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AppFolio (APPF)
NASDAQ:APPF
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AppFolio (APPF) AI Stock Analysis

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APPF

AppFolio

(NASDAQ:APPF)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
$252.00
▲(6.59% Upside)
AppFolio's strong financial performance and promising earnings call guidance are key strengths, supporting a solid overall score. However, technical indicators suggest bearish momentum, and the high P/E ratio raises valuation concerns. The absence of a dividend yield further impacts the stock's attractiveness.
Positive Factors
Revenue Growth
Strong revenue growth of 21% YoY indicates robust market demand and effective sales strategies, supporting long-term business expansion.
Cash Generation
Strong cash generation ability ensures financial flexibility, enabling investment in growth opportunities and resilience against economic downturns.
Customer Base Expansion
Expansion in customer base and units managed enhances revenue stability and market presence, driving sustainable long-term growth.
Negative Factors
Decreased Operating Margin
Declining operating margins may indicate rising costs or pricing pressures, potentially impacting profitability if not addressed.
Increased Costs
Rising costs, particularly in revenue generation, could pressure margins and necessitate efficiency improvements to maintain profitability.
Higher Operational Expenses
Increased operational expenses can strain financial resources and may require strategic adjustments to sustain long-term growth.

AppFolio (APPF) vs. SPDR S&P 500 ETF (SPY)

AppFolio Business Overview & Revenue Model

Company DescriptionAppFolio (APPF) is a technology company that provides cloud-based software solutions primarily for property management and legal practice management sectors. Founded in 2006, AppFolio offers a comprehensive suite of products designed to streamline operations for property managers and law firms, enabling them to manage their workflows, engage with clients, and enhance overall productivity. The company's flagship products include AppFolio Property Manager, which caters to residential and commercial property management, and MyCase, a legal practice management software.
How the Company Makes MoneyAppFolio generates revenue primarily through subscription fees for its software services. The company operates on a Software as a Service (SaaS) model, charging monthly or annual fees based on the number of units managed in the case of property management or the number of users for its legal software. Key revenue streams include tenant screening, payment processing, and marketing services, which complement its core offerings and contribute additional income. AppFolio has also established partnerships with various service providers to enhance its product capabilities, which can lead to increased customer retention and acquisition, further boosting its earnings.

AppFolio Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 02, 2026
Earnings Call Sentiment Neutral
The earnings call reflected strong revenue growth and expansion in customer base and units managed, driven by innovative AI solutions and recognition in the industry. However, this growth was accompanied by a decrease in operating margin and increased operational and cost of revenue expenses.
Q3-2025 Updates
Positive Updates
Significant Revenue Growth
Revenue was $249 million, growing 21% year-over-year, reflecting strong market performance.
Expansion in Customer Base and Units Managed
AppFolio's unit count grew to 9.1 million from 21,759 customers, a 7% increase in both units and customers year-over-year.
Innovation in AI and Product Offerings
Introduction of Realm-X Performers, which led to increased efficiency for customers, such as vacancies being filled faster and higher renewal rates.
Recognition and Awards
AppFolio was recognized on Fortune's Future 50 and Best Workplaces in Technology lists and voted Vendor of the Year by Real Property Management franchisees.
Strong Guidance for 2025
Increased annual revenue guidance to $945 million to $950 million, with a full-year midpoint growth rate of 19%.
Negative Updates
Decreased Operating Margin
Non-GAAP operating margin dropped to 23.5% from 28.7% last year, impacted by additional expenses including a $13 million accrual for bonus plan overattainment.
Increased Costs
Cost of revenue exclusive of depreciation and amortization rose to 36% from 34% last year due to credit card adoption, data center spend, and bonus expenses.
Higher Operational Expenses
Combined expenses for sales and marketing, R&D, and G&A increased to 39% of revenue compared to 35% last year.
Company Guidance
During the third quarter of 2025, AppFolio reported a revenue of $249 million, reflecting a 21% year-over-year growth. The company's non-GAAP operating margin stood at 23.5%, with an increase in core solutions revenue to $54 million, marking a 17% rise from the previous year. AppFolio managed approximately 9.1 million units from 21,759 customers by the end of the quarter, representing a 7% increase in both units and customers. Value-added services revenue grew by 22% to $192 million, driven by increased adoption of risk mitigation services and online payment solutions. The company updated its 2025 annual revenue guidance to $945 million to $950 million, aiming for a non-GAAP operating margin between 23.5% and 24.5%. AppFolio is also focusing on expanding its Plus and Max tiers, along with new business units, to continue its growth trajectory.

