Kits Eyecare (TSE:KITS)
TSX:KITS
Canadian Market
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Kits Eyecare (KITS) AI Stock Analysis

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TSE:KITS

Kits Eyecare

(TSX:KITS)

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Neutral 62 (OpenAI - 4o)
Rating:62Neutral
Price Target:
C$13.50
▼(-4.53% Downside)
Kits Eyecare's strong financial performance and positive earnings call are offset by bearish technical indicators and high valuation concerns. The company's robust revenue growth and profitability improvements are significant strengths, but the stock's current technical weakness and high P/E ratio pose risks.
Positive Factors
Revenue Growth
The significant year-over-year revenue growth underscores Kits Eyecare's expanding market presence and effective sales strategies, indicating robust demand for its products.
Customer Growth
The substantial increase in customer base enhances Kits Eyecare's market penetration and potential for recurring revenue, supporting long-term growth.
Profitability and Margins
Improved profitability and margin expansion reflect effective cost management and operational efficiency, strengthening financial health.
Negative Factors
Cash Flow Weakness
Declining free cash flow indicates challenges in cash generation, which could limit investment capacity and financial flexibility.
U.S. Market Challenges
Regulatory and market challenges in the U.S. could hinder expansion efforts and revenue diversification, impacting long-term growth prospects.
Modest Net Profit Margin
A low net profit margin suggests limited profitability, which could constrain reinvestment in growth initiatives and shareholder returns.

Kits Eyecare (KITS) vs. iShares MSCI Canada ETF (EWC)

Kits Eyecare Business Overview & Revenue Model

Company DescriptionKits Eyecare Ltd. operates a digital eyecare platform for eyes in the United States and Canada. The company manufactures progressive and contact lenses, eyeglasses, and frames under the KITS brand, as well as distributes eyewear products of various brands. It operates through a network of optical e-commerce websites, including KITS.com, KITS.ca, OptiContacts.com, and ContactsExpress.ca. The company was incorporated in 2018 and is headquartered in Vancouver, Canada.
How the Company Makes MoneyKits Eyecare generates revenue primarily through the sale of prescription eyewear, including glasses and contact lenses, as well as non-prescription sunglasses. The company operates on a direct-to-consumer model, which allows it to offer competitive pricing by eliminating middlemen costs. Key revenue streams include the sale of eyewear products and potential subscription services for contact lenses. Additionally, KITS may form partnerships with eyewear manufacturers and optical labs to enhance its product offerings and streamline supply chain operations, thereby contributing to its earnings. Marketing strategies, such as targeted advertising and promotions, also play a crucial role in driving sales and customer acquisition.

Kits Eyecare Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 11, 2026
Earnings Call Sentiment Positive
The earnings call reflected strong performance with record revenue, significant customer growth, and increased profitability. While there were challenges in the U.S. market and a minor impact from the Canada Post strike, the company's consistent execution and growth in the Canadian market and product innovation were standout positives.
Q3-2025 Updates
Positive Updates
Record Revenue Achievement
Kits Eyecare delivered record revenue of $52.4 million, up 25% year-over-year and 6% sequentially, marking the 12th consecutive quarter of positive adjusted EBITDA.
Strong Customer Growth
The company welcomed 99,000 new customers in Q3, surpassing 1 million active customers. New customer growth is up 37% year-to-date, showing accelerated awareness and adoption.
Increased Profitability and Margins
Adjusted EBITDA rose to $2.9 million, marking a 79% increase year-over-year, with gross margins expanding to 34.6%, up 170 basis points from last year.
Canadian Market Expansion
The Canadian business grew over 38% year-over-year, driven by strong repeat purchases and robust new customer acquisition.
Growth in Kits Branded Contact Lenses
Kits branded contact lenses grew 380% year-over-year, with gross margins exceeding 50%.
Negative Updates
U.S. Market Challenges
Kits tempered its investment in the U.S. market during the quarter due to uncertainties around regulatory and market conditions.
Impact of Canada Post Strike
The Canada Post strike in late September had a nominal effect on the company, impacting the delivery of products.
Company Guidance
During Kits Eyecare's third quarter 2025 financial results conference call, the company reported achieving record revenue of $52.4 million, marking a 25% increase year-over-year and a 6% rise sequentially. The company also reported an adjusted EBITDA of $2.9 million, representing 5.5% of revenue, which is a 79% increase year-over-year. Gross margins expanded by 170 basis points to 34.6%. Notably, Kits added 99,000 new customers in the quarter, surpassing 1 million active customers, with new customer growth up 37% year-to-date. The glasses segment saw a 25% year-over-year revenue increase, and the company's Kits branded contact lenses grew by 380% year-over-year, with gross margins exceeding 50%. Looking ahead to Q4, Kits anticipates revenue between $52 million and $54 million, with adjusted EBITDA margins of 4% to 6%.

