Tuniu (TOUR) AI Stock Analysis

• Market Cap: $99.13M
• Dividend Yield: 3.42%
• Average Volume (3M): 290.02K
• Price to Earnings (P/E): 23.9
• Beta (1Y): 0.62
• Revenue Growth: 7.84%
• EPS Growth: N/A
• Country: US
• Employees: 983
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Services
• EPS (TTM): <0.01
• Shares Outstanding: 110,235,214
• 10 Day Avg. Volume: 290,006
• 30 Day Avg. Volume: 290,016
• PEG Ratio: -0.01
• Price to Book (P/B): 0.28
• Price to Sales (P/S): 0.59
• P/FCF Ratio: 3.60
• Enterprise Value/Market Cap: -0.63
• Enterprise Value/Revenue: -0.12
• Enterprise Value/Gross Profit: -0.18
• Enterprise Value/Ebitda: -1.99
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 65 Neutral
• Price Target: $1.00 ▲(19.05% Upside)

Tuniu's overall stock score is driven by strong financial performance and positive earnings call sentiment, highlighting robust revenue growth and strategic expansion. However, technical analysis indicates potential short-term weakness, and valuation metrics suggest the stock may be overvalued. Increased operating expenses and regional challenges also pose risks.

Tuniu Business Overview & Revenue Model

Company Description

Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels comprising tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.

How the Company Makes Money

Tuniu generates revenue primarily through the sale of travel products and services, which includes vacation packages, flight and hotel bookings, and ancillary services like insurance and car rentals. The company earns commissions from hotels, airlines, and service providers for bookings made through its platform. Additionally, Tuniu has developed partnerships with key players in the travel industry, including airlines and hotel chains, which enables it to offer competitive prices and exclusive deals to consumers. Another significant revenue stream comes from advertising and promotional partnerships, where businesses pay Tuniu to feature their services to a broad audience of travelers. Overall, Tuniu's diverse revenue model capitalizes on the growing demand for travel and tourism in China and beyond.

Tuniu Financial Statement Overview

Summary

Tuniu's financial performance in 2024 shows a turnaround with improved profitability and strong revenue growth. The balance sheet is robust with low leverage, providing financial stability. Cash flow generation is positive, though there are challenges in maintaining growth. Overall, Tuniu is on a positive trajectory but must focus on sustaining profitability and cash flow improvements.

Income Statement

Tuniu has shown a significant improvement in profitability with a positive net income in 2024 compared to previous years of losses. The gross profit margin has improved to 69.7%, and the net profit margin is now 15%, indicating strong operational efficiency. Revenue growth rate is robust at 16.4% from 2023 to 2024, showcasing a positive trajectory. However, historical volatility in EBIT and EBITDA margins suggests potential risks in maintaining consistent profitability.

Balance Sheet

The balance sheet reflects a solid equity position with an equity ratio of 56.6% in 2024, indicating financial stability. The debt-to-equity ratio is very low at 0.004, suggesting minimal leverage and low financial risk. However, the return on equity is modest at 7.1%, indicating room for improvement in generating returns on shareholder investments.

Cash Flow

Tuniu's cash flow statement shows a positive trend with a free cash flow of $84.5 million in 2024, although it decreased from 2023. The operating cash flow to net income ratio is strong at 1.25, indicating efficient cash generation relative to net income. However, the decline in free cash flow growth rate from the previous year highlights potential challenges in sustaining cash flow momentum.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	541.10M	513.62M	441.27M	183.62M	426.35M	450.26M
Gross Profit	346.92M	358.03M	293.69M	89.55M	171.53M	213.19M
EBITDA	31.30M	81.03M	-65.87M	-147.75M	-57.77M	-1.24B
Net Income	30.07M	77.17M	-99.29M	-193.38M	-121.52M	-1.31B
Balance Sheet
Total Assets	1.85B	1.91B	1.96B	1.88B	2.30B	3.20B
Cash, Cash Equivalents and Short-Term Investments	1.06B	897.83M	1.16B	878.25M	964.98M	1.57B
Total Debt	4.57M	4.71M	218.81M	58.40M	291.54M	135.89M
Total Liabilities	884.30M	900.49M	980.65M	819.58M	1.04B	1.82B
Stockholders Equity	1.04B	1.08B	1.03B	1.11B	1.27B	1.38B
Cash Flow
Free Cash Flow	0.00	84.47M	223.05M	-149.44M	-241.08M	-1.34B
Operating Cash Flow	0.00	96.28M	232.84M	-142.99M	-226.34M	-1.31B
Investing Cash Flow	0.00	26.66M	40.93M	-51.83M	703.83M	1.16B
Financing Cash Flow	0.00	-73.98M	-22.58M	-486.00K	-344.56M	-209.55M

Tuniu Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.84
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TOUR, the sentiment is Negative. The current price of 0.84 is below the 20-day moving average (MA) of 0.89, below the 50-day MA of 0.89, and below the 200-day MA of 0.92, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 39.22 is Neutral, neither overbought nor oversold. The STOCH value of 37.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TOUR.

Tuniu Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MMYT	66 Neutral	$8.63B	102.17	22.38%	―	18.13%	-55.21%
TOUR	65 Neutral	$99.13M	23.92	2.87%	3.42%	7.84%	―
YTRA	63 Neutral	$101.36M	―	-0.52%	―	110.35%	91.38%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SABR	52 Neutral	$737.74M	―	―	―	-1.16%	25.63%
LIND	51 Neutral	$657.47M	―	―	―	18.74%	74.01%
NTRP	45 Neutral	$25.53M	―	-477.81%	―	―	―

Tuniu Corporate Events

Tuniu Corporation Strengthens Governance with New Committee Appointment

On August 14, 2025, Tuniu Corporation appointed Mr. Haifeng Yan as a new member of its nominating and corporate governance committee, following the resignation of Mr. Frank Lin. This appointment strengthens the committee, which now consists of three members, potentially enhancing the company’s governance and strategic oversight.

Tuniu Reports Q2 2025 Financial Growth and New Share Repurchase Program

Tuniu Corporation announced its unaudited financial results for the second quarter of 2025, reporting a 15.3% increase in net revenues year-over-year, reaching RMB134.9 million. The company returned to profitability and saw a significant rise in revenues from packaged tours by 26.3%. Despite an increase in operating expenses, Tuniu leveraged its supply chain and digital technologies to enhance operational efficiency and customer experience. The company also announced a new share repurchase program, allowing for up to US$10 million worth of shares to be repurchased, following the completion of a previous program.