Midsona AB Class B (MSON.B) AI Stock Analysis

• Market Cap: kr1.18B
• Dividend Yield: 2.48%
• Average Volume (3M): 47.75K
• Price to Earnings (P/E): 58.8
• Beta (1Y): 0.22
• Revenue Growth: -2.41%
• EPS Growth: 400.00%
• Country: SE
• Employees: 768
• Sector: Consumer Defensive
• Sector Strength: 67
• Industry: Packaged Foods
• EPS (TTM): -0.10
• Shares Outstanding: 145,004,300
• 10 Day Avg. Volume: 30,773
• 30 Day Avg. Volume: 47,752
• PEG Ratio: -0.13
• Price to Book (P/B): 0.37
• Price to Sales (P/S): 0.31
• P/FCF Ratio: 9.74
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 52 Neutral
• Price Target: kr8.00 ▼(-0.99% Downside)

Midsona AB Class B's overall stock score is primarily influenced by its stable financial position and positive cash flow trends. However, the stock faces challenges with weak technical indicators and high valuation, which suggest potential overvaluation and weak market momentum.

Midsona AB Class B Business Overview & Revenue Model

Company Description

Midsona AB Class B (MSON.B) is a Swedish company specializing in the health and wellness sector, focusing on the development, manufacturing, and marketing of natural and organic products. The company operates in various segments, including dietary supplements, personal care, and food products, catering to a growing consumer demand for sustainable and health-conscious choices. Midsona's core product offerings include vitamins, minerals, herbal supplements, and organic food items, positioning the company as a key player in the Nordic market and beyond.

How the Company Makes Money

Midsona generates revenue primarily through the sale of its health and wellness products across multiple channels, including retail, e-commerce, and direct sales. The company's key revenue streams include dietary supplements, which account for a significant portion of its sales, along with personal care products and organic food items. Midsona benefits from strong brand recognition and customer loyalty, which help drive repeat purchases. Additionally, the company engages in strategic partnerships with retailers and distributors to expand its market reach, and it capitalizes on growing consumer trends towards healthier lifestyles and organic products. Cost management and efficiency in production also play a crucial role in enhancing profitability.

Midsona AB Class B Financial Statement Overview

Summary

Midsona AB Class B exhibits a stable financial foundation with improved profitability and a strong balance sheet due to the elimination of debt. However, the company faces challenges in maintaining consistent revenue growth and cash flow generation. A focus on sustaining revenue and enhancing cash flow efficiency could further strengthen its financial health.

Income Statement

The company shows a mixed performance with a consistent gross profit margin around 28% in recent years, but net income has fluctuated significantly, turning positive from a loss in the previous year. Revenue growth has been erratic, with a decline of 1.7% from 2023 to 2024. The EBIT and EBITDA margins have also improved, indicating better operational efficiency.

Balance Sheet

The balance sheet shows strong equity, with a debt-free position as of 2024, improving the equity ratio to 67.6%. Return on equity improved significantly, reflecting better profitability. The company has successfully reduced its debt, enhancing financial stability.

Cash Flow

Operating cash flow has decreased significantly from 2023 to 2024, affecting free cash flow growth negatively. However, the company maintains a strong free cash flow relative to net income, indicating efficient cash generation from operations despite revenue challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.68B	3.73B	3.79B	3.90B	3.77B	3.71B
Gross Profit	1.04B	1.07B	959.00M	878.00M	1.01B	1.04B
EBITDA	166.00M	285.00M	196.00M	-306.00M	315.00M	400.00M
Net Income	20.00M	47.00M	-53.00M	-501.00M	89.00M	176.00M
Balance Sheet
Total Assets	4.48B	4.54B	4.60B	4.90B	5.29B	5.13B
Cash, Cash Equivalents and Short-Term Investments	171.00M	141.00M	235.00M	121.00M	53.00M	195.00M
Total Debt	618.00M	592.00M	731.00M	895.00M	1.49B	1.78B
Total Liabilities	1.51B	1.47B	1.61B	1.82B	2.41B	2.81B
Stockholders Equity	2.97B	3.07B	2.99B	3.08B	2.88B	2.31B
Cash Flow
Free Cash Flow	147.00M	118.00M	312.00M	168.00M	-123.00M	195.00M
Operating Cash Flow	180.00M	142.00M	343.00M	203.00M	-64.00M	283.00M
Investing Cash Flow	-33.00M	-25.00M	-18.00M	-29.00M	-175.00M	-369.00M
Financing Cash Flow	-61.00M	-206.00M	-209.00M	-108.00M	94.00M	117.00M

Midsona AB Class B Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.08
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Negative. The current price of 8.08 is below the 20-day moving average (MA) of 8.10, below the 50-day MA of 8.51, and below the 200-day MA of 8.55, indicating a bearish trend. The MACD of -0.17 indicates Negative momentum. The RSI at 45.43 is Neutral, neither overbought nor oversold. The STOCH value of 75.03 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MSON.B.

Midsona AB Class B Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ZZ.B	75 Outperform	kr9.03B	45.30	46.78%	1.57%	35.43%	9.68%
VIVA	62 Neutral	kr3.46B	22.79		3.97%	5.00%	28.81%
DUNI	61 Neutral	€4.28B	19.44	6.56%	29.32%	2.62%	-40.22%
Sector *	60 Neutral	kr18.58B	15.40	21.00%	4.04%	8.32%	-9.79%
HUMBLE	59 Neutral	€3.52B	40.91	1.69%	―	6.82%	―
MSON.B	52 Neutral	kr1.18B	58.76	0.63%	2.48%	-2.41%	400.00%

Midsona AB Class B Corporate Events

Midsona AB Reports Challenging First Half of 2025 Amid Strategic Focus on Growth

Midsona AB reported a challenging first half of 2025, with a decline in net sales and operating profit due to temporary setbacks in the Nordics and a shift in sales mix. Despite these challenges, the company improved its financial position through a new financing agreement and saw growth in North and South Europe. The company is focusing on implementing its strategy for profitable growth, driven by the increasing consumer interest in sustainable and healthy foods. A fire at a Spanish production facility posed challenges, but the business is covered by insurance, and efforts are underway to assess the financial impact.

Fire Disrupts Midsona’s Castellcir Plant Operations

Midsona AB experienced a fire at its Castellcir, Spain production plant, which focuses on plant-based protein alternatives. The fire was contained but caused significant material damage, halting operations in a section responsible for SEK 75 million in annual sales. Efforts are underway to resume normal operations in unaffected areas, and an investigation into the fire’s cause is ongoing.

Midsona Announces Interim Report Presentation for January-June 2025

Midsona AB Class B announced an invitation to a presentation of its interim report for January to June 2025, scheduled for July 17, 2025. The presentation, led by President and CEO Henrik Hjalmarsson and CFO Max Bokander, will provide insights into the company’s performance and allow stakeholders to engage through a Q&A session, potentially impacting investor confidence and market positioning.

Midsona AB AGM Approves Key Resolutions and Dividend

Midsona AB’s Annual General Meeting approved all proposed resolutions, including the adoption of the 2024 financial statements, re-election of board members, and a dividend of SEK 0.20 per share. The AGM also authorized the board to issue new shares up to ten percent of the total outstanding shares, reflecting strategic flexibility for future growth.