Pierce Group AB (SE:PIERCE)
:PIERCE
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Pierce Group AB
(PIERCE)
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Rating:46Neutral
Price Target:
kr9.00
▼(-37.06% Downside)
Action:ReiteratedDate:02/21/26
The score is held down primarily by the TTM profitability and cash flow deterioration (negative operating and free cash flow, small net loss) and weak technical momentum (below major moving averages with negative MACD and low RSI). Strong revenue growth and a manageable leverage profile provide partial support, but valuation is constrained by losses and the lack of a dividend yield.
Positive Factors
Strong Revenue Growth
Sustained TTM revenue growth of ~72% signals expanding market penetration in the motorcycle/powersports aftermarket. For 2–6 months this underpins scale benefits (better purchasing, assortment leverage) and supports long-term customer acquisition and retention in a niche D2C model.
Negative Factors
Cash Flow Deterioration
A reversal to negative operating and free cash flow weakens the firm's ability to self-fund inventory and growth. Over the next 2–6 months, persistent cash outflows could force external financing, delay strategic investments, or increase vulnerability to supply-chain or seasonal demand shocks.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
Sustained TTM revenue growth of ~72% signals expanding market penetration in the motorcycle/powersports aftermarket. For 2–6 months this underpins scale benefits (better purchasing, assortment leverage) and supports long-term customer acquisition and retention in a niche D2C model.
Read all positive factors
Pierce Group AB (PIERCE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr794.11M
Dividend YieldN/A
Average Volume (3M)407.79K
Price to Earnings (P/E)35.5
Beta (1Y)0.81
Revenue Growth15.59%
EPS Growth16.67%
CountrySE
Employees320
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.10
Shares Outstanding79,374,100
10 Day Avg. Volume187,984
30 Day Avg. Volume407,794
Financial Highlights & Ratios
PEG Ratio-0.38
Price to Book (P/B)1.71
Price to Sales (P/S)0.63
P/FCF Ratio-113.50
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.97
Revenue Forecast (FY)kr2.00B
Pierce Group AB Business Overview & Revenue Model
Company Description
Pierce Group Ab (publ), an e-commerce company, engages in the sale of gears, parts, accessories, and streetwear to riders through online stores in Europe. It operates through Offroad, Onroad, and Other segments. The company serves motocross and en...
How the Company Makes Money
Pierce primarily makes money by selling products online directly to consumers (D2C) via its e-commerce websites. Revenue is generated when customers purchase: (1) riding gear and apparel (helmets, jackets, gloves, boots, protective equipment), (2)...
Pierce Group AB Financial Statement Overview
Summary
Income Statement
54
Neutral
Balance Sheet
72
Positive
Cash Flow
36
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 1.82B | 1.63B | 1.54B | 1.67B | 1.59B |
| Gross Profit | 773.00M | 725.00M | 607.00M | 657.00M | 728.00M |
| EBITDA | 79.00M | 113.00M | -34.00M | 8.00M | 98.00M |
| Net Income | 29.00M | 36.00M | -96.00M | -58.00M | 26.00M |
Balance Sheet | |||||
| Total Assets | 1.13B | 1.10B | 970.00M | 1.08B | 1.03B |
| Cash, Cash Equivalents and Short-Term Investments | 235.00M | 297.00M | 222.00M | 136.00M | 18.00M |
| Total Debt | 117.00M | 52.00M | 54.00M | 103.00M | 249.00M |
| Total Liabilities | 463.00M | 437.00M | 343.00M | 364.00M | 594.00M |
| Stockholders Equity | 663.00M | 666.00M | 627.00M | 719.00M | 441.00M |
Cash Flow | |||||
| Free Cash Flow | -10.00M | 100.00M | 124.00M | -5.00M | -87.00M |
| Operating Cash Flow | -3.00M | 105.00M | 127.00M | 9.00M | -61.00M |
| Investing Cash Flow | -21.00M | -8.00M | -8.00M | -16.00M | -12.00M |
| Financing Cash Flow | -26.00M | -29.00M | -28.00M | 124.00M | 2.00M |
Pierce Group AB Technical Analysis
Neutral
14.30
Price Trends
10.04
Positive
11.48
Negative
11.19
Negative
Market Momentum
-0.05
Negative
61.85
Neutral
79.54
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Neutral. The current price of 14.3 is above the 20-day moving average (MA) of 9.00, above the 50-day MA of 10.04, and above the 200-day MA of 11.19, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 61.85 is Neutral, neither overbought nor oversold. The STOCH value of 79.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:PIERCE.
Pierce Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | kr1.13B | 14.48 | ― | 4.49% | 9.46% | 59.55% | |
64 Neutral | kr1.73B | 13.97 | 51.02% | ― | 12.45% | 118.98% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | kr785.93M | -12.12 | ― | ― | ― | ― | |
49 Neutral | kr308.46M | -37.08 | ― | ― | 27.27% | -1165.24% | |
46 Neutral | kr794.11M | 35.47 | -0.15% | ― | 15.59% | 16.67% |
* Consumer Cyclical Sector Average
SE:PIERCE
Pierce Group AB
10.02
1.08
12.08%
SE:NELLY
Nelly Group AB
57.85
24.94
75.78%
SE:ELON
Elon AB
19.00
-2.25
-10.60%
SE:BOKUS
Bokusgruppen AB
72.80
25.14
52.75%
SE:CDON
CDON AB
68.20
22.20
48.26%
SE:OBAB
Online Brands Nordic AB
11.95
-1.45
-10.82%
Pierce Group AB Corporate Events
Pierce Group AB Outlines Strategy in 2025 Sustainability Report
Mar 20, 2026
Pierce Group AB has released its Sustainability Report 2025, outlining its management approach, strategy, and business model in relation to environmental, social, and governance priorities. The report highlights the company’s focus on resour...
Pierce Group Extends European Footprint With Launch in Four New Markets
Mar 18, 2026
Pierce Group, Europe’s leading e-commerce specialist in motorcycle, motocross and snowmobile gear, is expanding its reach by launching localized online sites in Slovenia, Romania, Bulgaria and Luxembourg. Leveraging its upgraded e-commerce p...
Pierce Group lifts 2025 sales and margins as transformation gains traction
Feb 20, 2026
Pierce Group AB reported a transformational 2025 with net revenue rising 12 percent to SEK 1,816 million, or 14 percent in local currencies, driven by stronger sales and an improved product mix. Adjusted EBIT nearly doubled to SEK 45 million, lift...
Pierce Group Sets Date for 2025 Year-End Report and Investor Presentation
Feb 6, 2026
Pierce Group AB will publish its year-end report for 2025 on 20 February 2026 at 08:00 CET and will follow up with an English-language webcast and teleconference at 10:00 CET, hosted by CEO Göran Dahlin and CFO Fredrik Kjellgren. The schedule...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.