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Adidas AG (ADDYY)
:ADDYY
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Adidas (ADDYY) AI Stock Analysis

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ADDYY

Adidas

(OTC:ADDYY)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
$119.00
▲(4.78% Upside)
Adidas's overall stock score is driven by strong financial performance and positive earnings call sentiment, highlighting record-breaking revenue and margin improvements. However, technical indicators suggest a short-term bearish trend, and the valuation indicates the stock may be overvalued. Cash flow challenges and regional market issues, particularly in North America, are areas to watch.

Adidas (ADDYY) vs. SPDR S&P 500 ETF (SPY)

Adidas Business Overview & Revenue Model

Company DescriptionAdidas AG is a global leader in the sporting goods industry, renowned for its innovative athletic footwear, apparel, and accessories. Founded in Germany in 1949, the company operates in multiple sectors, including sports performance, lifestyle, and fashion, catering to a diverse range of consumers from professional athletes to casual wearers. Adidas offers a wide array of products that include running shoes, soccer cleats, training gear, and lifestyle fashion items, primarily under the Adidas and Reebok brands, as well as collaborations with designers and celebrities.
How the Company Makes MoneyAdidas generates revenue through several key streams, primarily from the sale of its footwear, apparel, and accessories. The company operates a mix of wholesale and direct-to-consumer channels, with a significant portion of its earnings coming from selling products through its own retail stores and e-commerce platforms. Additionally, partnerships with professional sports teams, athletes, and influencers enhance brand visibility and drive sales. The company also benefits from licensing agreements, allowing it to earn revenue through the manufacturing and sale of branded products by third-party companies. Seasonal product launches and limited-edition collaborations create hype and exclusivity, contributing to increased sales. Furthermore, Adidas invests in sustainability initiatives, which appeal to environmentally conscious consumers, potentially boosting its market share and profitability.

Adidas Earnings Call Summary

Earnings Call Date:Oct 29, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 11, 2026
Earnings Call Sentiment Positive
The earnings call reflects a positive sentiment overall, driven by record-breaking revenue, strong margin performance, and successful growth in key regions and categories. However, challenges in North America and tariff impacts in the U.S. remain concerns.
Q3-2025 Updates
Positive Updates
Record-Breaking Revenue and Growth
Adidas achieved EUR 6.63 billion in Q3, marking the highest quarter ever for the company with a 12% currency-neutral growth.
Strong Margin Performance
The company reported a gross margin of 51.8%, which is 50 basis points higher than the previous year.
EBIT Achievements
Adidas reported an EBIT of EUR 736 million in Q3 with an EBIT percentage of 11.1%.
Regional Growth Success
Growth in key markets: Greater China up 12%, Japan and South Korea up 11%, and LatAm markets continue to perform strongly.
E-commerce Growth
E-commerce sales grew by 15%, indicating strong digital performance.
Sports Performance
Performance sports categories increased by 17%, with notable success in football, running, training, and basketball.
World Cup Opportunity
Adidas anticipates a EUR 1 billion opportunity from the upcoming World Cup.
Negative Updates
North America Market Challenges
North America grew only 8% due to issues in the accessory business caused by distribution and delivery challenges.
Tariff Impact in the U.S.
The tariffs in the U.S. are expected to have a negative impact of around EUR 120 million on the P&L.
Inventory Concerns
Inventories are up 26% currency neutral, but the company states that this is part of a strategic decision.
Company Guidance
During the adidas AG Q3 2025 Conference Call, the company reported record net sales of EUR 6.63 billion, marking a 12% currency-neutral growth for the adidas brand. The gross margin reached 51.8%, a 50-basis-point increase from the previous year, while EBIT stood at EUR 736 million, representing an 11.1% EBIT margin. Year-to-date sales totaled EUR 18.7 billion, up 14% for the adidas brand, with an operating profit of EUR 1.892 billion. Regional growth was notable in Greater China and Latin America, while North America saw an 8% increase. The digital business grew by 15%, and brick-and-mortar stores expanded by adding 85 new locations over the past year. The guidance for the full fiscal year 2025 indicates an operating profit of around EUR 2 billion, with a continued focus on achieving a 10% EBIT margin and navigating challenges such as tariffs and market uncertainties.

