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USWE Sports AB (SE:USWE)
:USWE

USWE Sports AB (USWE) AI Stock Analysis

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SE:USWE

USWE Sports AB

(USWE)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
kr9.50
▼(-34.03% Downside)
Action:ReiteratedDate:01/31/26
The score is held back primarily by continued operating and net losses and very weak technical momentum (price below key moving averages with negative MACD). Offsetting these risks are a modestly levered balance sheet and improved cash generation with positive operating and free cash flow.
Positive Factors
Improved cash generation
Trailing cash metrics have flipped to sustained positive OCF and FCF after prior multi-year outflows. Durable free cash flow reduces dependence on external financing, funds incremental product development and inventory for seasonality, and creates a buffer to support multi‑period growth initiatives.
Conservative balance sheet
Low leverage and sizable equity provide financial flexibility to absorb seasonal demand swings and fund distribution or R&D investment without stressing liquidity. This conservative capitalization supports resilience across business cycles and enables strategic optionality for partnerships or geographic expansion.
Niche product mix and healthy gross margin
A focused product portfolio in hydration and carry solutions with ~41% gross margin indicates durable unit economics and potential pricing power in a specialty outdoor segment. The niche premium positioning supports stable margins and brand differentiation versus commoditized competitors over the medium term.
Negative Factors
Persistent unprofitability
Operating and net losses mean the company is not yet generating returns on invested capital, constraining reinvestment and limiting internal funding for scaling. Continued negative profitability risks shareholder dilution or curtailed growth unless operating leverage or mix shifts are realized sustainably.
Recent revenue growth slowdown
After several years of strong expansion, trailing revenue has stalled, indicating a plateau in current channels or product uptake. Slower top-line growth reduces the ability to leverage fixed costs into profits and raises dependency on new distribution, product adjacencies, or pricing moves to restore durable growth.
Mixed cash quality / weak cash conversion
OCF covering roughly half of EBITDA suggests cash generation is partially driven by working-capital timing rather than recurring operating earnings. This weaker cash conversion can reverse with tighter inventory or receivables, exposing the business to cash stress despite headline positive FCF.

USWE Sports AB (USWE) vs. iShares MSCI Sweden ETF (EWD)

USWE Sports AB Business Overview & Revenue Model

Company DescriptionUSWE Sports AB develops, manufactures, markets, and sells backpacks with built-in fluid systems for use in various sports segments. It offers hydration packs, daypacks, protector packs, running vests, waist packs and belts, pack accessories, hydration accessories, and apparel; hydration hip belts/hip bags/hip pouches, protector backpacks, and commuter backpacks; and phone pockets, hydration bladders/hydration reservoirs, bite valves, tool pouches, dry sacks, and others. The company provides its products for various sports activities, such as biking, running, speed hiking, motorsports, and skiing. It also offers its products online. USWE Sports AB was incorporated in 1999 and is based in Malmö, Sweden.
How the Company Makes MoneyUSWE makes money primarily by selling branded sports-carry products (notably hydration packs and backpacks) and related accessories (e.g., compatible hydration components and replacement parts) to end customers and retail/wholesale partners. Revenue is generated through product sales across its distribution channels (such as direct-to-consumer e-commerce and sales to retailers/distributors where applicable). Earnings are driven by unit volume and product mix (premium packs vs. lower-priced accessories), seasonality in outdoor sports demand, and geographic expansion through distribution. Specific information on material partnerships, licensing income, sponsorship/athlete marketing contracts, or the breakdown of revenue by channel is null.

