Commercial PartnershipsARS Pharmaceuticals' new commercial partnership with ALK is expected to strengthen their financial position with a $145M upfront payment, aiding in the US launch efforts for neffy.
Direct-to-Consumer MarketingThe company is implementing a direct-to-consumer marketing campaign, with early indicators showing approximately 1 million views of the ad on YouTube and over 10 million viewers through cable TV.
Market DifferentiationNeffy’s longer shelf life and smaller form factor offer additional differentiation over currently available treatments that will drive both conversion of market share and expansion of the total epinephrine market in the United States.