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Wrap Technologies (WRAP)
NASDAQ:WRAP
US Market
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Wrap Technologies (WRAP) AI Stock Analysis

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WRAP

Wrap Technologies

(NASDAQ:WRAP)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
$2.00
▲(17.65% Upside)
Action:Reiterated
Date:07/14/26
The score is held back primarily by weak financial performance—large ongoing losses and negative cash flow despite improving revenue and healthy gross margins. Technicals are a meaningful positive with strong trend/momentum, but the stock appears extended. Earnings call signals improving traction and reduced cash burn, while the recent Frenel/Wr apShield strategic move is directionally positive but adds execution commitments. Valuation remains difficult to support due to losses and lack of dividend.
Positive Factors
Revenue Growth Traction
Sustained top-line growth (45% YoY) and strong product sales expansion demonstrate durable go-to-market progress: agencies are moving from pilots to purchases, bookings ($3.2M) add conversion visibility, and growing device adoption supports repeat consumable demand and scalable revenue streams over months.
Negative Factors
Negative Cash Flow
Persistent and sizeable cash burn is a structural constraint: ongoing negative operating and free cash flow require recurring financing or rapid scale to reach self-funding. This elevates dilution and execution risk and limits the company's ability to invest without external capital over the next several months.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth Traction
Sustained top-line growth (45% YoY) and strong product sales expansion demonstrate durable go-to-market progress: agencies are moving from pilots to purchases, bookings ($3.2M) add conversion visibility, and growing device adoption supports repeat consumable demand and scalable revenue streams over months.
Read all positive factors

Wrap Technologies (WRAP) vs. SPDR S&P 500 ETF (SPY)

Wrap Technologies Business Overview & Revenue Model

Company Description
Wrap Technologies, Inc. is an enterprise dedicated to public safety technology and services, engineering advanced solutions for security personnel and law enforcement agencies. Its flagship offering is the BolaWrap 150, a portable, remote restrain...
How the Company Makes Money
Wrap Technologies makes money primarily by selling its less-lethal devices and associated consumables and services to public safety customers. Key revenue streams include: (1) Product sales of the BolaWrap device and related hardware/accessories t...

Wrap Technologies Earnings Call Summary

Earnings Call Date:Aug 11, 2026
(Q2-2026)
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% Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Positive
The call conveyed meaningful operational and strategic progress: strong revenue and margin improvement, improved losses, cash and liability reductions, a critical regulatory win (ATF declassification) unlocking private security/insurance markets, an exclusive technology rights deal (Frenel) providing differentiated detection capability, initial federal traction (DHS order), and a shift toward productized training and recurring revenue. Key risks include continued net losses, modest absolute revenue, limited cash runway if pursuing accelerated growth, Chile funding delays, the narrow scope of the ATF ruling (only BolaWrap 150), delivery/scale challenges, and dependence on the timing of large orders and grant funding. Overall, the positive operational momentum and strategic developments materially outweigh the near-term financial and execution risks.
Positive Updates
Revenue Doubled Year-over-Year and Quarter-over-Quarter
Total revenue increased 103% to $2.1 million in Q2 2026 versus $1.0 million in Q2 2025; management described this as the company's best quarter in years and noted quarter-over-quarter revenue also doubled.
Negative Updates
Ongoing Net Losses and Unprofitable Operations
Despite improvements, the company remains unprofitable with a net loss of $2.3 million in Q2 2026; management did not provide a precise revenue level required to achieve sustained profitability and indicated unpredictability depending on order timing and potential accelerated investment.
Read all updates
Q2-2026 Updates
Negative
Revenue Doubled Year-over-Year and Quarter-over-Quarter
Total revenue increased 103% to $2.1 million in Q2 2026 versus $1.0 million in Q2 2025; management described this as the company's best quarter in years and noted quarter-over-quarter revenue also doubled.
Read all positive updates
Company Guidance
The company reaffirmed its prior guidance (targeting ~100% year‑over‑year revenue growth) but said it has no new information today to update that target and warned that one or two large orders could move the full‑year outcome; Q2 results underpinning that guidance were: revenue $2.1M (up 103% YoY), gross profit $1.5M (up 217%) with gross margin ~75% vs ~48% a year ago, loss from operations $2.3M (improved 21%), and net loss $2.3M (improved 39% — prior year included a $0.9M noncash warrant loss that did not recur); liquidity and balance‑sheet metrics reported were $4.8M cash vs $3.5M at year‑end 2025 and total liabilities reduced to $2.0M from $3.9M, management said the business is operating around a ~$3M breakeven run‑rate, they may accelerate spending (and access capital markets) to capture opportunities, and noted that certain items (e.g., Chile and prospective federal awards) are not included in 2026 guidance.