USWE Sports AB Financial Statement Overview

Summary
Financials are improving but still not strong: revenue growth has recently stalled (~0.5% TTM), profitability remains negative (EBIT margin ~-4.4%, net margin ~-8.1%), while the balance sheet is conservatively levered (debt-to-equity ~0.14) and cash flow has rebounded to positive operating and free cash flow (OCF ~13.6M; FCF ~10.9M).
Income Statement
42
Neutral
Revenue has grown strongly over the last several years (2021–2025 annual), but the growth rate has cooled recently, with TTM (Trailing-Twelve-Months) revenue essentially flat (~0.5% growth). Profitability remains the key issue: TTM shows a solid gross margin (~41%) but operating results are still negative (EBIT margin ~-4.4%) and net losses persist (net margin ~-8.1%). The trend is improving versus 2023–2025 annual losses, but the business has not yet re-established consistent profitability seen in 2021–2022.
Balance Sheet
68
Positive
Leverage is modest and improving, with low debt relative to equity in TTM (debt-to-equity ~0.14) and below prior years (notably ~0.30 in 2023–2024 annual). Equity remains sizable versus total assets (TTM equity ~65.6M on ~100.6M assets), which provides balance-sheet flexibility. The main weakness is returns: profitability is still negative, driving a negative return on equity in TTM (~-16%), indicating shareholders are not currently earning a return despite the solid capitalization.
Cash Flow
61
Positive
Cash generation improved meaningfully: TTM operating cash flow is positive (~13.6M) and free cash flow is also positive (~10.9M), a clear improvement versus multiple years of negative free cash flow (2022–2024 annual) and slightly negative free cash flow in 2025 annual. However, cash flow quality is somewhat mixed—operating cash flow covers only about half of EBITDA in TTM (~0.53), and the company is still reporting net losses (so the cash profile may be helped by working-capital movements rather than durable earnings power).
BreakdownTTMMar 2024Mar 2023Mar 2022Mar 2022Mar 2021
Income Statement
Total Revenue140.38M124.13M113.91M94.56M82.83M43.99M
Gross Profit40.34M70.93M66.54M54.75M44.43M25.85M
EBITDA6.83M-5.65M1.33M-16.98M7.44M1.15M
Net Income-11.93M-14.37M-7.88M-16.68M4.50M6.49M
Balance Sheet
Total Assets100.55M110.28M124.76M125.46M87.96M32.35M
Cash, Cash Equivalents and Short-Term Investments2.73M3.87M3.23M9.11M11.48M1.49M
Total Debt7.63M9.06M17.41M19.73M0.004.79M
Total Liabilities34.95M40.88M67.46M60.17M18.63M19.59M
Stockholders Equity65.61M69.41M57.30M65.29M69.33M12.76M
Cash Flow
Free Cash Flow10.94M-1.39M-9.15M-11.27M-34.30M-190.83K
Operating Cash Flow13.60M2.32M-3.79M-5.16M-17.07M1.95M
Investing Cash Flow-8.85M-10.13M-5.36M-21.89M-17.23M-2.15M
Financing Cash Flow-6.12M8.54M3.29M24.68M44.29M-1.06M

USWE Sports AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.40
Price Trends
50DMA
11.29
Negative
100DMA
12.92
Negative
200DMA
13.76
Negative
Market Momentum
MACD
-0.36
Negative
RSI
38.26
Neutral
STOCH
17.75
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:USWE, the sentiment is Negative. The current price of 14.4 is above the 20-day moving average (MA) of 10.03, above the 50-day MA of 11.29, and above the 200-day MA of 13.76, indicating a bearish trend. The MACD of -0.36 indicates Negative momentum. The RSI at 38.26 is Neutral, neither overbought nor oversold. The STOCH value of 17.75 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:USWE.

USWE Sports AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr7.14B12.8725.41%2.02%6.44%0.49%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
kr21.70B23.2114.62%3.54%8.93%-12.56%
59
Neutral
kr5.72B78.0223.68%1.85%23.02%32.69%
54
Neutral
kr6.11B123.282.04%6.24%-2.98%-30.48%
51
Neutral
kr340.00M-18.353.22%-11.02%-90.00%
48
Neutral
kr69.58M57.97-17.87%24.34%39.30%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:USWE
USWE Sports AB
9.75
0.90
10.17%
SE:THULE
Thule Group AB
201.20
-107.87
-34.90%
SE:FOI.B
Fenix Outdoor International AG
454.50
-185.94
-29.03%
SE:MIPS
MIPS AB
215.80
-183.50
-45.96%
SE:PRFO
Profoto Holding AB
8.50
-29.90
-77.86%
SE:RVRC
RVRC Holding AB
66.50
22.26
50.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 31, 2026