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Kjell Group AB (SE:KJELL)
:KJELL
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Kjell Group AB (KJELL) AI Stock Analysis

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SE:KJELL

Kjell Group AB

(KJELL)

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Neutral 47 (OpenAI - 4o)
Rating:47Neutral
Price Target:
kr10.00
▲(7.53% Upside)
The overall stock score is primarily influenced by financial performance challenges, including declining revenue growth and negative profitability metrics. Technical analysis provides a slightly positive outlook, but valuation concerns due to a negative P/E ratio and lack of dividend yield weigh heavily on the score.

Kjell Group AB (KJELL) vs. iShares MSCI Sweden ETF (EWD)

Kjell Group AB Business Overview & Revenue Model

Company DescriptionKjell Group AB (KJELL) is a leading retail and e-commerce company based in Sweden, specializing in consumer electronics and accessories. The company operates a chain of physical stores as well as an online platform, offering a wide range of products including cables, adapters, audio and video equipment, and various tech gadgets. Kjell Group aims to provide high-quality products and exceptional customer service to tech-savvy consumers and businesses alike.
How the Company Makes MoneyKjell Group AB generates revenue primarily through the sale of consumer electronics and accessories in its retail stores and e-commerce platform. The company operates a multi-channel revenue model, allowing it to reach a broad customer base. Key revenue streams include direct sales of products, online orders, and in-store purchases. Additionally, Kjell Group benefits from partnerships with various technology brands which may involve exclusive product offerings or promotional collaborations, enhancing its product range and market presence. The company's focus on customer loyalty programs and promotional campaigns also plays a significant role in driving repeat business and increasing overall sales.

Kjell Group AB Financial Statement Overview

Summary
Kjell Group AB faces profitability and cash flow challenges, with declining revenue growth and negative net profit margins. The balance sheet remains relatively stable, but the negative return on equity and declining cash flow metrics highlight potential risks. The company needs to address operational inefficiencies and improve cash generation to enhance financial health.
Income Statement
45
Neutral
The income statement shows declining revenue growth with a negative trend in net profit margin, indicating profitability challenges. The gross profit margin remains stable, but the EBIT and EBITDA margins have decreased over time, reflecting operational inefficiencies.
Balance Sheet
55
Neutral
The balance sheet indicates a moderate debt-to-equity ratio, suggesting manageable leverage. However, the return on equity has turned negative, highlighting profitability issues. The equity ratio remains stable, indicating a balanced asset structure.
Cash Flow
40
Negative
The cash flow statement reveals a significant decline in free cash flow, with negative growth and a low operating cash flow to net income ratio. This suggests cash flow challenges, impacting the company's ability to generate cash from operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.49B2.58B2.56B2.61B2.40B2.30B
Gross Profit1.02B1.05B1.08B1.10B1.02B996.30M
EBITDA187.64M206.04M255.01M295.14M292.67M278.94M
Net Income-21.41M-19.89M12.40M71.20M62.42M58.84M
Balance Sheet
Total Assets2.36B2.45B2.42B2.45B2.56B2.14B
Cash, Cash Equivalents and Short-Term Investments72.14M178.83M196.28M117.62M193.77M340.42M
Total Debt689.23M728.18M748.87M789.35M858.18M1.14B
Total Liabilities1.23B1.45B1.41B1.45B1.68B1.78B
Stockholders Equity1.14B1.01B1.01B998.78M889.45M369.33M
Cash Flow
Free Cash Flow-84.48M121.20M235.61M198.04M103.21M195.73M
Operating Cash Flow3.03M139.16M259.71M242.25M152.29M236.98M
Investing Cash Flow-87.51M-17.96M-24.10M-118.15M-291.94M-41.25M
Financing Cash Flow39.01M-139.41M-155.15M-204.40M-10.25M-149.34M

Kjell Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.30
Price Trends
50DMA
9.86
Negative
100DMA
10.16
Negative
200DMA
9.79
Negative
Market Momentum
MACD
-0.10
Positive
RSI
38.45
Neutral
STOCH
23.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Negative. The current price of 9.3 is below the 20-day moving average (MA) of 10.26, below the 50-day MA of 9.86, and below the 200-day MA of 9.79, indicating a bearish trend. The MACD of -0.10 indicates Positive momentum. The RSI at 38.45 is Neutral, neither overbought nor oversold. The STOCH value of 23.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$37.18B12.37-10.20%1.83%8.50%-7.62%
kr544.14M19.36-7.91%-33.91%
kr391.15M3.79%8.12%84.94%
kr551.16M27.1327.42%
€618.51M-42.09%-4.54%-1024.16%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:KJELL
Kjell Group AB
9.30
-2.83
-23.32%
SE:ALCA
Alcadon Group AB
22.80
-8.60
-27.39%
SE:4C
4C Group AB
14.40
-2.10
-12.73%
SE:INFREA
Infrea AB
13.20
1.78
15.59%
SE:UNIBAP
Unibap AB
7.48
4.35
138.98%
SE:NBZ
Northbaze Group AB
0.09
-0.10
-52.63%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 22, 2025