Scienjoy Holding (SJ) AI Stock Analysis

• Market Cap: $33.70M
• Dividend Yield: N/A
• Average Volume (3M): 82.18K
• Price to Earnings (P/E): 14.4
• Beta (1Y): -0.09
• Revenue Growth: -15.38%
• EPS Growth: -66.58%
• Country: US
• Employees: 280
• Sector: Communication Services
• Sector Strength: 97
• Industry: Broadcasting
• EPS (TTM): 0.02
• Shares Outstanding: 39,412,710
• 10 Day Avg. Volume: 39,540
• 30 Day Avg. Volume: 82,176
• PEG Ratio: -0.03
• Price to Book (P/B): 0.26
• Price to Sales (P/S): 0.23
• P/FCF Ratio: 4.64
• Enterprise Value/Market Cap: -0.27
• Enterprise Value/Revenue: >-0.01
• Enterprise Value/Gross Profit: -0.04
• Enterprise Value/Ebitda: -0.44
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 65 Neutral
• Price Target: $0.50 ▼(-35.06% Downside)

Scienjoy Holding's overall stock score is driven by its strong financial stability and improved profitability, despite challenges in revenue growth. The technical analysis indicates bullish momentum, but caution is advised due to overbought signals. The valuation is moderate, with no dividend yield to enhance its appeal.

Positive Factors

Balance Sheet Health

A strong balance sheet with minimal debt enhances financial stability, reducing risk of distress and providing flexibility for strategic investments.

Cash Flow Generation

Positive free cash flow indicates efficient cash generation, supporting reinvestment in growth initiatives and providing a buffer in economic downturns.

Operational Efficiency

Improved margins through cost control enhance profitability, allowing the company to sustain operations and invest in growth even with revenue fluctuations.

Negative Factors

Revenue Decline

Consistent revenue decline can hinder growth prospects and market competitiveness, challenging the company to find new revenue streams or improve existing ones.

Volatile Revenue Trend

Volatility in revenue trends can create uncertainty in financial planning and investor confidence, necessitating strategic adjustments to stabilize income.

Gross Profit Margin Decrease

A decrease in gross profit margin can signal rising costs or pricing pressures, potentially impacting long-term profitability if not addressed.

Scienjoy Holding Business Overview & Revenue Model

Company Description

Scienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. It focuses on interactive show live streaming from broadcasters to users. The company's platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. As of December 31, 2021, it had 840,640 paying users and 288,898 active broadcasters. The company operates four live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Stream names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Beijing, the People's Republic of China. Scienjoy Holding Corporation is a subsidiary of Lavacano Holdings Limited.

How the Company Makes Money

Scienjoy generates revenue primarily through a combination of virtual gifts, advertising, and subscription services. The company allows users to purchase virtual gifts that can be sent to their favorite streamers during live broadcasts, with Scienjoy taking a percentage of the transaction as service fees. Additionally, advertising partnerships with brands enable Scienjoy to monetize its platforms through ad placements and sponsored content. Subscription services also contribute to revenue, where users can pay for premium access to exclusive content or features. Strategic partnerships with content creators and brands enhance its market reach and drive user engagement, further bolstering its earnings.

Scienjoy Holding Financial Statement Overview

Summary

Scienjoy Holding shows a mixed financial performance. The balance sheet is strong with minimal debt and a high equity ratio, indicating financial stability. Cash flow is positive, though operating cash flow declined in 2024. The income statement reveals challenges in consistent revenue growth, but profitability has improved.

Income Statement

Scienjoy Holding has shown a volatile revenue trend over the past few years. Although revenue declined in recent years, the company managed to turn around its net income from a loss in 2023 to a profit in 2024. The gross profit margin decreased, but EBIT and EBITDA margins slightly improved, indicating better cost control and operational efficiency.

Balance Sheet

The company's balance sheet is robust, with a strong equity base and minimal debt, resulting in a very low debt-to-equity ratio. The equity ratio is high, indicating financial stability and a low risk of financial distress. The return on equity has fluctuated due to changes in net income, but the company remains well-capitalized.

Cash Flow

Scienjoy Holding's cash flow statements reflect a positive free cash flow trend, though there was a decline in operating cash flow in 2024 compared to the previous year. The free cash flow to net income and operating cash flow to net income ratios suggest efficient cash generation relative to earnings, despite some variability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.27B	1.36B	1.46B	1.94B	1.67B	1.22B
Gross Profit	237.39M	245.43M	192.30M	281.34M	304.14M	262.26M
EBITDA	20.62M	54.70M	-11.22M	226.25M	180.27M	185.82M
Net Income	29.42M	39.69M	-30.72M	192.07M	169.84M	176.11M
Balance Sheet
Total Assets	1.38B	1.41B	1.45B	1.49B	1.09B	811.90M
Cash, Cash Equivalents and Short-Term Investments	260.37M	290.15M	236.46M	214.43M	279.45M	224.78M
Total Debt	15.86M	―	12.74M	24.78M	0.00	0.00
Total Liabilities	172.60M	219.85M	298.06M	337.32M	279.63M	352.34M
Stockholders Equity	1.23B	1.20B	1.15B	1.15B	808.59M	459.55M
Cash Flow
Free Cash Flow	0.00	67.73M	102.20M	55.40M	114.91M	154.35M
Operating Cash Flow	0.00	68.72M	102.69M	57.55M	116.30M	155.44M
Investing Cash Flow	0.00	-20.04M	-67.19M	-113.25M	-115.12M	-40.93M
Financing Cash Flow	0.00	-136.00K	-5.22M	-11.48M	15.28M	-23.33M

