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Quebecor Inc Cl A MV (TSE:QBR.A)
TSX:QBR.A
Canadian Market

Quebecor Inc Cl A MV (QBR.A) AI Stock Analysis

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TSE:QBR.A

Quebecor Inc Cl A MV

(TSX:QBR.A)

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Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
C$64.00
â–²(16.92% Upside)
Action:ReiteratedDate:03/02/26
The score is primarily supported by strong profitability and improving cash generation, reinforced by a positive earnings call highlighting telecom operating momentum and shareholder returns. The main offsets are leverage-related balance-sheet risk and technically overbought momentum signals, with valuation appearing fair rather than clearly discounted.
Positive Factors
High margins & profitability
Consistently strong EBITDA and net margins indicate durable underlying profitability in the core telecom operations. High margins support internal funding for network investment and shareholder returns, provide cushioning against cyclical ad weakness in media, and improve resilience to competitive pricing pressure.
Strong free cash flow generation
Material and improving free cash flow provides structural capacity for dividends, buybacks and debt reduction while funding measured CapEx. Reliable FCF underpins management’s 30–50% payout framework and gives flexibility to prioritize deleveraging or strategic investments over time.
Telecom subscriber & ARPU momentum
Renewed net additions and rising mobile service revenue reflect improving demand and better monetization after the Freedom acquisition. Subscriber and ARPU gains drive recurring revenue durability, support scale economics, and help sustain telecom margins over the medium term.
Negative Factors
Elevated leverage
Meaningful leverage amplifies returns but raises sensitivity to refinancing costs and earnings volatility. Even with improvement the balance sheet constrains strategic optionality, increases interest expense exposure, and could limit pace of buybacks or incremental M&A during adverse credit cycles.
Media segment structural headwinds
Conventional TV and advertising face secular declines from digital competitors. Media profitability gains include one-offs and remain fragile, reducing diversification benefits. Ongoing structural pressure may require continued restructuring or investment, weighing on consolidated earnings durability.
CapEx needs and cash conversion variability
Higher network investment and volatile working-capital swings make FCF conversion less predictable. Persistent CapEx to support 5G and wireline expansion may compress distributable cash in some years and slow deleveraging, limiting steady increases in shareholder distributions long term.

Quebecor Inc Cl A MV (QBR.A) vs. iShares MSCI Canada ETF (EWC)

Quebecor Inc Cl A MV Business Overview & Revenue Model

Company DescriptionQuebecor Inc., together with its subsidiaries, operates in the telecommunications, media, and sports and entertainment businesses in Canada. Its Telecommunications segment offers television distribution, Internet access, mobile and wireline telephony, business solutions, and over-the-top video services; and Helix, a technology platform that provides entertainment and home management with features, including voice remote, ultra-intelligent Wi-Fi, and support for home automation. The company's Media segment is involved in the operation of over-the-air television network and specialty television services; provides soundstage and equipment rental, and post-production services for the film and television industries; prints, publishes, and distributes daily newspapers; operates news and entertainment digital platforms and a music streaming service; publishes and distributes magazines; produces and distributes audiovisual content; and operates an out-of-home advertising business. Its Sports and Entertainment segment engages in the show production, sporting, and cultural events management; publishing and distribution of books; distribution and production of music; and operation of two Quebec Major Junior Hockey League teams. Quebecor Inc. was incorporated in 1965 and is headquartered in Montreal, Canada.
How the Company Makes MoneyQuebecor generates revenue primarily through its telecommunications segment, which includes subscription fees from cable and internet services, as well as mobile services offered through Videotron. This segment represents a significant portion of the company's earnings. In addition to telecommunications, Quebecor earns revenue from its media operations, which include advertising sales across its various platforms, subscription fees for its television channels, and revenue from digital content distribution. The company also leverages strategic partnerships with content creators and advertisers, enhancing its ability to monetize its media assets. Overall, Quebecor's diverse revenue streams, coupled with its established market presence in Quebec, contribute to its financial performance.