Wrap Technologies Financial Statement Overview

Summary
Revenue is improving and gross margins remain solid, and the balance sheet is low-leverage (very low debt versus equity). However, financial strength is constrained by extremely large operating and net losses (deeply negative margins), negative ROE, and continued cash burn with negative operating and free cash flow, indicating ongoing reliance on scaling and/or financing.
Income Statement
18
Very Negative
Balance Sheet
62
Positive
Cash Flow
24
Negative
BreakdownTTMDec 2025Mar 2025Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue6.06M4.67M4.51M6.13M8.05M7.73M
Gross Profit3.85M2.70M2.46M2.91M3.73M2.74M
EBITDA-12.53M-9.74M-13.11M-29.40M-16.86M-23.27M
Net Income-13.51M-10.34M-5.88M-30.22M-17.62M-24.45M
Balance Sheet
Total Assets15.34M15.97M15.12M28.50M30.57M44.23M
Cash, Cash Equivalents and Short-Term Investments4.78M3.47M3.61M11.46M19.28M34.92M
Total Debt436.00K2.42M2.20M2.29M301.00K56.00K
Total Liabilities1.99M4.48M14.87M25.34M3.52M2.97M
Stockholders Equity13.35M11.49M250.00K3.16M27.05M41.26M
Cash Flow
Free Cash Flow-9.35M-10.39M-8.14M-16.93M-14.86M-19.22M
Operating Cash Flow-9.25M-10.29M-8.13M-16.70M-14.60M-18.22M
Investing Cash Flow-342.00K-387.00K7.31M5.18M14.91M-6.94M
Financing Cash Flow10.20M10.53M468.00K10.15M83.00K13.45M

Wrap Technologies Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.70
Price Trends
50DMA
1.64
Positive
100DMA
1.56
Positive
200DMA
1.86
Positive
Market Momentum
MACD
0.03
Positive
RSI
53.36
Neutral
STOCH
29.82
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WRAP, the sentiment is Positive. The current price of 1.7 is below the 20-day moving average (MA) of 1.82, above the 50-day MA of 1.64, and below the 200-day MA of 1.86, indicating a bullish trend. The MACD of 0.03 indicates Positive momentum. The RSI at 53.36 is Neutral, neither overbought nor oversold. The STOCH value of 29.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WRAP.

Wrap Technologies Risk Analysis

Wrap Technologies disclosed 57 risk factors in its most recent earnings report. Wrap Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wrap Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$384.84M30.1213.03%11.85%10.33%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
$294.71M44.973.98%1.30%9.41%
55
Neutral
$105.29M-6.92-101.24%87.26%-32.16%
52
Neutral
$91.13M-78.39-10.92%7.85%45.80%
51
Neutral
$122.18M-1.19-92.81%28.49%-296.38%
49
Neutral
$78.79M-12.98-314.53%86.71%78.28%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WRAP
Wrap Technologies
1.88
0.48
34.29%
GNSS
Genasys
1.73
-0.17
-8.95%
RELL
Richardson Electronics
20.34
10.84
114.02%
LINK
Interlink Electronics
5.79
0.79
15.93%
KULR
KULR Technology Group
2.64
-2.51
-48.74%
MPTI
M-tron Industries Inc
88.54
45.35
105.00%

Wrap Technologies Corporate Events

Business Operations and StrategyPrivate Placements and FinancingProduct-Related Announcements
Wrap Technologies deepens defense focus with Frenel deal
Positive
Jul 13, 2026
On July 7–8, 2026, Wrap Technologies invested $2 million in Israeli advanced-sensing firm Frenel Imaging, acquiring 74,918 Series A preferred shares with rights to participate in up to $2.5 million in additional funding and securing governan...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 14, 2026