tiprankstipranks
Trending News
More News >
Wrap Technologies, Inc. (WRAP)
:WRAP
US Market
Advertisement

Wrap Technologies (WRAP) AI Stock Analysis

Compare
348 Followers

Top Page

WRAP

Wrap Technologies

(NASDAQ:WRAP)

Select Model
Select Model
Select Model
Neutral 53 (OpenAI - 4o)
Rating:53Neutral
Price Target:
$2.50
▼(-3.10% Downside)
Wrap Technologies' overall stock score reflects significant financial challenges, with persistent losses and negative cash flows weighing heavily. However, recent strategic initiatives and positive technical indicators provide some optimism. The earnings call suggests potential for improvement, but valuation concerns persist due to ongoing losses.

Wrap Technologies (WRAP) vs. SPDR S&P 500 ETF (SPY)

Wrap Technologies Business Overview & Revenue Model

Company DescriptionWrap Technologies, Inc. (WRAP) is an innovative technology company that specializes in developing advanced non-lethal policing solutions. The company operates primarily in the public safety sector, focusing on the design and manufacture of products that enhance law enforcement capabilities while promoting safer community interactions. Wrap Technologies is best known for its flagship product, the BolaWrap, a remote restraint device that allows law enforcement to safely detain individuals from a distance, reducing the need for physical confrontation. The company aims to provide tools that improve the safety of both officers and civilians through effective and humane restraint techniques.
How the Company Makes MoneyWrap Technologies generates revenue primarily through the sale of its products, particularly the BolaWrap device and related accessories. The company engages in direct sales to law enforcement agencies, which form a significant portion of its customer base. Additionally, WRAP may also generate income through training programs and support services for law enforcement personnel to ensure effective use of their products. Key revenue streams include direct product sales, recurring revenue from ongoing contracts and partnerships with law enforcement agencies, and potential collaborations with governmental organizations focused on public safety. The company may also explore international markets, expanding its reach and generating additional sales opportunities.

Wrap Technologies Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 12, 2025
Earnings Call Sentiment Positive
The earnings call highlights significant progress in restructuring, financial performance, and market expansion, particularly with new purchase orders and subscription models. However, historical challenges in data collection and distribution have been acknowledged. Overall, the company's outlook appears positive with strategic initiatives in place for growth.
Q2-2025 Updates
Positive Updates
Significant Increase in Purchase Orders
In the first 6 weeks of Q3, Wrap Technologies received more purchase orders for Wrap devices than in the entire first 6 months of the year.
Completion of Restructuring and Cost Control Measures
Q2 marked the completion of restructuring efforts, realizing benefits from prior cost control measures.
Operational and Financial Improvements
Operating expenses were reduced by 26% from Q1 to Q2 2025, and cash and cash equivalents increased by 16%.
Launch of New Subscription Models
Introduced WrapReady and WrapPlus subscription plans, including cassette programs and learning management systems.
Favorable Federal Regulatory Changes
The Barnes v. Felix Supreme Court decision and other regulatory shifts favor safer alternatives like BolaWrap.
Expansion into New Markets
Emerging relationships and strategic initiatives are positioning the company to explore markets such as global private security, health care, and Department of Defense applications.
Negative Updates
Historical Lack of Data Collection
The company faced difficulties in collecting use-of-force data from law enforcement agencies, affecting its ability to measure success.
Challenges with Distribution Model
Past reliance on distributors led to challenges in directly connecting with customers, affecting sales and data collection.
Operational Challenges During Transition
The company experienced operational challenges during its transition and restructuring, including moving its operations to Virginia.
Company Guidance
During Wrap Technologies' Second Quarter 2025 Earnings Conference Call, the company provided several key metrics and updates on their performance and strategic initiatives. The company reported a 26% reduction in operating expenses from Q1 to Q2 2025, bringing them down to $3.3 million from $4.5 million. Year-to-date operating expenses were also down 14% compared to the previous year. Revenue for the quarter was $1 million, with a year-to-date total of $1.8 million. Additionally, cash and cash equivalents increased by 16% to $4.2 million as of June 30, 2025. The company highlighted the success of their new subscription models, WrapReady and WrapPlus, which include integrated cassette programs and learning management systems. These initiatives are part of their strategic repositioning to focus on recurring revenues and customer-centric solutions. The company also announced plans for new product lines, including counter-UAS capabilities and enhancements to their body-worn camera business, now branded as WrapVision. Overall, Wrap Technologies emphasized their financial discipline, strategic partnerships, and market growth potential as they enter the second half of 2025.

