Membership Revenue Sequential Recovery
Membership services revenue of RMB 4.2 billion, up 2% sequentially; driven by premium titles (Pursuit of Jade, The Punishment 2, How Dare You!?, The Devil Between Us) and improved upselling/longer average subscription duration for monthly subscribers; higher-tier F7 membership continued to scale.
Strong Overseas Membership Growth
Overseas membership revenue grew by over 40% year-over-year; Indonesia grew >80% YoY; Brazil and Mexico membership revenue each grew >100% YoY; average daily subscribers reached a new high and ARPU overseas reported higher than domestic.
AI-Driven Content & Nadou Pro Adoption
Launched Nadou Pro publicly (since April 20) with over 10,000 active creators onboard and ~100 iQIYI original projects using the platform; launched 3,000+ AI-generated micro dramas in Q1 and featured Peter Pau iQIYI AI Theater (16 titles), demonstrating practical AI-driven production capabilities and developer/creator ecosystem momentum.
Premium Content Successes and Popularity Milestones
Multiple long-form dramas reached top popularity: The Punishment 2 and Pursuit of Jade exceeded 10,000 on iQIYI popularity index; Born with Luck and Born to Be Alive received strong user/critical reception (Born to Be Alive highest Douban rating among domestic Q1 releases); variety and animation franchises also performed well.
Micro-Format & Library Scale
Micro animation and AI-native formats expanded to over 14,000 titles at quarter end; plan to launch over 100 short-form dramas in 2026; original micro drama contributed over half of micro-drama category revenue in Q1—indicating scalable, lower-cost content supply.
Improved Monetization for Micro Drama & Performance Ads
Revenue per inventory unit for micro dramas increased by over 60% year-over-year; targeted dramas delivered double-digit annual growth in brand ad contributions; small and mid-sized advertisers and verticals (Internet services, e-commerce, mini games) showed strong growth.
Cost Discipline and Reduced Operating Expenses
Content cost decreased 2% sequentially to RMB 3.7 billion; total operating expenses decreased 10% sequentially to RMB 1.2 billion, reflecting disciplined spending and greater capital efficiency in Q1.
Capital Actions to Strengthen Balance Sheet
Repurchased 6.45 million ADSs for ~USD 8 million and repurchased 6.5% convertible senior notes due 2028 (reduced outstanding debt); announced proposed Hong Kong main board listing and a share repurchase program up to USD 100 million through Sept 2027.
Experience & IP Commercialization Progress
iQIYI LAND Yangzhou performed in line with expectations with positive feedback; IP-based consumer merchandise set new sales records (collectible cards from Pursuit of the Chaser Games), demonstrating offline monetization traction and IP extension.