Scienjoy Holding Corporation (SJ)
NASDAQ:SJ
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Scienjoy Holding
(NASDAQ:SJ)
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Rating:47Neutral
Price Target:
$0.91
▲(18.44% Upside)
Action:Reiterated
Date:06/10/26
The score is held down primarily by deteriorating profitability (recent and widening losses alongside multi-year revenue declines). Technicals also lean bearish with price below key short/intermediate moving averages and negative MACD. Partial offsets come from a relatively low-debt balance sheet and continued positive operating/free cash flow, though volatility and shrinking equity temper the support.
Positive Factors
Low Leverage
A modest debt load gives the company durable financial flexibility: it can fund operations, absorb shocks, and invest in AI and product development without immediate refinancing pressure. Low leverage supports capital allocation choices during a multi-quarter recovery.
Negative Factors
Multi-year Revenue Decline
Three consecutive years of revenue decline and the swing to a large 2025 loss indicate structural demand erosion or monetization weakness. Shrinking top line reduces scale economies, pressures margins, constrains reinvestment, and makes a sustained turnaround harder without user recovery or new revenue streams.
Read all positive and negative factors
Positive Factors
Negative Factors
Low Leverage
A modest debt load gives the company durable financial flexibility: it can fund operations, absorb shocks, and invest in AI and product development without immediate refinancing pressure. Low leverage supports capital allocation choices during a multi-quarter recovery.
Read all positive factors
Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$39.34M
Dividend YieldN/A
Average Volume (3M)82.18K
Price to Earnings (P/E)―
Beta (1Y)-0.27
Revenue Growth-5.38%
EPS Growth-2490.76%
CountryUS
Employees280
SectorCommunication Services
Sector Strength97
IndustryBroadcasting
Share Statistics
EPS (TTM)-13.78
Shares Outstanding39,537,710
10 Day Avg. Volume39,540
30 Day Avg. Volume82,176
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.33
Price to Sales (P/S)0.16
P/FCF Ratio2.91
Enterprise Value/Market Cap0.67
Enterprise Value/Revenue0.02
Enterprise Value/Gross Profit0.11
Enterprise Value/Ebitda-0.04
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)$655.31M
Scienjoy Holding Business Overview & Revenue Model
Company Description
Headquartered in Beijing, People's Republic of China, Scienjoy Holding Corporation operates mobile live streaming platforms. The company's core business centers on interactive live broadcasts, facilitating direct engagement between content creator...
How the Company Makes Money
Scienjoy’s monetization is centered on live-streaming transactions. The company generates revenue primarily from virtual gifting and other in-app purchases made by viewers during live broadcasts; Scienjoy typically retains a portion of the proceed...
Scienjoy Holding Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
62
Positive
Cash Flow
55
Neutral
| Breakdown | Mar 2026 | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 1.24B | 1.36B | 1.46B | 1.94B | 1.67B |
| Gross Profit | 227.15M | 245.43M | 192.30M | 281.34M | 304.14M |
| EBITDA | -661.08M | 54.70M | -11.22M | 226.25M | 180.27M |
| Net Income | -587.05M | 39.69M | -30.72M | 192.07M | 169.84M |
Balance Sheet | |||||
| Total Assets | 710.38M | 1.41B | 1.45B | 1.49B | 1.09B |
| Cash, Cash Equivalents and Short-Term Investments | 316.18M | 290.15M | 236.46M | 214.43M | 279.45M |
| Total Debt | 14.04M | 4.80M | 12.74M | 24.78M | 0.00 |
| Total Liabilities | 116.96M | 219.85M | 298.06M | 337.32M | 279.63M |
| Stockholders Equity | 615.37M | 1.20B | 1.15B | 1.15B | 808.59M |
Cash Flow | |||||
| Free Cash Flow | 69.67M | 67.73M | 102.20M | 55.40M | 114.91M |
| Operating Cash Flow | 70.51M | 68.72M | 102.69M | 57.55M | 116.30M |
| Investing Cash Flow | -6.07M | -20.04M | -67.19M | -113.25M | -115.12M |
| Financing Cash Flow | -97.90K | -136.00K | -5.22M | -11.48M | 15.28M |
Scienjoy Holding Technical Analysis
Negative
0.77
Price Trends
1.16
Negative
1.23
Negative
0.93
Negative
Market Momentum
-0.04
Positive
36.48
Neutral
9.73
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Negative. The current price of 0.77 is below the 20-day moving average (MA) of 1.14, below the 50-day MA of 1.16, and below the 200-day MA of 0.93, indicating a bearish trend. The MACD of -0.04 indicates Positive momentum. The RSI at 36.48 is Neutral, neither overbought nor oversold. The STOCH value of 9.73 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SJ.
Scienjoy Holding Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
50 Neutral | $58.36M | -6.39 | -5.57% | 8.81% | -4.10% | -343.54% | |
48 Neutral | $32.14M | -0.17 | -401.05% | ― | -14.99% | -1938.45% | |
47 Neutral | $39.34M | -0.46 | -86.55% | ― | -5.38% | -2490.76% | |
44 Neutral | $61.19M | -0.89 | -103.24% | ― | 16.94% | -225.18% | |
41 Neutral | $21.18M | -0.18 | -170.35% | ― | -17.76% | -16.59% |
* Communication Services Sector Average
SJ
Scienjoy Holding
0.93
0.03
3.81%
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SGA
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-18.58%
MDIA
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0.75
-0.47
-38.69%
Scienjoy Holding Corporate Events
Scienjoy Returns to Profit in Q1 2026 as Live Streaming Funds AI Push
May 21, 2026
On May 21, 2026, Scienjoy reported unaudited results for the first quarter ended March 31, 2026, showing revenue declining to RMB282.6 million as paying users fell in China’s competitive mobile live-streaming market. Despite softer top-line ...
Scienjoy Swings to 2025 Net Loss on Heavy Non‑Cash Charges but Touts AI Expansion and Strong Cash
Apr 23, 2026
On April 23, 2026, Scienjoy reported audited financial results for the year ended December 31, 2025, showing revenue declining to RMB1.24 billion as paying users dropped amid intensifying competition in China’s mobile live-streaming market. ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.