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Kjell Group AB (SE:KJELL)
:KJELL

Kjell Group AB (KJELL) AI Stock Analysis

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SE:KJELL

Kjell Group AB

(KJELL)

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Neutral 43 (OpenAI - 4o)
Rating:43Neutral
Price Target:
kr8.00
▼(-9.91% Downside)
Kjell Group AB's overall stock score is primarily impacted by its weak financial performance and technical indicators. The company's negative profitability and cash flow challenges are significant concerns. Additionally, the technical analysis suggests bearish momentum, further weighing on the stock's outlook. The valuation is unattractive due to the negative P/E ratio and lack of dividend yield.
Positive Factors
Multi-Channel Revenue Model
The multi-channel revenue model allows Kjell Group to reach a broad customer base, enhancing market presence and providing resilience against market fluctuations.
Partnerships with Technology Brands
Partnerships with technology brands enhance product offerings and market presence, potentially driving sales and customer loyalty over the long term.
Stable Balance Sheet
A stable balance sheet with manageable leverage provides financial flexibility and reduces risk, supporting long-term operational stability.
Negative Factors
Declining Revenue Growth
Declining revenue growth indicates challenges in market expansion and product adoption, potentially affecting long-term profitability and competitiveness.
Negative Cash Flow Trends
Negative cash flow trends can hinder the company's ability to invest in growth opportunities and maintain operations, impacting long-term financial health.
Profitability Challenges
Profitability challenges, as indicated by declining margins, suggest operational inefficiencies that could affect the company's ability to sustain competitive advantage.

Kjell Group AB (KJELL) vs. iShares MSCI Sweden ETF (EWD)

Kjell Group AB Business Overview & Revenue Model

Company DescriptionKjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Sweden and 23 service points in Norway. The company was founded in 1988 and is based in Malmö, Sweden.
How the Company Makes MoneyKjell Group AB generates revenue primarily through the sale of consumer electronics and accessories in its retail stores and e-commerce platform. The company operates a multi-channel revenue model, allowing it to reach a broad customer base. Key revenue streams include direct sales of products, online orders, and in-store purchases. Additionally, Kjell Group benefits from partnerships with various technology brands which may involve exclusive product offerings or promotional collaborations, enhancing its product range and market presence. The company's focus on customer loyalty programs and promotional campaigns also plays a significant role in driving repeat business and increasing overall sales.

Kjell Group AB Financial Statement Overview

Summary
Kjell Group AB faces profitability and cash flow challenges, with declining revenue growth and negative net profit margins. The balance sheet remains relatively stable, but the negative return on equity and declining cash flow metrics highlight potential risks. The company needs to address operational inefficiencies and improve cash generation to enhance financial health.
Income Statement
The income statement shows declining revenue growth with a negative trend in net profit margin, indicating profitability challenges. The gross profit margin remains stable, but the EBIT and EBITDA margins have decreased over time, reflecting operational inefficiencies.
Balance Sheet
The balance sheet indicates a moderate debt-to-equity ratio, suggesting manageable leverage. However, the return on equity has turned negative, highlighting profitability issues. The equity ratio remains stable, indicating a balanced asset structure.
Cash Flow
The cash flow statement reveals a significant decline in free cash flow, with negative growth and a low operating cash flow to net income ratio. This suggests cash flow challenges, impacting the company's ability to generate cash from operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.46B2.58B2.56B2.61B2.40B2.30B
Gross Profit504.81M1.05B1.08B1.10B1.02B996.30M
EBITDA101.69M206.04M255.01M295.14M285.53M278.94M
Net Income-370.08M-19.89M12.40M71.20M62.42M58.84M
Balance Sheet
Total Assets2.02B2.45B2.42B2.45B2.56B2.14B
Cash, Cash Equivalents and Short-Term Investments132.23M178.83M196.28M117.62M193.77M340.42M
Total Debt666.90M728.18M748.87M789.35M858.18M1.14B
Total Liabilities1.23B1.45B1.41B1.45B1.68B1.78B
Stockholders Equity789.96M1.01B1.01B998.78M889.45M369.33M
Cash Flow
Free Cash Flow26.94M121.20M235.61M198.04M103.21M195.73M
Operating Cash Flow118.44M139.16M259.71M242.25M152.29M236.98M
Investing Cash Flow-95.42M-17.96M-24.10M-118.15M-291.94M-41.25M
Financing Cash Flow41.69M-139.41M-155.15M-204.40M-10.25M-149.34M

Kjell Group AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price8.88
Price Trends
50DMA
8.84
Positive
100DMA
9.34
Negative
200DMA
9.61
Negative
Market Momentum
MACD
<0.01
Negative
RSI
53.60
Neutral
STOCH
83.41
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Neutral. The current price of 8.88 is above the 20-day moving average (MA) of 8.62, above the 50-day MA of 8.84, and below the 200-day MA of 9.61, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 53.60 is Neutral, neither overbought nor oversold. The STOCH value of 83.41 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
kr422.74M18.983.51%7.83%
71
Outperform
kr612.78M19.21-7.91%-33.91%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
48
Neutral
kr466.96M-89.384.32%57.79%
43
Neutral
kr526.77M-1.34-42.09%-4.54%-1024.16%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:KJELL
Kjell Group AB
8.90
2.64
42.08%
SE:ALCA
Alcadon Group AB
25.00
-2.80
-10.07%
SE:4C
4C Group AB
12.20
2.10
20.79%
SE:INFREA
Infrea AB
14.05
3.83
37.48%
SE:UNIBAP
Unibap AB
7.16
3.27
84.06%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025