Quebecor Inc Cl A MV Earnings Call Summary

Earnings Call Date:Feb 26, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 07, 2026
Earnings Call Sentiment Positive
The call presented multiple strong operational and financial wins: solid free cash flow growth, Q4 and full-year revenue and EBITDA improvements (notably in telecom), positive mobile trends (net adds, mobile service revenue up 9.5%, ARPU turning positive), improved margins, a strengthened balance sheet (net debt/EBITDA down to 2.95x) and enhanced shareholder returns (dividend increase and buybacks). Offsetting items included nonrecurring accounting benefits in Media (retroactive royalty), significant share-based compensation expense that depressed reported EBITDA, continued structural challenges in the Media and Sports & Entertainment businesses, and a one-time working capital boost that may not repeat. Management expects continued measured CapEx increases to support growth and reiterated focus on profitable, disciplined growth. Overall, the positives—from cash flow, telecom momentum, margin expansion and balance sheet strength—outweighed the transitory and structural negatives.
Q4-2025 Updates
Positive Updates
Strong Free Cash Flow Growth
Free cash flow increased materially: up 21.9% in Q4 and up 27.3% for 2025. Management reported generating roughly $1.1 billion of free cash flow for 2025, with working capital contributing a one-time benefit (~$300 million) that management expects to be much smaller in 2026.
Revenue and EBITDA Improvement (Q4 & FY2025)
Consolidated Q4 revenue was $1.5 billion, up $47 million or 3% year-over-year. Consolidated EBITDA in Q4 reached $610 million, up $21 million or 4% (and up $44 million or 8% when excluding a $67 million rise in share-based compensation and a $44 million favorable retroactive royalty impact). Full-year 2025 revenue was $5.7 billion (up 0.7%) and full-year EBITDA was $2.4 billion (up 1.1%).
Telecom Segment Momentum and Subscriber Additions
Telecom delivered its strongest quarter since the Freedom acquisition: 311,000 net new mobile lines in 2025 and 73,900 net adds in Q4. Mobile service revenue rose $39.9 million (9.5%)—the best mobile service performance in over five years. Telecom total revenues grew 1.5% ($19 million) in the quarter.
Improving Margins and ARPU
Telecom adjusted EBITDA for the quarter reached $590 million, up $24 million (4%), and adjusted EBITDA margin improved 1.2 percentage points to 45.9% (from 44.7% year-over-year). Consolidated mobile ARPU turned positive post-acquisition at $35.23 in Q4, up $0.48 or 1.4% YoY, and improved sequentially for a third consecutive quarter.
Balance Sheet Strength and Capital Markets Execution
Net debt-to-EBITDA decreased to 2.95x—lowest among the top four Canadian telecoms. Videotron issued $800 million of senior notes at a 3.95% yield (noted as the lowest 7‑year credit spread achieved in the Canadian telecom sector). Available liquidity exceeded $1.6 billion pro forma a US$500 million increase in the revolving facility.
Shareholder Returns
Board declared a quarterly dividend increase to $0.40 per share from $0.35 (a 14% increase). Management also repurchased and cancelled 5.3 million Class B shares for $218 million in 2025 and reiterated a free-cash-flow distribution policy (targeting 30%–50% payout range).
Media Operational Improvements and Audience Strength
TVA reported adjusted EBITDA of $50 million in 2025, up $39 million vs. 2024 (driven by a favorable retroactive royalty adjustment and cost savings from restructuring). TVA maintained a 41.8% market share in 2025, up 1.1 percentage points, and illico+ surpassed 0.5 million subscribers (added ~60,000 subscribers in 2025, ~20,000 in Q4).
Customer Experience and Complaint Metrics
Videotron, Fizz and Freedom scored highly in the Léger WOW Index (in-store and online experience leadership). Despite industry complaints rising ~17% overall, Videotron brands maintained stable or improved complaint metrics (Videotron brand complaints down 6.6%, the fourth consecutive annual decline), supporting lower churn and customer retention gains (TV subscriber retention improved 50% vs Q4 2024).
Negative Updates
Media Segment Structural Challenges and Nonrecurrence of Royalty Benefit
The improvement in TVA's EBITDA was materially driven by a favorable retroactive royalty adjustment recorded in Q4; management emphasized this is nonrecurring. TVA still carries cumulative net losses attributable to shareholders of $61 million, driven by declining conventional TV subscribers and advertising revenues and broader structural pressures from web giants and regulatory burden.
Share-Based Compensation Headwind
Share-based compensation expense rose significantly, negatively affecting reported EBITDA by $67 million in Q4 and by $111 million for the full year—an unfavorable, largely noncash, item that suppressed reported operating results before the adjustments management disclosed.
Sports & Entertainment Segment Weakness
Sports and Entertainment segment revenues fell 16% in Q4 to $58 million, with EBITDA falling to approximately $1.5 million, indicating notable softness in that business line.
Higher CapEx Reduced Adjusted Cash Flow
Telecom capital expenditures increased (management cited a $55 million year-over-year increase and Q4 increases of ~$44–55 million depending on the remark), resulting in adjusted cash flows from operations declining ~$7 million YoY and ~$20 million for the quarter. Management expects continued gradual CapEx increases in 2026 (~$50–60 million more) to support network expansion.
One-Time Working Capital Benefit
Management highlighted a working capital inflow of roughly $300 million that supported reported free cash flow in 2025 (stock-based compensation timing, accounts receivable conversion and change from selling to renting set‑top boxes). They cautioned much of this working capital benefit is not expected to repeat at the same magnitude in 2026.
Competitive and Market Risks
Management noted renewed aggressive discounting and promotional activity in early 2026 that could pressure industry ARPU and investor perception. While Videotron reported ARPU improvement and believes its positioning is durable, management acknowledged the competitive environment remains unpredictable and could affect future top-line and ARPU trends.
Company Guidance
Management gave directional (not numeric) guidance focused on disciplined capital allocation and modestly higher investment: the Board raised the quarterly dividend 14% to $0.40 and reiterated a target distribution band of roughly 30–50% of free cash flow (current payout ~35%), with free cash flow expected around $1.1 billion for 2026 (pre‑working‑capital) and upside possible as the ~$300 million 2025 working‑capital tailwind is unlikely to recur; the company will split FCF between debt reduction, dividends and buybacks (2025 buybacks: 5.3 million Class B shares for $218 million), aim to keep leverage near ~3.0x (net debt/EBITDA 2.95x at Q4), maintain >$1.6 billion liquidity (pro forma a $500 million revolver increase), continue gradual CapEx increases similar to 2025’s telecom rise (~$55 million year‑over‑year off a roughly $615 million telecom base) to fund 5G and wireline expansion, and capitalize on low‑cost financing (Nov 2025 $800 million senior notes at 3.95%).

