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USWE Sports AB (SE:USWE)
:USWE

USWE Sports AB (USWE) AI Stock Analysis

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SE:USWE

USWE Sports AB

(USWE)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
kr11.50
▼(-20.14% Downside)
The score is held back primarily by continued operating and net losses and very weak technical momentum (price below key moving averages with negative MACD). Offsetting these risks are a modestly levered balance sheet and improved cash generation with positive operating and free cash flow.
Positive Factors
Balance-sheet conservatism
Low debt and sizable equity provide durable financial flexibility. This conservative capital structure reduces refinancing risk, supports investment in product development or distribution, and cushions the business through seasonal or cyclical downturns over the medium term.
Improved cash generation
A return to positive OCF and FCF after multi-year deficits materially improves funding capacity. Sustainable cash generation enables reinvestment in R&D, marketing and inventory without heavy external financing, strengthening long-term operational resilience.
Healthy gross margins and historical growth
Robust gross margins suggest product pricing power and differentiated product economics in the outdoor gear niche. Combined with prior multi-year revenue expansion, this underpins durable unit economics and the ability to scale profitably if top-line growth resumes.
Negative Factors
Persistent unprofitability
Continued negative operating and net margins indicate the company has not yet converted revenue into sustainable profits. This limits retained earnings, constrains reinvestment capacity, and requires either margin improvement or external capital to achieve durable profitability.
Recent revenue stagnation
A near-zero TTM growth rate after prior expansion raises concerns about market saturation or distribution execution. If top-line momentum stalls, fixed costs pressure margins and the path to scale and durable profit generation becomes more challenging.
Mixed cash-flow quality
Although OCF is positive, coverage below EBITDA and reliance on working-capital shifts suggest cash flows may not fully reflect durable earnings. This weakens confidence in cash sustainability and could reverse quickly if inventory or receivables dynamics change.

USWE Sports AB (USWE) vs. iShares MSCI Sweden ETF (EWD)

USWE Sports AB Business Overview & Revenue Model

Company DescriptionUSWE Sports AB develops, manufactures, markets, and sells backpacks with built-in fluid systems for use in various sports segments. It offers hydration packs, daypacks, protector packs, running vests, waist packs and belts, pack accessories, hydration accessories, and apparel; hydration hip belts/hip bags/hip pouches, protector backpacks, and commuter backpacks; and phone pockets, hydration bladders/hydration reservoirs, bite valves, tool pouches, dry sacks, and others. The company provides its products for various sports activities, such as biking, running, speed hiking, motorsports, and skiing. It also offers its products online. USWE Sports AB was incorporated in 1999 and is based in Malmö, Sweden.
How the Company Makes MoneyUSWE generates revenue primarily through the sale of its hydration packs and accessories, which are distributed via various channels, including online retail, specialty sports stores, and partnerships with outdoor gear retailers. The company benefits from a loyal customer base and brand recognition within the outdoor sports community, which drives direct sales. Additionally, USWE may engage in collaborations with sporting events, sponsorships, and partnerships with professional athletes to increase brand visibility and market reach, contributing to its overall earnings. The company's focus on innovation and product development also allows it to maintain a competitive edge, attracting customers seeking high-performance gear.

