicts of interest with a new professional opportunity. Their departure was not due to any disagreements with AppFolio’s operations or policies, but rather to maintain transparency as they become significant shareholders in a company that is a customer of AppFolio.

Executive/Board ChangesFinancial Disclosures
AppFolio Appoints Tim Eaton as New CFO
Positive
Jul 31, 2025

On July 31, 2025, AppFolio announced its financial results for the second quarter of 2025, highlighting a 19% year-over-year revenue growth to $236 million, driven by the adoption of its AI-native platform. The company also appointed Tim Eaton as its Chief Financial Officer, effective July 30, 2025, signaling a strategic move to strengthen its financial leadership.

Executive/Board ChangesShareholder Meetings
AppFolio Holds 2025 Annual Stockholders Meeting
Neutral
Jun 17, 2025

AppFolio, Inc. held its 2025 Annual Meeting of Stockholders on June 13, 2025, where several key proposals were voted upon. The meeting saw the election of three Class I directors, the ratification of PricewaterhouseCoopers LLP as the independent registered public accounting firm, approval of executive compensation, and a decision to hold annual advisory votes on executive compensation.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025