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Sirius XM Holdings Inc (SIRI)
NASDAQ:SIRI
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Sirius XM Holdings (SIRI) AI Stock Analysis

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SIRI

Sirius XM Holdings

(NASDAQ:SIRI)

Rating:49Neutral
Price Target:
$21.00
▼(-1.96% Downside)
The overall stock score for Sirius XM Holdings is heavily influenced by its financial performance challenges, including declining profitability and negative earnings, which pose solvency risks. The technical analysis also presents bearish signals, further weighing down the score. Despite this, the optimism from the earnings call regarding strategic growth initiatives and cost management provides some positive outlook, albeit limited. Valuation concerns remain due to a negative P/E ratio, though the high dividend yield offers a slight offset for income-focused investors.
Positive Factors
Financial Performance
The dividend now yields 5.0%, indicating a strong return on investment.
Innovation
SiriusXM remains a top innovator in audio advertising technology, including a new agreement for an ad initiative with AI-generated voice replicas while maintaining human likeness control.
Revenue Growth
Ad-supported Sirius product in early stages could improve monetization potential.
Negative Factors
Advertising Challenges
The company is struggling to gain advertising traction, which is affecting Pandora results.
Market Concerns
Concerns over new car affordability, even for middle-income households, present a perceptual issue for SiriusXM’s market.
Revenue Risks
Advertisers are moving quickly to cut digital spend due to macroeconomic fears, which could pose a risk to revenue and AEBITDA guidance.

Sirius XM Holdings (SIRI) vs. SPDR S&P 500 ETF (SPY)

Sirius XM Holdings Business Overview & Revenue Model

Company DescriptionSirius XM Holdings Inc. provides satellite radio services on a subscription fee basis in the United States. It broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels, including various music genres, such as rock, pop and hip-hop, country, dance, jazz, Latin, and classical; live play-by-play sports from various leagues and colleges; various talk and entertainment channels for a range of audiences; national, international, and financial news; and limited run channels. The company also provides streaming service that includes a range of music and non-music channels, and podcasts, as well as channels that are not available on its satellite radio service; and offers applications to allow consumers to access its streaming service on smartphones, tablets, computers, home devices, and other consumer electronic equipment, as well as connected vehicle services. In addition, it distributes satellite radios through automakers and retailers, as well as its website. Further, the company provides location-based services through two-way wireless connectivity, including safety, security, convenience, remote vehicles diagnostic, maintenance and data, and stolen or parked vehicle locator services. Additionally, it offers satellite television services, which offer music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; and real-time traffic and weather services. The company was incorporated in 2013 and is headquartered in New York, New York. Sirius XM Holdings Inc. is a subsidiary of Liberty Media Corporation.
How the Company Makes MoneySirius XM Holdings Inc. generates revenue primarily through subscription fees paid by individuals and businesses for access to its satellite radio and streaming services. Additionally, the company earns money from advertising on its Pandora platform, which allows users to access streaming music and podcasts supported by ads. Another significant revenue stream comes from partnerships with automotive manufacturers, who integrate SiriusXM services into new vehicles, often including trial subscriptions that can convert into paid subscriptions. The company also benefits from licensing and distribution agreements, further enhancing its revenue through diverse content offerings and strategic collaborations.

Sirius XM Holdings Key Performance Indicators (KPIs)

Any
Any
Monthly Active Users
Monthly Active Users
Shows the number of unique users engaging with the platform each month, indicating user base size, platform popularity, and potential for subscription and ad revenue.
Chart InsightsSirius XM's Monthly Active Users have been on a declining trend since 2019, with a notable drop in 2025. Despite this, the company remains optimistic, as highlighted in their recent earnings call. They are focusing on strong subscription performance, particularly in the in-car segment, and significant growth in podcasting revenue. These areas are seen as key drivers to counteract the decline in active users and stabilize revenue. Effective cost management and efficiency improvements are also being leveraged to maintain profitability amidst these challenges.
Data provided by:Main Street Data

