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Wrap Technologies (WRAP)
NASDAQ:WRAP
US Market
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Wrap Technologies (WRAP) AI Stock Analysis

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WRAP

Wrap Technologies

(NASDAQ:WRAP)

Rating:57Neutral
Price Target:
$2.00
▼(-2.44% Downside)
Wrap Technologies' overall stock score is driven by significant financial challenges, despite positive technical indicators and strategic initiatives. The earnings call and corporate events provide optimism for future growth, but financial risks and valuation concerns weigh heavily on the score.
Positive Factors
Strategic Partnerships
The partnership with STORM Training Group enhances Wrap's product offering by integrating proven defensive tactics, potentially increasing product adoption and customer satisfaction in the law enforcement sector.
Product Innovation
The introduction of the 1KC Anti-Drone Cassette showcases Wrap's innovation capabilities and expands its product line, potentially opening new market opportunities in counter-UAS applications.
Cost Management
Effective cost management and expense reduction demonstrate Wrap's commitment to financial discipline, potentially improving profitability and cash flow sustainability in the long term.
Negative Factors
Declining Revenues
Persistent revenue decline indicates challenges in market penetration and product demand, which could hinder long-term growth prospects and financial stability.
High Debt Levels
Elevated debt levels pose financial risks, potentially limiting Wrap's ability to invest in growth initiatives and affecting its long-term financial health.
Negative Cash Flow
Consistently negative cash flow reflects inefficiencies in operations and challenges in generating cash, which could impact liquidity and operational flexibility.

Wrap Technologies (WRAP) vs. SPDR S&P 500 ETF (SPY)

Wrap Technologies Business Overview & Revenue Model

Company DescriptionWrap Technologies, Inc. (WRAP) is an innovative technology company that specializes in developing advanced non-lethal policing solutions. The company operates primarily in the public safety sector, focusing on the design and manufacture of products that enhance law enforcement capabilities while promoting safer community interactions. Wrap Technologies is best known for its flagship product, the BolaWrap, a remote restraint device that allows law enforcement to safely detain individuals from a distance, reducing the need for physical confrontation. The company aims to provide tools that improve the safety of both officers and civilians through effective and humane restraint techniques.
How the Company Makes MoneyWrap Technologies generates revenue primarily through the sale of its products, particularly the BolaWrap device and related accessories. The company engages in direct sales to law enforcement agencies, which form a significant portion of its customer base. Additionally, WRAP may also generate income through training programs and support services for law enforcement personnel to ensure effective use of their products. Key revenue streams include direct product sales, recurring revenue from ongoing contracts and partnerships with law enforcement agencies, and potential collaborations with governmental organizations focused on public safety. The company may also explore international markets, expanding its reach and generating additional sales opportunities.

Wrap Technologies Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Positive
The earnings call highlights significant progress in restructuring, financial performance, and market expansion, particularly with new purchase orders and subscription models. However, historical challenges in data collection and distribution have been acknowledged. Overall, the company's outlook appears positive with strategic initiatives in place for growth.
Q2-2025 Updates
Positive Updates
Significant Increase in Purchase Orders
In the first 6 weeks of Q3, Wrap Technologies received more purchase orders for Wrap devices than in the entire first 6 months of the year.
Completion of Restructuring and Cost Control Measures
Q2 marked the completion of restructuring efforts, realizing benefits from prior cost control measures.
Operational and Financial Improvements
Operating expenses were reduced by 26% from Q1 to Q2 2025, and cash and cash equivalents increased by 16%.
Launch of New Subscription Models
Introduced WrapReady and WrapPlus subscription plans, including cassette programs and learning management systems.
Favorable Federal Regulatory Changes
The Barnes v. Felix Supreme Court decision and other regulatory shifts favor safer alternatives like BolaWrap.
Expansion into New Markets
Emerging relationships and strategic initiatives are positioning the company to explore markets such as global private security, health care, and Department of Defense applications.
Negative Updates
Historical Lack of Data Collection
The company faced difficulties in collecting use-of-force data from law enforcement agencies, affecting its ability to measure success.
Challenges with Distribution Model
Past reliance on distributors led to challenges in directly connecting with customers, affecting sales and data collection.
Operational Challenges During Transition
The company experienced operational challenges during its transition and restructuring, including moving its operations to Virginia.
Company Guidance
During Wrap Technologies' Second Quarter 2025 Earnings Conference Call, the company provided several key metrics and updates on their performance and strategic initiatives. The company reported a 26% reduction in operating expenses from Q1 to Q2 2025, bringing them down to $3.3 million from $4.5 million. Year-to-date operating expenses were also down 14% compared to the previous year. Revenue for the quarter was $1 million, with a year-to-date total of $1.8 million. Additionally, cash and cash equivalents increased by 16% to $4.2 million as of June 30, 2025. The company highlighted the success of their new subscription models, WrapReady and WrapPlus, which include integrated cassette programs and learning management systems. These initiatives are part of their strategic repositioning to focus on recurring revenues and customer-centric solutions. The company also announced plans for new product lines, including counter-UAS capabilities and enhancements to their body-worn camera business, now branded as WrapVision. Overall, Wrap Technologies emphasized their financial discipline, strategic partnerships, and market growth potential as they enter the second half of 2025.