Adidas Financial Statement Overview

Summary
Adidas demonstrates strong revenue growth and profitability improvements, particularly in the TTM period. The balance sheet reflects a stable financial position with manageable leverage. However, cash flow challenges, particularly in free cash flow, highlight areas for improvement. Overall, the company is on a positive trajectory but should focus on enhancing cash flow generation.
Income Statement
78
Positive
Adidas has shown a strong revenue growth rate of 53.3% in the TTM period, indicating robust sales performance. The gross profit margin remains healthy at 51.2%, reflecting efficient production and pricing strategies. Net profit margin improved to 4.9%, showcasing enhanced profitability. However, the EBIT and EBITDA margins, while improved, suggest room for operational efficiency gains.
Balance Sheet
72
Positive
The debt-to-equity ratio is slightly above 1, indicating a balanced but slightly leveraged position. Return on equity has improved to 22.3%, demonstrating strong profitability relative to shareholder equity. The equity ratio is stable, suggesting a solid asset base. However, the leverage level should be monitored to avoid potential risks.
Cash Flow
65
Positive
Free cash flow has decreased significantly by 55.5% in the TTM period, which is a concern. The operating cash flow to net income ratio is relatively low, indicating potential cash flow constraints. The free cash flow to net income ratio is moderate, suggesting some ability to generate cash from operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue24.51B23.68B21.43B22.51B21.23B19.84B
Gross Profit12.55B12.03B10.18B10.64B10.77B9.85B
EBITDA2.99B2.51B785.00M1.75B3.11B1.98B
Net Income1.20B764.00M-75.00M254.00M1.49B432.00M
Balance Sheet
Total Assets19.50B20.66B18.02B20.30B22.14B21.05B
Cash, Cash Equivalents and Short-Term Investments1.43B2.48B1.48B966.00M3.94B4.24B
Total Debt5.47B5.59B5.56B6.46B5.33B5.89B
Total Liabilities13.94B14.79B13.10B14.95B14.30B14.36B
Stockholders Equity5.20B5.48B4.58B4.99B7.52B6.45B
Cash Flow
Free Cash Flow692.00M2.37B2.13B-1.24B2.52B1.04B
Operating Cash Flow1.23B2.91B2.55B-543.00M3.19B1.49B
Investing Cash Flow-342.00M-356.00M-450.00M495.00M-424.00M-115.00M
Financing Cash Flow-1.71B-1.56B-1.43B-2.96B-2.99B479.00M

Adidas Technical Analysis

Technical Analysis Sentiment
Negative
Last Price113.57
Price Trends
50DMA
105.57
Negative
100DMA
108.34
Negative
200DMA
115.42
Negative
Market Momentum
MACD
-1.99
Positive
RSI
27.07
Positive
STOCH
0.86
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ADDYY, the sentiment is Negative. The current price of 113.57 is above the 20-day moving average (MA) of 108.10, above the 50-day MA of 105.57, and below the 200-day MA of 115.42, indicating a bearish trend. The MACD of -1.99 indicates Positive momentum. The RSI at 27.07 is Positive, neither overbought nor oversold. The STOCH value of 0.86 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ADDYY.

Adidas Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$12.09B12.0943.31%12.55%18.43%
$7.40B22.4011.36%18.66%183.98%
$33.92B24.7222.73%1.19%11.60%399.24%
$95.48B33.1021.12%2.48%-7.07%-44.29%
$4.24B26.6411.82%2.04%-71.52%
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ADDYY
Adidas
94.53
-24.89
-20.84%
CROX
Crocs
81.69
-24.60
-23.14%
DECK
Deckers Outdoor
81.50
-80.76
-49.77%
NKE
Nike
64.59
-10.92
-14.46%
BIRK
Birkenstock Holding plc
39.91
-6.23
-13.50%

Adidas Corporate Events

Adidas AG Reports Record Q3 Revenues and Upgraded Outlook
Oct 30, 2025

Adidas AG, a leading global sportswear company, is renowned for its innovative athletic footwear, apparel, and accessories, catering to both performance and lifestyle markets.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 30, 2025