Sirius XM Holdings Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: -5.39%|
Next Earnings Date:Nov 04, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed performance with strong growth in podcast ad revenue and successful cost savings initiatives overshadowed by revenue and EBITDA declines and challenges in the advertising market. Despite these challenges, the company is implementing strategic initiatives such as new subscription plans and content partnerships to drive future growth.
Q2-2025 Updates
Positive Updates
Podcast Ad Revenue Growth
Podcast ad revenue climbed almost 50% year-over-year, signifying strong growth in this segment.
Improvement in Self-Pay Net Adds
Year-over-year improvement in self-pay net adds for the fifth quarter in a row, with Q2 improving by 32,000 over the same quarter last year.
Free Cash Flow Increase
Free cash flow rose 27% to $402 million, driven by timing of payments and lower capital expenditures.
Cost Savings Achievements
Expected to achieve approximately $200 million of gross savings within the period, with strong discipline and execution across the business.
New Subscription Initiatives and Partnerships
Introduction of SiriusXM Play for ad-supported subscriptions, and new agreements with Stephen A. Smith and other creators to enhance content offerings.
Negative Updates
Revenue Decline
Revenue for the quarter totaled $2.14 billion, down 2% compared to the second quarter last year.
Adjusted EBITDA Decrease
Adjusted EBITDA in the quarter was $668 million, down 5% on a year-over-year basis.
Advertising Market Challenges
Continued challenges in the ad market due to economic uncertainty, with overall advertising down approximately 2% from Q2 2024.
Subscriber Acquisition Costs Increase
Subscriber acquisition costs were $107 million in the quarter, up 16% year-over-year.
Company Guidance
In the second quarter of 2025, SiriusXM reported strong financial discipline with a revenue of $2.14 billion, down 2% from the previous year, and an adjusted EBITDA of $668 million, reflecting a margin of 31%. The company achieved a 27% increase in free cash flow to $402 million, attributed to payment timing, reduced capital expenditures, and the elimination of prior Liberty level overhead. SiriusXM also reported a year-over-year improvement in self-pay net adds for the fifth consecutive quarter, with an increase of 32,000 over the same period last year, driven by new acquisition initiatives and lower churn. While overall advertising revenue declined by 2% from the second quarter of 2024, podcast ad revenue surged by nearly 50%. Despite challenges in the ad market due to economic uncertainties, SiriusXM reaffirmed its 2025 full-year guidance, projecting approximately $8.5 billion in total revenue, $2.6 billion in adjusted EBITDA, and $1.15 billion in free cash flow. The company is optimistic about its future, focusing on subscription business growth, enhanced in-car experiences, and off-platform monetization.

Sirius XM Holdings Financial Statement Overview

Summary
Sirius XM Holdings faces significant challenges, particularly with recent operational losses impacting profitability. The income statement reveals declining net income and negative margins, while the balance sheet shows moderate stability with some recovery in equity. Cash flow remains robust, indicating efficient cash management, but challenges in free cash flow growth reflect operational difficulties.
Income Statement
45
Neutral
The income statement reveals a concerning decline in net income, with the latest TTM (Trailing-Twelve-Months) showing a negative net profit margin of -19.16%. While previous years showed profitability, the recent downturn poses significant challenges. Revenue growth has been inconsistent, and current negative EBIT and EBITDA margins suggest operational inefficiencies.
Balance Sheet
65
Positive
Despite the negative net income, the balance sheet shows a reasonable debt-to-equity ratio improvement due to a reduction in total debt. The equity ratio is stable, but the financial health is somewhat undermined by fluctuating stockholder equity, which recently turned positive. This indicates moderate financial stability but potential risks from past negative equity.
Cash Flow
70
Positive
The cash flow statement shows a healthy operating cash flow, with a positive free cash flow despite the net income losses. The free cash flow to net income ratio is strong, indicating efficient cash generation from operations. However, the decline in free cash flow growth is a concern, reflecting challenges in sustaining cash reserves.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue8.56B8.70B8.95B9.00B8.70B8.04B
Gross Profit4.12B4.20B4.38B4.52B4.40B4.10B
EBITDA-1.38B-747.00M2.54B2.61B2.52B1.39B
Net Income-1.76B-1.67B1.26B1.21B1.31B131.00M
Balance Sheet
Total Assets27.33B27.52B10.37B10.02B10.27B10.33B
Cash, Cash Equivalents and Short-Term Investments92.00M162.00M216.00M57.00M191.00M71.00M
Total Debt61.00M10.38B9.53B9.82B9.24B8.97B
Total Liabilities16.00B16.45B12.94B13.37B12.90B12.62B
Stockholders Equity11.33B11.07B-2.56B-3.35B-2.63B-2.29B
Cash Flow
Free Cash Flow999.00M1.01B1.20B1.55B1.61B1.67B
Operating Cash Flow1.73B1.74B1.85B1.98B2.00B2.02B
Investing Cash Flow-810.00M-970.00M-686.00M-548.00M-200.00M-741.00M
Financing Cash Flow-996.00M-916.00M-1.00B-1.56B-1.68B-1.31B

