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Scienjoy Holding Corporation (SJ)
NASDAQ:SJ
US Market

Scienjoy Holding (SJ) AI Stock Analysis

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SJ

Scienjoy Holding

(NASDAQ:SJ)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
$1.50
▲(94.81% Upside)
Action:DowngradedDate:01/28/26
The score is primarily supported by balance-sheet strength and generally positive cash flow, which help offset inconsistent revenue trends. Technicals show strong upside momentum, but overbought RSI/Stoch readings add near-term risk. Valuation is a headwind due to a higher P/E and no dividend yield support.
Positive Factors
Strong balance sheet
A strong equity base and very low leverage provide durable financial flexibility: supports continued investment in AI initiatives, funds operations through revenue volatility, lowers bankruptcy risk, and enables strategic M&A or capital returns without stressing liquidity over the medium term.
Positive free cash flow trend
Sustained free cash generation, even with variability, underpins the company's ability to self-fund growth, R&D and strategic deployments (AI Vista Live!), and provide a buffer versus earnings volatility. Reliable cash flow enhances long-term solvency and optionality for capital allocation.
Strategic AI product expansion
Moving beyond consumer live streaming into B2B AI and institutional deployments is a structural shift that diversifies revenue, targets large AI markets, and creates higher-value, recurring contracts (healthcare, public services). Differentiation via hologram/physical AI can raise long-term margins if scaled.
Negative Factors
Declining and volatile revenues
Persistent revenue declines and volatility weaken the core monetization model (virtual gifts, ads, subscriptions), forcing reliance on cost cuts or one-off gains to sustain profitability. This complicates long-term planning, reduces investment visibility, and raises execution risk for strategic pivots.
Earnings volatility from investments and FX
Profitability is exposed to non-operating items and currency swings; such investment and FX losses make net income less predictable and can offset operational gains. This undermines long-term return stability, complicates cash flow forecasting, and may limit consistent capital returns or M&A funding.
Nasdaq listing compliance risk
Prolonged proximity to delisting is a material structural risk: loss of US listing would reduce liquidity, increase cost of capital, and distract management. The threat can force short-term measures (buybacks, recaps) that may not align with longer-term strategic investments like AI deployment.

Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)

Scienjoy Holding Business Overview & Revenue Model

Company DescriptionScienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. It focuses on interactive show live streaming from broadcasters to users. The company's platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. As of December 31, 2021, it had 840,640 paying users and 288,898 active broadcasters. The company operates four live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Stream names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Beijing, the People's Republic of China. Scienjoy Holding Corporation is a subsidiary of Lavacano Holdings Limited.
How the Company Makes MoneyScienjoy generates revenue primarily through a combination of virtual gifts, advertising, and subscription services. The company allows users to purchase virtual gifts that can be sent to their favorite streamers during live broadcasts, with Scienjoy taking a percentage of the transaction as service fees. Additionally, advertising partnerships with brands enable Scienjoy to monetize its platforms through ad placements and sponsored content. Subscription services also contribute to revenue, where users can pay for premium access to exclusive content or features. Strategic partnerships with content creators and brands enhance its market reach and drive user engagement, further bolstering its earnings.

