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Scienjoy Holding Corporation (SJ)
NASDAQ:SJ
US Market
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Scienjoy Holding (SJ) AI Stock Analysis

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SJ

Scienjoy Holding

(NASDAQ:SJ)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
$0.92
▲(6.40% Upside)
Action:Reiterated
Date:07/29/26
The score is held back primarily by weakening financial performance (losses and multi-year revenue declines) and a soft technical setup (trading below most key moving averages). Low leverage and continued positive operating/free cash flow provide some support, but valuation metrics are not favorable due to the negative P/E and lack of a dividend yield.
Positive Factors
Low leverage
Relatively low debt across reported years supports financial flexibility and reduces refinancing risk, allowing management to prioritize operating investments or weather revenue volatility. This structural balance sheet strength helps sustain operations during prolonged industry cyclicality and strategic pivots.
Negative Factors
Multi-year revenue decline
Sustained top-line contraction over multiple years signals weakening market traction and competitive pressure in mobile live streaming. Without a durable reversal, declining scale undermines operating leverage, reduces content investment capacity, and threatens long-term market position versus larger rivals.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
Relatively low debt across reported years supports financial flexibility and reduces refinancing risk, allowing management to prioritize operating investments or weather revenue volatility. This structural balance sheet strength helps sustain operations during prolonged industry cyclicality and strategic pivots.
Read all positive factors

Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)

Scienjoy Holding Business Overview & Revenue Model

Company Description
Headquartered in Beijing, People's Republic of China, Scienjoy Holding Corporation operates mobile live streaming platforms. The company's core business centers on interactive live broadcasts, facilitating direct engagement between content creator...
How the Company Makes Money
Scienjoy’s monetization is centered on live-streaming transactions. The company generates revenue primarily from virtual gifting and other in-app purchases made by viewers during live broadcasts; Scienjoy typically retains a portion of the proceed...

Scienjoy Holding Financial Statement Overview

Summary
Financials are mixed. The income statement is weak with multi-year revenue declines and a swing into larger losses by 2025, but the balance sheet shows relatively low leverage and cash flow remains positive (operating and free cash flow), providing some financial flexibility despite deteriorating profitability and equity pressure.
Income Statement
28
Negative
Balance Sheet
62
Positive
Cash Flow
55
Neutral
BreakdownMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.24B1.36B1.46B1.94B1.67B
Gross Profit227.15M245.43M192.30M281.34M304.14M
EBITDA-661.08M54.70M-11.22M226.25M180.27M
Net Income-587.05M39.69M-30.72M192.07M169.84M
Balance Sheet
Total Assets710.38M1.41B1.45B1.49B1.09B
Cash, Cash Equivalents and Short-Term Investments316.18M290.15M236.46M214.43M279.45M
Total Debt14.04M4.80M12.74M24.78M0.00
Total Liabilities116.96M219.85M298.06M337.32M279.63M
Stockholders Equity615.37M1.20B1.15B1.15B808.59M
Cash Flow
Free Cash Flow69.67M67.73M102.20M55.40M114.91M
Operating Cash Flow70.51M68.72M102.69M57.55M116.30M
Investing Cash Flow-6.07M-20.04M-67.19M-113.25M-115.12M
Financing Cash Flow-97.90K-136.00K-5.22M-11.48M15.28M

Scienjoy Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
50
Neutral
$56.96M-6.27-5.57%11.66%-4.10%-343.54%
49
Neutral
$43.65M-0.52-86.55%-5.38%-2490.76%
49
Neutral
$41.99M-0.20-401.05%-14.99%-1938.45%
46
Neutral
$76.56M-1.12-103.24%16.94%-225.18%
43
Neutral
$22.77M-0.34-264.99%-17.76%-16.59%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SJ
Scienjoy Holding
1.00
0.20
25.79%
BBGI
Beasley Broadcast Group
26.04
21.83
518.53%
UONE
Urban One
5.06
-10.84
-68.18%
SGA
Saga Communications
9.25
-2.31
-19.96%
MDIA
Mediaco Holding
0.98
-0.33
-25.48%

Scienjoy Holding Corporate Events

Scienjoy Returns to Profit in Q1 2026 as Live Streaming Funds AI Push
May 21, 2026
On May 21, 2026, Scienjoy reported unaudited results for the first quarter ended March 31, 2026, showing revenue declining to RMB282.6 million as paying users fell in China’s competitive mobile live-streaming market. Despite softer top-line ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 29, 2026