Midsona AB Class B (MSON.B) AI Stock Analysis

• Market Cap: €1.17B
• Dividend Yield: 2.49%
• Average Volume (3M): 55.19K
• Price to Earnings (P/E): 58.5
• Beta (1Y): 0.26
• Revenue Growth: -2.41%
• EPS Growth: 400.00%
• Country: SE
• Employees: 768
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Packaged Foods
• EPS (TTM): -0.10
• Shares Outstanding: 145,004,300
• 10 Day Avg. Volume: 56,191
• 30 Day Avg. Volume: 55,188
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €7.91
• Price Target Upside: -1.33% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 52 Neutral
• Price Target: kr8.00 ▼(-0.25% Downside)

Midsona AB Class B's overall stock score reflects a stable financial position but is weighed down by high valuation and mixed technical indicators. The lack of strong growth and profitability, combined with an overvalued P/E ratio, suggests caution. However, the stable financials and dividend yield offer some positive aspects.

Midsona AB Class B Business Overview & Revenue Model

Company Description

Midsona AB (publ) develops, produces, and markets organic products, consumer health products, and health foods in Sweden, Norway, Finland, Denmark, Spain, France, and Germany. It offers vegetable proteins, including fresh plant-based products under the Vegetalia brand name; rice, cereal, flakes, dried fruits, nuts, etc. under the Davert brand name; nuts, kernels, dried fruits, and berries under the Earth Control brand; dry fruits, nuts, oils, spices, fruit creams, muesli, rice, and pastas, as well as hair and body care products under the Urtekram brand name; and oils, grains, pastas, bouillons, and various flours under the Kung Markatta brand name. The company also provides grains, flakes, seeds, vegetables, pasta, and rice under the Happy Bio brand name; corn cakes, rice cakes, dietary supplements, and teas under the Friggs brand name; breads, beverages, cold cuts, dinners, accessories, pasta sauces, pesto, oils, sugar, syrups, nuts, seeds, flours, and teas under the Helios brand name; and roasted grains and cereals under the Celnat brand name. It sells its products through pharmacies, grocery trade, health food retailers, other specialist retailers, and other sales channels, as well as actors in food service market. The company was founded in 1892 and is headquartered in Malmö, Sweden.

How the Company Makes Money

Midsona generates revenue primarily through the sale of its health and wellness products across multiple channels, including retail, e-commerce, and direct sales. The company's key revenue streams include dietary supplements, which account for a significant portion of its sales, along with personal care products and organic food items. Midsona benefits from strong brand recognition and customer loyalty, which help drive repeat purchases. Additionally, the company engages in strategic partnerships with retailers and distributors to expand its market reach, and it capitalizes on growing consumer trends towards healthier lifestyles and organic products. Cost management and efficiency in production also play a crucial role in enhancing profitability.

Midsona AB Class B Financial Statement Overview

Summary

Midsona AB Class B shows a stable financial position with low leverage and positive cash flow trends. However, challenges in revenue growth and profitability are evident, as indicated by low margins and return on equity.

Income Statement

Midsona AB Class B's income statement shows mixed results. The TTM data indicates a slight decline in revenue growth, with a negative growth rate of -1.42%. Gross profit margin stands at 28.38%, which is moderate for the industry. However, the net profit margin is quite low at 0.54%, indicating limited profitability. The EBIT and EBITDA margins are also relatively low at 2.44% and 4.51%, respectively, suggesting operational challenges.

Balance Sheet

The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.21, indicating low leverage. The equity ratio is healthy, with stockholders' equity making up a significant portion of total assets. However, the return on equity is low at 0.66%, suggesting limited returns for shareholders.

Cash Flow

Cash flow analysis shows a positive trend with a 15.75% growth in free cash flow. The operating cash flow to net income ratio is 0.29, indicating adequate cash generation relative to net income. The free cash flow to net income ratio is strong at 0.82, highlighting efficient cash conversion despite the low net income.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.68B	3.73B	3.79B	3.90B	3.77B	3.71B
Gross Profit	1.04B	1.07B	959.00M	878.00M	1.01B	1.04B
EBITDA	166.00M	285.00M	196.00M	-306.00M	315.00M	400.00M
Net Income	20.00M	47.00M	-53.00M	-501.00M	89.00M	176.00M
Balance Sheet
Total Assets	4.48B	4.54B	4.60B	4.90B	5.29B	5.13B
Cash, Cash Equivalents and Short-Term Investments	171.00M	141.00M	235.00M	121.00M	53.00M	195.00M
Total Debt	618.00M	592.00M	731.00M	895.00M	1.49B	1.78B
Total Liabilities	1.51B	1.47B	1.61B	1.82B	2.41B	2.81B
Stockholders Equity	2.97B	3.07B	2.99B	3.08B	2.88B	2.31B
Cash Flow
Free Cash Flow	147.00M	118.00M	312.00M	168.00M	-123.00M	195.00M
Operating Cash Flow	180.00M	142.00M	343.00M	203.00M	-64.00M	283.00M
Investing Cash Flow	-33.00M	-25.00M	-18.00M	-29.00M	-175.00M	-369.00M
Financing Cash Flow	-61.00M	-206.00M	-209.00M	-108.00M	94.00M	117.00M

Midsona AB Class B Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 8.02
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Neutral. The current price of 8.02 is below the 20-day moving average (MA) of 8.10, below the 50-day MA of 8.12, and below the 200-day MA of 8.45, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 50.50 is Neutral, neither overbought nor oversold. The STOCH value of 44.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:MSON.B.

Midsona AB Class B Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SNX	77 Outperform	595.75M	34.09	14.50%	0.45%	19.30%	68.77%
HUMBLE	64 Neutral	4.00B	46.52	1.68%	―	6.82%	0.00%
NNH	57 Neutral	146.83M	29.65	4.85%	―	3.14%	0.00%
MSON.B	52 Neutral	€1.17B	58.47	0.63%	2.49%	-2.41%	400.00%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%

Midsona AB Class B Corporate Events

Midsona Announces Departure of Chief Marketing Officer

Midsona AB has announced that Anna Törnebrant, the Chief Marketing Officer, will be leaving the company by February 2026 for a new role outside the organization. This change in group management may impact the company’s marketing strategies and stakeholder relations as they transition to new leadership.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK8.00 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.

Midsona AB Reports Challenging First Half of 2025 Amid Strategic Focus on Growth

Midsona AB reported a challenging first half of 2025, with a decline in net sales and operating profit due to temporary setbacks in the Nordics and a shift in sales mix. Despite these challenges, the company improved its financial position through a new financing agreement and saw growth in North and South Europe. The company is focusing on implementing its strategy for profitable growth, driven by the increasing consumer interest in sustainable and healthy foods. A fire at a Spanish production facility posed challenges, but the business is covered by insurance, and efforts are underway to assess the financial impact.

Fire Disrupts Midsona’s Castellcir Plant Operations

Midsona AB experienced a fire at its Castellcir, Spain production plant, which focuses on plant-based protein alternatives. The fire was contained but caused significant material damage, halting operations in a section responsible for SEK 75 million in annual sales. Efforts are underway to resume normal operations in unaffected areas, and an investigation into the fire’s cause is ongoing.

Midsona Announces Interim Report Presentation for January-June 2025

Midsona AB Class B announced an invitation to a presentation of its interim report for January to June 2025, scheduled for July 17, 2025. The presentation, led by President and CEO Henrik Hjalmarsson and CFO Max Bokander, will provide insights into the company’s performance and allow stakeholders to engage through a Q&A session, potentially impacting investor confidence and market positioning.