Midsona AB Class B (MSON.B) AI Stock Analysis

• Market Cap: €1.23B
• Dividend Yield: 2.4%
• Average Volume (3M): 58.03K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.22
• Revenue Growth: -2.95%
• EPS Growth: -112.90%
• Country: SE
• Employees: 768
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): -0.10
• Shares Outstanding: 145,004,300
• 10 Day Avg. Volume: 108,684
• 30 Day Avg. Volume: 58,033
• PEG Ratio: -0.13
• Price to Book (P/B): 0.37
• Price to Sales (P/S): 0.31
• P/FCF Ratio: 9.74
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.19
• Revenue Forecast (FY): €3.62B

• Rating: 58 Neutral
• Price Target: kr9.00 ▲(4.65% Upside)

The overall stock score of 58 reflects significant challenges in financial performance, particularly in revenue growth and profitability. While technical analysis shows some stability, the negative P/E ratio is a major concern. The dividend yield offers a slight positive, but overall, the stock requires improvement in financial health to enhance its attractiveness.

Positive Factors

Market Position

Midsona's diverse revenue streams and focus on health and wellness products position it well in a growing market for organic and natural products.

Balance Sheet Health

A strong balance sheet with low leverage provides Midsona with financial stability and flexibility to invest in growth opportunities.

Cash Flow Stability

Positive free cash flow growth indicates the company's ability to generate cash, supporting operations and potential investments despite low net income.

Negative Factors

Revenue Decline

Significant revenue decline suggests challenges in maintaining market share and competitiveness, impacting long-term growth prospects.

Profitability Challenges

Low profitability margins reflect operational inefficiencies, which could hinder the company's ability to invest in growth and innovation.

Dependence on Cash Flow

Heavy reliance on cash flow over net income may indicate underlying profitability issues, potentially limiting strategic flexibility and resilience.

Midsona AB Class B Business Overview & Revenue Model

Company Description

Midsona AB Class B (MSON.B) is a Swedish company specializing in health and wellness products. It operates primarily in the consumer goods sector, focusing on the development, manufacturing, and distribution of organic and natural products, including dietary supplements, food items, and personal care products. Midsona is committed to promoting a healthy lifestyle through its diverse portfolio of brands that cater to consumers seeking quality and sustainability in their choices.

How the Company Makes Money

Midsona generates revenue through several key streams, primarily by selling its health and wellness products across various channels, including retail, e-commerce, and wholesale. The company's revenue model is supported by a range of brand collaborations and partnerships with distributors and retailers, allowing it to expand its market reach. Additionally, Midsona benefits from a growing consumer trend towards organic and natural products, which enhances its sales potential. The company also invests in product innovation to meet changing consumer preferences, further driving its revenue growth.

Midsona AB Class B Financial Statement Overview

Summary

Midsona AB Class B shows a stable financial position with low leverage and positive cash flow trends. However, challenges in revenue growth and profitability are evident, as indicated by low margins and return on equity.

Income Statement

Midsona AB Class B's income statement shows mixed results. The TTM data indicates a slight decline in revenue growth, with a negative growth rate of -1.42%. Gross profit margin stands at 28.38%, which is moderate for the industry. However, the net profit margin is quite low at 0.54%, indicating limited profitability. The EBIT and EBITDA margins are also relatively low at 2.44% and 4.51%, respectively, suggesting operational challenges.

Balance Sheet

The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.21, indicating low leverage. The equity ratio is healthy, with stockholders' equity making up a significant portion of total assets. However, the return on equity is low at 0.66%, suggesting limited returns for shareholders.

