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Accor SA (ACCYY)
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Accor SA (ACCYY) AI Stock Analysis

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ACCYY

Accor SA

(OTC:ACCYY)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
$10.00
â–¼(-11.35% Downside)
Action:DowngradedDate:03/01/26
The score is driven primarily by steady but mixed fundamentals: strong post-pandemic profitability and positive free cash flow are tempered by a latest-year growth/earnings slowdown and higher leverage. Technicals are supportive (uptrend and positive MACD), while valuation is a headwind due to the high P/E despite a moderate dividend yield.
Positive Factors
Asset-light fee & franchise model
Accor’s asset-light fee and franchise model generates recurring, low-capex revenue tied to hotel revenues and loyalty/distribution services. This structure scales with network growth, reduces fixed costs, cushions cash flow volatility, and supports durable margin and capital efficiency across cycles.
Negative Factors
Recent revenue and earnings slowdown
2025’s flat revenue and step-down in net income and margins signal weakening demand or pricing pressure. If prolonged, stagnant top-line growth will limit fee-linked revenues, compress operating leverage and slow cash flow expansion needed for investment and deleveraging.
Read all positive and negative factors
Positive Factors
Negative Factors
Asset-light fee & franchise model
Accor’s asset-light fee and franchise model generates recurring, low-capex revenue tied to hotel revenues and loyalty/distribution services. This structure scales with network growth, reduces fixed costs, cushions cash flow volatility, and supports durable margin and capital efficiency across cycles.
Read all positive factors

Accor SA (ACCYY) vs. SPDR S&P 500 ETF (SPY)

Accor SA Business Overview & Revenue Model

Company Description
Accor SA operates a chain of hotels. It operates through two segments, HotelServices, and Hotel Assets & Other. The company owns, operates, manages, and franchises hotels. It also provides digital services to independent hotel operators through D-...
How the Company Makes Money
Accor primarily makes money by earning fees and revenues tied to operating, managing, and franchising hotels, rather than owning most of the underlying real estate. A major revenue stream comes from management fees: when Accor operates a hotel on ...

Accor SA Earnings Call Summary

Earnings Call Date:Feb 20, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:Jul 23, 2026
Earnings Call Sentiment Positive
The earnings call presented a strong performance with significant revenue and EBITDA growth, a robust pipeline, and impressive shareholder returns. However, challenges remain in certain geographic markets like China, and FX impacts coupled with cost pressures affected operating leverage.
Positive Updates
Strong Revenue and EBITDA Growth
Revenue reached €5.606 billion, up 11% year-over-year, with recurring EBITDA reaching €1.120 billion, up 12%.
Negative Updates
Challenges in Certain Geographic Markets
Performance in China was below expectations, with RevPAR still negative in the mid-single digits.
Read all updates
Q4-2024 Updates
Negative
Strong Revenue and EBITDA Growth
Revenue reached €5.606 billion, up 11% year-over-year, with recurring EBITDA reaching €1.120 billion, up 12%.
Read all positive updates
Company Guidance
In the call, Accor's management provided guidance for the fiscal year 2024, highlighting several key metrics. The company achieved a recurring EBITDA of €1.120 billion, marking a 12% increase year-over-year, and reported a revenue of €5.606 billion, up 11% from the previous year. The net unit growth was 3.5%, aligning with their 3% to 4% guidance, while RevPAR rose by 5.7% for the full year, surpassing the upper end of their guidance range. Additionally, Accor's pipeline expanded by 3.8%, and they returned €686 million to shareholders, equating to a 7.5% yield. For 2025, they anticipate international travel to grow by 3% to 5%, with strong performance expected in the Middle East and improving conditions in Asia-Pacific and China. The company's management reiterated their commitment to delivering a 9% to 12% CAGR in EBITDA from 2023 to 2027, with consistent margin improvements of 100 basis points annually. They also announced the launch of the sale of their 30% stake in AccorInvest, expected to span 12 to 18 months.

Accor SA Financial Statement Overview

Summary
Profitability and margins recovered strongly post-2021 with solid net and EBIT margins and consistently positive free cash flow since 2022. Offsetting this, the latest year shows a clear slowdown (flat/negative revenue growth and lower net income/margin) and balance-sheet leverage has increased (debt-to-equity ~1.0), reducing flexibility if demand softens.
Income Statement
67
Positive
Balance Sheet
56
Neutral
Cash Flow
61
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.64B5.61B5.06B4.22B2.20B
Gross Profit2.98B2.74B1.06B1.82B601.00M
EBITDA1.15B1.33B904.00M675.00M22.00M
Net Income431.28M610.00M633.00M402.00M50.00M
Balance Sheet
Total Assets11.74B12.06B11.27B11.71B10.77B
Cash, Cash Equivalents and Short-Term Investments1.21B1.38B1.28B1.66B1.67B
Total Debt4.30B3.74B3.37B4.34B4.55B
Total Liabilities7.03B6.59B5.96B7.26B7.17B
Stockholders Equity4.29B5.03B4.93B5.06B4.28B
Cash Flow
Free Cash Flow613.00M440.00M415.00M385.00M-343.00M
Operating Cash Flow810.00M733.00M669.00M496.00M-263.00M
Investing Cash Flow-331.00M-358.00M16.00M-157.00M-99.00M
Financing Cash Flow-494.00M-400.00M-1.04B-381.00M-431.00M

Accor SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price11.28
Price Trends
50DMA
10.67
Negative
100DMA
10.77
Negative
200DMA
10.48
Negative
Market Momentum
MACD
-0.43
Negative
RSI
38.77
Neutral
STOCH
67.13
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ACCYY, the sentiment is Negative. The current price of 11.28 is above the 20-day moving average (MA) of 9.82, above the 50-day MA of 10.67, and above the 200-day MA of 10.48, indicating a bearish trend. The MACD of -0.43 indicates Negative momentum. The RSI at 38.77 is Neutral, neither overbought nor oversold. The STOCH value of 67.13 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ACCYY.

Accor SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$19.46B28.95-23.50%1.21%8.89%23.20%
68
Neutral
$13.45B-294.43-1.50%0.36%2.61%-106.74%
68
Neutral
$84.14B46.80-79.90%0.84%4.68%-1.10%
62
Neutral
$10.96B30.8511.30%2.56%7.02%-5.37%
62
Neutral
$15.14B20.4542.78%3.60%5.70%9.53%
62
Neutral
$67.42B46.53-30.22%0.21%6.68%48.03%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ACCYY
Accor SA
9.32
0.22
2.44%
HTHT
H World Group
49.10
14.20
40.69%
H
Hyatt Hotels
142.31
21.22
17.52%
IHG
Intercontinental Hotels Group
129.60
21.79
20.21%
MAR
Marriott International
317.54
82.75
35.24%
HLT
Hilton Worldwide Holdings
294.04
68.82
30.56%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 01, 2026