Content PerformanceIQiyi announced over 300 drama series and variety shows, indicating a strong content pipeline for future offerings.
Financial PerformanceContent distribution revenue grew by 52% YoY to RMB814mn in 3Q24.
Strategic InitiativesIQiyi launched several strategic upgrades to capture new growth opportunities, including optimizing drama production process to better match audience preference and upgrading iQiyi Light and Main apps to introduce more mini & short dramas.