Cash Flow

Cash flow analysis shows a positive trend with a 15.75% growth in free cash flow. The operating cash flow to net income ratio is 0.29, indicating adequate cash generation relative to net income. The free cash flow to net income ratio is strong at 0.82, highlighting efficient cash conversion despite the low net income.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.66B	3.73B	3.79B	3.90B	3.77B	3.71B
Gross Profit	1.04B	1.07B	959.00M	878.00M	1.01B	1.04B
EBITDA	175.00M	285.00M	183.00M	-306.00M	309.00M	385.00M
Net Income	-4.00M	47.00M	-53.00M	-501.00M	89.00M	176.00M
Balance Sheet
Total Assets	4.49B	4.54B	4.60B	4.90B	5.29B	5.13B
Cash, Cash Equivalents and Short-Term Investments	193.00M	141.00M	235.00M	121.00M	53.00M	195.00M
Total Debt	626.00M	592.00M	731.00M	895.00M	1.49B	1.78B
Total Liabilities	1.54B	1.47B	1.61B	1.82B	2.41B	2.81B
Stockholders Equity	2.95B	3.07B	2.99B	3.08B	2.88B	2.31B
Cash Flow
Free Cash Flow	152.00M	118.00M	312.00M	168.00M	-123.00M	195.00M
Operating Cash Flow	186.00M	142.00M	343.00M	203.00M	-64.00M	283.00M
Investing Cash Flow	-37.00M	-25.00M	-18.00M	-29.00M	-175.00M	-369.00M
Financing Cash Flow	-43.00M	-206.00M	-209.00M	-108.00M	94.00M	117.00M

Midsona AB Class B Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 8.60
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Positive. The current price of 8.6 is above the 20-day moving average (MA) of 8.37, above the 50-day MA of 8.16, and above the 200-day MA of 8.46, indicating a bullish trend. The MACD of 0.08 indicates Positive momentum. The RSI at 54.62 is Neutral, neither overbought nor oversold. The STOCH value of 29.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MSON.B.

Midsona AB Class B Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SNX	74 Outperform	kr544.07M	25.28	―	0.50%	22.02%	127.51%
NNH	64 Neutral	kr149.30M	18.48	―	―	5.91%	―
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
HUMBLE	59 Neutral	€3.51B	79.74	0.87%	―	5.99%	-38.16%
MSON.B	58 Neutral	€1.23B	―	-0.17%	2.40%	-2.95%	-112.90%

Midsona AB Class B Corporate Events

Midsona AB Reports Improved Profitability Amid Challenges

Midsona AB reported improved profitability and organic sales growth for its consumer brands in the third quarter of 2025, despite challenges such as a fire at its production facility in Spain. The company’s restructuring program aims to enhance competitiveness and achieve higher profitability, with expected annual cost savings of SEK 20 million.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK8.00 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.

Midsona AB Announces Restructuring to Boost Margins

Midsona AB has announced a restructuring program aimed at streamlining its business operations and reducing overhead costs to improve margins and strengthen competitiveness. The program is expected to save approximately SEK 20 million annually once fully implemented, with costs of SEK 15 million to achieve these savings. This initiative is part of a broader efficiency review and includes evaluating production and logistics structures to enhance efficiency. The restructuring is subject to consultations with employee representatives, with the goal of full implementation by the first quarter of 2026.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK8.00 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.

Midsona AB Appoints Nomination Committee for 2026 AGM

Midsona AB has announced the appointment of its Nomination Committee ahead of the 2026 Annual General Meeting, scheduled for May 6, 2026. The committee, representing approximately 54% of the voting rights, includes members from Stena Adactum AB, Nordea Funds, and Roin Holding ApS. This development is significant for stakeholders as it sets the stage for shareholder engagement and decision-making processes leading up to the meeting.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK8.00 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.

Midsona AB to Present Interim Report for January-September 2025

Midsona AB Class B has announced a presentation of its interim report for January to September 2025, scheduled for October 22, 2025. The presentation, led by CEO Henrik Hjalmarsson and CFO Max Bokander, will offer insights into the company’s performance and allow stakeholders to engage with the leadership through a Q&A session.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK8.00 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.

Midsona Announces Departure of Chief Marketing Officer

Midsona AB has announced that Anna Törnebrant, the Chief Marketing Officer, will be leaving the company by February 2026 for a new role outside the organization. This change in group management may impact the company’s marketing strategies and stakeholder relations as they transition to new leadership.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK8.00 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.