Kjell Group AB (SE:KJELL)
:KJELL
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Kjell Group AB
(KJELL)
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Rating:57Neutral
Price Target:
kr8.50
▼(-4.28% Downside)
Action:ReiteratedDate:02/11/26
The score is held back primarily by sharply weakened 2025 fundamentals (deep losses and rising leverage), partially offset by continued positive cash flow. Technical momentum is a meaningful positive, while valuation remains difficult to support due to negative earnings and no dividend data.
Positive Factors
Multi-channel retail model and repeat-purchase categories
A combined physical-store and e-commerce model tied to high-frequency accessory categories creates a durable revenue base. Omnichannel distribution supports cross-selling, repeat purchases (consumables/replacements) and in-store service attachments, improving customer retention and structural sales resilience.
Negative Factors
Deep margin collapse in 2025
A negative gross margin and deeply negative operating and net margins indicate severe pricing pressure, cost misalignment or inventory/markdown issues. Such margin collapse erodes the core profitability model and requires substantive, sustained corrective action to restore long-term cash generation.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-channel retail model and repeat-purchase categories
A combined physical-store and e-commerce model tied to high-frequency accessory categories creates a durable revenue base. Omnichannel distribution supports cross-selling, repeat purchases (consumables/replacements) and in-store service attachments, improving customer retention and structural sales resilience.
Read all positive factors
Kjell Group AB (KJELL) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr844.68M
Dividend YieldN/A
Average Volume (3M)67.52K
Price to Earnings (P/E)―
Beta (1Y)0.48
Revenue Growth-4.54%
EPS Growth-1024.16%
CountrySE
Employees1,350
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)0.36
Shares Outstanding95,336,700
10 Day Avg. Volume72,287
30 Day Avg. Volume67,523
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)0.75
Price to Sales (P/S)0.25
P/FCF Ratio7.28
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.45
Revenue Forecast (FY)kr2.47B
Kjell Group AB Business Overview & Revenue Model
Company Description
Kjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Swed...
How the Company Makes Money
Kjell Group AB generates revenue primarily through the sale of consumer electronics and accessories in its retail stores and e-commerce platform. The company operates a multi-channel revenue model, allowing it to reach a broad customer base. Key r...
Kjell Group AB Financial Statement Overview
Summary
Income Statement
22
Negative
Balance Sheet
44
Neutral
Cash Flow
62
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 2.38B | 2.58B | 2.56B | 2.61B | 2.40B |
| Gross Profit | -376.84M | 1.05B | 1.08B | 1.10B | 1.02B |
| EBITDA | 82.98M | 206.04M | 255.01M | 295.14M | 285.53M |
| Net Income | -388.13M | -19.89M | 12.40M | 71.20M | 62.42M |
Balance Sheet | |||||
| Total Assets | 2.16B | 2.45B | 2.42B | 2.45B | 2.56B |
| Cash, Cash Equivalents and Short-Term Investments | 271.20M | 178.83M | 196.28M | 117.62M | 193.77M |
| Total Debt | 979.25M | 728.18M | 748.87M | 789.35M | 858.18M |
| Total Liabilities | 1.38B | 1.45B | 1.41B | 1.45B | 1.68B |
| Stockholders Equity | 782.35M | 1.01B | 1.01B | 998.78M | 889.45M |
Cash Flow | |||||
| Free Cash Flow | 80.05M | 121.20M | 235.61M | 198.04M | 103.21M |
| Operating Cash Flow | 167.05M | 139.16M | 259.71M | 242.25M | 152.29M |
| Investing Cash Flow | -102.20M | -17.96M | -24.10M | -118.15M | -291.94M |
| Financing Cash Flow | 38.26M | -139.41M | -155.15M | -204.40M | -10.25M |
Kjell Group AB Technical Analysis
Negative
8.88
Price Trends
8.98
Negative
8.28
Positive
8.52
Positive
Market Momentum
-0.03
Positive
47.67
Neutral
47.27
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Negative. The current price of 8.88 is above the 20-day moving average (MA) of 8.86, below the 50-day MA of 8.98, and above the 200-day MA of 8.52, indicating a neutral trend. The MACD of -0.03 indicates Positive momentum. The RSI at 47.67 is Neutral, neither overbought nor oversold. The STOCH value of 47.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:KJELL.
Kjell Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
65 Neutral | kr464.87M | 6.76 | ― | 3.51% | 7.83% | ― | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
57 Neutral | kr844.68M | -65.29 | -42.09% | ― | -4.54% | -1024.16% | |
57 Neutral | kr806.41M | -55.21 | ― | ― | -7.91% | -33.91% | |
42 Neutral | kr328.40M | 8.08 | ― | ― | 4.32% | 57.79% |
* Technology Sector Average
SE:KJELL
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.