Midsona AB Class B (MSON.B) AI Stock Analysis

• Market Cap: kr1.28B
• Dividend Yield: 2.32%
• Average Volume (3M): 36.63K
• Price to Earnings (P/E): 33.6
• Beta (1Y): 0.20
• Revenue Growth: -0.35%
• EPS Growth: N/A
• Country: SE
• Employees: 768
• Sector: Consumer Defensive
• Sector Strength: 61
• Industry: Packaged Foods
• EPS (TTM): 0.26
• Shares Outstanding: 145,004,300
• 10 Day Avg. Volume: 33,540
• 30 Day Avg. Volume: 36,627
• PEG Ratio: -1.85
• Price to Book (P/B): 0.44
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 10.37
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 62 Neutral
• Price Target: ―

The overall score of 62 reflects a company with strong financial health, particularly a robust balance sheet and improved profitability. However, challenges in revenue growth and cash flow, combined with a high valuation, limit the stock's attractiveness. Technical indicators provide a neutral outlook, lacking clear momentum.

Midsona AB Class B Business Overview & Revenue Model

Company Description

Midsona AB Class B (MSON.B) is a Swedish company that operates in the health and wellness sector, focusing on the development, production, and marketing of a wide range of health products. The company's core offerings include organic foods, personal care products, and nutritional supplements. Midsona's portfolio consists of various well-known brands that cater to consumers seeking healthier lifestyle choices.

How the Company Makes Money

Midsona AB generates revenue primarily through the sale of its diverse product portfolio across several key segments: organic foods, personal care products, and nutritional supplements. The company sells its products through multiple distribution channels, including retail outlets, online platforms, and specialized health stores. Significant partnerships with retailers and supply chain efficiencies also contribute to its earnings. Additionally, Midsona benefits from its strategic focus on brand development and innovation in health and wellness products, which helps maintain its competitive position in the market.

Midsona AB Class B Financial Statement Overview

Summary

Midsona AB Class B exhibits a stable financial foundation with improved profitability and a strong balance sheet due to the elimination of debt. However, the company faces challenges in maintaining consistent revenue growth and cash flow generation. A focus on sustaining revenue and enhancing cash flow efficiency could further strengthen its financial health.

Income Statement

The company shows a mixed performance with a consistent gross profit margin around 28% in recent years, but net income has fluctuated significantly, turning positive from a loss in the previous year. Revenue growth has been erratic, with a decline of 1.7% from 2023 to 2024. The EBIT and EBITDA margins have also improved, indicating better operational efficiency.

Balance Sheet

The balance sheet shows strong equity, with a debt-free position as of 2024, improving the equity ratio to 67.6%. Return on equity improved significantly, reflecting better profitability. The company has successfully reduced its debt, enhancing financial stability.

Cash Flow

Operating cash flow has decreased significantly from 2023 to 2024, affecting free cash flow growth negatively. However, the company maintains a strong free cash flow relative to net income, indicating efficient cash generation from operations despite revenue challenges.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
3.73B	3.73B	3.79B	3.90B	3.77B	3.71B
	Gross Profit
1.07B	1.07B	959.00M	878.00M	1.01B	1.04B
	EBIT
114.00M	128.00M	51.00M	-460.00M	161.00M	257.00M
	EBITDA
192.00M	285.00M	196.00M	-306.00M	315.00M	400.00M
	Net Income Common Stockholders
38.00M	47.00M	-53.00M	-501.00M	89.00M	176.00M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
139.00M	141.00M	235.00M	121.00M	53.00M	195.00M
	Total Assets
4.42B	4.54B	4.60B	4.90B	5.29B	5.13B
	Total Debt
0.00	0.00	731.00M	895.00M	1.49B	1.78B
	Net Debt
-139.00M	-141.00M	496.00M	774.00M	1.44B	1.58B
	Total Liabilities
1.43B	1.47B	1.61B	1.82B	2.41B	2.81B
	Stockholders Equity
2.98B	3.07B	2.99B	3.08B	2.88B	2.31B
Cash Flow		Free Cash Flow
127.00M	118.00M	312.00M	168.00M	-123.00M	195.00M
	Operating Cash Flow
156.00M	142.00M	343.00M	203.00M	-64.00M	283.00M
	Investing Cash Flow
-29.00M	-25.00M	-18.00M	-29.00M	-175.00M	-369.00M
	Financing Cash Flow
-129.00M	-206.00M	-209.00M	-108.00M	94.00M	117.00M

Midsona AB Class B Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.78
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Negative. The current price of 8.78 is below the 20-day moving average (MA) of 8.79, below the 50-day MA of 8.84, and above the 200-day MA of 8.67, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 49.11 is Neutral, neither overbought nor oversold. The STOCH value of 48.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MSON.B.

Midsona AB Class B Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ZZ.B	75 Outperform	kr6.90B	36.02	46.78%	1.78%	35.43%	9.68%
DUNI	71 Outperform	€4.65B	19.23	6.76%	4.87%	1.68%	-38.11%
HUMBLE	70 Neutral	kr3.85B	34.04	2.22%	―	7.36%	―
Sector *	65 Neutral	$8.88B	15.05	4.75%	203.76%	3.54%	-2.50%
MSON.B	62 Neutral	kr1.28B	33.60	1.23%	2.32%	-0.35%	―