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Wrap Technologies, Inc. (WRAP)
:WRAP
US Market
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Wrap Technologies (WRAP) AI Stock Analysis

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Wrap Technologies

(NASDAQ:WRAP)

Rating:51Neutral
Price Target:
$1.50
▲(6.38%Upside)
Wrap Technologies' overall stock score reflects significant financial challenges, including persistent losses and negative cash flows, which weigh heavily on the score. While recent earnings call insights show operational improvements and positive international prospects, these are offset by ongoing financial risks and valuation concerns. Technical indicators provide a mixed outlook, but the strategic appointment of a new CFO offers a potential long-term positive impact.

Wrap Technologies (WRAP) vs. SPDR S&P 500 ETF (SPY)

Wrap Technologies Business Overview & Revenue Model

Company DescriptionWrap Technologies, Inc., a public safety technology and services company, develops policing solutions to law enforcement and security personnel. The company develops BolaWrap 150, a hand-held remote restraint device that discharges a Kevlar cord to restrain noncompliant individuals from a range of 10-25 feet. It operates in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was founded in 2016 and is based in Tempe, Arizona.
How the Company Makes MoneyWrap Technologies generates revenue primarily through the sale of its BolaWrap devices and related accessories to law enforcement agencies and security organizations worldwide. The company also offers training programs and services to ensure the effective and safe use of its products, which contribute to its revenue streams. Additionally, Wrap Technologies may engage in partnerships with distributors and resellers to expand its market reach and enhance product accessibility. The company's growth and earnings are influenced by the increasing demand for non-lethal law enforcement tools and its ability to innovate and expand its product offerings.

Wrap Technologies Financial Statement Overview

Summary
Wrap Technologies shows significant financial challenges with persistent losses, declining revenues, and negative cash flows. While the gross profit margin is positive, operational inefficiencies are evident from negative EBIT and EBITDA margins, and a high debt-to-equity ratio poses financial risk.
Income Statement
40
Negative
Wrap Technologies has experienced declining revenues and persistent net losses over recent years. Gross profit margin remains positive, but significant negative EBIT and EBITDA margins indicate operational inefficiencies. The revenue growth rate is negative, highlighting a downturn in business performance.
Balance Sheet
45
Neutral
The balance sheet shows a high debt-to-equity ratio due to declining stockholders' equity, which poses financial risk. The equity ratio has decreased, indicating reduced financial stability. Although the company has managed to maintain some liquidity, overall balance sheet health is concerning.
Cash Flow
35
Negative
Operating cash flow has been consistently negative, reflecting challenges in generating cash from core operations. Free cash flow is also negative, indicating potential liquidity issues. The ratio of operating cash flow to net income suggests inefficiencies in converting income into cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.80M4.51M6.13M8.05M7.73M3.94M
Gross Profit2.22M2.46M2.91M3.73M2.00M1.34M
EBITDA-15.73M-14.74M-17.90M-16.97M-23.88M-12.91M
Net Income-6.05M-5.88M-30.22M-17.28M-24.42M-12.50M
Balance Sheet
Total Assets17.97M15.12M28.50M30.57M44.23M48.83M
Cash, Cash Equivalents and Short-Term Investments6.17M3.61M11.46M19.28M34.92M41.64M
Total Debt2.12M2.20M2.29M301.00K56.00K369.00K
Total Liabilities1.58M15.33M25.34M3.52M2.97M2.42M
Stockholders Equity2.57M250.00K3.16M27.05M41.26M46.41M
Cash Flow
Free Cash Flow-7.42M-8.29M-17.33M-15.03M-20.16M-13.11M
Operating Cash Flow-7.47M-8.13M-16.70M-14.60M-18.22M-12.19M
Investing Cash Flow4.79M7.31M5.18M14.91M-6.94M-26.11M
Financing Cash Flow5.67M468.00K10.15M83.00K13.45M37.96M

Wrap Technologies Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.41
Price Trends
50DMA
1.51
Negative
100DMA
1.67
Negative
200DMA
1.72
Negative
Market Momentum
MACD
-0.02
Positive
RSI
37.85
Neutral
STOCH
22.88
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WRAP, the sentiment is Negative. The current price of 1.41 is below the 20-day moving average (MA) of 1.55, below the 50-day MA of 1.51, and below the 200-day MA of 1.72, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 37.85 is Neutral, neither overbought nor oversold. The STOCH value of 22.88 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WRAP.

Wrap Technologies Risk Analysis

Wrap Technologies disclosed 43 risk factors in its most recent earnings report. Wrap Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wrap Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$33.85B5.90-11.67%1.83%5.25%-18.21%
59
Neutral
$66.78M-18.75%-18.62%-112.68%
54
Neutral
$138.99M-24.86%2.59%-48.02%
51
Neutral
$75.36M-166.89%-44.97%75.63%
49
Neutral
$90.31M-131.75%-20.77%-2.08%
47
Neutral
$78.34M-50.56%100.27%-7.06%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WRAP
Wrap Technologies
1.49
-0.47
-23.98%
LPTH
Lightpath Technologies
3.31
2.03
158.59%
GNSS
Genasys
1.98
-0.59
-22.96%
LINK
Interlink Electronics
7.50
3.36
81.16%
ODYS
Odysightai
4.74
-1.01
-17.57%

Wrap Technologies Corporate Events

Business Operations and Strategy
Wrap Technologies Amends Series A and 2025 Warrants
Neutral
Jul 7, 2025

On June 30, 2025, Wrap Technologies, Inc. announced amendments to its Series A Warrants and 2025 Warrants, which involved adjustments to the calculation of ‘Black Scholes Value’ and extensions of the warrant terms. These changes reflect the company’s strategic efforts to optimize its financial instruments and potentially enhance its market positioning, impacting stakeholders by altering the terms of investment agreements.

Executive/Board ChangesBusiness Operations and Strategy
Wrap Technologies Appoints New CFO Jerry Ratigan
Positive
Jun 27, 2025

On June 23, 2025, Wrap Technologies appointed Gerald ‘Jerry’ Ratigan as Chief Financial Officer, effective immediately. With over 20 years of experience in financial strategy and operations, Ratigan brings a wealth of expertise to the company, having previously held significant roles in various sectors, including gaming and fintech. His appointment is seen as a strategic move to align Wrap’s financial operations with its long-term strategy and to drive product scale and market interest. Additionally, Louis Springer was promoted to Vice President of Finance, highlighting Wrap’s focus on scaling operations and enhancing financial strategy under Ratigan’s leadership.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 03, 2025