Kjell Group AB (KJELL) AI Stock Analysis

• Market Cap: kr654.03M
• Dividend Yield: N/A
• Average Volume (3M): 67.52K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.36
• Revenue Growth: -4.54%
• EPS Growth: -1024.16%
• Country: SE
• Employees: 1,350
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): 0.14
• Shares Outstanding: 59,187,878
• 10 Day Avg. Volume: 72,287
• 30 Day Avg. Volume: 67,523
• PEG Ratio: 0.07
• Price to Book (P/B): 0.30
• Price to Sales (P/S): 0.12
• P/FCF Ratio: 2.51
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 52 Neutral
• Price Target: kr10.50 ▲(18.24% Upside)

The score is held down primarily by weak financial performance, including negative profitability and a steep decline in free cash flow. Technicals are comparatively stronger with price above major moving averages and positive MACD, but valuation is constrained by a negative P/E and no dividend yield data.

Positive Factors

Multi-channel retail model & repeat consumables

A combined store + e-commerce model selling high-frequency accessories creates durable revenue from repeat purchases and cross-selling. Omni-channel fulfillment broadens customer reach and diversifies sales risk, supporting steady unit volumes and long-term customer retention.

Stable gross margin around 40%

A roughly 40% gross margin provides structural buffer to cover operating costs and absorb input cost swings. Maintaining healthy gross margins from assortment control and sourcing supports long-term recovery of operating profits if revenue growth is restored or efficiencies are realized.

Improved leverage and stable equity ratio

Moderate and improving debt-to-equity and a stable equity ratio indicate a stronger capital structure and greater financial flexibility. Lower leverage reduces refinancing risk and frees capacity to invest in stores, e-commerce, or inventory management over the medium term.

Negative Factors

Declining revenue trend

Persisting revenue decline undermines scale economics and limits ability to leverage fixed costs across stores and online operations. Continued top-line erosion makes restoring margins harder, pressures working capital, and necessitates strategic fixes to product mix or market penetration.

Negative net margin and weak profitability

Negative net margins and deteriorating EBIT/EBITDA show core operations are loss-making, reducing retained earnings and ROE. Structural profitability issues constrain reinvestment and make long-term growth reliant on meaningful cost restructuring or higher-margin mix shifts.

Severe free cash flow deterioration

A sharp FCF fall and poor cash conversion weaken liquidity and hamper ability to fund capex, inventory, or service debt. Persistent negative free cash flow risks strained supplier terms and limits strategic investments needed to stabilize sales and margins over the medium term.

Kjell Group AB Business Overview & Revenue Model

Company Description

Kjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Sweden and 23 service points in Norway. The company was founded in 1988 and is based in Malmö, Sweden.

How the Company Makes Money

Kjell Group AB generates revenue primarily through the sale of consumer electronics and accessories in its retail stores and e-commerce platform. The company operates a multi-channel revenue model, allowing it to reach a broad customer base. Key revenue streams include direct sales of products, online orders, and in-store purchases. Additionally, Kjell Group benefits from partnerships with various technology brands which may involve exclusive product offerings or promotional collaborations, enhancing its product range and market presence. The company's focus on customer loyalty programs and promotional campaigns also plays a significant role in driving repeat business and increasing overall sales.

Kjell Group AB Financial Statement Overview

Summary

Revenue is slightly declining (-1.35% TTM) and profitability has deteriorated with negative net margin and weaker EBIT/EBITDA margins. Leverage has improved (debt-to-equity 0.61 TTM), but ROE is negative and free cash flow has sharply fallen (-131.89% TTM), signaling weak cash generation.

Income Statement

The income statement shows a declining trend in revenue with a negative growth rate of -1.35% TTM. Gross profit margin remains relatively stable around 40%, but net profit margin has turned negative, indicating profitability challenges. EBIT and EBITDA margins have also decreased, reflecting operational inefficiencies.

Balance Sheet

The balance sheet indicates moderate leverage with a debt-to-equity ratio of 0.61 TTM, which is an improvement from previous years. However, the return on equity is negative, suggesting that the company is not generating sufficient returns on shareholders' equity. The equity ratio is stable, indicating a balanced asset structure.

Cash Flow

Cash flow analysis reveals a significant decline in free cash flow growth at -131.89% TTM, raising concerns about cash generation capabilities. The operating cash flow to net income ratio is low, indicating potential issues in converting income into cash. The free cash flow to net income ratio is negative, further highlighting cash flow challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.46B	2.58B	2.56B	2.61B	2.40B	2.30B
Gross Profit	504.81M	1.05B	1.08B	1.10B	1.02B	996.30M
EBITDA	101.69M	206.04M	255.01M	295.14M	285.53M	278.94M
Net Income	-370.08M	-19.89M	12.40M	71.20M	62.42M	58.84M
Balance Sheet
Total Assets	2.02B	2.45B	2.42B	2.45B	2.56B	2.14B
Cash, Cash Equivalents and Short-Term Investments	132.23M	178.83M	196.28M	117.62M	193.77M	340.42M
Total Debt	666.90M	728.18M	748.87M	789.35M	858.18M	1.14B
Total Liabilities	1.23B	1.45B	1.41B	1.45B	1.68B	1.78B
Stockholders Equity	789.96M	1.01B	1.01B	998.78M	889.45M	369.33M
Cash Flow
Free Cash Flow	26.94M	121.20M	235.61M	198.04M	103.21M	195.73M
Operating Cash Flow	118.44M	139.16M	259.71M	242.25M	152.29M	236.98M
Investing Cash Flow	-95.42M	-17.96M	-24.10M	-118.15M	-291.94M	-41.25M
Financing Cash Flow	41.69M	-139.41M	-155.15M	-204.40M	-10.25M	-149.34M

Kjell Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 8.88
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Positive. The current price of 8.88 is below the 20-day moving average (MA) of 9.28, below the 50-day MA of 8.91, and below the 200-day MA of 9.65, indicating a bullish trend. The MACD of 0.54 indicates Negative momentum. The RSI at 68.52 is Neutral, neither overbought nor oversold. The STOCH value of 83.88 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
INFREA	72 Outperform	kr427.26M	19.18	―	3.51%	7.83%	―
ALCA	71 Outperform	kr585.81M	18.36	―	―	-7.91%	-33.91%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
KJELL	52 Neutral	kr654.03M	-1.67	-42.09%	―	-4.54%	-1024.16%
4C	48 Neutral	kr472.70M	-90.48	―	―	4.32%	57.79%