New Brand Signings and Product Launches
Signed seven major new brand partners in 2025 (including Bed Bath & Beyond, Furniture First, Raymour & Flanigan) and launched relationships such as crypto.com and BreadPay integrations with Cricket Wireless and Vivint, expanding vertical and product reach.
Co-Brand Mix Expansion
Co-brand comprised 52% of credit sales in Q4 2025, up from 48% in 2024, reflecting increased partner-driven sales and product diversification.
Direct-to-Consumer Deposit Growth and Funding Mix
Direct-to-consumer deposit balances increased 11% year over year, grew for the 20th consecutive quarter, and comprised 48% of Q4 average total funding (up from 43% a year ago), lowering funding costs and increasing funding stability.
Capital Returned and Capital Optimization
Returned $350 million of capital to shareholders in 2025, including $310 million of share repurchases (repurchasing 12% of year-end 2024 shares) and a 10% increase in the quarterly dividend; issued $75 million of preferred shares to strengthen Tier 1 capital.
Debt Refinancing and Rating Upgrades
Issued a $500 million senior note at 6.75% and fully paid down a $900 million 9.75% note, reducing the rate by ~300 basis points and shrinking the note size by $400 million; received credit rating upgrades from Moody's and Fitch and positive outlooks from Moody's and S&P.
Improved Credit Metrics
Full-year net loss rate improved to 7.7% (better than outlook); Q4 net loss rate 7.4%, down 60 basis points year over year; Q4 delinquency rate 5.8%, down 10 basis points year over year and 20 basis points sequentially; reserve rate improved 70 basis points year over year to 11.2%.
Earnings and EPS (Adjusted)
Q4 adjusted net income was $95 million with adjusted diluted EPS of $2.07; net income available to common stockholders was $53 million excluding a $42 million post-tax charge related to debt repurchases.
Tangible Book Value and Returns
Tangible book value per common share grew 23% year over year to $57.57; return on average tangible common equity was 8% for the quarter and 20% for the full year.
Revenue, NII and NIM Momentum
Full-year credit sales grew 3% to $27.8 billion; Q4 credit sales increased 2% year over year; Q4 total net interest income increased 6% year over year and net interest margin improved to 18.9% versus prior year.
Operational Efficiency and Technology Progress
Delivered positive operating leverage with adjusted noninterest expenses down (adjusted total noninterest expenses decreased $29 million or 1% for the year; Q4 adjusted noninterest expense down 5% excluding debt repurchase impacts) and continued progress on cloud migration, automation and AI adoption.
Strong Liquidity and Capital Ratios
Total liquid assets and undrawn credit facilities of $66 billion (26.4% of assets); deposits comprised 78% of funding; CET1 ratio of 13% (up 60 basis points year over year) and total loss absorption capacity at 24.7% of total loans.
2026 Growth and Profitability Outlook
Management expects 2026 average loans and total revenue to be up low single digits, full-year net loss rate in the 7.2%–7.4% range, NIM near to slightly above 2025 on baseline assumptions, and a path toward mid-20% ROTC in coming years.