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Wrap Technologies (WRAP)
NASDAQ:WRAP
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Wrap Technologies (WRAP) AI Stock Analysis

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WRAP

Wrap Technologies

(NASDAQ:WRAP)

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Neutral 49 (OpenAI - 4o)
Rating:49Neutral
Price Target:
$2.50
▲(13.12% Upside)
The overall stock score of 49 reflects significant financial challenges and valuation concerns, which are partially offset by positive developments in the earnings call. The company's strategic initiatives and market expansion efforts are promising, but financial stability and valuation remain critical issues.
Positive Factors
Strategic Partnership
The partnership with K-Form enhances Wrap's supply chain, supporting scalable production and innovation, crucial for long-term growth.
Market Expansion
Expanding into federal and international markets positions Wrap for significant growth, tapping into a large addressable market.
Product Success
High success rate of BolaWrap 150 reinforces product reliability and safety, strengthening its competitive position in non-lethal solutions.
Negative Factors
Financial Challenges
Ongoing financial challenges, including persistent losses and negative cash flows, threaten Wrap's long-term financial stability.
Policy Dependency
Reliance on policy changes for product adoption poses a risk, potentially slowing down market penetration and growth.
Balance Sheet Health
A high debt-to-equity ratio indicates financial risk, limiting Wrap's ability to invest in growth and innovation.

Wrap Technologies (WRAP) vs. SPDR S&P 500 ETF (SPY)

Wrap Technologies Business Overview & Revenue Model

Company DescriptionWrap Technologies, Inc., a public safety technology and services company, develops policing solutions to law enforcement and security personnel. The company develops BolaWrap 150, a hand-held remote restraint device that discharges a Kevlar cord to restrain noncompliant individuals from a range of 10-25 feet. It operates in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was founded in 2016 and is based in Tempe, Arizona.
How the Company Makes MoneyWrap Technologies generates revenue through the sale of its products, primarily the BolaWrap device, to law enforcement agencies and security organizations. The company also earns income through training programs and support services that accompany the use of its products. Additionally, Wrap may engage in partnerships with governmental and private entities that seek to implement its technology, which can lead to bulk sales or long-term contracts. The company also explores opportunities for international expansion, further enhancing its revenue potential as it taps into global markets for public safety solutions.

Wrap Technologies Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 26, 2026
Earnings Call Sentiment Positive
The call reflects a positive sentiment overall, with a focus on strong growth, successful transformation, and expansion into new markets. However, there are some challenges related to policy dependency and international deals.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
The third quarter represented the strongest in the past two years, delivering $2 million in gross revenue, with 12% coming from subscription-based sales.
Transformation and Diversification
Wrap Technologies is transitioning from a device manufacturer to a provider of nonlethal response subscription solutions, expanding into federal, defense, and international markets.
High Success Rate of BolaWrap
BolaWrap 150 has demonstrated a 92% field success rate with zero reported deaths, serious injuries, or lawsuits.
Expansion into New Markets
The company's total addressable market now includes global public safety, defense, and homeland security markets, with significant international momentum.
New Manufacturing and Training Facility
The Norton, Virginia facility anchors the Made in America production strategy and serves as a hub for R&D, product demonstration, and training.
Negative Updates
Dependency on Policy Changes
Adoption of BolaWrap is heavily dependent on policy reform and command-level support, which may vary and slow down adoption.
Challenges in Chile
Despite ongoing engagement, there is no definitive timeline for securing a significant deal in Chile.
Fluctuating Workforce
The company's workforce has fluctuated significantly, dropping to a low point of 15 employees before ramping up again.
Company Guidance
During the third quarter of 2025, Wrap Technologies, Inc. reported a gross revenue of $2 million, with 12% derived from subscription-based sales, marking a significant enhancement in their core operations. The company witnessed a 92% field success rate for their BolaWrap 150 device, with no reported deaths, serious injuries, or lawsuits, positioning it as a leading nonlethal tool for law enforcement. Data from 516 law enforcement agencies highlighted a shift towards nonlethal options, with increased adoption of BolaWrap and declining use of TASERs, pepper spray, and batons. Wrap's strategic focus is on expanding their nonlethal response ecosystem, which integrates training, policy, and tools through initiatives like Wrap Tactics, WrapVision, and WrapReality, alongside their new Merlin unmanned aerial payload. They are also expanding into federal and international markets, with a focus on the counter-UAS market projected to exceed $15 billion by 2030. The company is scaling its operations, increasing its sales and marketing team to 18 people, and building capacity at their Norton, Virginia manufacturing hub to support future growth and innovation.