Quebecor Inc Cl A MV Financial Statement Overview

Summary
Strong profitability (net margin ~13% in 2024 and ~15% in 2025; EBITDA margin ~40%+) and improving operating/free cash flow, but the balance sheet remains a meaningful constraint due to elevated leverage despite improvement (debt-to-equity ~2.9x in 2025).
Income Statement
78
Positive
Revenue has trended higher over the last several years (2022–2025), though growth slowed meaningfully after the 2023 step-up (2024 was low-single-digit; 2025 shows a very large re-acceleration per the provided growth figure). Profitability is a key strength: recent net margins are solid (~13% in 2024 and ~15% in 2025) with consistently strong EBITDA margins (~40%+). A notable watch-out is volatility in gross margin (very high in 2021–2024 but much lower in 2025), which could reflect mix changes or one-time items and bears monitoring despite stronger net income in 2025.
Balance Sheet
58
Neutral
Leverage remains the main constraint. Total debt is sizable (roughly $7.5–$8.2B in 2023–2025) and debt relative to equity is elevated, even though it has improved materially from very high levels in 2020–2022 to ~2.9x in 2025 (helped by rising equity). Returns on equity are strong across the period, but they are also amplified by leverage, leaving the balance sheet more sensitive to refinancing conditions and earnings volatility than a lower-debt peer.
Cash Flow
74
Positive
Cash generation is generally strong and improving: operating cash flow rose from about $1.46B (2023) to ~$2.06B (2025) and free cash flow expanded meaningfully to ~$1.42B in 2025 after a softer 2024. Free cash flow is consistently positive in most years (with a notable deficit in 2021), and in 2025 it covered a substantial portion of net income, supporting financial flexibility. The main weakness is variability in conversion over time (including the 2021 free-cash-flow shortfall), which suggests working-capital and/or capital spending swings can materially impact cash available to shareholders and debt reduction.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.68B5.64B5.43B4.53B4.55B
Gross Profit1.54B3.12B2.99B2.63B2.66B
EBITDA2.39B2.35B2.18B1.89B1.89B
Net Income856.00M747.50M650.50M599.70M578.40M
Balance Sheet
Total Assets12.81B13.00B12.74B10.63B10.76B
Cash, Cash Equivalents and Short-Term Investments195.80M61.80M11.10M6.60M64.70M
Total Debt7.50B8.00B8.17B6.83B6.86B
Total Liabilities10.08B10.73B10.90B9.14B9.38B
Stockholders Equity2.63B2.16B1.73B1.36B1.26B
Cash Flow
Free Cash Flow1.42B820.60M898.90M653.10M-265.40M
Operating Cash Flow2.06B1.72B1.46B1.26B1.18B
Investing Cash Flow-675.80M-921.90M-2.68B-631.30M-1.54B
Financing Cash Flow-1.29B-712.20M1.18B-812.60M281.90M