AppFolio Financial Statement Overview

Summary
AppFolio exhibits robust financial health with strong revenue growth, profitability, and cash flow generation. The company maintains a low leverage profile, enhancing financial stability. While operational efficiency could be improved, the overall financial position is solid, supporting future growth prospects.
Income Statement
85
Very Positive
AppFolio has demonstrated strong revenue growth with a 5.06% increase in TTM, supported by a healthy gross profit margin of 62.89%. The net profit margin of 22.48% indicates solid profitability. However, the EBIT margin of 11.19% suggests room for improvement in operational efficiency.
Balance Sheet
78
Positive
The company maintains a low debt-to-equity ratio of 0.07, reflecting prudent financial leverage. Return on equity is impressive at 42.10%, indicating effective use of equity capital. The equity ratio of 77.89% highlights a strong equity base relative to total assets.
Cash Flow
82
Very Positive
AppFolio's free cash flow growth of 15.78% is a positive indicator of cash generation capabilities. The operating cash flow to net income ratio of 2.13 suggests efficient cash conversion. The free cash flow to net income ratio of 0.99 indicates that nearly all net income is converted into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue906.29M794.20M620.45M471.88M359.37M310.06M
Gross Profit569.97M492.59M382.37M280.06M215.43M191.03M
EBITDA162.07M169.87M29.59M-36.06M22.17M229.17M
Net Income203.74M204.07M2.70M-68.12M1.03M158.40M
Balance Sheet
Total Assets640.47M626.68M408.89M381.22M408.02M389.48M
Cash, Cash Equivalents and Short-Term Investments200.40M278.50M211.71M160.07M122.45M168.52M
Total Debt39.25M41.75M44.74M53.59M57.61M41.99M
Total Liabilities141.60M107.39M111.58M115.67M110.64M103.56M
Stockholders Equity498.87M519.29M297.31M265.55M297.38M285.92M
Cash Flow
Free Cash Flow210.71M186.14M46.42M18.82M2.67M3.22M
Operating Cash Flow213.68M188.16M60.28M25.36M35.39M48.30M
Investing Cash Flow-11.72M-151.76M-55.58M-6.47M-110.46M146.51M
Financing Cash Flow-188.29M-43.40M-25.96M-6.16M-7.35M-70.36M

AppFolio Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price236.43
Price Trends
50DMA
243.25
Negative
100DMA
259.05
Negative
200DMA
239.30
Negative
Market Momentum
MACD
-4.78
Negative
RSI
48.97
Neutral
STOCH
77.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For APPF, the sentiment is Neutral. The current price of 236.43 is below the 20-day moving average (MA) of 237.77, below the 50-day MA of 243.25, and below the 200-day MA of 239.30, indicating a bearish trend. The MACD of -4.78 indicates Negative momentum. The RSI at 48.97 is Neutral, neither overbought nor oversold. The STOCH value of 77.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for APPF.

