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Kits Eyecare (TSE:KITS)
TSX:KITS
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Kits Eyecare (KITS) AI Stock Analysis

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TSE:KITS

Kits Eyecare

(TSX:KITS)

Rating:64Neutral
Price Target:
C$17.50
▲(3.06% Upside)
Kits Eyecare's strong financial performance, characterized by robust revenue growth and improved profitability, is the most significant factor driving the stock score. The technical analysis supports a positive trend, although caution is advised due to the high stochastic indicator. The valuation is a concern, with a high P/E ratio suggesting potential overvaluation. The absence of earnings call data and corporate events means these factors do not influence the score.
Positive Factors
Customer Retention
Returning customers comprised 61% of revenue, and the average order value grew to $184, showing strong customer retention and increased spending.
Growth Potential
KITS has the potential to double its capacity to $500M in revenue with existing infrastructure and minimal capital expenditure.
Market Opportunity
The e-commerce segment of the global eyewear market is set to double by 2034, indicating a massive market shift and opportunity for digital growth.
Negative Factors
Earnings Expectation
Shares are trading at all-time high levels due to a re-rate driven by EBITDA margin acceleration, making the risk-reward profile attractive.
Guidance Expectations
The Q2 EBITDA margin guidance is below street expectations due to planned marketing investments.
Market Penetration
Despite rapid growth, only 14% of prescription eyeglasses are currently purchased online, signaling a largely untapped market.

Kits Eyecare (KITS) vs. iShares MSCI Canada ETF (EWC)

Kits Eyecare Business Overview & Revenue Model

Company DescriptionKits Eyecare (KITS) is an innovative eyecare company that specializes in providing a comprehensive range of optical products and services. The company operates in the healthcare sector, focusing on the design, manufacturing, and distribution of eyewear products including eyeglasses, contact lenses, and related accessories. KITS is committed to enhancing vision care by offering high-quality, affordable products and exceptional customer service through its online platform.
How the Company Makes MoneyKits Eyecare generates revenue primarily through the sale of its eyewear products, including prescription eyeglasses, sunglasses, and contact lenses, directly to consumers via its e-commerce platform. The company capitalizes on the growing demand for online shopping by providing a convenient, user-friendly experience that allows customers to easily select and purchase optical products. Additionally, KITS may engage in strategic partnerships with eyewear brands and suppliers to broaden its product range and optimize its supply chain, thus contributing to its earnings. The company's revenue model is further supported by its focus on customer loyalty and retention through regular promotions and subscription services for contact lenses.

Kits Eyecare Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q1-2025)
|
% Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong revenue and profit growth, driven by significant customer acquisition and retention. While marketing expenses slightly increased and inventory levels were higher than usual, the overall performance demonstrated robust growth and profitability, with positive future projections.
Q1-2025 Updates
Positive Updates
Record Revenue Growth
Kits Eyecare reported record revenue of $46.6 million, up 34% year-over-year, surpassing their guidance range of $46 million to $48 million.
Significant Gross Profit and Margin Expansion
Gross profit grew over 53% year-over-year to $17.1 million, with gross margin expanding 460 basis points to 36.7%.
Strong Customer Growth
Kits welcomed over 95,000 new customers, a 28% increase year-over-year, with 62% of total revenue coming from returning customers.
Positive Adjusted EBITDA
The company achieved its 10th consecutive quarter of positive adjusted EBITDA, reaching $3.5 million or 7.4% of revenue, exceeding their guidance.
Expansion in Key Segments
All segments grew significantly, with glasses revenues growing 46% and contact lens revenues growing 32%.
Successful Autoship and Loyalty Programs
The Autoship program contributed nearly $6 million in revenue, up 11% year-over-year, and the KITS+ loyalty program showed strong early traction.
Negative Updates
Increased Marketing Expense
Marketing expenses increased slightly to 13.5% of revenue compared to 13% in the prior year, reflecting continued investment in customer acquisition.
Lower Average Order Value for New Customers
New customer acquisitions typically have a lower average order value, which can impact initial gross margin percentages.
Inventory Levels Higher Than Usual
Inventory levels were higher than expected due to caution regarding macroeconomic and supply chain volatility, though this is expected to normalize in future quarters.
Company Guidance
During the Kits Eyecare First Quarter 2025 Financial Results Conference Call, the company reported robust metrics underscoring its strong start to the year. Kits achieved record revenue of $46.6 million, representing a 34% increase year-over-year, with all key business segments growing over 30%. Specifically, glasses revenues surged by 46%, and contact lens revenues by 32%. The company also recorded its 10th consecutive quarter of positive adjusted EBITDA, reaching $3.5 million or 7.4% of revenue, surpassing their guidance. Gross profit grew by 53% year-over-year to $17.1 million, with a gross margin expansion of 460 basis points to 36.7%. Kits welcomed over 95,000 new customers, marking a 28% increase, while returning customers contributed 62% of total revenue. The Kits Autoship program generated nearly $6 million in revenue, highlighting its role as a critical revenue engine. Looking towards Q2, Kits projects revenue between $48 million to $50 million and an adjusted EBITDA margin of 3% to 5%, as they plan to invest in acquiring new customers and sustaining growth.

