Midsona AB Class B (SE:MSON.B)
:MSON.B
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Midsona AB Class B
(MSON.B)
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Rating:69Neutral
Price Target:
kr13.00
▲(46.07% Upside)
Action:ReiteratedDate:04/25/26
The score is primarily supported by improving financial performance (strong recent cash flow and manageable leverage) and an attractive valuation (low P/E). Offsetting these positives, technicals are mixed with weak near-term momentum, and the business still faces thin net profitability and slightly declining revenue.
Positive Factors
Diversified branded health & wellness portfolio
Midsona's core business spans natural foods and dietary supplements sold through grocery retail, pharmacies, and e-commerce across multiple European markets. This multi-channel, brand-focused model supports durable demand, reduces single-channel risk and aids shelf and online presence over time.
Negative Factors
Slightly declining revenue trend
A modest multi-year revenue decline reduces operating leverage and constrains margin expansion potential. Without consistent top-line growth, profitability gains rely on cost cuts or mix shifts, making long-term earnings improvements harder to sustain in competitive retail channels.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified branded health & wellness portfolio
Midsona's core business spans natural foods and dietary supplements sold through grocery retail, pharmacies, and e-commerce across multiple European markets. This multi-channel, brand-focused model supports durable demand, reduces single-channel risk and aids shelf and online presence over time.
Read all positive factors
Midsona AB Class B (MSON.B) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.75B
Dividend Yield2.34%
Average Volume (3M)58.03K
Price to Earnings (P/E)5.6
Beta (1Y)0.16
Revenue Growth-3.99%
EPS Growth123.69%
CountrySE
Employees768
SectorConsumer Defensive
Sector Strength42
IndustryPackaged Foods
Share Statistics
EPS (TTM)0.60
Shares Outstanding145,004,300
10 Day Avg. Volume108,684
30 Day Avg. Volume58,033
Financial Highlights & Ratios
PEG Ratio-1.57
Price to Book (P/B)0.42
Price to Sales (P/S)0.34
P/FCF Ratio6.14
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.94
Revenue Forecast (FY)kr3.75B
Midsona AB Class B Business Overview & Revenue Model
Company Description
Midsona AB (publ) develops, produces, and markets organic products, consumer health products, and health foods in Sweden, Norway, Finland, Denmark, Spain, France, and Germany. It offers vegetable proteins, including fresh plant-based products unde...
How the Company Makes Money
Midsona makes money by selling branded health-and-wellness products to retailers and distributors, generating revenue primarily from wholesale shipments into grocery chains, pharmacies/health retailers, and e-commerce/other resellers. Its core rev...
Midsona AB Class B Financial Statement Overview
Summary
Income Statement
57
Neutral
Balance Sheet
72
Positive
Cash Flow
78
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 3.59B | 3.63B | 3.73B | 3.79B | 3.90B | 3.77B |
| Gross Profit | 1.03B | 1.03B | 1.07B | 959.00M | 878.00M | 1.01B |
| EBITDA | 254.00M | 206.00M | 285.00M | 183.00M | -306.00M | 309.00M |
| Net Income | 85.00M | 10.00M | 47.00M | -53.00M | -501.00M | 89.00M |
Balance Sheet | ||||||
| Total Assets | 4.52B | 4.39B | 4.54B | 4.60B | 4.90B | 5.29B |
| Cash, Cash Equivalents and Short-Term Investments | 340.00M | 316.00M | 141.00M | 235.00M | 121.00M | 53.00M |
| Total Debt | 604.00M | 615.00M | 592.00M | 731.00M | 895.00M | 1.49B |
| Total Liabilities | 1.45B | 1.46B | 1.47B | 1.61B | 1.82B | 2.41B |
| Stockholders Equity | 3.06B | 2.93B | 3.07B | 2.99B | 3.08B | 2.88B |
Cash Flow | ||||||
| Free Cash Flow | 203.00M | 201.00M | 118.00M | 312.00M | 168.00M | -123.00M |
| Operating Cash Flow | 228.00M | 229.00M | 142.00M | 343.00M | 203.00M | -64.00M |
| Investing Cash Flow | -17.00M | -22.00M | -25.00M | -18.00M | -29.00M | -175.00M |
| Financing Cash Flow | -11.00M | -29.00M | -206.00M | -209.00M | -108.00M | 94.00M |
Midsona AB Class B Technical Analysis
Positive
8.90
Price Trends
11.86
Positive
10.34
Positive
9.25
Positive
Market Momentum
0.46
Positive
56.10
Neutral
25.98
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MSON.B, the sentiment is Positive. The current price of 8.9 is below the 20-day moving average (MA) of 12.63, below the 50-day MA of 11.86, and below the 200-day MA of 9.25, indicating a bullish trend. The MACD of 0.46 indicates Positive momentum. The RSI at 56.10 is Neutral, neither overbought nor oversold. The STOCH value of 25.98 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MSON.B.
