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Scienjoy Holding Corporation (SJ)
NASDAQ:SJ
US Market
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Scienjoy Holding (SJ) AI Stock Analysis

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SJ

Scienjoy Holding

(NASDAQ:SJ)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
$1.00
▲(29.87% Upside)
Action:Reiterated
Date:05/20/26
The score is weighed down primarily by sharply weaker financial performance (losses and declining revenue) despite continued positive cash flow and low leverage. Technicals are mixed-to-weak with negative momentum, and valuation is constrained by a negative P/E and lack of dividend yield data.
Positive Factors
Low leverage
Modest debt levels provide durable financial flexibility: with low leverage Scienjoy can absorb operating shocks, fund restructuring or product investment, and maintain liquidity without immediate refinancing risk even as earnings recoverability is addressed.
Negative Factors
Multi-year revenue decline
Sustained top-line contraction erodes scale economics and makes fixed-cost absorption harder; prolonged revenue decline reduces bargaining leverage with creators, limits reinvestment capacity, and raises the bar for returning to consistent profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
Modest debt levels provide durable financial flexibility: with low leverage Scienjoy can absorb operating shocks, fund restructuring or product investment, and maintain liquidity without immediate refinancing risk even as earnings recoverability is addressed.
Read all positive factors

Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)

Scienjoy Holding Business Overview & Revenue Model

Company Description
Scienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. It focuses on interactive show live streaming from broadcasters to users. The company's platforms enable users to view and interact with broad...
How the Company Makes Money
Scienjoy’s monetization is centered on live-streaming transactions. The company generates revenue primarily from virtual gifting and other in-app purchases made by viewers during live broadcasts; Scienjoy typically retains a portion of the proceed...

Scienjoy Holding Financial Statement Overview

Summary
Operating performance has deteriorated materially, with multi-year revenue declines and a swing into losses (including a much larger loss in 2025). Offsetting this, leverage remains low and both operating cash flow and free cash flow stayed positive, providing some financial flexibility despite weakened equity/returns.
Income Statement
28
Negative
Balance Sheet
62
Positive
Cash Flow
55
Neutral
BreakdownDec 2025Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.24B1.36B1.46B1.94B1.67B
Gross Profit227.15M245.43M192.30M281.34M304.14M
EBITDA-64.64M54.70M-11.22M226.25M180.27M
Net Income-587.05M39.69M-30.72M192.07M169.84M
Balance Sheet
Total Assets710.38M1.41B1.45B1.49B1.09B
Cash, Cash Equivalents and Short-Term Investments316.18M290.15M236.46M214.43M279.45M
Total Debt14.04M4.80M12.74M24.78M0.00
Total Liabilities116.96M219.85M298.06M337.32M279.63M
Stockholders Equity615.37M1.20B1.15B1.15B808.59M
Cash Flow
Free Cash Flow69.67M67.73M102.20M55.40M114.91M
Operating Cash Flow70.51M68.72M102.69M57.55M116.30M
Investing Cash Flow-6.07M-20.04M-67.19M-113.25M-115.12M
Financing Cash Flow-97.90K-136.00K-5.22M-11.48M15.28M

Scienjoy Holding Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.77
Price Trends
50DMA
1.24
Negative
100DMA
1.17
Negative
200DMA
0.90
Positive
Market Momentum
MACD
-0.03
Negative
RSI
47.72
Neutral
STOCH
29.92
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Positive. The current price of 0.77 is below the 20-day moving average (MA) of 1.12, below the 50-day MA of 1.24, and below the 200-day MA of 0.90, indicating a neutral trend. The MACD of -0.03 indicates Negative momentum. The RSI at 47.72 is Neutral, neither overbought nor oversold. The STOCH value of 29.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SJ.

Scienjoy Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
$63.96M-7.42-5.57%8.81%-4.10%-343.54%
50
Neutral
$77.63M-1.44-86.30%16.94%-225.18%
49
Neutral
$25.41M0.47-206.44%-14.99%-1938.45%
46
Neutral
$42.89M-0.35-55.13%-5.38%-1592.22%
42
Neutral
$23.22M-2.12-170.35%-17.76%-16.59%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SJ
Scienjoy Holding
1.18
0.26
27.71%
BBGI
Beasley Broadcast Group
14.01
8.37
148.40%
UONE
Urban One
5.76
-11.14
-65.92%
SGA
Saga Communications
10.07
-1.16
-10.31%
MDIA
Mediaco Holding
0.91
-0.08
-8.08%

Scienjoy Holding Corporate Events

Scienjoy Swings to 2025 Net Loss on Heavy Non‑Cash Charges but Touts AI Expansion and Strong Cash
Apr 23, 2026
On April 23, 2026, Scienjoy reported audited financial results for the year ended December 31, 2025, showing revenue declining to RMB1.24 billion as paying users dropped amid intensifying competition in China’s mobile live-streaming market. ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 20, 2026