CE Brands, Inc. (CEBI) AI Stock Analysis

• Market Cap: $20.13M
• Dividend Yield: N/A
• Average Volume (3M): 500.00
• Price to Earnings (P/E): ―
• Beta (1Y): 1.09
• Revenue Growth: 57.16%
• EPS Growth: 98.22%
• Country: CA
• Employees: 21
• Sector: Consumer Cyclical
• Sector Strength: 64
• Industry: Shell Companies
• EPS (TTM): -0.08
• Shares Outstanding: 44,726,480
• 10 Day Avg. Volume: 750
• 30 Day Avg. Volume: 500
• PEG Ratio: -0.26
• Price to Book (P/B): -1.41
• Price to Sales (P/S): 3.76
• P/FCF Ratio: -9.62
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 35 Underperform
• Price Target: ―

CE Brands, Inc. is currently in a challenging financial position with declining revenues and high leverage. Despite technical indicators showing a bearish trend and a negative valuation, the recent corporate event highlights positive steps towards strategic rebranding and potential growth. However, these positive developments have yet to translate into substantial financial improvements.

CE Brands, Inc. Business Overview & Revenue Model

Company Description

CE Brands, Inc. (CEBI) is a company involved in the design, development, and commercialization of consumer electronics and smart technology products. Operating within the technology and consumer electronics sectors, CE Brands focuses on leveraging strategic partnerships to bring innovative products to market. Their portfolio includes a diverse range of smart devices and connected products aimed at enhancing everyday consumer experiences.

How the Company Makes Money

CE Brands, Inc. generates revenue primarily through the sale of its consumer electronics and smart technology products. The company collaborates with strategic partners for product design, manufacturing, and distribution, thus optimizing its supply chain and market reach. Revenue streams include direct sales to consumers, wholesale agreements with retailers, and partnerships with other technology companies. Additionally, CE Brands may earn through licensing agreements, leveraging its technology and intellectual property. Key factors contributing to earnings include the company's ability to innovate, manage manufacturing costs, and expand its distribution networks globally.

CE Brands, Inc. Financial Statement Overview

Summary

CE Brands, Inc. is facing severe financial difficulties across all major financial statements. The income statement exhibits declining revenues and profitability, the balance sheet shows high leverage and negative equity, and the cash flow statement reflects operational cash outflows. The company needs strategic interventions to stabilize its financial health.

Income Statement

The income statement reveals significant challenges, with a negative net income of -$3.4M and a gross profit margin of 14.3% in the TTM period. The revenue growth rate from the previous year is negative, indicating declining sales. The company reported a negative EBIT margin of -54.6%, showing operational inefficiencies.

Balance Sheet

The balance sheet highlights financial instability, with negative stockholders' equity of -$12.2M and a very high debt-to-equity ratio due to the negative equity. The equity ratio is negative, reflecting more liabilities than assets, which poses substantial financial risk.

Cash Flow

The cash flow statement shows a negative operating cash flow of -$1.8M and a negative free cash flow of -$1.8M, indicating cash outflows from operations. The free cash flow to net income ratio and operating cash flow to net income ratio suggest cash flow challenges relative to earnings.

Breakdown
TTM	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020
Income Statement		Total Revenue
4.58M	1.93M	6.90M	6.90M	0.00	0.00
	Gross Profit
653.91K	279.76K	1.49M	1.49M	0.00	0.00
	EBIT
-2.50M	-4.77M	-9.09M	-9.09M	-87.73K	-320.63K
	EBITDA
-2.06M	6.23M	-25.60M	-7.98M	-87.73K	-320.63K
	Net Income Common Stockholders
-3.40M	4.17M	-10.34M	-10.34M	-87.73K	-320.63K
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
90.85K	543.07K	576.01K	715.80K	151.18K	267.63K
	Total Assets
997.27K	1.38M	2.00M	13.90M	211.18K	302.63K
	Total Debt
10.80M	9.21M	12.91M	5.61M	0.00	0.00
	Net Debt
10.71M	8.67M	12.34M	4.90M	-151.18K	-267.63K
	Total Liabilities
13.22M	11.38M	24.56M	9.17M	9.74K	6.15K
	Stockholders Equity
-12.22M	-10.00M	-22.57M	4.73M	201.44K	296.48K
Cash Flow		Free Cash Flow
-1.79M	-3.71M	-7.28M	-12.70M	-91.45K	-243.33K
	Operating Cash Flow
-1.79M	-3.71M	-7.28M	-12.70M	-91.45K	-243.33K
	Investing Cash Flow
0.00	-164.28K	0.00	40.06K	-25.00K	0.00
	Financing Cash Flow
1.87M	3.84M	7.12M	12.99M	0.00	378.82K

CE Brands, Inc. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.45
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:CEBI, the sentiment is Negative. The current price of 0.45 is above the 20-day moving average (MA) of 0.41, below the 50-day MA of 0.49, and below the 200-day MA of 0.47, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 43.99 is Neutral, neither overbought nor oversold. The STOCH value of 58.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:CEBI.

CE Brands, Inc. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MFI	73 Outperform	C$3.39B	35.77	6.05%	3.29%	3.16%	―
SWP	69 Neutral	C$31.50M	11.56	4.88%	―	26.10%	―
BLN	68 Neutral	C$662.95M	―	-14.10%	―	31.68%	67.90%
KSI	66 Neutral	C$613.58M	―	-4.56%	―	42.93%	85.95%
Sector *	62 Neutral	$6.84B	11.41	2.80%	3.87%	2.70%	-24.58%
NEXE	48 Neutral	C$18.49M	―	-8.32%	―	63.93%	61.35%
CEBI	35 Underperform	$20.13M	―	33.70%	―	57.16%	98.22%

CE Brands, Inc. Corporate Events

CE Brands Inc. Rebrands as Vitalist Inc.

CE Brands Inc. has officially changed its corporate name to Vitalist Inc., with its shares now trading under the new ticker symbol ‘VITA’ on the TSX Venture Exchange. The name change, approved by shareholders and the TSX Venture Exchange, does not alter the company’s share capital or shareholder rights, requiring no action from shareholders.

CE Brands Reports Strong Q3 2025 Financial Results and Announces Strategic Rebranding

CE Brands Inc. reported a significant increase in revenue and gross profit for the third quarter of 2025, primarily driven by the successful sales of their Moto product line and the launch of the new Moto 120. Despite a net loss, the company showed improvements compared to the previous year. Moving forward, CE Brands is rebranding to Vitalist Inc. and plans to introduce a new operating system, VitalOS™. This strategic rebranding is part of their focus on the connected health market, following restructuring efforts that have streamlined operations and strengthened financial alignment, positioning the company for sustainable growth.

CE Brands Rebrands as Vitalist Inc. and Unveils VitalOS

CE Brands, Inc. has announced a rebranding to Vitalist Inc., effective April 1, 2025, to better reflect its dedication to connected health solutions. The company will launch VitalOS, a proprietary operating system aimed at integrating health and wellness devices, offering longer battery life and supporting third-party applications. This strategic move is expected to enhance Vitalist’s market position and impact stakeholders by providing brands with the tools to offer customized health experiences.