Content PerformanceContent distribution revenue grew by 52% YoY to RMB814mn in 3Q24.
Product InnovationIQiyi launched several strategic upgrades to capture new growth opportunities, including optimizing drama production process to better match audience preference and upgrading iQiyi Light and Main apps to introduce more mini & short dramas.
Strategic PartnershipsThe company announced a partnership with Hong Guo aiming to jointly develop IP, co-produce, and license finished content to beef up their mini/short dramas.