Kjell Group AB (KJELL) AI Stock Analysis

• Market Cap: kr844.68M
• Dividend Yield: N/A
• Average Volume (3M): 67.52K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.48
• Revenue Growth: -4.54%
• EPS Growth: -1024.16%
• Country: SE
• Employees: 1,350
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): 0.36
• Shares Outstanding: 95,336,700
• 10 Day Avg. Volume: 72,287
• 30 Day Avg. Volume: 67,523
• PEG Ratio: >-0.01
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.25
• P/FCF Ratio: 7.28
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.45
• Revenue Forecast (FY): kr2.47B

• Rating: 57 Neutral
• Price Target: kr8.50 ▼(-4.28% Downside)
• Action: Reiterated Date: 02/11/26
• Date: Action: Reiterated 02/11/26

The score is held back primarily by sharply weakened 2025 fundamentals (deep losses and rising leverage), partially offset by continued positive cash flow. Technical momentum is a meaningful positive, while valuation remains difficult to support due to negative earnings and no dividend data.

Positive Factors

Multi-channel retail model and repeat-purchase categories

A combined physical-store and e-commerce model tied to high-frequency accessory categories creates a durable revenue base. Omnichannel distribution supports cross-selling, repeat purchases (consumables/replacements) and in-store service attachments, improving customer retention and structural sales resilience.

Negative Factors

Deep margin collapse in 2025

A negative gross margin and deeply negative operating and net margins indicate severe pricing pressure, cost misalignment or inventory/markdown issues. Such margin collapse erodes the core profitability model and requires substantive, sustained corrective action to restore long-term cash generation.

Kjell Group AB Business Overview & Revenue Model

Company Description

Kjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Swed...

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Kjell Group Ab (Publ) engages in the sale of consumer electronics accessories in Sweden, Norway, and Denmark. The company sells its products through a chain of stores and online channels. As of June 30, 2021, it operated 107 service points in Swed...

How the Company Makes Money

Kjell Group AB generates revenue primarily through the sale of consumer electronics and accessories in its retail stores and e-commerce platform. The company operates a multi-channel revenue model, allowing it to reach a broad customer base. Key r...

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Kjell Group AB generates revenue primarily through the sale of consumer electronics and accessories in its retail stores and e-commerce platform. The company operates a multi-channel revenue model, allowing it to reach a broad customer base. Key r...

Kjell Group AB Financial Statement Overview

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.38B	2.58B	2.56B	2.61B	2.40B
Gross Profit	-376.84M	1.05B	1.08B	1.10B	1.02B
EBITDA	82.98M	206.04M	255.01M	295.14M	285.53M
Net Income	-388.13M	-19.89M	12.40M	71.20M	62.42M
Balance Sheet
Total Assets	2.16B	2.45B	2.42B	2.45B	2.56B
Cash, Cash Equivalents and Short-Term Investments	271.20M	178.83M	196.28M	117.62M	193.77M
Total Debt	979.25M	728.18M	748.87M	789.35M	858.18M
Total Liabilities	1.38B	1.45B	1.41B	1.45B	1.68B
Stockholders Equity	782.35M	1.01B	1.01B	998.78M	889.45M
Cash Flow
Free Cash Flow	80.05M	121.20M	235.61M	198.04M	103.21M
Operating Cash Flow	167.05M	139.16M	259.71M	242.25M	152.29M
Investing Cash Flow	-102.20M	-17.96M	-24.10M	-118.15M	-291.94M
Financing Cash Flow	38.26M	-139.41M	-155.15M	-204.40M	-10.25M

Kjell Group AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.88
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:KJELL, the sentiment is Negative. The current price of 8.88 is above the 20-day moving average (MA) of 8.86, below the 50-day MA of 8.98, and above the 200-day MA of 8.52, indicating a neutral trend. The MACD of -0.03 indicates Positive momentum. The RSI at 47.67 is Neutral, neither overbought nor oversold. The STOCH value of 47.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:KJELL.

Kjell Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
INFREA	65 Neutral	kr464.87M	6.76	―	3.51%	7.83%	―
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
KJELL	57 Neutral	kr844.68M	-65.29	-42.09%	―	-4.54%	-1024.16%
ALCA	57 Neutral	kr806.41M	-55.21	―	―	-7.91%	-33.91%
4C	42 Neutral	kr328.40M	8.08	―	―	4.32%	57.79%