Revenue Growth and Membership Increase
Total revenues for Q1 2025 were RMB7.2 billion, up 9% sequentially. Membership services revenue reached RMB4.4 billion, up 7% sequentially, driven by strong performance of long-form dramas.
Success in Micro Dramas
Micro drama portfolio expanded to over 15,000 titles, leading to impressive growth in both daily viewing time and unique viewers, with increases of over 300% and 110% respectively compared to previous periods.
International Expansion
Revenues from regions outside Mainland China increased by over 30% year-over-year, with a significant rise in the average daily number of subscribing members.
Content Success and Awards
Notable achievements in content with titles like 'Drifting Away' and 'Modern Life, Mystic' achieving high popularity scores. The company also saw success with its original productions and adaptations.
Technological Innovations
Launch of AI-powered features to enhance user experience, like AI-generated highlight points and a chatbot, which have engaged over 100 million users.