Sirius XM Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price21.42
Price Trends
50DMA
22.39
Negative
100DMA
21.80
Negative
200DMA
22.80
Negative
Market Momentum
MACD
-0.47
Positive
RSI
42.04
Neutral
STOCH
20.13
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SIRI, the sentiment is Negative. The current price of 21.42 is below the 20-day moving average (MA) of 22.56, below the 50-day MA of 22.39, and below the 200-day MA of 22.80, indicating a bearish trend. The MACD of -0.47 indicates Positive momentum. The RSI at 42.04 is Neutral, neither overbought nor oversold. The STOCH value of 20.13 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SIRI.

Sirius XM Holdings Risk Analysis

Sirius XM Holdings disclosed 50 risk factors in its most recent earnings report. Sirius XM Holdings reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sirius XM Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$22.93B11.0019.96%1.00%15.70%26.73%
73
Outperform
$202.14B17.6311.01%0.89%5.00%144.65%
70
Outperform
$12.26B-2.47%17.32%87.79%
69
Neutral
$16.95B35.035.69%0.70%-11.42%75.42%
57
Neutral
€327.07M-7.212.14%4.49%13.34%-265.59%
57
Neutral
$27.01B36.132.18%-5.58%-254.85%
49
Neutral
$7.21B-38.19%5.07%-3.75%-253.95%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SIRI
Sirius XM Holdings
21.42
-7.03
-24.71%
NWSA
News Corp
28.52
1.61
5.98%
DIS
Walt Disney
112.43
27.22
31.94%
ROKU
Roku
83.21
29.69
55.47%
FOXA
Fox
54.02
15.63
40.71%
WBD
Warner Bros
10.91
4.20
62.59%

Sirius XM Holdings Corporate Events

Stock BuybackDividendsBusiness Operations and StrategyFinancial Disclosures
Sirius XM Reports Q2 2025 Financial Results
Neutral
Jul 31, 2025

On July 31, 2025, Sirius XM Holdings announced its second quarter 2025 financial results, reporting a revenue of $2.14 billion, a 2% decrease from the previous year. The company achieved a net income of $205 million, with diluted EPS of $0.57, and an adjusted EBITDA of $668 million. Despite the revenue decline, SiriusXM maintained a healthy EBITDA margin and generated $402 million in free cash flow, reflecting disciplined cost management and strategic investments. The company also highlighted improvements in subscriber trends and content agreements, including a new deal with Stephen A. Smith, and significant growth in podcast revenue. SiriusXM returned $137 million to shareholders through dividends and share repurchases, while reaffirming its full-year 2025 financial guidance.

The most recent analyst rating on (SIRI) stock is a Buy with a $40.00 price target. To see the full list of analyst forecasts on Sirius XM Holdings stock, see the SIRI Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Sirius XM Holds 2025 Annual Stockholders Meeting
Neutral
May 30, 2025

On May 28, 2025, Sirius XM Holdings Inc. held its 2025 Annual Meeting of Stockholders, where key decisions were made. Stockholders elected Eddy W. Hartenstein, Kristina M. Salen, and Jennifer C. Witz as Class I directors. Additionally, a non-binding advisory vote determined that a Say-on-Pay vote on executive compensation should occur annually, with the board’s decision on this frequency to be filed later. Furthermore, the appointment of KPMG LLP as the independent registered public accountants for 2025 was ratified by the stockholders.

The most recent analyst rating on (SIRI) stock is a Hold with a $26.00 price target. To see the full list of analyst forecasts on Sirius XM Holdings stock, see the SIRI Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 03, 2025