Q4 Revenue Growth (Sequential)
Total revenues for Q4 were RMB 6.8 billion, up 2% sequentially, marking a return to sequential revenue growth.
Membership Services Strong YoY Recovery
Membership services revenue increased by over 30% year-over-year in 2025 with growth accelerating to 40% in the second half; Q4 membership revenue was RMB 4.1 billion (seasonally down 3% sequentially). Subscriber base reached an all-time high.
Advertising and Content Distribution Momentum
Online advertising revenue in Q4 was RMB 1.4 billion, up 9% sequentially; content distribution revenue reached RMB 787.7 million, up 22% sequentially. Brand ads for variety and dramas delivered double-digit annual growth across core verticals.
Market Leadership in Viewership
iQIYI secured #1 viewership market share for long-form dramas (Enlightent data) and maintained #1 viewership market share for movies on-platform for 16 consecutive quarters.
Successful IP Franchises and Content Hits
Breakthrough IPs (e.g., Strange Tales of Tang Dynasty) delivered multiple seasons with popularity scores >10,000; top titles drove strong ad and membership monetization (e.g., Strange Tales 3 ranked #1 in ad revenue among 2025 releases).
International Growth
Overseas membership revenue grew ~40% annually in Q4; key markets (Brazil, Mexico, Indonesia) saw membership revenue surge by over 80% year-over-year. C-dramas and local originals helped expand reach.
Experience & New Revenue Engines
Opened first iQIYI LAND (Yangzhou, Feb 8, 2026) with strong initial customer ratings (~4.8–4.9/5) and rising visitor numbers; company plans two additional parks and projects material upside from IP consumer products (targeting ~100% revenue growth for self-operated IP consumer products this year).
AI and Technology Initiatives
Launched Nado Pro (AI agent for professional content production) and Taodou World (1,700+ NPC agents), filed ~1,000 patents in 2025 (12,000+ patent applications portfolio). Management reports AI is driving production efficiency and commercial opportunities.