Sonder Holdings (SOND) AI Stock Analysis

• Market Cap: $8.92M
• Dividend Yield: N/A
• Average Volume (3M): 1.97M
• Price to Earnings (P/E): ―
• Beta (1Y): 3.40
• Revenue Growth: -5.28%
• EPS Growth: -30.61%
• Country: US
• Employees: 1,642
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): -3.96
• Shares Outstanding: 13,308,481
• 10 Day Avg. Volume: 5,774,711
• 30 Day Avg. Volume: 1,968,933
• PEG Ratio: <0.01
• Price to Book (P/B): -0.08
• Price to Sales (P/S): 0.06
• P/FCF Ratio: -0.28
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 38 Underperform
• Price Target: $0.00 ▼(-100.00% Downside)

Sonder Holdings faces significant challenges, with financial performance and technical analysis indicating high risk. Negative profitability and leverage issues weigh heavily on the score. Technical indicators show strong bearish momentum, and valuation metrics are unattractive due to ongoing losses. The company needs to address these issues to improve its stock outlook.

Positive Factors

Strategic Partnerships

The partnership with Marriott to add 9,000 rooms enhances Sonder's market reach and brand visibility, potentially driving long-term growth.

Revenue Model

A diversified revenue model through direct bookings and OTAs supports stable income streams and enhances customer acquisition, aiding long-term growth.

Cash Flow Management

Improving cash flow management indicates better financial discipline, which is crucial for sustaining operations and funding future growth.

Negative Factors

Profitability Challenges

Sonder's persistent profitability issues, reflected in negative margins, hinder its ability to reinvest in growth and improve financial health.

High Leverage

High financial leverage and negative equity pose significant risks, limiting financial flexibility and increasing vulnerability to economic downturns.

Recent Operational Challenges

The termination of the Marriott agreement indicates potential operational issues, impacting Sonder's ability to maintain strategic partnerships.

Sonder Holdings Business Overview & Revenue Model

Company Description

Sonder Holdings Inc. engages in the hospitality business. It operates and manages properties comprising 1-, 2-, and 3+ bedroom; and studio apartments, as well as 1-bedroom hotel rooms for leisure travelers and families, digital nomads, and professionals in North America, Europe, and the Middle East. As of December 31, 2021, it had approximately 7,600 live units across 38 markets and 10 countries, as well as approximately 10,500 additional contracted units. The company is headquartered in San Francisco, California.

How the Company Makes Money

Sonder generates revenue primarily through the booking of its accommodations, charging guests a nightly rate for stays. The company employs a revenue model that includes direct bookings through its website and mobile app, as well as partnerships with online travel agencies (OTAs) that facilitate additional bookings. Key revenue streams include premium pricing for high-demand locations, ancillary services such as cleaning fees, and partnerships with property owners for revenue-sharing agreements. Sonder also focuses on optimizing occupancy rates and utilizing dynamic pricing strategies to maximize earnings. Additionally, the company benefits from strategic partnerships with travel-related businesses and platforms, enhancing its visibility and customer acquisition efforts.

Sonder Holdings Financial Statement Overview

Summary

Sonder Holdings is experiencing revenue growth, but profitability remains a challenge with negative margins. The balance sheet shows high leverage, raising financial stability concerns. Cash flow management is improving slightly, yet remains negative. The company must focus on improving profitability and financial stability to enhance its financial health.

Income Statement

Sonder Holdings has shown a consistent increase in revenue over the years, with a notable revenue growth rate of 3.19% from 2023 to 2024. However, the company is still struggling with profitability, as indicated by its negative net profit margin of -36.06% and gross profit margin of 39.27% for 2024. The EBIT and EBITDA margins are also negative, reflecting ongoing operational challenges.

Balance Sheet

The balance sheet reveals significant financial leverage, with a high debt-to-equity ratio due to negative stockholders' equity. The equity ratio is also negative, indicating that liabilities exceed assets, which poses a financial risk. Despite these challenges, the company has maintained a stable asset base over the years.

Cash Flow

Sonder Holdings has experienced negative free cash flow consistently, with a decline from -$123.27 million in 2023 to -$132.33 million in 2024. The operating cash flow to net income ratio is negative, indicating cash flow issues. However, the company reduced its negative operating cash flow slightly, showing some progress in managing cash outflows.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	589.13M	621.27M	602.07M	464.98M	234.15M	115.68M
Gross Profit	223.45M	244.03M	209.17M	137.37M	31.82M	-21.32M
EBITDA	-62.65M	-3.87M	-64.33M	-56.60M	-232.34M	-226.85M
Net Income	-249.01M	-224.09M	-295.67M	-245.03M	-293.95M	-250.32M
Balance Sheet
Total Assets	1.00B	1.14B	1.52B	1.50B	148.48M	177.52M
Cash, Cash Equivalents and Short-Term Investments	70.96M	20.79M	95.76M	246.62M	69.73M	121.47M
Total Debt	1.25B	1.40B	1.76B	1.49B	208.49M	42.06M
Total Liabilities	1.49B	1.57B	1.90B	1.60B	344.40M	678.38M
Stockholders Equity	-485.23M	-435.89M	-376.70M	-101.48M	-195.92M	-500.86M
Cash Flow
Free Cash Flow	-83.77M	-132.33M	-123.27M	-180.01M	-200.98M	-217.35M
Operating Cash Flow	-80.11M	-129.22M	-110.90M	-149.01M	-179.95M	-202.50M
Investing Cash Flow	13.23M	5.73M	-12.36M	-30.99M	-21.03M	-14.85M
Financing Cash Flow	68.41M	59.85M	-32.23M	400.60M	148.57M	226.56M