Quebecor Inc Cl A MV Technical Analysis

Technical Analysis Sentiment
Positive
Last Price54.74
Price Trends
50DMA
52.42
Positive
100DMA
50.61
Positive
200DMA
45.63
Positive
Market Momentum
MACD
1.97
Negative
RSI
68.54
Neutral
STOCH
83.67
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:QBR.A, the sentiment is Positive. The current price of 54.74 is above the 20-day moving average (MA) of 54.28, above the 50-day MA of 52.42, and above the 200-day MA of 45.63, indicating a bullish trend. The MACD of 1.97 indicates Negative momentum. The RSI at 68.54 is Neutral, neither overbought nor oversold. The STOCH value of 83.67 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:QBR.A.

Quebecor Inc Cl A MV Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
C$29.61B4.0449.46%3.94%2.75%342.54%
72
Outperform
C$3.01B7.9910.26%5.69%-2.22%-2.36%
71
Outperform
C$13.25B13.8735.34%2.70%-0.29%15.30%
63
Neutral
C$33.07B4.7132.54%7.42%0.11%7109.23%
62
Neutral
C$695.44M5.3810.16%5.98%-2.14%4.40%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
57
Neutral
$29.10B24.887.12%9.49%2.42%24.37%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:QBR.A
Quebecor Inc Cl A MV
58.50
23.33
66.32%
TSE:BCE
BCE
35.46
1.56
4.59%
TSE:RCI.B
Rogers Communication
54.70
15.59
39.85%
TSE:T
Telus
18.64
-2.82
-13.14%
TSE:CGO
Cogeco Inc. SV
72.12
16.18
28.91%
TSE:CCA
Cogeco Communications
71.23
8.52
13.59%

Quebecor Inc Cl A MV Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
Quebecor Lifts Profit, Cash Flow and Dividend on Telecom Growth and Network Expansion
Positive
Feb 26, 2026

Quebecor reported 2025 revenues of $5.68 billion and adjusted EBITDA of $2.39 billion, with free cash flow jumping 27.3% to $1.43 billion and adjusted net income rising 17.8% to $879.7 million. Net income attributable to shareholders reached $856.0 million, while the company maintained the lowest net debt leverage ratio among major Canadian telecoms and raised its quarterly dividend by 14.3%.

Operationally, the Telecommunications segment delivered higher revenues and adjusted EBITDA, driven by a 7.6% net increase in mobile connections and steady Internet growth. Videotron, Freedom and Fizz advanced major network and service expansions, including wider Helix and GIGA Internet coverage, 5G+ spectrum rollout and the launch of Fizz TV, while consistently ranking highly in customer-experience surveys and complaint metrics, reinforcing Quebecor’s competitive position in Canada’s telecom market.

The most recent analyst rating on ($TSE:QBR.A) stock is a Hold with a C$55.00 price target. To see the full list of analyst forecasts on Quebecor Inc Cl A MV stock, see the TSE:QBR.A Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 02, 2026