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Humble Group AB (SE:HUMBLE)
:HUMBLE
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Humble Group AB (HUMBLE) AI Stock Analysis

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SE:HUMBLE

Humble Group AB

(HUMBLE)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
kr6.50
▼(-10.71% Downside)
Action:Reiterated
Date:07/18/26
The score is driven primarily by mixed financial performance: strong revenue growth and resilient cash generation are positives, but profit volatility (including a TTM net loss and weaker gross margin) is a major risk. Technicals are clearly weak with the stock trading below key moving averages and a negative MACD, despite near-oversold RSI/Stoch readings. Valuation further pressures the score due to the very high P/E and no dividend yield support.
Positive Factors
Revenue Growth Momentum
Sustained top-line growth (25.6% TTM) indicates expanding distribution and product traction across FMCG channels. Durable revenue momentum supports scale benefits, improved bargaining with retailers, and provides a foundation for cross-selling and margin recovery over the next several quarters.
Negative Factors
Earnings Volatility / Net Loss
A large TTM net loss undermines earnings quality and complicates capital allocation. Persistent swings from profit to loss reduce predictability for reinvestment, raise funding needs, and can limit management's ability to steadily improve margins or return capital to shareholders.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth Momentum
Sustained top-line growth (25.6% TTM) indicates expanding distribution and product traction across FMCG channels. Durable revenue momentum supports scale benefits, improved bargaining with retailers, and provides a foundation for cross-selling and margin recovery over the next several quarters.
Read all positive factors

Humble Group AB (HUMBLE) vs. iShares MSCI Sweden ETF (EWD)

Humble Group AB Business Overview & Revenue Model

Company Description
Humble Group AB (publ), founded in 2009 and based in Stockholm, Sweden, specializes in developing and marketing sugar reduction solutions for the food, beauty, and health markets within Sweden. The company maintains an extensive product catalog ad...
How the Company Makes Money
Humble Group primarily makes money by selling consumer packaged goods (CPG) through its portfolio of brands and operating companies. Revenue is generated when its products (e.g., snacks, functional foods, supplements and similar “better-for-you” i...

Humble Group AB Financial Statement Overview

Summary
Strong multi-year revenue momentum and solid operating cash flow/free cash flow support the business, and leverage appears manageable with improving debt-to-equity. The key drag is profit instability: a swing to a sizable TTM net loss and a sharp drop in gross margin versus 2024 raise earnings quality and consistency risk, keeping the score in the mid-range.
Income Statement
54
Neutral
Balance Sheet
62
Positive
Cash Flow
70
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.21B8.10B7.71B10.65B4.80B1.52B
Gross Profit1.90B322.00M2.43B3.94B1.62B527.00M
EBITDA606.00M615.00M690.00M550.00M476.00M-50.00M
Net Income-545.00M17.00M124.00M-106.00M-36.00M-342.00M
Balance Sheet
Total Assets8.44B8.78B9.35B8.92B8.90B6.61B
Cash, Cash Equivalents and Short-Term Investments270.00M321.00M432.00M401.00M380.00M421.00M
Total Debt2.36B2.75B2.22B1.77B2.69B1.84B
Total Liabilities3.98B3.89B4.12B4.05B4.86B3.92B
Stockholders Equity4.46B4.89B5.22B4.87B4.04B2.69B
Cash Flow
Free Cash Flow316.00M294.00M146.00M927.00M108.00M28.00M
Operating Cash Flow497.00M406.00M285.00M1.09B255.00M82.00M
Investing Cash Flow-293.00M-234.00M-284.00M-423.00M-1.05B-2.46B
Financing Cash Flow-117.00M-245.00M18.00M-601.00M712.00M2.71B

Humble Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7.28
Price Trends
50DMA
7.08
Negative
100DMA
7.19
Negative
200DMA
7.54
Negative
Market Momentum
MACD
-0.24
Positive
RSI
30.21
Neutral
STOCH
38.04
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HUMBLE, the sentiment is Negative. The current price of 7.28 is above the 20-day moving average (MA) of 6.66, above the 50-day MA of 7.08, and below the 200-day MA of 7.54, indicating a bearish trend. The MACD of -0.24 indicates Positive momentum. The RSI at 30.21 is Neutral, neither overbought nor oversold. The STOCH value of 38.04 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:HUMBLE.

Humble Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
kr441.37M16.640.51%24.64%136.01%
63
Neutral
kr1.84B21.44-0.17%2.34%-2.47%460.15%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
56
Neutral
kr9.15B22.802.56%8.24%53.10%
54
Neutral
kr2.78B86.920.87%3.21%-722.98%
52
Neutral
kr74.96M28.140.20%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HUMBLE
Humble Group AB
6.18
-1.61
-20.67%
SE:MSON.B
Midsona AB Class B
12.65
4.79
60.94%
SE:NNH
New Nordic Healthbrands AB
12.10
-9.35
-43.59%
SE:SNX
Premium Snacks Nordic AB
32.45
2.66
8.92%
SE:SCST
Scandi Standard AB
140.00
48.47
52.95%

Humble Group AB Corporate Events

Humble Group Streamlines Portfolio and Invests in Sugar-Reduced Growth
Jul 17, 2026
Humble Group AB is sharpening its focus on profitable, scalable operations in the food and confectionery sector, emphasizing sugar-reduced products and innovation. The group is building out production capacity, notably a new confectionery factory ...
Humble Group books MSEK 600 impairment as it sells Fancystage and refocuses Sustainable Care
Jul 14, 2026
Humble Group AB has divested its Portuguese subsidiary Fancystage from the Sustainable Care business area as part of an ongoing strategic review to streamline operations and sharpen capital allocation. The sale, priced at MEUR 5 payable over 18 mo...
Humble Group Sets July 17 Date for Q2 2026 Results Presentation
Jul 7, 2026
Humble Group AB will publish its quarterly report for the period April–June 2026 on July 17 at 08:00, followed by an English-language results presentation at 10:00 led by acting CEO Noel Abdayem and CFO Johan Lennartsson. The event, which in...
Humble Group AGM backs capital flexibility, incentives and reinvestment over dividend
May 6, 2026
Humble Group AB’s annual general meeting approved the 2025 income statements and balance sheets, discharged the board and CEO from liability, and decided to retain earnings without paying a dividend, signalling a continued focus on reinvestm...
Humble Group lifts Q1 performance, secures bank backing ahead of new factory
Apr 23, 2026
Humble Group AB reported its interim results for the first quarter of 2026, highlighting organic growth of 8 percent and net sales of SEK 1,994 million, supported by improved gross profit and EBITA. Acting CEO Noel Abdayem said an intensified oper...
Humble Group Secures SEK 2 Billion Credit Facility to Bolster Finances
Apr 22, 2026
Humble Group AB has secured a new three-year credit facility agreement totaling SEK 2 billion with SEB and Nordea, comprising a SEK 1.3 billion term loan and a SEK 700 million revolving credit line. The facilities will refinance the company’...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 18, 2026