Tuniu (TOUR) AI Stock Analysis

• Market Cap: $93.85M
• Dividend Yield: 3.9%
• Average Volume (3M): 290.02K
• Price to Earnings (P/E): 22.6
• Beta (1Y): 0.49
• Revenue Growth: 7.84%
• EPS Growth: N/A
• Country: US
• Employees: 983
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Services
• EPS (TTM): <0.01
• Shares Outstanding: 110,235,214
• 10 Day Avg. Volume: 290,006
• 30 Day Avg. Volume: 290,016
• PEG Ratio: -0.01
• Price to Book (P/B): 0.28
• Price to Sales (P/S): 0.59
• P/FCF Ratio: 3.60
• Enterprise Value/Market Cap: -0.67
• Enterprise Value/Revenue: -0.12
• Enterprise Value/Gross Profit: -0.18
• Enterprise Value/Ebitda: -1.86
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 68 Neutral
• Price Target: $0.81 ▲(9.05% Upside)

Tuniu's overall stock score reflects a positive financial performance with improving profitability and revenue growth. The earnings call provided optimistic guidance, although technical analysis indicates a bearish trend. The valuation is fair with a strong dividend yield. The company needs to address challenges in maintaining cash flow and managing operating expenses to sustain growth.

Positive Factors

Revenue Growth

The consistent revenue growth, particularly in core products, indicates strong market demand and effective business strategies, supporting long-term expansion.

Profitability Achieved

Achieving profitability demonstrates operational efficiency and financial health, enhancing Tuniu's ability to reinvest in growth initiatives.

Balance Sheet Health

A strong balance sheet with low leverage provides financial stability and flexibility, allowing Tuniu to navigate market fluctuations effectively.

Negative Factors

Gross Profit Decline

A decline in gross profit can pressure margins and profitability, challenging Tuniu's ability to sustain financial performance.

Rising Operating Expenses

Increasing operating expenses may erode profitability and limit the company's capacity to invest in growth opportunities.

Compliance Challenges

Compliance challenges with Nasdaq requirements could impact investor confidence and necessitate strategic actions like a reverse stock split.

Tuniu Business Overview & Revenue Model

Company Description

Tuniu Corporation (NASDAQ: TOUR) is a leading online travel service provider in China, primarily focused on offering a comprehensive range of travel-related services. The company operates in various sectors, including vacation packages, hotel reservations, transportation ticketing, and travel-related services. Tuniu's core products encompass both domestic and international travel offerings, catering to a diverse clientele with customizable itineraries and rich travel experiences.

How the Company Makes Money

Tuniu generates revenue through multiple streams, primarily from the sale of travel packages, which include flights, hotels, and activities. The company earns commissions and service fees from these sales, enabling them to offer competitive pricing. Additionally, Tuniu has partnerships with airlines, hotels, and local tour operators, allowing them to access a broad inventory of travel options while earning commission-based revenue. The revenue model is further bolstered by ancillary services such as travel insurance and visa application services, which contribute additional income. Marketing and promotions through their platform also help drive sales, creating a cyclical revenue generation process as satisfied customers return for future travel needs.

Tuniu Financial Statement Overview

Summary

Tuniu's financial performance in 2024 shows a significant improvement in profitability with a positive net income and strong revenue growth. The balance sheet is robust with low leverage, providing financial stability. However, historical volatility in margins and a decline in free cash flow growth rate highlight potential risks.

Income Statement

Tuniu has shown a significant improvement in profitability with a positive net income in 2024 compared to previous years of losses. The gross profit margin has improved to 69.7%, and the net profit margin is now 15%, indicating strong operational efficiency. Revenue growth rate is robust at 16.4% from 2023 to 2024, showcasing a positive trajectory. However, historical volatility in EBIT and EBITDA margins suggests potential risks in maintaining consistent profitability.

Balance Sheet

The balance sheet reflects a solid equity position with an equity ratio of 56.6% in 2024, indicating financial stability. The debt-to-equity ratio is very low at 0.004, suggesting minimal leverage and low financial risk. However, the return on equity is modest at 7.1%, indicating room for improvement in generating returns on shareholder investments.