Wrap Technologies Financial Statement Overview

Summary
Wrap Technologies faces significant financial challenges across its income statement, balance sheet, and cash flow statement. Persistent losses, declining revenues, and negative cash flows highlight operational and financial difficulties. While there are some strengths, such as gross profit, the overall financial health of the company requires strategic interventions to improve performance and stability.
Income Statement
40
Negative
Wrap Technologies has experienced declining revenues and persistent net losses over recent years. Gross profit margin remains positive, but significant negative EBIT and EBITDA margins indicate operational inefficiencies. The revenue growth rate is negative, highlighting a downturn in business performance.
Balance Sheet
45
Neutral
The balance sheet shows a high debt-to-equity ratio due to declining stockholders' equity, which poses financial risk. The equity ratio has decreased, indicating reduced financial stability. Although the company has managed to maintain some liquidity, overall balance sheet health is concerning.
Cash Flow
35
Negative
Operating cash flow has been consistently negative, reflecting challenges in generating cash from core operations. Free cash flow is also negative, indicating potential liquidity issues. The ratio of operating cash flow to net income suggests inefficiencies in converting income into cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.13M4.51M6.13M8.05M7.73M3.94M
Gross Profit2.38M2.46M2.91M3.73M2.74M1.34M
EBITDA-16.66M-13.11M-17.90M-16.97M-23.27M-12.91M
Net Income-13.99M-5.88M-30.22M-17.62M-24.45M-12.58M
Balance Sheet
Total Assets18.24M15.12M28.50M30.57M44.23M48.83M
Cash, Cash Equivalents and Short-Term Investments5.96M3.61M11.46M19.28M34.92M41.64M
Total Debt2.49M2.20M2.29M301.00K56.00K150.00K
Total Liabilities4.11M14.87M25.34M3.52M2.97M2.42M
Stockholders Equity14.13M250.00K3.16M27.05M41.26M46.41M
Cash Flow
Free Cash Flow-9.39M-8.14M-16.93M-14.86M-19.22M-13.11M
Operating Cash Flow-9.13M-8.13M-16.70M-14.60M-18.22M-12.19M
Investing Cash Flow-300.00K7.31M5.18M14.91M-6.94M-26.11M
Financing Cash Flow10.52M468.00K10.15M83.00K13.45M37.96M

Wrap Technologies Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.21
Price Trends
50DMA
2.42
Negative
100DMA
1.95
Positive
200DMA
1.83
Positive
Market Momentum
MACD
-0.09
Positive
RSI
48.74
Neutral
STOCH
34.52
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WRAP, the sentiment is Positive. The current price of 2.21 is below the 20-day moving average (MA) of 2.25, below the 50-day MA of 2.42, and above the 200-day MA of 1.83, indicating a neutral trend. The MACD of -0.09 indicates Positive momentum. The RSI at 48.74 is Neutral, neither overbought nor oversold. The STOCH value of 34.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WRAP.

Wrap Technologies Risk Analysis

Wrap Technologies disclosed 43 risk factors in its most recent earnings report. Wrap Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wrap Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$150.15M20.9022.65%12.79%23.79%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
$150.02M486.110.11%2.29%6.17%
51
Neutral
$128.35M-29.07%71.92%31.84%
49
Neutral
$108.25M-136.26%-2.32%26.38%
47
Neutral
$98.44M-177.60%8.95%14.34%
41
Neutral
$64.81M-13.78%-1.70%17.13%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WRAP
Wrap Technologies
2.21
0.41
22.78%
GNSS
Genasys
2.18
-1.60
-42.33%
RELL
Richardson Electronics
10.50
-3.25
-23.64%
LINK
Interlink Electronics
4.15
0.86
26.14%
KULR
KULR Technology Group
2.81
-6.47
-69.72%
MPTI
M-tron Industries Inc
51.25
-14.31
-21.83%

Wrap Technologies Corporate Events

Wrap Technologies Earnings Call Highlights Growth and Expansion
Nov 14, 2025

Wrap Technologies, Inc. recently held an earnings call that conveyed a generally positive sentiment, highlighting strong growth and successful transformation efforts. The company is making significant strides in expanding into new markets, although it faces some challenges related to policy dependency and international deals.

