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Tuniu (TOUR)
NASDAQ:TOUR
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Tuniu (TOUR) AI Stock Analysis

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TOUR

Tuniu

(NASDAQ:TOUR)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
$7.00
▲(885.92% Upside)
Action:ReiteratedDate:04/24/26
The score is driven primarily by mixed fundamentals: a very strong, low-leverage balance sheet is offset by 2025 margin compression and negative operating/free cash flow. Valuation is a clear positive (low P/E and high yield), while technicals remain weak with the stock trading below key moving averages. Earnings call commentary is supportive on growth, liquidity, and shareholder returns, but uncertainty around guidance and margin/expense trends tempers the outlook.
Positive Factors
Balance sheet strength & liquidity
Very low leverage and RMB1.1 billion of year‑end liquidity give Tuniu durable financial flexibility to fund operations, strategic initiatives and shareholder returns. A conservative capital structure reduces refinancing risk and supports resilience across travel demand cycles.
Negative Factors
Margin compression
A 6% decline in gross profit alongside rising opex materially compressed EBIT and net margins in 2025. If higher cost of revenues and elevated S&M/R&D persist, structural margin erosion could reduce reinvestment capacity and impair sustainable profitability over coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Balance sheet strength & liquidity
Very low leverage and RMB1.1 billion of year‑end liquidity give Tuniu durable financial flexibility to fund operations, strategic initiatives and shareholder returns. A conservative capital structure reduces refinancing risk and supports resilience across travel demand cycles.
Read all positive factors

Tuniu (TOUR) vs. SPDR S&P 500 ETF (SPY)

Tuniu Business Overview & Revenue Model

Company Description
Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application ...
How the Company Makes Money
Tuniu primarily makes money by selling leisure travel products to consumers and earning revenue from these transactions. Its key revenue stream has historically been from packaged tours (organized leisure travel products that may bundle transporta...

Tuniu Earnings Call Summary

Earnings Call Date:Mar 05, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Jun 04, 2026
Earnings Call Sentiment Positive
The call emphasized clear top-line growth, strong packaged-tour performance, restored profitability (including third consecutive year of full-year non-GAAP profitability), solid cash reserves (RMB1.1 billion) and multiple strategic wins across supply chain, product differentiation, channels (notably live streaming) and technology adoption. Offsetting these positives were declines in other revenues (merchandise and commissions), a 6% YoY decline in full-year gross profit, a meaningful increase in full-year operating expenses, modest absolute quarterly earnings, and an inconsistent 2026 revenue guidance statement. On balance, operational momentum and financial resilience outweigh the challenges, though investors should watch margin and non-packaged revenue trends as well as clarified guidance.
Positive Updates
Quarterly Revenue Growth
Q4 2025 net revenues of RMB123.5 million, up 20% year over year.
Negative Updates
Decline in Other Revenues
Other revenues fell 21% YoY in Q4 to RMB21.5 million and declined 20% YoY for FY2025 to RMB84.5 million, primarily due to lower merchandise sales and decreased commission fees from other travel-related products.
Read all updates
Q4-2025 Updates
Negative
Quarterly Revenue Growth
Q4 2025 net revenues of RMB123.5 million, up 20% year over year.
Read all positive updates
Company Guidance
The company guided that for 2026 it expects net revenues of RMB100.0 million to RMB131.6 million, which management said represents a 7%–12% year‑over‑year increase (a preliminary view subject to change), and announced a long‑term shareholder return plan of up to $50 million to be executed over three years beginning March 2026 via cash dividends and share repurchases; this plan is supported by year‑end liquidity of RMB1.1 billion (cash and equivalents, restricted cash, certain investments and long‑term deposits). For context, full‑year 2025 net revenues were RMB578.0 million (+13% YoY) with packaged tours RMB493.5 million (85% of revenues, +21% YoY), full‑year net income RMB31.1 million (non‑GAAP net income RMB42.6 million), Q4 2025 net revenues RMB123.5 million (+20% YoY) with packaged tours RMB102.1 million (83% of Q4 revenue), Q4 operating cash flow RMB68.8 million, and capital expenditures of RMB4.4 million for 2025 (RMB0.5 million in Q4).

