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Wrap Technologies (WRAP)
NASDAQ:WRAP
US Market

Wrap Technologies (WRAP) AI Stock Analysis

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WRAP

Wrap Technologies

(NASDAQ:WRAP)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
$2.50
▲(13.12% Upside)
WRAP scores in the low-to-mid range primarily due to heavy losses and persistent cash burn outweighing improving revenue and solid gross margins. Technical signals are moderately supportive with a positive MACD and price above key longer-term averages, while the earnings call adds a constructive outlook around product traction and market expansion but with execution and policy-related uncertainties. Valuation is constrained by the negative P/E and lack of dividend support.
Positive Factors
Strategic Partnership
The partnership with K-Form enhances Wrap's supply chain, supporting scalable production and innovation, crucial for long-term growth.
Market Expansion
Expanding into federal and international markets positions Wrap for significant growth, tapping into a large addressable market.
Product Success
High success rate of BolaWrap 150 reinforces product reliability and safety, strengthening its competitive position in non-lethal solutions.
Negative Factors
Financial Challenges
Ongoing financial challenges, including persistent losses and negative cash flows, threaten Wrap's long-term financial stability.
Policy Dependency
Reliance on policy changes for product adoption poses a risk, potentially slowing down market penetration and growth.
Balance Sheet Health
A high debt-to-equity ratio indicates financial risk, limiting Wrap's ability to invest in growth and innovation.

Wrap Technologies (WRAP) vs. SPDR S&P 500 ETF (SPY)

Wrap Technologies Business Overview & Revenue Model

Company DescriptionWrap Technologies, Inc., a public safety technology and services company, develops policing solutions to law enforcement and security personnel. The company develops BolaWrap 150, a hand-held remote restraint device that discharges a Kevlar cord to restrain noncompliant individuals from a range of 10-25 feet. It operates in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was founded in 2016 and is based in Tempe, Arizona.
How the Company Makes MoneyWrap Technologies generates revenue through the sale of its products, primarily the BolaWrap device, to law enforcement agencies and security organizations. The company also earns income through training programs and support services that accompany the use of its products. Additionally, Wrap may engage in partnerships with governmental and private entities that seek to implement its technology, which can lead to bulk sales or long-term contracts. The company also explores opportunities for international expansion, further enhancing its revenue potential as it taps into global markets for public safety solutions.

Wrap Technologies Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 26, 2026
Earnings Call Sentiment Positive
The call reflects a positive sentiment overall, with a focus on strong growth, successful transformation, and expansion into new markets. However, there are some challenges related to policy dependency and international deals.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
The third quarter represented the strongest in the past two years, delivering $2 million in gross revenue, with 12% coming from subscription-based sales.
Transformation and Diversification
Wrap Technologies is transitioning from a device manufacturer to a provider of nonlethal response subscription solutions, expanding into federal, defense, and international markets.
High Success Rate of BolaWrap
BolaWrap 150 has demonstrated a 92% field success rate with zero reported deaths, serious injuries, or lawsuits.
Expansion into New Markets
The company's total addressable market now includes global public safety, defense, and homeland security markets, with significant international momentum.
New Manufacturing and Training Facility
The Norton, Virginia facility anchors the Made in America production strategy and serves as a hub for R&D, product demonstration, and training.
Negative Updates
Dependency on Policy Changes
Adoption of BolaWrap is heavily dependent on policy reform and command-level support, which may vary and slow down adoption.
Challenges in Chile
Despite ongoing engagement, there is no definitive timeline for securing a significant deal in Chile.
Fluctuating Workforce
The company's workforce has fluctuated significantly, dropping to a low point of 15 employees before ramping up again.
Company Guidance
During the third quarter of 2025, Wrap Technologies, Inc. reported a gross revenue of $2 million, with 12% derived from subscription-based sales, marking a significant enhancement in their core operations. The company witnessed a 92% field success rate for their BolaWrap 150 device, with no reported deaths, serious injuries, or lawsuits, positioning it as a leading nonlethal tool for law enforcement. Data from 516 law enforcement agencies highlighted a shift towards nonlethal options, with increased adoption of BolaWrap and declining use of TASERs, pepper spray, and batons. Wrap's strategic focus is on expanding their nonlethal response ecosystem, which integrates training, policy, and tools through initiatives like Wrap Tactics, WrapVision, and WrapReality, alongside their new Merlin unmanned aerial payload. They are also expanding into federal and international markets, with a focus on the counter-UAS market projected to exceed $15 billion by 2030. The company is scaling its operations, increasing its sales and marketing team to 18 people, and building capacity at their Norton, Virginia manufacturing hub to support future growth and innovation.