AppFolio Risk Analysis

AppFolio disclosed 45 risk factors in its most recent earnings report. AppFolio reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

AppFolio Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$8.31B41.5244.69%18.88%54.44%
71
Outperform
$7.93B36.5120.42%13.30%2.80%
69
Neutral
$9.31B37.1751.96%0.16%17.00%120.21%
67
Neutral
$11.06B-5.71%11.73%-376.77%
62
Neutral
$5.35B68.3132.87%22.02%-55.25%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
$7.49B-12.84%16.98%-265.85%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
APPF
AppFolio
236.43
-31.64
-11.80%
CVLT
CommVault Systems
123.95
-50.80
-29.07%
PEGA
Pegasystems
54.72
6.24
12.87%
PCTY
Paylocity
145.81
-63.90
-30.47%
DAY
Dayforce Inc
69.10
-11.61
-14.38%
ESTC
Elastic
75.02
-41.20
-35.45%

AppFolio Corporate Events

AppFolio Inc. Earnings Call Highlights Growth and Challenges
Nov 25, 2025

The recent earnings call for AppFolio Inc. showcased a mixed sentiment, highlighting strong revenue growth and an expanding customer base, largely driven by innovative AI solutions and industry recognition. However, the company also faced challenges with a decrease in operating margin and increased operational and cost of revenue expenses.

Business Operations and StrategyFinancial Disclosures
AppFolio Highlights Future Strategy at Investor Meeting
Positive
Nov 18, 2025

AppFolio, Inc. hosted an investor meeting on November 18, 2025, where they discussed their vision and strategy for the future of real estate. The meeting highlighted their focus on differentiation through innovative solutions and efficient performance delivery. AppFolio reported significant growth in financial metrics, including a projected revenue of $948 million for 2025 and a notable increase in non-GAAP operating margin. The company emphasized its commitment to product development and customer value, showcasing the adoption of their premium tier and AI capabilities among customers.

The most recent analyst rating on (APPF) stock is a Buy with a $266.00 price target. To see the full list of analyst forecasts on AppFolio stock, see the APPF Stock Forecast page.

AppFolio Reports Strong Q3 2025 Revenue Growth
Oct 31, 2025

AppFolio, Inc. is a technology company specializing in innovative solutions for the real estate industry, aiming to enhance operational efficiency and foster community connections. In its third-quarter 2025 earnings report, AppFolio reported a significant 21% increase in revenue, reaching $249 million, driven by customer acquisition and the adoption of its AI-native Performance Platform. The company also saw a 7% growth in total units under management, now totaling 9.1 million. Despite a decrease in GAAP operating income to $35 million from $43 million in the previous year, non-GAAP operating income remained stable at $59 million. Net cash from operating activities improved significantly to $86 million, highlighting strong cash flow management. Looking ahead, AppFolio projects its full-year revenue to range between $945 million and $950 million, with a non-GAAP operating margin expected to be between 23.5% and 24.5%. The company’s strategic focus on AI-powered solutions and customer success positions it well for continued growth in the real estate technology sector.

Executive/Board ChangesFinancial Disclosures
AppFolio Announces Departure of Chief Trust Officer
Neutral
Oct 30, 2025

AppFolio, Inc. announced its third-quarter 2025 financial results, highlighting a 21% year-over-year revenue growth to $249 million, driven by customer acquisition and the adoption of their Realm-X platform. The company also reported a 7% increase in total units under management, reaching 9.1 million, and noted a shift in operating income margins compared to the previous year. Additionally, the company announced the departure of Chief Trust Officer Matt Mazza, effective November 14, 2025, with his duties reassigned to ensure a smooth transition.

The most recent analyst rating on (APPF) stock is a Buy with a $266.00 price target. To see the full list of analyst forecasts on AppFolio stock, see the APPF Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
AppFolio Secures $150 Million Credit Facility Agreement
Positive
Oct 3, 2025

On September 30, 2025, AppFolio, Inc. entered into a $150 million senior secured revolving credit facility agreement with PNC Bank, allowing for increased financial flexibility and potential expansion. This agreement, maturing in 2030, includes various financial covenants and conditions, impacting the company’s operational capabilities and financial strategy, with implications for stakeholders regarding leverage and growth opportunities.

The most recent analyst rating on (APPF) stock is a Hold with a $281.00 price target. To see the full list of analyst forecasts on AppFolio stock, see the APPF Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 24, 2025