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Sonder Holdings (SOND)
NASDAQ:SOND
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Sonder Holdings (SOND) AI Stock Analysis

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SOND

Sonder Holdings

(NASDAQ:SOND)

Rating:42Neutral
Price Target:
$2.00
▼(-5.66%Downside)
Sonder Holdings' financial performance is a significant concern, with ongoing profitability and leverage issues. Technical analysis indicates a bearish trend, and valuation metrics highlight undervaluation due to persistent losses. While corporate events have mixed impacts, the overall score is primarily driven by financial and technical analysis challenges.

Sonder Holdings (SOND) vs. SPDR S&P 500 ETF (SPY)

Sonder Holdings Business Overview & Revenue Model

Company DescriptionSonder Holdings Inc. engages in the hospitality business. It operates and manages properties comprising 1-, 2-, and 3+ bedroom; and studio apartments, as well as 1-bedroom hotel rooms for leisure travelers and families, digital nomads, and professionals in North America, Europe, and the Middle East. As of December 31, 2021, it had approximately 7,600 live units across 38 markets and 10 countries, as well as approximately 10,500 additional contracted units. The company is headquartered in San Francisco, California.
How the Company Makes MoneySonder Holdings generates revenue primarily through the rental of its managed properties to guests. The company operates on a model where it leases properties from real estate owners, transforms them into high-quality accommodations, and rents them out to travelers. Revenue is earned from nightly rates charged to guests, which can vary based on location, property type, and demand. In addition to direct bookings through its own platform, Sonder also partners with third-party travel websites and online travel agencies to reach a wider audience. The company may engage in revenue-sharing agreements or pay commissions to these partners. Furthermore, Sonder's emphasis on operational efficiency and technology integration helps reduce costs and enhance profitability.

Sonder Holdings Financial Statement Overview

Summary
Sonder Holdings shows revenue growth but struggles with profitability, as indicated by negative margins and high financial leverage. The company also faces cash flow issues, though there is slight improvement in managing cash outflows.
Income Statement
45
Neutral
Sonder Holdings has shown a consistent increase in revenue over the years, with a notable revenue growth rate of 3.19% from 2023 to 2024. However, the company is still struggling with profitability, as indicated by its negative net profit margin of -36.06% and gross profit margin of 39.27% for 2024. The EBIT and EBITDA margins are also negative, reflecting ongoing operational challenges.
Balance Sheet
30
Negative
The balance sheet reveals significant financial leverage, with a high debt-to-equity ratio due to negative stockholders' equity. The equity ratio is also negative, indicating that liabilities exceed assets, which poses a financial risk. Despite these challenges, the company has maintained a stable asset base over the years.
Cash Flow
40
Negative
Sonder Holdings has experienced negative free cash flow consistently, with a decline from -$123.27 million in 2023 to -$132.33 million in 2024. The operating cash flow to net income ratio is negative, indicating cash flow issues. However, the company reduced its negative operating cash flow slightly, showing some progress in managing cash outflows.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue621.27M602.07M464.98M234.15M115.68M
Gross Profit244.03M209.17M137.37M31.82M-21.32M
EBITDA-3.87M-64.33M-56.60M-232.34M-226.85M
Net Income-224.09M-295.67M-245.03M-293.95M-250.32M
Balance Sheet
Total Assets1.14B1.52B1.57B148.48M177.52M
Cash, Cash Equivalents and Short-Term Investments20.79M95.76M246.62M69.73M121.47M
Total Debt1.18B1.76B1.49B208.49M42.06M
Total Liabilities1.57B1.90B1.59B344.40M678.38M
Stockholders Equity-435.89M-376.70M-19.95M399.72M-500.86M
Cash Flow
Free Cash Flow-132.33M-123.27M-180.01M-24.26M-217.35M
Operating Cash Flow-129.22M-110.90M-149.01M-2.67M-202.50M
Investing Cash Flow5.73M-12.36M-30.99M-21.59M-14.85M
Financing Cash Flow59.85M-32.23M400.60M148.57M226.56M

Sonder Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.12
Price Trends
50DMA
2.19
Negative
100DMA
2.20
Negative
200DMA
2.72
Negative
Market Momentum
MACD
-0.04
Positive
RSI
40.85
Neutral
STOCH
7.55
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SOND, the sentiment is Negative. The current price of 2.12 is below the 20-day moving average (MA) of 2.61, below the 50-day MA of 2.19, and below the 200-day MA of 2.72, indicating a bearish trend. The MACD of -0.04 indicates Positive momentum. The RSI at 40.85 is Neutral, neither overbought nor oversold. The STOCH value of 7.55 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SOND.

Sonder Holdings Risk Analysis

Sonder Holdings disclosed 69 risk factors in its most recent earnings report. Sonder Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sonder Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$4.62B26.6544.99%3.86%42.60%27.14%
71
Outperform
$5.84B19.15-661.94%0.91%2.75%40.83%
65
Neutral
$232.49M15.227.89%3.88%
61
Neutral
$16.08B9.94-8.64%3.35%1.36%-20.44%
42
Neutral
$29.01M78.49%3.19%44.88%
$23.83M
49
Neutral
$1.24B49.70%7.27%20.45%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SOND
Sonder Holdings
2.12
-0.55
-20.60%
CHH
Choice Hotels
125.92
2.03
1.64%
INTG
The Intergroup
11.06
-7.82
-41.42%
GHG
Greentree Hospitality Group
2.19
-0.17
-7.20%
ATAT
Atour Lifestyle Holdings
33.46
17.83
114.08%
SHCO
Soho House & Co
6.31
1.40
28.51%

Sonder Holdings Corporate Events

Executive/Board Changes
Sonder Holdings Appoints Janice Sears as Interim CEO
Neutral
Jun 25, 2025

On June 24, 2025, Sonder Holdings announced a leadership transition with Janice Sears appointed as Interim CEO, succeeding Francis Davidson. This change marks a significant shift as the company seeks a new CEO to leverage positive business trends, following Davidson’s transformative leadership and integration with Marriott International.

M&A TransactionsBusiness Operations and Strategy
Sonder Holdings Completes Integration with Marriott
Positive
Jun 23, 2025

On June 17, 2025, Sonder Holdings Inc. completed its integration with Marriott International, allowing its properties to be booked through Marriott’s digital channels under the ‘Sonder by Marriott Bonvoy’ collection. This integration enables Sonder to utilize Marriott’s global sales and marketing capabilities, offering Marriott Bonvoy members the ability to earn and redeem points at Sonder properties, potentially enhancing Sonder’s market reach and customer engagement.

Shareholder MeetingsBusiness Operations and Strategy
Sonder Holdings Increases Authorized Shares for Growth
Positive
Jun 11, 2025

On June 6, 2025, Sonder Holdings Inc. increased its authorized shares from 409,309,144 to 462,921,255, following approval from its stockholders at a special meeting. This strategic move, which aligns with Nasdaq Listing Rules, is expected to enhance the company’s capital structure and provide flexibility for future growth initiatives.

Delistings and Listing ChangesRegulatory Filings and Compliance
Sonder Holdings Faces Nasdaq Deficiency Notification
Negative
May 29, 2025

Sonder Holdings Inc. announced on May 29, 2025, that it received a deficiency notification from Nasdaq due to delays in filing its quarterly and annual reports for 2025 and 2024, respectively. The company has 60 days to submit a compliance plan and is working to rectify the situation, although the notice currently does not affect the trading of its stock.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 31, 2025