Sonder Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.02
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SOND, the sentiment is Negative. The current price of 0.02 is below the 20-day moving average (MA) of 0.17, below the 50-day MA of 0.73, and below the 200-day MA of 1.80, indicating a bearish trend. The MACD of -0.22 indicates Negative momentum. The RSI at 21.66 is Positive, neither overbought nor oversold. The STOCH value of 4.57 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SOND.

Sonder Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
GHG	61 Neutral	$203.05M	12.76	―	2.80%	―	―
INTG	45 Neutral	$66.66M	―	―	―	9.82%	37.93%
SHCO	44 Neutral	$1.72B	―	―	―	8.09%	43.02%
SOND	38 Underperform	$8.92M	-0.03	―	―	-5.28%	-30.61%

Sonder Holdings Corporate Events

Sonder Holdings Files for Chapter 7 Bankruptcy

On November 7, 2025, Sonder Holdings Inc. received a notice from Marriott International to terminate their License Agreement, which had allowed Sonder’s properties to be booked through Marriott’s platforms. Subsequently, on November 14, 2025, Sonder Holdings and its subsidiaries filed for Chapter 7 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. This filing triggered an event of default on several credit facilities, leading to an expected delisting of Sonder’s common stock from Nasdaq, and potentially resulting in significant losses for stockholders.

The most recent analyst rating on (SOND) stock is a Sell with a $0.50 price target. To see the full list of analyst forecasts on Sonder Holdings stock, see the SOND Stock Forecast page.

Sonder Holdings Postpones 2025 Annual Stockholders’ Meeting

On November 5, 2025, Sonder Holdings Inc. announced the postponement of its 2025 annual stockholders’ meeting, originally scheduled for November 6, 2025. The company will inform stockholders of the new meeting date in compliance with applicable requirements.

The most recent analyst rating on (SOND) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on Sonder Holdings stock, see the SOND Stock Forecast page.

Sonder Holdings Faces Nasdaq Listing Compliance Issue

On October 21, 2025, Sonder Holdings Inc. received a notice from Nasdaq indicating that the company no longer meets the Nasdaq Listing Rule 5450(b)(3)(C) requirement, which mandates a minimum Market Value of Publicly Held Shares (MVPHS) of $15,000,000. The company has until April 20, 2026, to regain compliance, although this notice does not immediately affect the listing or trading of its common stock or publicly traded warrants on the Nasdaq Global Select Market.

The most recent analyst rating on (SOND) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on Sonder Holdings stock, see the SOND Stock Forecast page.

Sonder Holdings Reports Mixed Q2 2025 Results

Sonder Holdings Inc. (NASDAQ: SOND) is a global brand offering premium, design-forward apartments and boutique hotels tailored for the modern traveler, with properties in 37 cities across nine countries and three continents.

Sonder Holdings Expands Board with Two New Directors

On September 19, 2025, Sean Aggarwal resigned from the Board of Directors of Sonder Holdings Inc., a company in the hospitality industry, without any disagreements related to the company’s operations. Subsequently, on September 23, 2025, the Board expanded to eight members with the appointment of Paul Stewart Aronzon and Jeffrey Stein as Class I directors. Both new directors bring extensive experience in corporate restructuring and financial advisory roles, potentially strengthening Sonder Holdings’ strategic direction and governance structure.

The most recent analyst rating on (SOND) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on Sonder Holdings stock, see the SOND Stock Forecast page.

Sonder Holdings Evaluates Strategic Alternatives Amid Leadership Changes

On September 16, 2025, Sonder Holdings Inc. announced that its management and board of directors are evaluating financing and strategic alternatives with the help of financial advisor Moelis & Company LLC and outside counsel. Additionally, Martin Picard, the Chief Real Estate Officer, resigned to potentially participate with investors in bidding on the company, while interim CEO Janice Sears will oversee operations.

The most recent analyst rating on (SOND) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on Sonder Holdings stock, see the SOND Stock Forecast page.

Sonder Holdings Reports Mixed Q1 2025 Results

Sonder Holdings Inc. is a global brand offering premium, design-forward apartments and boutique hotels, catering to the modern traveler across 40 cities in nine countries.

Sonder Holdings Receives Nasdaq Deficiency Notice

Sonder Holdings Inc. announced that it received a deficiency notice from Nasdaq on August 20, 2025, due to its failure to timely file its Quarterly Report on Form 10-Q for the quarter ended June 30, 2025. The company has previously faced similar compliance issues with Nasdaq due to delays in filing its Annual Report for 2024 and the first quarter report for 2025. Despite these challenges, Sonder has submitted a compliance plan to Nasdaq and continues to work towards resolving these delays. The notice does not immediately affect the trading of Sonder’s stock on the Nasdaq Global Select Market.

The most recent analyst rating on (SOND) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on Sonder Holdings stock, see the SOND Stock Forecast page.