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Midsona AB Class B (SE:MSON.B)
:MSON.B

Midsona AB Class B (MSON.B) AI Stock Analysis

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SE:MSON.B

Midsona AB Class B

(MSON.B)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
kr14.50
▲(62.92% Upside)
Action:ReiteratedDate:04/03/26
The score is driven primarily by stable fundamentals with strong free cash flow and manageable leverage, offset by weak growth and very thin profitability. Technicals add support with an upward price trend and positive momentum, and valuation is reasonable given the low P/E and modest dividend yield.
Positive Factors
Strong cash generation
Consistent positive operating and free cash flow gives Midsona durable financial flexibility to fund operations, invest in brands, and service debt without relying on external financing. Meaningful FCF improvement in 2025 reduces refinancing risk and supports strategic investments over the medium term.
Negative Factors
Weak revenue trend
Multi-year flat-to-declining top-line and negative recent revenue growth indicate limited market share gains and constrained demand for core products. Persistent revenue stagnation reduces operating leverage, limits reinvestment capacity, and makes margin recovery and profit expansion harder over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Consistent positive operating and free cash flow gives Midsona durable financial flexibility to fund operations, invest in brands, and service debt without relying on external financing. Meaningful FCF improvement in 2025 reduces refinancing risk and supports strategic investments over the medium term.
Read all positive factors

Midsona AB Class B (MSON.B) vs. iShares MSCI Sweden ETF (EWD)

Midsona AB Class B Business Overview & Revenue Model

Company Description
Midsona AB (publ) develops, produces, and markets organic products, consumer health products, and health foods in Sweden, Norway, Finland, Denmark, Spain, France, and Germany. It offers vegetable proteins, including fresh plant-based products unde...
How the Company Makes Money
Midsona makes money by selling branded health-and-wellness products to retailers and distributors, generating revenue primarily from wholesale shipments into grocery chains, pharmacies/health retailers, and e-commerce/other resellers. Its core rev...

Midsona AB Class B Financial Statement Overview

Summary
Financial profile is stable but not strong: income statement is weak (flat-to-down revenue and very thin net margin), while the balance sheet is healthier (lower leverage, solid equity base) and cash flow is a clear positive (strong and improving free cash flow).
Income Statement
42
Neutral
Balance Sheet
68
Positive
Cash Flow
74
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.63B3.73B3.79B3.90B3.77B
Gross Profit1.03B1.07B959.00M878.00M1.01B
EBITDA206.00M285.00M183.00M-306.00M309.00M
Net Income10.00M47.00M-53.00M-501.00M89.00M
Balance Sheet
Total Assets4.39B4.54B4.60B4.90B5.29B
Cash, Cash Equivalents and Short-Term Investments316.00M141.00M235.00M121.00M53.00M
Total Debt615.00M592.00M731.00M895.00M1.49B
Total Liabilities1.46B1.47B1.61B1.82B2.41B
Stockholders Equity2.93B3.07B2.99B3.08B2.88B
Cash Flow
Free Cash Flow201.00M118.00M312.00M168.00M-123.00M
Operating Cash Flow229.00M142.00M343.00M203.00M-64.00M
Investing Cash Flow-22.00M-25.00M-18.00M-29.00M-175.00M
Financing Cash Flow-29.00M-206.00M-209.00M-108.00M94.00M

Midsona AB Class B Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.90
Price Trends
50DMA
11.37
Positive
100DMA
9.99
Positive
200DMA
9.09
Positive
Market Momentum
MACD
0.49
Negative
RSI
61.83
Neutral
STOCH
73.55
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Positive. The current price of 8.9 is below the 20-day moving average (MA) of 12.08, below the 50-day MA of 11.37, and below the 200-day MA of 9.09, indicating a bullish trend. The MACD of 0.49 indicates Negative momentum. The RSI at 61.83 is Neutral, neither overbought nor oversold. The STOCH value of 73.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MSON.B.

Midsona AB Class B Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
kr1.91B9.34-0.17%2.34%-2.95%-112.90%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
58
Neutral
kr572.00M58.472.43%
57
Neutral
kr109.35M17.545.91%
56
Neutral
kr532.50M21.640.51%22.02%127.51%
50
Neutral
kr3.24B204.560.87%5.99%-38.16%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MSON.B
Midsona AB Class B
13.15
4.68
55.31%
SE:HUMBLE
Humble Group AB
7.26
-0.62
-7.87%
SE:NNH
New Nordic Healthbrands AB
17.65
4.35
32.71%
SE:SKMO
Skane-moellan AB
52.00
-10.54
-16.85%
SE:SNX
Premium Snacks Nordic AB
39.15
16.30
71.33%

Midsona AB Class B Corporate Events

Midsona to Acquire Risenta in Bid to Strengthen Nordic Healthy Foods Portfolio
Mar 31, 2026
Midsona AB is reinforcing its presence in the Nordic healthy foods segment through brands that promote sustainable, transparent nutrition and well‑being, with a strong focus on the Swedish market. The company’s strategy centers on buil...
Midsona Calls 2026 AGM and Outlines Voting Procedures
Mar 31, 2026
Midsona AB has called its Annual General Meeting for 6 May 2026 in Malmö, setting out procedures for shareholders to exercise their voting rights. Investors may attend in person, be represented by proxy, or vote by post in line with Swedish c...
Midsona Combines Sustainability and Communications in Group Management Shake-Up
Mar 20, 2026
Midsona AB has expanded the role of its current Director Sustainability, Beatrice Perlman Ewert, appointing her Director Communication Sustainability as part of efforts to sharpen execution of the company’s strategy. The move consolidates r...
Midsona Books EUR 5.98 Million Insurance Payout After Spanish Plant Fire
Mar 13, 2026
Midsona AB has received EUR 5.98 million in insurance compensation for property damage related to the July 2025 fire at its Castellcir production facility in Spain. Of this amount, EUR 600,000 was previously booked in the third quarter of 2025, wh...
Midsona Nomination Committee Backs Continuity on Board Ahead of 2026 AGM
Feb 13, 2026
Midsona AB’s Nomination Committee will propose to the 6 May 2026 Annual General Meeting that the Board of Directors remain at six members without deputies, with the re-election of Patrik Andersson, Tomas Bergendahl, Anna-Karin Falk, Sandra K...
Midsona Lifts Profitability and Cash Flow Despite Fire-Hit 2025, Raises Dividend and Tightens Cost Base
Jan 30, 2026
Midsona reported a mixed 2025, with slight organic sales growth in the fourth quarter driven by its own consumer brands, improved operating margins and a strong increase in operating cash flow that cut net debt to 1.1 times adjusted EBITDA. Full-y...
Midsona Names Niclas Lundin as New CFO to Support Next Strategy Phase
Jan 26, 2026
Midsona AB has appointed Niclas Lundin as its new Chief Financial Officer, effective 1 March 2026, with Lundin joining the Group Management Team as current CFO Max Bokander departs at the end of March. Lundin brings extensive financial and leaders...
Midsona Sets Date for Presentation of 2025 Year-End Results
Jan 15, 2026
Midsona has scheduled a presentation of its year-end report for 2025 on 30 January 2026, with the financial results to be published earlier the same day. President and CEO Henrik Hjalmarsson and CFO Max Bokander will present the report in English ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 03, 2026