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Moment Group AB (SE:MOMENT)
:MOMENT
Sweden Market

Moment Group AB (MOMENT) AI Stock Analysis

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SE:MOMENT

Moment Group AB

(MOMENT)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
kr7.50
▲(9.01% Upside)
Action:ReiteratedDate:02/09/26
The score is held back primarily by financial risk: very high leverage and thin/volatile profitability despite a return to profit. Technicals are supportive (uptrend with positive MACD), and valuation looks attractive with a very low P/E, but these are outweighed by balance-sheet and earnings-quality concerns.
Positive Factors
Consistent cash generation
Sustained positive operating cash flow (2021–2025) and consecutive free cash flow in 2024–2025 provide a durable internal funding base for operations and reinvestment. Over 2–6 months this reduces reliance on external funding for working capital and supports execution of shows and venue upkeep.
Revenue recovery and demand
Strong revenue rebound since 2021, with 9.8% growth in 2025, indicates resilient consumer demand for live experiences. This trend supports scheduling, advance ticketing and venue utilization planning, underpinning medium-term top-line stability and capacity to scale productions.
Diversified experiential revenue streams
A business model combining ticketing, venue/event fees and F&B creates multiple cash engines and cross-selling opportunities. This structural mix smooths seasonality, increases per-customer spend and supports margin recovery when occupancy and show schedules normalize over the medium term.
Negative Factors
Very high leverage
Debt-to-equity north of 10x is a persistent solvency risk that constrains strategic flexibility. Over several months this elevates refinancing and interest-rate exposure, limits capacity for capex or acquisitions, and forces management to prioritize debt service over growth investments.
Thin and volatile profitability
Very low 2025 margins after prior loss-year show earnings are fragile and sensitive to cost or revenue shocks. Margin volatility undermines sustained free cash generation and makes multi-quarter planning for production slates and venue investments riskier without structural cost control measures.
Limited deleveraging capacity
Although cash flow is positive, OCF covering ~22% of debt and a 25.6% FCF decline in 2025 indicate constrained capacity to reduce leverage. Over the medium term this increases refinancing risk and may force asset-light strategies or divestitures to stabilize the balance sheet.

Moment Group AB (MOMENT) vs. iShares MSCI Sweden ETF (EWD)

Moment Group AB Business Overview & Revenue Model

Company DescriptionMoment Group AB, together with its subsidiaries, operates in the entertainment industry in Sweden, Norway, Denmark, and Germany. The company operates through Live Entertainment, Immersive Venues, and Event segments. It produces and markets theatrical events, musicals, shows, and concerts, as well as creates special-order entertainment events; operates venues for dinner and shows, and theatre venues; and arranges artists for corporate customers. The company also operates SHOWTIC.se, a ticket booking site that markets and sells tickets of live entertainment and venues. In addition, it is involved in the corporate entertainment, meetings, events, and brand engagement activities, as well as bowling, and food and beverage businesses. The company was formerly known as 2E Group AB (publ) and changed its name to Moment Group AB in February 2017. Moment Group AB was incorporated in 1987 and is headquartered in Gothenburg, Sweden.
How the Company Makes MoneyMoment Group AB generates revenue primarily through ticket sales for its various live events, including concerts, theater productions, and other performances. The company also earns significant income from its hospitality services, including food and beverage sales at its venues and restaurants. Additionally, MOMENT engages in event management and planning services, catering to corporate and private events, which further contributes to its revenue streams. Strategic partnerships with artists, production companies, and corporate clients enhance its offerings and attract a larger audience, thereby boosting earnings. The company's focus on creating unique experiences and leveraging its diverse portfolio helps maintain a steady flow of income and fosters customer loyalty.

