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Scienjoy Holding Corporation (SJ)
:SJ
US Market
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Scienjoy Holding (SJ) AI Stock Analysis

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SJ

Scienjoy Holding

(NASDAQ:SJ)

Rating:63Neutral
Price Target:
$1.00
▲(19.05%Upside)
The overall score reflects a balance of strong financial health and mixed technical signals. While the financial stability is a key strength, the neutral technical outlook and moderate valuation limit the score. The lack of earnings call data does not impact the score due to its exclusion.

Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)

Scienjoy Holding Business Overview & Revenue Model

Company DescriptionScienjoy Holding (SJ) is a leading provider in the live streaming industry, particularly within the entertainment and social networking sectors. The company operates multiple mobile live streaming platforms, primarily focused on interactive and engaging content that connects viewers with a variety of live hosts. Scienjoy's platforms cater to a wide range of entertainment needs including music, dance, talk shows, and other interactive performances, targeting a diverse audience across China.
How the Company Makes MoneyScienjoy Holding makes money through a combination of virtual gifting, premium membership subscriptions, advertising, and partnerships. The primary revenue stream is virtual gifting, where viewers purchase and send virtual gifts to hosts during live streams, providing a direct monetization channel for both the company and the content creators. The company also generates revenue through premium membership subscriptions, offering users enhanced features and experiences. Additionally, Scienjoy capitalizes on advertising opportunities across its platforms and has strategic partnerships that further enhance its revenue potential by increasing audience reach and engagement.

Scienjoy Holding Financial Statement Overview

Summary
Overall, Scienjoy Holding demonstrates a mixed financial performance with strengths in balance sheet stability and cash flow generation. The income statement reveals challenges in achieving consistent revenue growth, but the company has shown resilience by improving profitability in recent periods. The financial health appears strong, with a solid equity base and minimal leverage, positioning the company well for future opportunities.
Income Statement
65
Positive
Scienjoy Holding has shown a volatile revenue trend over the past few years. Although revenue declined in recent years, the company managed to turn around its net income from a loss in 2023 to a profit in 2024. The gross profit margin decreased, but EBIT and EBITDA margins slightly improved, indicating better cost control and operational efficiency.
Balance Sheet
75
Positive
The company's balance sheet is robust, with a strong equity base and minimal debt, resulting in a very low debt-to-equity ratio. The equity ratio is high, indicating financial stability and a low risk of financial distress. The return on equity has fluctuated due to changes in net income, but the company remains well-capitalized.
Cash Flow
70
Positive
Scienjoy Holding's cash flow statements reflect a positive free cash flow trend, though there was a decline in operating cash flow in 2024 compared to the previous year. The free cash flow to net income and operating cash flow to net income ratios suggest efficient cash generation relative to earnings, despite some variability.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.36B1.46B1.95B1.67B1.22B
Gross Profit245.44M192.73M283.19M304.46M262.24M
EBITDA56.13M31.01M149.78M170.80M197.01M
Net Income39.69M-30.79M193.33M170.01M176.10M
Balance Sheet
Total Assets1.41B1.45B1.50B1.09B811.84M
Cash, Cash Equivalents and Short-Term Investments290.17M236.99M215.84M279.74M224.77M
Total Debt4.80M12.77M24.95M0.000.00
Total Liabilities219.87M298.74M339.54M279.91M352.32M
Stockholders Equity1.20B1.15B1.16B809.45M459.51M
Cash Flow
Free Cash Flow67.73M102.20M55.40M114.91M154.35M
Operating Cash Flow68.72M102.69M57.55M116.30M155.44M
Investing Cash Flow-20.04M-67.19M-113.25M-115.12M-40.93M
Financing Cash Flow-136.00K-5.22M-11.48M15.28M-23.33M

Scienjoy Holding Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.84
Price Trends
50DMA
0.90
Negative
100DMA
0.91
Negative
200DMA
0.92
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
47.63
Neutral
STOCH
50.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Negative. The current price of 0.84 is below the 20-day moving average (MA) of 0.87, below the 50-day MA of 0.90, and below the 200-day MA of 0.92, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 47.63 is Neutral, neither overbought nor oversold. The STOCH value of 50.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SJ.

Scienjoy Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$81.17M22.602.06%7.94%-1.65%-51.45%
63
Neutral
$35.14M10.532.02%-10.84%
61
Neutral
$42.21B-3.57-11.12%4.05%2.99%-33.83%
56
Neutral
$40.87M-56.08%-7.35%-1093.79%
42
Neutral
$14.89M-243.54%-2.92%-165.37%
41
Neutral
$7.46M3.37-5.85%-3.65%89.15%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SJ
Scienjoy Holding
0.79
-0.23
-22.55%
BBGI
Beasley Broadcast Group
4.07
-7.87
-65.91%
CMLS
Cumulus Media
0.14
-1.42
-91.03%
UONE
Urban One
1.55
-0.35
-18.42%
SGA
Saga Communications
12.78
-1.02
-7.39%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 26, 2025