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LL Lucky Games AB (SE:EMB)
:EMB

LL Lucky Games AB (EMB) AI Stock Analysis

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SE:EMB

LL Lucky Games AB

(EMB)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
kr0.81
▼(-16.60% Downside)
The score is held down primarily by continued unprofitability and negative free cash flow despite improving operations. Technicals are neutral-to-slightly bearish in the near term, and valuation signals are weak due to a negative P/E and no indicated dividend yield.

LL Lucky Games AB (EMB) vs. iShares MSCI Sweden ETF (EWD)

LL Lucky Games AB Business Overview & Revenue Model

Company DescriptionEMB Mission Bound AB (publ) designs, develops, and markets digital slot machines for gaming operators in Asia and internationally. The company offers slot game development, platform development, white label solutions, game content aggregation, payment solutions, UI/UX design, and digital marketing services. The company was formerly known as Embark Group AB (publ) and changed its name to EMB Mission Bound AB (publ) in January 2025. EMB Mission Bound AB (publ) was incorporated in 2019 and is headquartered in Stockholm, Sweden.
How the Company Makes Money

LL Lucky Games AB Financial Statement Overview

Summary
Despite strong revenue scaling and clear improvement in 2024 (positive EBITDA and positive operating cash flow), the company remains loss-making at EBIT and net income, and free cash flow is still negative. Balance-sheet leverage is healthier than in 2021–2022, but consistently negative ROE reflects ongoing profitability challenges.
Income Statement
38
Negative
Revenue has scaled sharply over the last several years, with 2024 showing strong year-over-year growth off a larger base. Profitability is improving meaningfully versus prior years: 2024 delivered positive EBITDA and a very high gross profit margin, but the company is still loss-making with negative EBIT and net income, indicating operating costs (and/or non-operating items) remain too heavy for the current revenue level.
Balance Sheet
55
Neutral
Leverage has improved substantially from earlier periods, with debt-to-equity moving from very high levels (2021–2022) to a more moderate level in 2023–2024. Equity is positive and assets have grown, but returns remain weak with negative return on equity in every year provided, reflecting ongoing losses and limiting balance-sheet quality despite the better leverage profile.
Cash Flow
44
Neutral
Cash generation improved materially in 2024 with positive operating cash flow after several years of significant cash burn. However, free cash flow remains negative in 2024, suggesting continued investment and/or working-capital demands are still consuming cash, and overall cash-flow durability is not yet proven given the volatility in prior years.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue146.42M92.06M28.86M5.02M1.93M75.29K
Gross Profit146.42M84.37M22.08M7.66M890.90K1.07M
EBITDA33.46M7.46M-41.21M-31.37M-19.27M-4.27M
Net Income-837.00K-22.13M-64.90M-41.57M-21.36M-4.32M
Balance Sheet
Total Assets89.82M82.18M73.06M24.46M21.36M3.00M
Cash, Cash Equivalents and Short-Term Investments11.91M8.74M8.96M341.42K728.08K1.56M
Total Debt23.04M24.50M23.58M14.00M16.13M0.00
Total Liabilities46.76M44.90M36.21M20.92M20.02M322.71K
Stockholders Equity43.06M37.28M36.85M104.00K1.34M2.68M
Cash Flow
Free Cash Flow17.85M-8.94M-41.10M-39.21M-32.49M-5.52M
Operating Cash Flow33.31M7.84M-26.09M-32.10M-17.02M-4.53M
Investing Cash Flow-16.37M-18.86M-18.03M2.53M-15.97M-997.53K
Financing Cash Flow-13.78M11.12M53.22M29.16M32.16M6.47M

LL Lucky Games AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
45
Neutral
kr239.10M-79.70-8.02%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:EMB
LL Lucky Games AB
0.81
0.34
71.28%
DE:4UJ
Qiiwi Games AB
0.17
-0.18
-51.45%
DE:2MV
Mavshack AB
DE:5WF
Gaming Corps AB
0.09
0.06
190.63%
DE:23WA
Speqta AB
0.02
-0.08
-77.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 22, 2026