Kjell Group AB (KJELL) AI Stock Analysis

• Market Cap: kr968.62M
• Dividend Yield: N/A
• Average Volume (3M): 67.52K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.57
• Revenue Growth: -9.73%
• EPS Growth: -1023.75%
• Country: SE
• Employees: 1,350
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): -6.90
• Shares Outstanding: 95,336,700
• 10 Day Avg. Volume: 72,287
• 30 Day Avg. Volume: 67,523
• PEG Ratio: >-0.01
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.25
• P/FCF Ratio: 7.28
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.44
• Revenue Forecast (FY): kr2.43B

• Rating: 51 Neutral
• Price Target: kr10.50 ▲(18.24% Upside)
• Action: Reiterated Date: 04/28/26
• Date: Action: Reiterated 04/28/26

Positive Factors

Omni‑channel Retail Footprint

Kjell's combined physical-store and e-commerce model provides durable customer access across Nordic markets. Stores enable in-person service, higher basket sizes and immediate fulfilment while online extends reach and lowers marginal distribution costs. This multi-channel setup supports repeat purchases and resilience versus single-channel peers over the medium term.

Negative Factors

Gross Margin Compression

A sustained drop in gross margin from historical levels cuts deeply into intrinsic earnings power. Lower gross margins reduce the room for operating leverage and investment, meaning comparable revenue yields materially less profit. Unless pricing, mix or sourcing dynamics improve, recovery of profitability will be harder and slower.

Kjell Group AB Business Overview & Revenue Model

Company Description

Kjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Swed...

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Kjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Swed...

How the Company Makes Money

Kjell Group AB primarily makes money by selling consumer electronics accessories and related products through a multi-channel model that includes company-operated retail stores and e-commerce. Revenue is generated at the point of sale from a broad...

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Kjell Group AB primarily makes money by selling consumer electronics accessories and related products through a multi-channel model that includes company-operated retail stores and e-commerce. Revenue is generated at the point of sale from a broad...

Kjell Group AB Financial Statement Overview

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.31B	2.38B	2.58B	2.56B	2.61B	2.40B
Gross Profit	678.18M	932.74M	1.05B	1.08B	1.10B	1.02B
EBITDA	76.95M	88.99M	206.04M	255.01M	295.14M	285.53M
Net Income	-402.26M	-388.13M	-19.89M	12.40M	71.20M	62.42M
Balance Sheet
Total Assets	2.17B	2.16B	2.45B	2.42B	2.45B	2.56B
Cash, Cash Equivalents and Short-Term Investments	172.29M	271.20M	178.83M	196.28M	117.62M	193.77M
Total Debt	635.68M	979.25M	728.18M	748.87M	789.35M	858.18M
Total Liabilities	1.22B	1.38B	1.45B	1.41B	1.45B	1.68B
Stockholders Equity	956.80M	782.35M	1.01B	1.01B	998.78M	889.45M
Cash Flow
Free Cash Flow	-46.00M	80.05M	121.20M	235.61M	198.04M	103.21M
Operating Cash Flow	31.28M	167.05M	139.16M	259.71M	242.25M	152.29M
Investing Cash Flow	-87.69M	-102.20M	-17.96M	-24.10M	-118.15M	-291.94M
Financing Cash Flow	118.80M	38.26M	-139.41M	-155.15M	-204.40M	-10.25M

Kjell Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 8.88
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Positive. The current price of 8.88 is below the 20-day moving average (MA) of 9.04, below the 50-day MA of 9.03, and above the 200-day MA of 8.52, indicating a bullish trend. The MACD of 0.29 indicates Negative momentum. The RSI at 71.91 is Negative, neither overbought nor oversold. The STOCH value of 91.85 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ALCA	67 Neutral	kr870.14M	17.68	―	―	-10.58%	-127.66%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
INFREA	59 Neutral	kr452.83M	-2.91	―	3.51%	-3.35%	―
KJELL	51 Neutral	kr968.62M	-4.47	-42.09%	―	-9.73%	-1023.75%
4C	42 Neutral	kr283.62M	-4.69	―	―	-10.28%	-2880.54%