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TradeDoubler AB (SE:TRAD)
:TRAD

TradeDoubler AB (TRAD) AI Stock Analysis

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SE:TRAD

TradeDoubler AB

(TRAD)

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Outperform 70 (OpenAI - 5.2)
Rating:70Outperform
Price Target:
kr8.00
▲(17.30% Upside)
The score is driven primarily by solid financial performance—especially strong cash flow and improving operating efficiency—supported by an overall uptrend in technicals. Offsetting factors are overbought momentum signals and a relatively high P/E without a provided dividend yield.
Positive Factors
Free Cash Flow Strength
Sustained TTM free cash flow growth and efficient cash conversion improve financial flexibility, enabling durable reinvestment in product development, potential debt reduction or shareholder returns, and greater resilience to industry cyclicality over the medium term.
Revenue and Margin Improvement
Ongoing revenue growth combined with rising EBIT/EBITDA margins suggests improving operating efficiency and scalable unit economics, which supports sustainable profitability improvements and strengthens competitive positioning across client segments.
Balance Sheet Stability
An improving debt-to-equity profile and healthy equity ratio reduce leverage risk and increase strategic optionality, allowing the company to fund growth, endure downturns, or pursue M&A without compromising solvency over the next several quarters.
Negative Factors
Low Net Profit Margin
Relatively low net margins limit retained earnings and the ability to absorb rising costs or competitive pricing pressure, constraining long-term return on capital and reducing the buffer against advertiser spend volatility or platform fee increases.
Earnings Per Share Decline
Negative EPS growth indicates earnings volatility or margin pressure despite revenue gains, which can erode investor confidence and reduce internally available cash for strategic initiatives, limiting durable growth investments over several quarters.
Concentration in Performance-Based Revenue
Heavy reliance on performance-based commissions ties revenue to advertiser budgets and campaign outcomes; structural shifts in advertiser allocation, platform policy changes, or lower conversion rates could materially reduce predictability and revenue resilience over time.

TradeDoubler AB (TRAD) vs. iShares MSCI Sweden ETF (EWD)

TradeDoubler AB Business Overview & Revenue Model

Company DescriptionTradedoubler AB (publ), together with its subsidiaries, provides performance marketing services and technology solutions for publishers and advertisers worldwide. It offers affiliate marketing solutions; white-label partner management platform to manage and run affiliate networks; business intelligence solutions; full service programmatic solutions to identify and connect with customers; and campaign management solutions. The company also provides Metapic, a platform for product recommendations that helps advertisers and digital creatives to enhance through reader engaging content. In addition, it offers tracking solutions, such as global, cookie less, cross device, voucher code, product level, and call tracking, as well as container tag solutions; and integration solutions, including products, vouchers, conversions, and claims APIs. The company was incorporated in 1999 and is based in Stockholm, Sweden. Tradedoubler AB (publ) is a subsidiary of Reworld Media S.A.
How the Company Makes MoneyTradeDoubler generates revenue primarily through performance-based marketing services, where it earns commissions based on the sales or leads generated by its affiliate partners. The company operates a robust affiliate network, connecting advertisers with publishers who promote their products and services. Revenue streams include affiliate commissions, setup fees, and subscription models for its marketing technology solutions. Additionally, TradeDoubler may engage in strategic partnerships with online retailers and brands to enhance its service offerings and expand its market reach, contributing to its overall earnings.

TradeDoubler AB Financial Statement Overview

Summary
TradeDoubler AB exhibits solid financial health with consistent revenue growth and improved operational efficiency. The balance sheet is stable with a favorable debt-to-equity ratio, and cash flow generation is strong. While profitability margins could be enhanced, the overall financial position is positive, reflecting a well-managed company in the advertising industry.
Income Statement
75
Positive
TradeDoubler AB has shown consistent revenue growth over the years, with a notable increase in the TTM period. The gross profit margin has remained stable, indicating efficient cost management. However, the net profit margin is relatively low, suggesting room for improvement in profitability. The EBIT and EBITDA margins have improved in the TTM, reflecting better operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has improved over the years, indicating a more balanced capital structure. Return on equity has been positive, although it dipped in 2024, it has recovered in the TTM. The equity ratio is healthy, showing a strong equity base relative to total assets. Overall, the balance sheet reflects stability with manageable leverage.
Cash Flow
80
Positive
TradeDoubler AB has demonstrated strong free cash flow growth in the TTM, indicating improved cash generation capabilities. The operating cash flow to net income ratio is healthy, suggesting efficient conversion of income into cash. The free cash flow to net income ratio is robust, highlighting effective cash management. Overall, the cash flow statement shows a positive trajectory.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.20B2.11B1.98B1.64B1.42B1.24B
Gross Profit481.54M445.88M408.37M346.08M277.04M254.56M
EBITDA82.30M69.60M42.43M59.13M50.54M41.83M
Net Income16.19M-3.19M25.28M24.29M23.91M7.03M
Balance Sheet
Total Assets1.12B1.25B1.15B1.04B922.65M839.37M
Cash, Cash Equivalents and Short-Term Investments104.45M78.42M70.20M93.47M94.01M88.72M
Total Debt80.53M97.69M133.87M130.27M134.92M157.99M
Total Liabilities720.50M847.62M818.92M729.72M661.34M612.90M
Stockholders Equity402.12M398.55M333.25M307.71M261.31M226.47M
Cash Flow
Free Cash Flow98.29M18.77M35.98M27.69M27.55M63.51M
Operating Cash Flow131.07M55.89M74.09M59.42M57.15M88.50M
Investing Cash Flow-61.39M-44.75M-63.22M-41.01M-13.99M-25.89M
Financing Cash Flow-639.00K-5.00M-33.76M-26.91M-41.07M-27.39M