Moment Group AB Financial Statement Overview

Summary
Revenue has recovered and 2025 returned to positive net income, with operating cash flow positive in 2021–2025 and free cash flow positive in 2024–2025. However, profitability is thin and volatile (very low 2025 margins after 2024 losses), and the balance sheet is highly leveraged (debt-to-equity above 10x), which materially raises solvency/refinancing risk and limits flexibility.
Income Statement
52
Neutral
Revenue has grown strongly since 2021, including +9.8% in 2025, showing solid demand recovery. Profitability, however, is volatile: 2025 returned to positive net income (SEK 39m) after a loss in 2024, but 2025 margins are very thin (gross margin ~1.6%, EBIT margin ~2.2%), far below the healthier levels seen in 2022–2023. The sharp deterioration from 2023’s stronger margins to 2024’s losses and 2025’s low-margin profits indicates earnings quality and cost stability remain key risks.
Balance Sheet
28
Negative
Leverage is the main concern. Total debt is high relative to equity, with debt-to-equity above 10x in both 2024 and 2025, leaving limited balance-sheet flexibility. Equity has been positive recently (SEK 91m in 2025) but was negative in 2020–2021, highlighting a historically stressed capital structure. While returns on equity can appear high in profitable years, they are amplified by the thin equity base and do not fully offset refinancing and solvency risk from the heavy debt load.
Cash Flow
60
Neutral
Cash generation is a relative bright spot: operating cash flow was positive across 2021–2025 and free cash flow remained positive in 2024–2025 (SEK ~64m each year). That said, free cash flow declined meaningfully in 2025 (about -25.6% growth), and cash flow remains small versus the debt burden (operating cash flow covers only ~22% of total debt in 2025). Overall, cash flow supports operations, but deleveraging capacity looks limited without sustained margin improvement.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.08B1.07B1.04B854.36M402.53M
Gross Profit17.00M572.00M589.52M494.01M226.24M
EBITDA85.00M87.14M138.02M123.76M142.99M
Net Income39.00M-43.63M44.51M44.86M47.43M
Balance Sheet
Total Assets985.00M976.94M1.04B1.11B907.28M
Cash, Cash Equivalents and Short-Term Investments173.00M110.99M108.36M190.58M137.80M
Total Debt936.00M590.50M555.23M530.07M535.09M
Total Liabilities893.00M922.30M940.54M1.06B911.25M
Stockholders Equity91.00M53.55M93.96M40.83M-4.38M
Cash Flow
Free Cash Flow64.00M64.30M15.19M82.01M86.83M
Operating Cash Flow86.00M78.01M54.19M93.23M88.11M
Investing Cash Flow40.00M-15.99M-41.57M-11.21M-1.55M
Financing Cash Flow-61.00M-60.49M-96.44M-31.25M24.68M

Moment Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.88
Price Trends
50DMA
6.19
Negative
100DMA
5.91
Negative
200DMA
6.66
Negative
Market Momentum
MACD
-0.05
Positive
RSI
36.93
Neutral
STOCH
17.56
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MOMENT, the sentiment is Negative. The current price of 6.88 is above the 20-day moving average (MA) of 6.74, above the 50-day MA of 6.19, and above the 200-day MA of 6.66, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 36.93 is Neutral, neither overbought nor oversold. The STOCH value of 17.56 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MOMENT.

Moment Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
58
Neutral
kr198.35M12.851.75%18.41%112.20%
56
Neutral
kr146.83M3.69-12.49%-312.58%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
53
Neutral
kr199.57M-0.85
47
Neutral
kr71.45M-0.60-47.47%-524.00%
43
Neutral
kr28.15M-2.96
42
Neutral
kr28.60M-1.80153.96%33.98%-104.57%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MOMENT
Moment Group AB
5.80
-1.58
-21.41%
SE:GBK
Goodbye Kansas Group AB
1.34
-2.94
-68.69%
SE:RAKE
Raketech Group Holding Plc
1.58
-1.93
-54.99%
SE:SCOUT
Scout Gaming Group AB
0.13
-0.07
-36.87%
SE:UTG
Unlimited Travel Group AB
16.95
0.75
4.63%
SE:BUSER
Bambuser AB
24.80
6.50
35.52%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 09, 2026