Wrap Technologies Reports Strong Revenue Growth in Q3
Nov 13, 2025

Wrap Technologies, Inc. is a global leader in non-lethal response and public safety technology solutions, offering innovative tools and training programs for law enforcement and defense sectors. In its latest earnings report, Wrap Technologies announced a significant 241% increase in gross revenue for the third quarter of 2025, reaching $2 million. This growth was driven by strong sales of its BolaWrap product and the addition of managed services revenue. The company also reported a 276% increase in gross profit, with margins expanding to 59%, reflecting improved pricing and operational efficiencies.

Regulatory Filings and Compliance
Wrap Technologies Amends Bylaws on Stockholder Voting
Neutral
Nov 5, 2025

On November 5, 2025, Wrap Technologies, Inc. announced an amendment to its bylaws, specifically Article II, Section 11, to clarify the voting requirements for stockholder decisions. The amendment establishes that a majority vote of stockholders present or represented by proxy is required for decisions other than director elections, excluding abstentions and broker non-votes, potentially impacting how stockholder decisions are made and aligning with legal and stock exchange requirements.

The most recent analyst rating on (WRAP) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Wrap Technologies stock, see the WRAP Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Wrap Technologies CFO Departure and Leadership Changes
Neutral
Oct 27, 2025

On October 21, 2025, Wrap Technologies announced the mutual separation with Jerry Ratigan, its Chief Financial Officer, effective October 24, 2025. Scot Cohen, the company’s CEO, has been appointed to assume the roles of Principal Financial Officer and Principal Accounting Officer without additional compensation. Additionally, the Board of Directors expanded to six members with the appointment of John Shulman, founder of Juggernaut Capital Partners, to strengthen Wrap’s mission of expanding its non-lethal technology ecosystem across various markets. These changes are expected to enhance Wrap’s strategic vision and market expansion, positioning the company to unlock significant opportunities in public safety and private security markets.

The most recent analyst rating on (WRAP) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Wrap Technologies stock, see the WRAP Stock Forecast page.

Wrap Technologies’ Earnings Call Highlights Growth and Expansion
Sep 1, 2025

During the recent earnings call, Wrap Technologies, Inc. expressed a positive outlook, highlighting significant progress in restructuring, financial performance, and market expansion. The company acknowledged past challenges in data collection and distribution but emphasized strategic initiatives aimed at fostering growth.

Private Placements and FinancingRegulatory Filings and Compliance
Wrap Technologies Files Certificate for Series B Stock
Neutral
Aug 26, 2025

On August 18, 2025, Wrap Technologies entered into a Securities Purchase Agreement with accredited investors to sell Series B Convertible Preferred Stock and accompanying warrants in a private placement. The company filed the Certificate of Designations for the Series B Preferred Stock on August 20, 2025, with the Secretary of State of Delaware, marking a significant step in its capital-raising efforts.

The most recent analyst rating on (WRAP) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on Wrap Technologies stock, see the WRAP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Wrap Technologies Secures $4.5M for Tech Expansion
Positive
Aug 18, 2025

On August 18, 2025, Wrap Technologies announced a securities purchase agreement with accredited investors for a private placement, raising $4.5 million through the sale of Series B Convertible Preferred Stock and accompanying warrants. The proceeds are intended to accelerate the development of Wrap’s counter-drone technologies and expand its market execution in law enforcement and federal sales, enhancing its positioning in the public safety technology sector.

Wrap Technologies Reports Q2 2025 Financial Progress
Aug 15, 2025

Wrap Technologies, Inc., a leader in public safety technology, specializes in innovative non-lethal tools and training solutions for law enforcement and public safety organizations worldwide. In its second quarter of 2025, Wrap Technologies reported significant progress in cost reduction, cash flow improvements, and strategic repositioning. Operating expenses were reduced by 26% compared to the previous quarter, and net cash used in operations decreased by $2.2 million over the past six months. The company also saw a 16% increase in cash reserves, now totaling $4.2 million.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 19, 2025