USWE Sports AB Financial Statement Overview

Summary
Financials are improving but still not strong: revenue growth has recently stalled (~0.5% TTM), profitability remains negative (EBIT margin ~-4.4%, net margin ~-8.1%), while the balance sheet is conservatively levered (debt-to-equity ~0.14) and cash flow has rebounded to positive operating and free cash flow (OCF ~13.6M; FCF ~10.9M).
Income Statement
42
Neutral
Revenue has grown strongly over the last several years (2021–2025 annual), but the growth rate has cooled recently, with TTM (Trailing-Twelve-Months) revenue essentially flat (~0.5% growth). Profitability remains the key issue: TTM shows a solid gross margin (~41%) but operating results are still negative (EBIT margin ~-4.4%) and net losses persist (net margin ~-8.1%). The trend is improving versus 2023–2025 annual losses, but the business has not yet re-established consistent profitability seen in 2021–2022.
Balance Sheet
68
Positive
Leverage is modest and improving, with low debt relative to equity in TTM (debt-to-equity ~0.14) and below prior years (notably ~0.30 in 2023–2024 annual). Equity remains sizable versus total assets (TTM equity ~65.6M on ~100.6M assets), which provides balance-sheet flexibility. The main weakness is returns: profitability is still negative, driving a negative return on equity in TTM (~-16%), indicating shareholders are not currently earning a return despite the solid capitalization.
Cash Flow
61
Positive
Cash generation improved meaningfully: TTM operating cash flow is positive (~13.6M) and free cash flow is also positive (~10.9M), a clear improvement versus multiple years of negative free cash flow (2022–2024 annual) and slightly negative free cash flow in 2025 annual. However, cash flow quality is somewhat mixed—operating cash flow covers only about half of EBITDA in TTM (~0.53), and the company is still reporting net losses (so the cash profile may be helped by working-capital movements rather than durable earnings power).
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue140.38M124.13M113.91M94.56M82.83M43.99M
Gross Profit40.34M70.93M66.54M54.75M44.43M25.85M
EBITDA6.83M-5.65M1.33M-16.98M7.44M1.15M
Net Income-11.93M-14.37M-7.88M-16.68M4.50M6.49M
Balance Sheet
Total Assets100.55M110.28M124.76M125.46M87.96M32.35M
Cash, Cash Equivalents and Short-Term Investments2.73M3.87M3.23M9.11M11.48M1.49M
Total Debt7.63M9.06M17.41M19.73M0.004.79M
Total Liabilities34.95M40.88M67.46M60.17M18.63M19.59M
Stockholders Equity65.61M69.41M57.30M65.29M69.33M12.76M
Cash Flow
Free Cash Flow10.94M-1.39M-9.15M-11.27M-34.30M-190.83K
Operating Cash Flow13.60M2.32M-3.79M-5.16M-17.07M1.95M
Investing Cash Flow-8.85M-10.13M-5.36M-21.89M-17.23M-2.15M
Financing Cash Flow-6.12M8.54M3.29M24.68M44.29M-1.06M

USWE Sports AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.40
Price Trends
50DMA
13.96
Negative
100DMA
14.92
Negative
200DMA
13.42
Negative
Market Momentum
MACD
-0.73
Positive
RSI
22.68
Positive
STOCH
7.85
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:USWE, the sentiment is Negative. The current price of 14.4 is above the 20-day moving average (MA) of 13.47, above the 50-day MA of 13.96, and above the 200-day MA of 13.42, indicating a bearish trend. The MACD of -0.73 indicates Positive momentum. The RSI at 22.68 is Positive, neither overbought nor oversold. The STOCH value of 7.85 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:USWE.

USWE Sports AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr6.97B23.1823.71%2.02%6.44%0.49%
72
Outperform
kr7.50B54.5223.68%1.85%23.02%32.69%
65
Neutral
kr23.47B21.8514.62%3.54%8.93%-12.56%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
kr408.00M34.003.22%-11.02%-90.00%
57
Neutral
kr7.18B85.402.04%6.24%-2.98%-30.48%
48
Neutral
kr80.64M-6.76-16.28%24.34%39.30%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:USWE
USWE Sports AB
11.30
1.45
14.72%
SE:THULE
Thule Group AB
217.60
-126.17
-36.70%
SE:FOI.B
Fenix Outdoor International AG
538.00
-88.23
-14.09%
SE:MIPS
MIPS AB
283.00
-266.23
-48.47%
SE:PRFO
Profoto Holding AB
10.20
-28.50
-73.64%
SE:RVRC
RVRC Holding AB
65.85
17.25
35.49%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 31, 2026