Kits Eyecare Financial Statement Overview

Summary
Kits Eyecare demonstrates strong financial health with impressive revenue growth and profitability improvements. The balance sheet shows low leverage and a solid equity position, while cash flow metrics confirm efficient cash management. However, there is room for improvement in operational efficiency and asset growth.
Income Statement
85
Very Positive
Kits Eyecare showed strong revenue growth over the past years, with a notable increase from $91.6M in 2022 to $171.2M TTM. The gross profit margin improved significantly, reaching 34.8% TTM, indicative of efficient cost management. Net profit margin improved to 2.7% TTM, demonstrating profitability turnaround. However, EBIT and EBITDA margins, though improving, remain modest, suggesting room for enhancing operational efficiency.
Balance Sheet
72
Positive
The company's balance sheet is stable, with a debt-to-equity ratio of 0.16 TTM, indicating low leverage. The equity ratio stands at 60.2% TTM, reflecting a solid capital structure. Return on equity improved to 7.6% TTM, showing effective use of equity capital. However, the total assets have been relatively stable, suggesting limited asset growth.
Cash Flow
78
Positive
Cash flow performance is robust, with a positive free cash flow of $6.3M TTM, indicating effective cash generation. Operating cash flow to net income ratio is 2.0 TTM, showing strong cash conversion. Free cash flow to net income ratio of 1.34 TTM further confirms efficient cash flow management. However, fluctuations in investing and financing cash flows suggest potential volatility in cash reserves.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue182.88M159.34M120.51M91.64M82.40M75.22M
Gross Profit65.18M53.65M40.79M29.25M20.89M21.39M
EBITDA9.37M8.31M1.86M-721.00K-14.68M-1.80M
Net Income3.77M3.12M-2.21M-4.55M-14.62M-6.58M
Balance Sheet
Total Assets94.26M103.02M87.64M93.86M90.94M54.66M
Cash, Cash Equivalents and Short-Term Investments18.11M19.27M16.04M18.79M20.50M2.31M
Total Debt7.72M12.60M15.39M19.44M22.94M22.33M
Total Liabilities35.09M45.13M36.20M40.16M36.16M55.23M
Stockholders Equity59.17M57.89M51.45M53.71M54.78M-573.00K
Cash Flow
Free Cash Flow5.48M9.88M1.84M4.42M-23.09M3.96M
Operating Cash Flow8.10M13.04M2.40M4.68M-19.46M4.18M
Investing Cash Flow-2.61M-3.15M-563.00K-258.00K-3.63M-225.00K
Financing Cash Flow-6.62M-5.02M-5.07M-5.13M41.48M-4.84M

Kits Eyecare Technical Analysis

Technical Analysis Sentiment
Positive
Last Price16.98
Price Trends
50DMA
16.23
Positive
100DMA
14.44
Positive
200DMA
11.82
Positive
Market Momentum
MACD
0.17
Positive
RSI
58.05
Neutral
STOCH
40.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:KITS, the sentiment is Positive. The current price of 16.98 is above the 20-day moving average (MA) of 16.51, above the 50-day MA of 16.23, and above the 200-day MA of 11.82, indicating a bullish trend. The MACD of 0.17 indicates Positive momentum. The RSI at 58.05 is Neutral, neither overbought nor oversold. The STOCH value of 40.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:KITS.

Kits Eyecare Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
C$545.67M142.216.70%35.02%1471.05%
61
Neutral
$17.92B12.81-3.11%2.97%1.30%-14.28%
C$4.19M
75
Outperform
C$2.06B12.8114.38%2.66%0.57%8.54%
61
Neutral
C$407.32M13.995.95%2.82%5.97%174.18%
$16.76M
54
Neutral
C$13.45M204.61%8.53%98.44%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:KITS
Kits Eyecare
16.98
7.10
71.86%
TSE:FTI
FTI Foodtech International
0.18
0.16
800.00%
TSE:GBT
BMTC Group Inc.
12.75
>-0.01
-0.08%
TSE:LNF
Leon's Furniture
30.12
2.35
8.46%
NEXCF
NexTech AR Solutions
0.08
<0.01
14.29%
TSE:ECOM
Emerge Commerce Ltd
0.09
0.05
125.00%

Kits Eyecare Corporate Events

Business Operations and StrategyFinancial Disclosures
Kits Eyecare Achieves Record Revenue and Sustained Growth in Q2 2025
Positive
Aug 5, 2025

Kits Eyecare Ltd. reported a record revenue of $49.6 million for the second quarter of 2025, marking a 31% year-over-year increase. The company also achieved its eleventh consecutive quarter of positive adjusted EBITDA, which improved to $2.6 million. This growth was driven by strong new customer acquisition and a significant increase in glasses revenue. Despite a net loss due to non-operating exchange losses, the company showed a robust operational performance with a 45.1% increase in gross profit, reflecting successful pricing and promotional strategies. Kits Eyecare is well-positioned for continued growth, with expectations of further revenue increases in the third quarter.

The most recent analyst rating on (TSE:KITS) stock is a Buy with a C$14.00 price target. To see the full list of analyst forecasts on Kits Eyecare stock, see the TSE:KITS Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Kits Eyecare Reports 2025 AGM Voting Results
Positive
Jun 4, 2025

Kits Eyecare Ltd. announced the results of its 2025 Annual General Meeting, where all proposed resolutions were passed, including the election of six directors and the re-appointment of MNP LLP as auditors. The voting results reflect strong shareholder support, positioning the company to continue its focus on innovation and customer satisfaction in the digital eyecare industry.

The most recent analyst rating on (TSE:KITS) stock is a Buy with a C$11.25 price target. To see the full list of analyst forecasts on Kits Eyecare stock, see the TSE:KITS Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Kits Eyecare Achieves Record First Quarter Results with 34% Revenue Growth
Positive
May 6, 2025

Kits Eyecare Ltd. reported a record-breaking first quarter in 2025, with a 34% increase in revenue year-over-year, reaching $46.6 million. The company’s adjusted EBITDA also improved significantly to $3.5 million, marking its tenth consecutive quarter of positive adjusted EBITDA. The growth was driven by increased sales of glasses, with 104,000 pairs delivered, and a focus on acquiring high-value customers. This financial performance underscores the strength of Kits’ vertically integrated model and its strategic focus on operational efficiency, positioning the company for sustained profitable growth.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025