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Humble Group AB
(HUMBLE)
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Rating:54Neutral
Price Target:
kr5.50
▼(-24.45% Downside)
Action:Reiterated
Date:07/18/26
The score is driven primarily by mixed financial performance: strong revenue growth and resilient cash generation are positives, but profit volatility (including a TTM net loss and weaker gross margin) is a major risk. Technicals are clearly weak with the stock trading below key moving averages and a negative MACD, despite near-oversold RSI/Stoch readings. Valuation further pressures the score due to the very high P/E and no dividend yield support.
Positive Factors
Strong Revenue Growth
Sustained top-line expansion indicates effective brand scaling, distribution growth and demand across Humble’s consumer categories. Continued revenue momentum can support operating leverage and provide a durable base for improving profitability if execution remains consistent.
Negative Factors
Severe Profitability Volatility
The move to a sizable net loss shows that revenue growth is not yet translating reliably into shareholder earnings. Persistent earnings volatility could restrict reinvestment, weaken confidence in the acquisition model and make long-term financial planning more difficult.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
Sustained top-line expansion indicates effective brand scaling, distribution growth and demand across Humble’s consumer categories. Continued revenue momentum can support operating leverage and provide a durable base for improving profitability if execution remains consistent.
Read all positive factors
Humble Group AB (HUMBLE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr2.34B
Dividend YieldN/A
Average Volume (3M)1.32M
Price to Earnings (P/E)―
Beta (1Y)0.83
Revenue Growth3.21%
EPS Growth-722.98%
CountrySE
Employees1,106
SectorConsumer Defensive
Sector Strength42
IndustryPackaged Foods
Share Statistics
EPS (TTM)-1.21
Shares Outstanding446,575,530
10 Day Avg. Volume1,942,744
30 Day Avg. Volume1,320,823
Financial Highlights & Ratios
PEG Ratio-2.37
Price to Book (P/B)0.71
Price to Sales (P/S)0.43
P/FCF Ratio11.83
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.56
Revenue Forecast (FY)kr8.45B
Humble Group AB Business Overview & Revenue Model
Company Description
Humble Group AB (publ), founded in 2009 and based in Stockholm, Sweden, specializes in developing and marketing sugar reduction solutions for the food, beauty, and health markets within Sweden. The company maintains an extensive product catalog ad...
How the Company Makes Money
Humble Group makes money primarily by selling branded consumer products through multiple channels. Its core revenue stream is product sales (recognized when products are delivered to customers) to retailers/wholesalers and other business customers...
Humble Group AB Financial Statement Overview
Summary
Income Statement
54
Neutral
Balance Sheet
62
Positive
Cash Flow
70
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 8.21B | 8.10B | 7.71B | 10.65B | 4.72B | 1.52B |
| Gross Profit | 1.90B | 322.00M | 2.43B | 3.94B | 1.53B | 527.00M |
| EBITDA | 606.00M | 615.00M | 690.00M | 550.00M | 476.00M | -50.00M |
| Net Income | -545.00M | 17.00M | 124.00M | -106.00M | -36.00M | -342.00M |
Balance Sheet | ||||||
| Total Assets | 8.44B | 8.78B | 9.35B | 8.92B | 8.90B | 6.89B |
| Cash, Cash Equivalents and Short-Term Investments | 270.00M | 321.00M | 432.00M | 401.00M | 380.00M | 421.00M |
| Total Debt | 2.36B | 2.75B | 2.22B | 1.77B | 2.69B | 1.95B |
| Total Liabilities | 3.98B | 3.89B | 4.12B | 4.05B | 4.86B | 3.76B |
| Stockholders Equity | 4.46B | 4.89B | 5.22B | 4.87B | 4.04B | 3.11B |
Cash Flow | ||||||
| Free Cash Flow | 316.00M | 294.00M | 146.00M | 927.00M | 108.00M | -206.00M |
| Operating Cash Flow | 497.00M | 406.00M | 285.00M | 1.09B | 255.00M | -152.00M |
| Investing Cash Flow | -293.00M | -234.00M | -284.00M | -423.00M | -1.05B | -2.21B |
| Financing Cash Flow | -117.00M | -245.00M | 18.00M | -601.00M | 712.00M | 2.69B |
Humble Group AB Technical Analysis
Negative
7.28
Price Trends
6.23
Negative
6.81
Negative
7.21
Negative
Market Momentum
-0.25
Negative
24.91
Positive
5.26
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HUMBLE, the sentiment is Negative. The current price of 7.28 is above the 20-day moving average (MA) of 5.55, above the 50-day MA of 6.23, and above the 200-day MA of 7.21, indicating a bearish trend. The MACD of -0.25 indicates Negative momentum. The RSI at 24.91 is Positive, neither overbought nor oversold. The STOCH value of 5.26 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:HUMBLE.
Humble Group AB Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | kr5.54B | 13.74 | 51.57% | 4.64% | 42.70% | 86.19% | |
67 Neutral | kr185.60B | 15.43 | 13.86% | 3.12% | -3.96% | 0.20% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
58 Neutral | kr1.66B | 14.81 | 3.73% | 2.34% | -2.47% | 460.15% | |
58 Neutral | kr108.42M | 13.78 | ― | 2.02% | 3.50% | 58.41% | |
56 Neutral | kr4.61B | 539.33 | 8.93% | ― | 15.68% | -89.05% | |
54 Neutral | kr2.34B | -4.30 | -11.29% | ― | 3.21% | -722.98% |
* Consumer Defensive Sector Average
SE:HUMBLE
Humble Group AB
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Humble Group AB Corporate Events
Humble Group Streamlines Portfolio and Invests in Sugar-Reduced Growth
Jul 17, 2026
Humble Group AB is sharpening its focus on profitable, scalable operations in the food and confectionery sector, emphasizing sugar-reduced products and innovation. The group is building out production capacity, notably a new confectionery factory ...
Humble Group books MSEK 600 impairment as it sells Fancystage and refocuses Sustainable Care
Jul 14, 2026
Humble Group AB has divested its Portuguese subsidiary Fancystage from the Sustainable Care business area as part of an ongoing strategic review to streamline operations and sharpen capital allocation. The sale, priced at MEUR 5 payable over 18 mo...
Humble Group Sets July 17 Date for Q2 2026 Results Presentation
Jul 7, 2026
Humble Group AB will publish its quarterly report for the period April–June 2026 on July 17 at 08:00, followed by an English-language results presentation at 10:00 led by acting CEO Noel Abdayem and CFO Johan Lennartsson. The event, which in...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.