Wrap Technologies Financial Statement Overview

Summary
Wrap Technologies faces significant financial challenges with declining revenues, persistent net losses, and negative cash flows. The balance sheet shows high financial risk due to a high debt-to-equity ratio and reduced financial stability.
Income Statement
40
Negative
Wrap Technologies has experienced declining revenues and persistent net losses over recent years. Gross profit margin remains positive, but significant negative EBIT and EBITDA margins indicate operational inefficiencies. The revenue growth rate is negative, highlighting a downturn in business performance.
Balance Sheet
45
Neutral
The balance sheet shows a high debt-to-equity ratio due to declining stockholders' equity, which poses financial risk. The equity ratio has decreased, indicating reduced financial stability. Although the company has managed to maintain some liquidity, overall balance sheet health is concerning.
Cash Flow
35
Negative
Operating cash flow has been consistently negative, reflecting challenges in generating cash from core operations. Free cash flow is also negative, indicating potential liquidity issues. The ratio of operating cash flow to net income suggests inefficiencies in converting income into cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.23M4.51M6.13M8.05M7.73M3.94M
Gross Profit1.73M2.46M2.91M3.73M2.00M1.34M
EBITDA-12.88M-14.74M-17.90M-16.97M-23.88M-12.91M
Net Income-9.39M-5.88M-30.22M-17.28M-24.42M-12.50M
Balance Sheet
Total Assets15.61M15.12M28.50M30.57M44.23M48.83M
Cash, Cash Equivalents and Short-Term Investments4.18M3.61M11.46M19.28M34.92M41.64M
Total Debt2.21M2.20M2.29M301.00K56.00K369.00K
Total Liabilities3.85M14.87M25.34M3.52M2.97M2.42M
Stockholders Equity11.76M250.00K3.16M27.05M41.26M46.41M
Cash Flow
Free Cash Flow-5.91M-8.29M-17.33M-15.03M-20.16M-13.11M
Operating Cash Flow-5.88M-8.13M-16.70M-14.60M-18.22M-12.19M
Investing Cash Flow2.27M7.31M5.18M14.91M-6.94M-26.11M
Financing Cash Flow5.73M468.00K10.15M83.00K13.45M37.96M

Wrap Technologies Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.05
Price Trends
50DMA
1.45
Positive
100DMA
1.48
Positive
200DMA
1.69
Positive
Market Momentum
MACD
0.13
Negative
RSI
72.82
Negative
STOCH
88.50
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WRAP, the sentiment is Positive. The current price of 2.05 is above the 20-day moving average (MA) of 1.54, above the 50-day MA of 1.45, and above the 200-day MA of 1.69, indicating a bullish trend. The MACD of 0.13 indicates Negative momentum. The RSI at 72.82 is Negative, neither overbought nor oversold. The STOCH value of 88.50 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WRAP.

Wrap Technologies Risk Analysis

Wrap Technologies disclosed 43 risk factors in its most recent earnings report. Wrap Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Wrap Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$36.69B12.42-10.20%1.85%8.50%-7.32%
57
Neutral
$97.07M-118.25%-55.50%59.81%
51
Neutral
$93.12M-15.12%-7.12%-11.00%
47
Neutral
$227.36M-24.86%2.59%-48.02%
46
Neutral
$97.53M-177.60%8.95%14.34%
45
Neutral
$65.16M-64.15%46.70%-19.78%
$26.61M0.4116.33%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WRAP
Wrap Technologies
2.05
0.56
37.58%
LPTH
Lightpath Technologies
5.49
4.31
365.25%
GNSS
Genasys
2.20
-1.28
-36.78%
LINK
Interlink Electronics
9.22
5.58
153.30%
ODYS
Odysightai
3.99
-1.86
-31.79%
HOLO
MicroCloud Hologram
4.86
-183.14
-97.41%

Wrap Technologies Corporate Events

Private Placements and FinancingRegulatory Filings and Compliance
Wrap Technologies Files Certificate for Series B Stock
Neutral
Aug 26, 2025

On August 18, 2025, Wrap Technologies entered into a Securities Purchase Agreement with accredited investors to sell Series B Convertible Preferred Stock and accompanying warrants in a private placement. The company filed the Certificate of Designations for the Series B Preferred Stock on August 20, 2025, with the Secretary of State of Delaware, marking a significant step in its capital-raising efforts.

Private Placements and FinancingBusiness Operations and Strategy
Wrap Technologies Secures $4.5M for Tech Expansion
Positive
Aug 18, 2025

On August 18, 2025, Wrap Technologies announced a securities purchase agreement with accredited investors for a private placement, raising $4.5 million through the sale of Series B Convertible Preferred Stock and accompanying warrants. The proceeds are intended to accelerate the development of Wrap’s counter-drone technologies and expand its market execution in law enforcement and federal sales, enhancing its positioning in the public safety technology sector.

Business Operations and Strategy
Wrap Technologies Amends Series A and 2025 Warrants
Neutral
Jul 7, 2025

On June 30, 2025, Wrap Technologies, Inc. announced amendments to its Series A Warrants and 2025 Warrants, which involved adjustments to the calculation of ‘Black Scholes Value’ and extensions of the warrant terms. These changes reflect the company’s strategic efforts to optimize its financial instruments and potentially enhance its market positioning, impacting stakeholders by altering the terms of investment agreements.

Executive/Board ChangesBusiness Operations and Strategy
Wrap Technologies Appoints New CFO Jerry Ratigan
Positive
Jun 27, 2025

On June 23, 2025, Wrap Technologies appointed Gerald ‘Jerry’ Ratigan as Chief Financial Officer, effective immediately. With over 20 years of experience in financial strategy and operations, Ratigan brings a wealth of expertise to the company, having previously held significant roles in various sectors, including gaming and fintech. His appointment is seen as a strategic move to align Wrap’s financial operations with its long-term strategy and to drive product scale and market interest. Additionally, Louis Springer was promoted to Vice President of Finance, highlighting Wrap’s focus on scaling operations and enhancing financial strategy under Ratigan’s leadership.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025