Scienjoy Holding Financial Statement Overview

Summary
Financials are mixed but generally solid: a strong balance sheet with minimal leverage supports stability (Balance Sheet score 75), cash generation is positive though variable (Cash Flow score 70), and profitability improved with a return to net income profit in 2024 despite uneven revenue trends (Income Statement score 65).
Income Statement
65
Positive
Scienjoy Holding has shown a volatile revenue trend over the past few years. Although revenue declined in recent years, the company managed to turn around its net income from a loss in 2023 to a profit in 2024. The gross profit margin decreased, but EBIT and EBITDA margins slightly improved, indicating better cost control and operational efficiency.
Balance Sheet
75
Positive
The company's balance sheet is robust, with a strong equity base and minimal debt, resulting in a very low debt-to-equity ratio. The equity ratio is high, indicating financial stability and a low risk of financial distress. The return on equity has fluctuated due to changes in net income, but the company remains well-capitalized.
Cash Flow
70
Positive
Scienjoy Holding's cash flow statements reflect a positive free cash flow trend, though there was a decline in operating cash flow in 2024 compared to the previous year. The free cash flow to net income and operating cash flow to net income ratios suggest efficient cash generation relative to earnings, despite some variability.
BreakdownTTMMar 2025Mar 2024Mar 2023Mar 2022Dec 2020
Income Statement
Total Revenue1.27B1.36B1.46B1.94B1.67B1.22B
Gross Profit237.39M245.43M192.30M281.34M304.14M262.26M
EBITDA20.62M54.70M-11.22M226.25M180.27M185.82M
Net Income29.42M39.69M-30.72M192.07M169.84M176.11M
Balance Sheet
Total Assets1.38B1.41B1.45B1.49B1.09B811.90M
Cash, Cash Equivalents and Short-Term Investments260.37M290.15M236.46M214.43M279.45M224.78M
Total Debt15.86M4.80M12.74M24.78M0.000.00
Total Liabilities172.60M219.85M298.06M337.32M279.63M352.34M
Stockholders Equity1.23B1.20B1.15B1.15B808.59M459.55M
Cash Flow
Free Cash Flow0.0067.73M102.20M55.40M114.91M154.35M
Operating Cash Flow0.0068.72M102.69M57.55M116.30M155.44M
Investing Cash Flow0.00-20.04M-67.19M-113.25M-115.12M-40.93M
Financing Cash Flow0.00-136.00K-5.22M-11.48M15.28M-23.33M

Scienjoy Holding Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.77
Price Trends
50DMA
0.99
Positive
100DMA
0.78
Positive
200DMA
0.80
Positive
Market Momentum
MACD
0.06
Positive
RSI
60.54
Neutral
STOCH
63.13
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Positive. The current price of 0.77 is below the 20-day moving average (MA) of 1.29, below the 50-day MA of 0.99, and below the 200-day MA of 0.80, indicating a bullish trend. The MACD of 0.06 indicates Positive momentum. The RSI at 60.54 is Neutral, neither overbought nor oversold. The STOCH value of 63.13 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SJ.

Scienjoy Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
$55.04M25.430.94%-15.38%-66.58%
62
Neutral
$77.21M242.220.18%8.81%-0.77%-93.46%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
55
Neutral
$37.31M-0.40-90.36%-13.08%-69.47%
46
Neutral
$13.89M>-0.01-329.89%-6.94%-92.29%
44
Neutral
$51.37M-1.09-53.47%83.96%-73.70%
40
Underperform
$7.78M-0.94-5.90%-7.78%-369.53%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SJ
Scienjoy Holding
1.44
0.52
56.86%
BBGI
Beasley Broadcast Group
4.20
-3.85
-47.83%
CMLS
Cumulus Media
0.08
-0.82
-91.44%
UONE
Urban One
11.42
-2.58
-18.43%
SGA
Saga Communications
11.79
1.34
12.86%
MDIA
Mediaco Holding
0.62
-0.54
-46.64%

Scienjoy Holding Corporate Events

Scienjoy Deploys AI-Powered Live Streamers Across Chinese and Overseas Platforms
Jan 28, 2026

On January 28, 2026, Scienjoy Holding Corporation announced it has moved from AI development to large-scale commercial deployment by rolling out AI-powered live streamers across its Chinese and overseas live-streaming platforms. In China, the company has launched digital avatar services on its flagship platform that replicate real streamers’ behavior and hosting styles, allowing around-the-clock broadcasting while clearly labeling AI avatars to comply with local livestreaming regulations. This hybrid “real streamer + digital avatar” model is designed to boost user retention, content supply, and operational efficiency by letting human hosts focus on peak-hour, high-value engagement while their avatars handle routine interactions and long-tail traffic. Overseas, Scienjoy has piloted standardized, fully digital streamers on its BeeLive platform via a dedicated “Digital Streamer” tab, offering a scalable, cost-effective content solution adaptable to entertainment, gaming, and e-commerce scenarios and demonstrating the cross-market replicability of its technology. The company positions this unified AI infrastructure as a foundation for sustained, technology-driven growth and a key step in its shift from a traditional mobile internet business to an AI-powered technology enterprise, reinforcing its competitive stance in the global interactive entertainment landscape.