Wrap Technologies Financial Statement Overview

Summary
Despite meaningful TTM revenue growth (+27.8%) and solid gross margin (~51%), results are dominated by very large operating losses and extreme unprofitability (TTM net margin about -307%). Cash flow remains materially negative (TTM operating cash flow about -$9.1M; free cash flow about -$9.4M), raising ongoing funding risk, though leverage appears manageable in the latest TTM view (debt-to-equity ~0.18).
Income Statement
22
Negative
TTM (Trailing-Twelve-Months) revenue improved meaningfully (+27.8% vs. the prior period), and gross margin remains solid at ~51%, showing the product can carry healthy unit economics. However, the company is still deeply unprofitable: TTM net margin is about -307% and operating losses remain very large (EBIT and EBITDA both materially negative), indicating operating costs are far out of line with the current revenue base. Annual results also show choppy/declining revenue in 2023–2024, reinforcing that the path to scale is not yet consistent.
Balance Sheet
58
Neutral
Leverage looks manageable in TTM (Trailing-Twelve-Months) with low debt relative to equity (debt-to-equity ~0.18), suggesting limited balance-sheet strain from borrowings. That said, profitability pressure is clearly eroding shareholder returns (TTM return on equity is roughly -199%), and equity was extremely thin in 2024 (very high debt-to-equity that year), pointing to prior balance-sheet stress and potential dilution/recapitalization dynamics. Overall, assets exceed debt by a wide margin, but continued losses remain the key risk to balance-sheet durability.
Cash Flow
18
Very Negative
Cash generation remains weak: TTM (Trailing-Twelve-Months) operating cash flow is about -$9.1M and free cash flow is about -$9.4M, indicating the business is still consuming significant cash to operate. While free cash flow shows improvement versus the prior year (positive growth rate), the company is still far from self-funding, and ongoing cash burn increases reliance on external capital if revenue growth and cost control do not improve materially.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.13M4.51M6.13M8.05M7.73M3.94M
Gross Profit2.38M2.46M2.91M3.73M2.74M1.34M
EBITDA-16.66M-13.11M-17.90M-16.97M-23.27M-12.91M
Net Income-13.99M-5.88M-30.22M-17.62M-24.45M-12.58M
Balance Sheet
Total Assets18.24M15.12M28.50M30.57M44.23M48.83M
Cash, Cash Equivalents and Short-Term Investments5.96M3.61M11.46M19.28M34.92M41.64M
Total Debt2.49M2.20M2.29M301.00K56.00K150.00K
Total Liabilities4.11M14.87M25.34M3.52M2.97M2.42M
Stockholders Equity14.13M250.00K3.16M27.05M41.26M46.41M
Cash Flow
Free Cash Flow-9.39M-8.14M-16.93M-14.86M-19.22M-13.11M
Operating Cash Flow-9.13M-8.13M-16.70M-14.60M-18.22M-12.19M
Investing Cash Flow-300.00K7.31M5.18M14.91M-6.94M-26.11M
Financing Cash Flow10.52M468.00K10.15M83.00K13.45M37.96M

Wrap Technologies Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.21
Price Trends
50DMA
2.44
Negative
100DMA
2.41
Negative
200DMA
1.94
Positive
Market Momentum
MACD
-0.02
Positive
RSI
41.99
Neutral
STOCH
13.17
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WRAP, the sentiment is Negative. The current price of 2.21 is below the 20-day moving average (MA) of 2.64, below the 50-day MA of 2.44, and above the 200-day MA of 1.94, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 41.99 is Neutral, neither overbought nor oversold. The STOCH value of 13.17 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WRAP.

Wrap Technologies Risk Analysis

Wrap Technologies disclosed 43 risk factors in its most recent earnings report. Wrap Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wrap Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
$181.56M25.9122.65%12.79%23.79%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
$177.67M-6.01-29.07%71.92%31.84%
58
Neutral
$167.48M176.740.11%2.25%6.17%
53
Neutral
$127.84M-7.57-136.26%-2.32%26.38%
49
Neutral
$88.13M-4.82-183.60%69.76%43.82%
41
Neutral
$59.38M-29.37-13.78%-1.70%17.13%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WRAP
Wrap Technologies
2.18
0.24
12.37%
GNSS
Genasys
1.84
-1.22
-39.87%
RELL
Richardson Electronics
12.09
-0.66
-5.15%
LINK
Interlink Electronics
3.53
-2.16
-37.96%
KULR
KULR Technology Group
3.56
-12.92
-78.40%
MPTI
M-tron Industries Inc
65.24
9.25
16.52%

Wrap Technologies Corporate Events

Regulatory Filings and ComplianceShareholder MeetingsStock Split
Wrap Technologies Approves Key Proposals at Annual Meeting
Neutral
Dec 17, 2025

On December 12, 2025, Wrap Technologies held its Annual Meeting, where all proposals were approved by stockholders. Key outcomes included increasing authorized common stock to 200,000,000 shares, updating the 2017 Equity Compensation Plan to add 4,000,000 shares, and approving a potential reverse stock split within a 1-for-2 to 1-for-10 ratio. Additionally, the company ratified auditors, approved director elections, and addressed Nasdaq compliance related to securities issuance, highlighting its strategy for flexibility in capital structure and governance improvements.

The most recent analyst rating on (WRAP) stock is a Hold with a $3.00 price target. To see the full list of analyst forecasts on Wrap Technologies stock, see the WRAP Stock Forecast page.

Regulatory Filings and Compliance
Wrap Technologies Amends Bylaws on Stockholder Voting
Neutral
Nov 5, 2025

On November 5, 2025, Wrap Technologies, Inc. announced an amendment to its bylaws, specifically Article II, Section 11, to clarify the voting requirements for stockholder decisions. The amendment establishes that a majority vote of stockholders present or represented by proxy is required for decisions other than director elections, excluding abstentions and broker non-votes, potentially impacting how stockholder decisions are made and aligning with legal and stock exchange requirements.

The most recent analyst rating on (WRAP) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Wrap Technologies stock, see the WRAP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 21, 2026