Scienjoy Holding Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.77
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Neutral. The current price of 0.77 is above the 20-day moving average (MA) of 0.69, above the 50-day MA of 0.63, and above the 200-day MA of 0.76, indicating a neutral trend. The MACD of 0.04 indicates Negative momentum. The RSI at 56.27 is Neutral, neither overbought nor oversold. The STOCH value of 61.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SJ.

Scienjoy Holding Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SJ	65 Neutral	$33.70M	14.42	0.94%	―	-15.38%	-66.58%
SGA	62 Neutral	$71.23M	223.43	0.18%	8.81%	-0.77%	-93.46%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
BBGI	46 Neutral	$9.09M	-1.13	-5.90%	―	-7.78%	-369.53%
UONE	44 Neutral	$44.06M	-0.41	-90.36%	―	-13.08%	-69.47%
MDIA	44 Neutral	$50.64M	-1.10	-53.47%	―	83.96%	-73.70%
CMLS	42 Neutral	$14.70M	>-0.01	-329.89%	―	-6.94%	-92.29%

Scienjoy Holding Corporate Events

Scienjoy Wins 180-Day Nasdaq Extension to Restore Minimum Bid Compliance

On January 9, 2026, Scienjoy Holding Corporation announced that Nasdaq had approved its request, granted on January 7, 2026, for an additional 180-calendar day extension to regain compliance with the exchange’s US$1.00 minimum bid price requirement for its Class A ordinary shares, extending the deadline to July 6, 2026. The extension gives Scienjoy more time to lift its share price back above the threshold for at least 10 consecutive trading days, but also underscores ongoing pressure on the stock and the risk that, if compliance is not restored by the new deadline, the company could face a potential delisting from Nasdaq and be forced into a formal hearings process, a scenario closely watched by shareholders and other stakeholders.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Unveils Nationwide AI Vista Live! Rollout and Elderly Care Partnership in China

On January 7, 2026, Scienjoy Holding Corporation announced plans to roll out its new AI Vista Live! platform nationwide in China during 2026, marking a strategic expansion from its interactive entertainment roots into broader business-to-business AI applications across healthcare, entertainment, tourism and public services. The hologram-based, physical AI solution is designed to tackle real operational challenges, differentiate Scienjoy from cloud-only rivals, and position the company to tap into China’s rapidly growing AI market, which is projected to reach $202 billion by 2032. As part of this push, Scienjoy has signed a partnership framework with Hebei Wendao Elderly Care Service Group to deploy an “AI Digital Human Butler” in elderly care facilities, highlighting how the platform could help alleviate staff shortages, improve service quality and offer a modular, secure, and scalable AI deployment model for institutional customers.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Hires ICON Capital Group to Review Strategic Options and Address Valuation Gap

On December 18, 2025, Scienjoy Holding Corporation announced it has engaged ICON Capital Group to conduct a comprehensive review of strategic alternatives aimed at optimizing its sizable cash reserves and enhancing long-term shareholder value. The mandate covers potential U.S. AI-focused acquisitions, business development initiatives, capital-structure moves such as share repurchases or recapitalizations, strategic investments or partnerships, and strengthened investor-relations efforts, reflecting management’s view that the company’s net asset value of roughly US$170 million significantly exceeds its current market capitalization. By bringing in a financial advisor with capital markets expertise, Scienjoy is seeking to narrow this valuation gap and ensure its cash generation and technology investments, particularly in Dubai, are more fully reflected in its market positioning and recognized by investors.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Launches AI Vista Live! in Dubai, Expanding AI Innovations

On December 11, 2025, Scienjoy Holding Corporation announced the launch of AI Vista Live!, a new AI performer platform by its subsidiary, Scienjoy Meta Technology L.L.C, in Dubai. This platform marks a significant step in Scienjoy’s AI transformation strategy, targeting the digital human sector with applications in customer service, entertainment, education, and corporate communications. The launch in Dubai positions Scienjoy strategically in the Middle East, enhancing its reputation as a provider of immersive AI experiences and demonstrating its commitment to innovation and shareholder value.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Reports Increased Operational Income Amid Revenue Decline

On November 26, 2025, Scienjoy Holding Corporation announced its unaudited financial results for the nine months ending September 30, 2025. Despite a 5.3% decrease in revenue to RMB959.3 million, the company saw a 30.9% increase in income from operations, reflecting strong operational efficiency and strategic focus on AI integration. The results highlight Scienjoy’s resilience amid market challenges, with a notable increase in gross margin and a continued commitment to global expansion and AI innovation. However, net income decreased due to investment losses and foreign exchange fluctuations, impacting shareholder returns.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.