Tuniu Financial Statement Overview

Summary
Strong, low-debt balance sheet supports stability (Balance Sheet score 82), but earnings quality is a concern: 2025 showed sharp margin compression (Income Statement score 60) and cash flow reversed to negative despite positive net income (Cash Flow score 45), indicating weaker cash conversion and higher near-term volatility.
Income Statement
60
Neutral
Balance Sheet
82
Very Positive
Cash Flow
45
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue541.10M562.23M513.62M441.27M183.62M426.35M
Gross Profit346.92M325.86M358.03M293.69M89.55M171.53M
EBITDA33.60M9.99M81.03M-65.87M-147.75M-57.77M
Net Income30.07M30.28M77.17M-99.29M-193.38M-121.52M
Balance Sheet
Total Assets1.85B1.60B1.91B1.96B1.88B2.30B
Cash, Cash Equivalents and Short-Term Investments1.06B1.07B897.83M1.16B878.25M964.98M
Total Debt4.57M111.43M4.71M218.81M258.40M291.54M
Total Liabilities884.30M642.28M900.49M980.65M819.58M1.04B
Stockholders Equity1.04B1.03B1.08B1.03B1.11B1.27B
Cash Flow
Free Cash Flow0.00-116.19M84.47M223.05M-149.44M-241.08M
Operating Cash Flow0.00-109.07M96.28M232.84M-142.99M-226.34M
Investing Cash Flow0.004.88M26.66M40.93M-51.83M703.83M
Financing Cash Flow0.00-160.09M-73.98M-22.58M-486.00K-344.56M

Tuniu Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.71
Price Trends
50DMA
0.69
Positive
100DMA
0.69
Positive
200DMA
0.77
Negative
Market Momentum
MACD
<0.01
Positive
RSI
50.91
Neutral
STOCH
60.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TOUR, the sentiment is Neutral. The current price of 0.71 is below the 20-day moving average (MA) of 0.73, above the 50-day MA of 0.69, and below the 200-day MA of 0.77, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 50.91 is Neutral, neither overbought nor oversold. The STOCH value of 60.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TOUR.

Tuniu Risk Analysis

Tuniu disclosed 79 risk factors in its most recent earnings report. Tuniu reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Tuniu Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
$72.11M5.423.00%4.14%12.66%-56.35%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
$64.05M-15.806.86%45.83%-272.13%
56
Neutral
$1.19B-26.6713.32%19.59%5.63%
53
Neutral
$4.48B276.7831.18%11.07%-76.51%
52
Neutral
$727.12M-1.30-38.78%-6.08%
52
Neutral
$34.44M-2.64-231.71%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TOUR
Tuniu
6.93
-2.30
-24.91%
MMYT
Makemytrip
46.83
-58.42
-55.51%
SABR
Sabre
1.84
-0.56
-23.33%
LIND
Lindblad Expeditions Holdings
17.86
8.98
101.13%
YTRA
Yatra Online
1.04
0.33
47.86%
NTRP
NextTrip
2.55
0.53
26.24%

Tuniu Corporate Events

Tuniu Sets US$1.197 Per ADS Dividend Following ADS Ratio Change
Apr 23, 2026
On April 23, 2026, Tuniu Corporation announced it will distribute a cash dividend totaling about US$13 million, paying US$1.197 per American depositary share to ADS holders of record as of May 4, 2026, with payment expected around May 20, 2026. Th...
Tuniu to Enact One-for-Ten ADS Ratio Change and Declare US$13 Million Dividend
Mar 20, 2026
On March 20, 2026, Nanjing-based Tuniu Corporation said it will change the ratio of its American depositary shares from one ADS representing three Class A ordinary shares to one ADS representing 30 Class A ordinary shares. The move, which function...
Tuniu Posts Q4 2025 Profit and Full-Year Growth as Packaged Tours Surge
Mar 5, 2026
On March 5, 2026, Tuniu reported unaudited results for the fourth quarter and full year 2025, showing a sharp fourth-quarter rebound with net revenues up 20.3% year over year to RMB123.5 million and package-tour revenues up 35.3%. The company swun...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 24, 2026