Kits Eyecare Financial Statement Overview

Summary
Kits Eyecare demonstrates strong revenue growth and improved profitability metrics, indicating positive business momentum. The balance sheet shows reduced leverage and strong equity, enhancing financial stability. However, cash flow generation has weakened, highlighting a need for improved cash management.
Income Statement
75
Positive
Kits Eyecare has shown a strong revenue growth rate of 6.85% in the TTM, indicating robust sales expansion. The gross profit margin has improved to 35.64%, reflecting efficient cost management. However, the net profit margin remains modest at 2.06%, suggesting room for profitability enhancement. The EBIT and EBITDA margins are relatively low, at 3.73% and 5.12% respectively, indicating potential for operational efficiency improvements.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has decreased to 0.13, reflecting a conservative leverage position and reduced financial risk. Return on equity has improved to 6.53%, indicating better utilization of shareholder funds. The equity ratio stands at 62.76%, showcasing a strong equity base relative to total assets, which enhances financial stability.
Cash Flow
65
Positive
Free cash flow has declined by 12.45% in the TTM, which is a concern for cash generation. The operating cash flow to net income ratio is 0.26, suggesting moderate cash conversion efficiency. The free cash flow to net income ratio of 0.68 indicates that a significant portion of earnings is being converted into free cash flow, although there is room for improvement.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue182.88M159.34M120.51M91.64M82.40M75.22M
Gross Profit65.18M53.65M40.79M29.25M20.89M21.39M
EBITDA9.37M8.31M1.86M-721.00K-14.25M-1.80M
Net Income3.77M3.12M-2.21M-4.55M-14.62M-6.58M
Balance Sheet
Total Assets94.26M103.02M87.64M93.86M90.94M54.66M
Cash, Cash Equivalents and Short-Term Investments18.11M19.27M16.04M18.79M20.50M2.31M
Total Debt7.72M12.60M15.39M19.44M22.94M22.33M
Total Liabilities35.09M45.13M36.20M40.16M36.16M55.23M
Stockholders Equity59.17M57.89M51.45M53.71M54.78M-573.00K
Cash Flow
Free Cash Flow5.48M9.88M1.84M4.42M-23.09M3.96M
Operating Cash Flow8.10M13.04M2.40M4.68M-19.46M4.18M
Investing Cash Flow-2.61M-3.15M-563.00K-258.00K-3.63M-225.00K
Financing Cash Flow-6.62M-5.02M-5.07M-5.13M41.48M-4.84M

Kits Eyecare Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price14.14
Price Trends
50DMA
15.37
Negative
100DMA
15.70
Negative
200DMA
13.40
Positive
Market Momentum
MACD
-0.66
Negative
RSI
47.97
Neutral
STOCH
60.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:KITS, the sentiment is Neutral. The current price of 14.14 is above the 20-day moving average (MA) of 13.97, below the 50-day MA of 15.37, and above the 200-day MA of 13.40, indicating a neutral trend. The MACD of -0.66 indicates Negative momentum. The RSI at 47.97 is Neutral, neither overbought nor oversold. The STOCH value of 60.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:KITS.

Kits Eyecare Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
C$2.02B12.5615.07%2.96%1.99%31.36%
63
Neutral
C$420.15M15.615.36%2.70%7.61%1.71%
62
Neutral
C$423.56M110.399.68%32.31%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
45
Neutral
$31.34M-5.27-59.22%83.08%
40
Neutral
C$11.96M-33.338.53%98.44%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:KITS
Kits Eyecare
14.14
5.05
55.56%
TSE:FTI
FTI Foodtech International
0.18
0.10
125.00%
TSE:GBT
BMTC Group Inc.
13.32
0.04
0.30%
TSE:LNF
Leon's Furniture
28.35
2.60
10.10%
TSE:NTAR
NexTech AR Solutions
0.18
0.11
191.67%
TSE:ECOM
Emerge Commerce Ltd
0.09
0.06
183.33%

Kits Eyecare Corporate Events

Business Operations and StrategyFinancial Disclosures
Kits Eyecare Achieves Record Growth in Q3 2025
Positive
Nov 6, 2025

Kits Eyecare Ltd. reported a record third quarter in 2025, with a 25.1% increase in revenue year-over-year, reaching $52.4 million. The company also saw a significant rise in net income to $1.9 million and an improvement in adjusted EBITDA by 79% to $2.9 million. This growth is attributed to strategic pricing, an improved product mix, and targeted promotions. With over 1 million active customers and a 36.5% increase in new customers, Kits Eyecare is positioned for sustained momentum and profitability, reflecting disciplined execution in its operations.

The most recent analyst rating on (TSE:KITS) stock is a Hold with a C$15.50 price target. To see the full list of analyst forecasts on Kits Eyecare stock, see the TSE:KITS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 07, 2025