The most recent analyst rating on (SJ) stock is a Buy with a $1.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Wins 180-Day Nasdaq Extension to Restore Minimum Bid Compliance
Jan 9, 2026

On January 9, 2026, Scienjoy Holding Corporation announced that Nasdaq had approved its request, granted on January 7, 2026, for an additional 180-calendar day extension to regain compliance with the exchange’s US$1.00 minimum bid price requirement for its Class A ordinary shares, extending the deadline to July 6, 2026. The extension gives Scienjoy more time to lift its share price back above the threshold for at least 10 consecutive trading days, but also underscores ongoing pressure on the stock and the risk that, if compliance is not restored by the new deadline, the company could face a potential delisting from Nasdaq and be forced into a formal hearings process, a scenario closely watched by shareholders and other stakeholders.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Unveils Nationwide AI Vista Live! Rollout and Elderly Care Partnership in China
Jan 7, 2026

On January 7, 2026, Scienjoy Holding Corporation announced plans to roll out its new AI Vista Live! platform nationwide in China during 2026, marking a strategic expansion from its interactive entertainment roots into broader business-to-business AI applications across healthcare, entertainment, tourism and public services. The hologram-based, physical AI solution is designed to tackle real operational challenges, differentiate Scienjoy from cloud-only rivals, and position the company to tap into China’s rapidly growing AI market, which is projected to reach $202 billion by 2032. As part of this push, Scienjoy has signed a partnership framework with Hebei Wendao Elderly Care Service Group to deploy an “AI Digital Human Butler” in elderly care facilities, highlighting how the platform could help alleviate staff shortages, improve service quality and offer a modular, secure, and scalable AI deployment model for institutional customers.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Hires ICON Capital Group to Review Strategic Options and Address Valuation Gap
Dec 18, 2025

On December 18, 2025, Scienjoy Holding Corporation announced it has engaged ICON Capital Group to conduct a comprehensive review of strategic alternatives aimed at optimizing its sizable cash reserves and enhancing long-term shareholder value. The mandate covers potential U.S. AI-focused acquisitions, business development initiatives, capital-structure moves such as share repurchases or recapitalizations, strategic investments or partnerships, and strengthened investor-relations efforts, reflecting management’s view that the company’s net asset value of roughly US$170 million significantly exceeds its current market capitalization. By bringing in a financial advisor with capital markets expertise, Scienjoy is seeking to narrow this valuation gap and ensure its cash generation and technology investments, particularly in Dubai, are more fully reflected in its market positioning and recognized by investors.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Launches AI Vista Live! in Dubai, Expanding AI Innovations
Dec 11, 2025

On December 11, 2025, Scienjoy Holding Corporation announced the launch of AI Vista Live!, a new AI performer platform by its subsidiary, Scienjoy Meta Technology L.L.C, in Dubai. This platform marks a significant step in Scienjoy’s AI transformation strategy, targeting the digital human sector with applications in customer service, entertainment, education, and corporate communications. The launch in Dubai positions Scienjoy strategically in the Middle East, enhancing its reputation as a provider of immersive AI experiences and demonstrating its commitment to innovation and shareholder value.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Scienjoy Reports Increased Operational Income Amid Revenue Decline
Nov 26, 2025

On November 26, 2025, Scienjoy Holding Corporation announced its unaudited financial results for the nine months ending September 30, 2025. Despite a 5.3% decrease in revenue to RMB959.3 million, the company saw a 30.9% increase in income from operations, reflecting strong operational efficiency and strategic focus on AI integration. The results highlight Scienjoy’s resilience amid market challenges, with a notable increase in gross margin and a continued commitment to global expansion and AI innovation. However, net income decreased due to investment losses and foreign exchange fluctuations, impacting shareholder returns.

The most recent analyst rating on (SJ) stock is a Hold with a $0.50 price target. To see the full list of analyst forecasts on Scienjoy Holding stock, see the SJ Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 28, 2026