TradeDoubler AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6.82
Price Trends
50DMA
6.63
Positive
100DMA
7.11
Positive
200DMA
6.79
Positive
Market Momentum
MACD
0.24
Negative
RSI
71.53
Negative
STOCH
84.66
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:TRAD, the sentiment is Positive. The current price of 6.82 is above the 20-day moving average (MA) of 6.78, above the 50-day MA of 6.63, and above the 200-day MA of 6.79, indicating a bullish trend. The MACD of 0.24 indicates Negative momentum. The RSI at 71.53 is Negative, neither overbought nor oversold. The STOCH value of 84.66 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:TRAD.

TradeDoubler AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
kr459.39M28.444.37%6.67%-7.93%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
51
Neutral
kr129.05M-0.71-19.82%-25.10%82.01%
50
Neutral
kr62.68M-1.66-32.53%-57.04%-161.67%
40
Underperform
kr89.63M-0.15-47.47%-524.00%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:TRAD
TradeDoubler AB
7.60
4.00
111.11%
SE:CTM
Catena Media
1.65
-2.31
-58.23%
SE:EMB
LL Lucky Games AB
0.78
0.35
83.65%
SE:SPEONE
SpectrumOne AB
0.17
-0.10
-38.15%
SE:BRIGHT
Speqta AB
0.27
-1.29
-82.68%
SE:RAKE
Raketech Group Holding Plc
1.98
-2.01
-50.33%

TradeDoubler AB Corporate Events

Tradedoubler Clarifies CEO Interview, Stresses Data Was Historical Not Guidance
Jan 9, 2026

Tradedoubler has issued a clarification following an interview with CEO Matthias Stadelmeyer published by analyst firm Edison Group, stressing that the statements and figures he cited were not intended as forward-looking information and should not be treated as guidance, forecasts or expectations about future performance. The company emphasised that the numbers referred to in the interview were approximate and reflected historical business trends up to the third quarter of 2025, underlining an effort to prevent misinterpretation among investors and other stakeholders regarding its future outlook.

The most recent analyst rating on (SE:TRAD) stock is a Hold with a SEK6.50 price target. To see the full list of analyst forecasts on TradeDoubler AB stock, see the SE:TRAD Stock Forecast page.

Tradedoubler Updates Share Capital After C-Share Issue and Buyback
Dec 30, 2025

Tradedoubler AB has updated its share capital structure following a recent issue and repurchase of C-shares, increasing the total number of shares and votes to 65,445,838 as of 30 December 2025. The company now has 61,236,598 ordinary shares and 4,209,240 C-shares, and holds 5,000,000 of its own shares, comprising 790,760 ordinary shares and all 4,209,240 C-shares, a move that may reflect ongoing capital management or incentive programmes and slightly alters the free float and voting dynamics for existing shareholders.

The most recent analyst rating on (SE:TRAD) stock is a Hold with a SEK6.50 price target. To see the full list of analyst forecasts on TradeDoubler AB stock, see the SE:TRAD Stock Forecast page.

Tradedoubler AB Exercises Share Issuance and Repurchase for 2025 Program
Dec 3, 2025

Tradedoubler AB’s board of directors has exercised its authorization to issue and repurchase class C-shares to fulfill commitments under the company’s 2025 share program. The issuance and repurchase involve 4,209,240 class C shares, which will be converted to ordinary shares for the share program, representing approximately 7.6% of the total shares and votes in the company. This strategic move is aimed at securing the company’s obligations and maintaining its market position.

The most recent analyst rating on (SE:TRAD) stock is a Hold with a SEK6.50 price target. To see the full list of analyst forecasts on TradeDoubler AB stock, see the SE:TRAD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 10, 2026