Cash Flow

Tuniu's cash flow statement shows a positive trend with a free cash flow of $84.5 million in 2024, although it decreased from 2023. The operating cash flow to net income ratio is strong at 1.25, indicating efficient cash generation relative to net income. However, the decline in free cash flow growth rate from the previous year highlights potential challenges in sustaining cash flow momentum.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	541.10M	513.62M	441.27M	183.62M	426.35M	450.26M
Gross Profit	346.92M	358.03M	293.69M	89.55M	171.53M	213.19M
EBITDA	33.60M	81.03M	-65.87M	-147.75M	-57.77M	-1.24B
Net Income	30.07M	77.17M	-99.29M	-193.38M	-121.52M	-1.31B
Balance Sheet
Total Assets	1.85B	1.91B	1.96B	1.88B	2.30B	3.20B
Cash, Cash Equivalents and Short-Term Investments	1.06B	897.83M	1.16B	878.25M	964.98M	1.57B
Total Debt	4.57M	4.71M	218.81M	258.40M	291.54M	617.89M
Total Liabilities	884.30M	900.49M	980.65M	819.58M	1.04B	1.82B
Stockholders Equity	1.04B	1.08B	1.03B	1.11B	1.27B	1.38B
Cash Flow
Free Cash Flow	0.00	84.47M	223.05M	-149.44M	-241.08M	-1.34B
Operating Cash Flow	0.00	96.28M	232.84M	-142.99M	-226.34M	-1.31B
Investing Cash Flow	0.00	26.66M	40.93M	-51.83M	703.83M	1.16B
Financing Cash Flow	0.00	-73.98M	-22.58M	-486.00K	-344.56M	-209.55M

Tuniu Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.74
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TOUR, the sentiment is Negative. The current price of 0.74 is below the 20-day moving average (MA) of 0.75, below the 50-day MA of 0.82, and below the 200-day MA of 0.89, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 42.92 is Neutral, neither overbought nor oversold. The STOCH value of 58.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TOUR.

Tuniu Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
YTRA	69 Neutral	$92.03M	-284.62	0.68%	―	75.67%	―
TOUR	68 Neutral	$93.85M	22.59	2.87%	3.90%	7.84%	―
MMYT	65 Neutral	$7.01B	110.81	16.66%	―	14.55%	-68.46%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LIND	48 Neutral	$680.32M	―	―	―	18.50%	7.78%
NTRP	47 Neutral	$30.79M	―	-477.81%	―	―	―
SABR	46 Neutral	$643.66M	1.34	―	―	-3.61%	―

Tuniu Corporate Events

Tuniu Reports Q3 2025 Financial Results and Share Repurchase Update

On December 5, 2025, Tuniu Corporation announced its unaudited financial results for the third quarter of 2025, revealing a 12.4% year-over-year increase in revenues from its core packaged tour products. Despite a 10% decrease in gross profit compared to the previous year, Tuniu maintained profitability on both a GAAP and non-GAAP basis, emphasizing its commitment to leveraging technology and partnerships to enhance customer satisfaction and operational efficiency. The company also highlighted its ongoing share repurchase program, having repurchased approximately 3.0 million ADSs for about US$2.6 million by November 30, 2025, under the 2025 Share Repurchase Program.

Tuniu Corporation Transfers to Nasdaq Capital Market for Compliance Extension

On November 20, 2025, Tuniu Corporation received approval from Nasdaq to transfer its American Depositary Shares (ADSs) from the Nasdaq Global Market to the Nasdaq Capital Market, effective November 24, 2025. This move follows a notification from Nasdaq in May 2025 that Tuniu was not in compliance with the minimum bid price requirement. The transfer allows Tuniu an additional 180 days, until May 18, 2026, to meet the bid price requirement, which involves maintaining a closing bid price of at least $1.00 per ADS for 10 consecutive business days. The company plans to actively monitor its bid price and consider options such as a reverse stock split to regain compliance.