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Kjell Group AB (SE:KJELL)
:KJELL

Kjell Group AB (KJELL) AI Stock Analysis

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SE

Kjell Group AB

(Frankfurt:KJELL)

Rating:61Neutral
Price Target:
kr12.00
▼(-4.00%Downside)
The overall stock score of 61 reflects a mixed outlook for Kjell Group AB. Financial performance is challenged by declining profitability and revenue growth. Positive technical analysis provides some optimism due to bullish momentum. However, negative valuation metrics, particularly the negative P/E ratio, highlight potential risks.

Kjell Group AB (KJELL) vs. iShares MSCI Sweden ETF (EWD)

Kjell Group AB Business Overview & Revenue Model

Company DescriptionKjell Group AB (KJELL) is a Swedish company operating in the retail sector, primarily focusing on the sale of consumer electronics accessories and related products. The company offers a wide range of products including cables, adapters, mobile accessories, smart home technology, and computer peripherals. Kjell Group AB is known for its extensive product knowledge and customer service, providing solutions for both everyday and technical needs of consumers.
How the Company Makes MoneyKjell Group AB makes money primarily through the sale of consumer electronics accessories via its retail outlets and online platforms. The company's revenue model is centered around direct sales to consumers, leveraging a network of physical stores across Sweden and an e-commerce platform to reach a broader audience. Key revenue streams include the sale of mobile phone accessories, computer peripherals, smart home products, and other electronic gadgets. The company enhances its earnings through strategic partnerships with leading electronics brands, ensuring a diverse and high-quality product assortment. Additionally, Kjell Group AB benefits from its reputation for excellent customer service and technical expertise, which fosters customer loyalty and repeat business.

Kjell Group AB Financial Statement Overview

Summary
Kjell Group AB exhibits mixed financial performance. The income statement reflects challenges in revenue growth and profitability. The balance sheet is stable but reveals potential risks in leverage and equity financing. Cash flow statements indicate effective operational cash generation with some volatility in free cash flow. The company should focus on improving profitability and stabilizing revenue growth to enhance overall financial health.
Income Statement
55
Neutral
The company shows a declining trend in revenue with a negative net profit margin, indicating profitability challenges. Gross profit margin and EBITDA margin are moderate, but the negative EBIT margin highlights operational inefficiencies. The revenue growth rate has been inconsistent, further impacting the income statement score.
Balance Sheet
60
Neutral
The balance sheet reveals a moderate debt-to-equity ratio, reflecting a balanced leverage position. However, the equity ratio indicates that a significant portion of assets is financed through liabilities. Return on equity has been declining, raising concerns about shareholder value generation. The balance sheet remains stable with room for improvement in equity financing.
Cash Flow
65
Positive
Cash flow analysis shows a positive operating cash flow to net income ratio, suggesting effective cash generation from operations. However, free cash flow growth has been volatile, and the free cash flow to net income ratio indicates room for improvement in converting earnings into cash. Overall, cash management is relatively stable with fluctuations in free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.55B2.58B2.56B2.61B2.40B2.30B
Gross Profit784.29M1.05B1.08B1.10B1.02B996.30M
EBITDA196.70M206.04M255.01M295.14M292.67M278.94M
Net Income-18.96M-19.89M12.40M71.20M62.42M58.84M
Balance Sheet
Total Assets2.31B2.45B2.42B2.45B2.56B2.14B
Cash, Cash Equivalents and Short-Term Investments106.61M178.83M196.28M117.62M193.77M340.42M
Total Debt711.28M728.18M748.87M789.35M858.18M1.14B
Total Liabilities1.35B1.45B1.41B1.45B1.68B1.78B
Stockholders Equity959.91M1.01B1.01B998.78M889.45M369.33M
Cash Flow
Free Cash Flow109.99M121.20M235.61M198.04M103.21M195.73M
Operating Cash Flow152.17M139.16M259.71M242.25M152.29M236.98M
Investing Cash Flow-42.17M-17.96M-24.10M-118.15M-291.94M-41.25M
Financing Cash Flow-146.74M-139.41M-155.15M-204.40M-10.25M-149.34M

Kjell Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.50
Price Trends
50DMA
10.27
Positive
100DMA
9.95
Positive
200DMA
10.06
Positive
Market Momentum
MACD
0.65
Negative
RSI
67.10
Neutral
STOCH
67.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Positive. The current price of 12.5 is above the 20-day moving average (MA) of 11.25, above the 50-day MA of 10.27, and above the 200-day MA of 10.06, indicating a bullish trend. The MACD of 0.65 indicates Negative momentum. The RSI at 67.10 is Neutral, neither overbought nor oversold. The STOCH value of 67.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
kr900.07M11.7914.01%5.68%-5.41%119.60%
61
Neutral
kr739.85M-1.92%-0.74%-1273.45%
59
Neutral
€241.68M1,223.88>-0.01%2.97%-98.08%
57
Neutral
$935.42M14.77-16.47%9.74%10.76%-36.64%
55
Neutral
kr414.93M1,947.62-6.45%1.39%-20.56%-99.26%
52
Neutral
kr1.13B-5.77%10.33%82.28%
48
Neutral
€447.50M-14.39%44.48%59.15%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:KJELL
Kjell Group AB
12.50
-2.77
-18.13%
SE:ACCON
Acconeer AB
6.20
-0.08
-1.31%
SE:CTEK
CTEK AB
16.16
-3.60
-18.22%
SE:DORO
Doro AB
37.20
16.20
77.14%
SE:MAVEN
Maven Wireless Sweden AB
8.00
-9.00
-52.94%
SE:TAGM.B
TagMaster AB Class B
15.00
-4.85
-24.43%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 27, 2025