Record Full-Year Revenue
Tripadvisor reported record 2025 revenue of $1,900,000,000, representing 3% full-year growth versus prior year.
Experiences Segment Growth and Scale
Experiences revenue grew 10% in 2025 to $924,000,000. Q4 bookings rose 18% and Q4 GBV grew 16 to about $980,000,000. Full-year GBV exceeded $4.7 billion and is approaching $5.0 billion.
Experiences Profitability Progress
Experiences delivered full-year adjusted EBITDA of $91,000,000 (10% margin), and the company expects Experiences to be >50% of group revenue and ~40% of adjusted EBITDA in 2026.
The Fork Strong Growth and Margin Expansion
The Fork revenue grew 22% for the year to $221,000,000 (17% constant currency). Q4 revenue was $57,000,000, up 18% (9% constant currency). Full-year adjusted EBITDA was $21,000,000 (9% margin), an improvement of over 600 basis points year over year.
Consolidated Profitability and Cash Generation
Full-year consolidated adjusted EBITDA was $319,000,000 (17% of revenue). Operating cash flow for the year was $245,000,000 and free cash flow was $163,000,000. Cash & equivalents at year-end were approximately $1,000,000,000.
Product and AI Momentum
Launched an AI-native MVP in Q4 that showed early outperformance on engagement and conversion versus prior on-site AI efforts. Viator app integration with ChatGPT and increasing traffic from LLMs with higher revenue per visitor were highlighted.
Supply and Quality Expansion
Core-market supply expanded to more than 425,000 products from 70,000 suppliers; quality scores above 4.5 stars rose approximately 20% year over year. Direct channels and repeat bookers are growing fastest.
Capital Return and Share Count Reduction
Repurchased 3.3 million shares in Q4 for $50,000,000 and 6.1 million shares in the year for ~$90,000,000 (average price $14.72). Share count reduced by ~21% since 2024; $110,000,000 remaining in buyback authorization.