Wrap Technologies Financial Statement Overview

Summary
Wrap Technologies faces significant financial challenges with declining revenues, persistent net losses, and negative cash flows. The balance sheet shows high financial risk due to a high debt-to-equity ratio and reduced financial stability.
Income Statement
40
Negative
Wrap Technologies has experienced declining revenues and persistent net losses over recent years. Gross profit margin remains positive, but significant negative EBIT and EBITDA margins indicate operational inefficiencies. The revenue growth rate is negative, highlighting a downturn in business performance.
Balance Sheet
45
Neutral
The balance sheet shows a high debt-to-equity ratio due to declining stockholders' equity, which poses financial risk. The equity ratio has decreased, indicating reduced financial stability. Although the company has managed to maintain some liquidity, overall balance sheet health is concerning.
Cash Flow
35
Negative
Operating cash flow has been consistently negative, reflecting challenges in generating cash from core operations. Free cash flow is also negative, indicating potential liquidity issues. The ratio of operating cash flow to net income suggests inefficiencies in converting income into cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.23M4.51M6.13M8.05M7.73M3.94M
Gross Profit1.73M2.46M2.91M3.73M2.00M1.34M
EBITDA-12.88M-14.74M-17.90M-16.97M-23.88M-12.91M
Net Income-9.39M-5.88M-30.22M-17.28M-24.42M-12.50M
Balance Sheet
Total Assets15.61M15.12M28.50M30.57M44.23M48.83M
Cash, Cash Equivalents and Short-Term Investments4.18M3.61M11.46M19.28M34.92M41.64M
Total Debt2.21M2.20M2.29M301.00K56.00K369.00K
Total Liabilities3.85M14.87M25.34M3.52M2.97M2.42M
Stockholders Equity11.76M250.00K3.16M27.05M41.26M46.41M
Cash Flow
Free Cash Flow-5.91M-8.29M-17.33M-15.03M-20.16M-13.11M
Operating Cash Flow-5.88M-8.13M-16.70M-14.60M-18.22M-12.19M
Investing Cash Flow2.27M7.31M5.18M14.91M-6.94M-26.11M
Financing Cash Flow5.73M468.00K10.15M83.00K13.45M37.96M

Wrap Technologies Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.58
Price Trends
50DMA
2.20
Positive
100DMA
1.83
Positive
200DMA
1.81
Positive
Market Momentum
MACD
0.11
Positive
RSI
58.19
Neutral
STOCH
73.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WRAP, the sentiment is Positive. The current price of 2.58 is below the 20-day moving average (MA) of 2.62, above the 50-day MA of 2.20, and above the 200-day MA of 1.81, indicating a bullish trend. The MACD of 0.11 indicates Positive momentum. The RSI at 58.19 is Neutral, neither overbought nor oversold. The STOCH value of 73.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WRAP.

Wrap Technologies Risk Analysis

Wrap Technologies disclosed 43 risk factors in its most recent earnings report. Wrap Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wrap Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$165.05M21.4425.98%16.52%50.29%
$154.88M503.700.11%2.21%6.17%
$37.18B12.37-10.20%1.83%8.50%-7.62%
$140.10M-118.25%-55.50%59.81%
$95.58M-46.81-15.12%-7.12%-11.02%
$106.56M-3.77-177.60%8.95%14.34%
$159.26M-24.65%35.81%55.13%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WRAP
Wrap Technologies
2.72
0.94
52.81%
GNSS
Genasys
2.36
-1.36
-36.56%
RELL
Richardson Electronics
10.84
-2.60
-19.35%
LINK
Interlink Electronics
6.46
3.05
89.44%
KULR
KULR Technology Group
3.74
1.52
68.47%
MPTI
M-tron Industries Inc
55.38
5.00
9.92%

Wrap Technologies Corporate Events

Wrap Technologies’ Earnings Call Highlights Growth and Expansion
Sep 1, 2025

During the recent earnings call, Wrap Technologies, Inc. expressed a positive outlook, highlighting significant progress in restructuring, financial performance, and market expansion. The company acknowledged past challenges in data collection and distribution but emphasized strategic initiatives aimed at fostering growth.

Private Placements and FinancingRegulatory Filings and Compliance
Wrap Technologies Files Certificate for Series B Stock
Neutral
Aug 26, 2025

On August 18, 2025, Wrap Technologies entered into a Securities Purchase Agreement with accredited investors to sell Series B Convertible Preferred Stock and accompanying warrants in a private placement. The company filed the Certificate of Designations for the Series B Preferred Stock on August 20, 2025, with the Secretary of State of Delaware, marking a significant step in its capital-raising efforts.

The most recent analyst rating on (WRAP) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on Wrap Technologies stock, see the WRAP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Wrap Technologies Secures $4.5M for Tech Expansion
Positive
Aug 18, 2025

On August 18, 2025, Wrap Technologies announced a securities purchase agreement with accredited investors for a private placement, raising $4.5 million through the sale of Series B Convertible Preferred Stock and accompanying warrants. The proceeds are intended to accelerate the development of Wrap’s counter-drone technologies and expand its market execution in law enforcement and federal sales, enhancing its positioning in the public safety technology sector.

Wrap Technologies Reports Q2 2025 Financial Progress
Aug 15, 2025

Wrap Technologies, Inc., a leader in public safety technology, specializes in innovative non-lethal tools and training solutions for law enforcement and public safety organizations worldwide. In its second quarter of 2025, Wrap Technologies reported significant progress in cost reduction, cash flow improvements, and strategic repositioning. Operating expenses were reduced by 26% compared to the previous quarter, and net cash used in operations decreased by $2.2 million over the past six months. The company also saw a 16% increase in cash reserves, now totaling $4.2 million.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025