Midsona AB Class B Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | kr1.75B | 5.56 | -0.17% | 2.34% | -3.99% | 123.69% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
58 Neutral | kr588.50M | 68.10 | ― | 2.43% | -10.22% | -19.59% | |
56 Neutral | kr538.63M | 35.67 | ― | 0.51% | 24.38% | 152.68% | |
55 Neutral | kr3.25B | 29.51 | 0.87% | ― | 4.55% | -71.28% | |
52 Neutral | kr99.43M | -9.28 | ― | ― | 0.20% | ― |
* Consumer Defensive Sector Average
SE:MSON.B
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Midsona AB Class B Corporate Events
Midsona lifts margins, strengthens balance sheet and buys Risenta in Q1 2026 push for profitable growth
Apr 24, 2026
Midsona reported first-quarter 2026 net sales of SEK 893 million, down 4.7 percent year-on-year, but improved its gross margin to 29.8 percent and lifted operating profit before items affecting comparability to SEK 45 million. The company’s ...
Midsona schedules webcast for Q1 2026 interim report
Apr 9, 2026
Midsona AB, a Nasdaq Stockholm-listed health and well-being company, builds its business around branded products designed to promote healthier and more sustainable living, with a strong focus on ingredient transparency and raw material origin. The...
Midsona’s 2025 Annual Report Highlights Strategy, Governance and Sustainability
Apr 8, 2026
Midsona AB’s 2025 annual report outlines its strategic focus on three pillars for profitable growth, including investment in selected strong brands, leveraging strong local positions, and driving cost and capital efficiency. The report also ...
Midsona to Acquire Risenta in Bid to Strengthen Nordic Healthy Foods Portfolio
Mar 31, 2026
Midsona AB is reinforcing its presence in the Nordic healthy foods segment through brands that promote sustainable, transparent nutrition and well‑being, with a strong focus on the Swedish market. The company’s strategy centers on buil...
Midsona Calls 2026 AGM and Outlines Voting Procedures
Mar 31, 2026
Midsona AB has called its Annual General Meeting for 6 May 2026 in Malmö, setting out procedures for shareholders to exercise their voting rights. Investors may attend in person, be represented by proxy, or vote by post in line with Swedish c...
Midsona Combines Sustainability and Communications in Group Management Shake-Up
Mar 20, 2026
Midsona AB has expanded the role of its current Director Sustainability, Beatrice Perlman Ewert, appointing her Director Communication Sustainability as part of efforts to sharpen execution of the company’s strategy. The move consolidates r...
Midsona Books EUR 5.98 Million Insurance Payout After Spanish Plant Fire
Mar 13, 2026
Midsona AB has received EUR 5.98 million in insurance compensation for property damage related to the July 2025 fire at its Castellcir production facility in Spain. Of this amount, EUR 600,000 was previously booked in the third quarter of 2025, wh...
Midsona Nomination Committee Backs Continuity on Board Ahead of 2026 AGM
Feb 13, 2026
Midsona AB’s Nomination Committee will propose to the 6 May 2026 Annual General Meeting that the Board of Directors remain at six members without deputies, with the re-election of Patrik Andersson, Tomas Bergendahl, Anna-Karin Falk, Sandra K...
Midsona Lifts Profitability and Cash Flow Despite Fire-Hit 2025, Raises Dividend and Tightens Cost Base
Jan 30, 2026
Midsona reported a mixed 2025, with slight organic sales growth in the fourth quarter driven by its own consumer brands, improved operating margins and a strong increase in operating cash flow that cut net debt to 1.1 times adjusted EBITDA. Full-y...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.