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Humble Group AB (SE:HUMBLE)
:HUMBLE
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Humble Group AB (HUMBLE) AI Stock Analysis

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SE:HUMBLE

Humble Group AB

(HUMBLE)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
kr8.00
▲(9.89% Upside)
Action:ReiteratedDate:04/24/26
The score is driven mainly by improving fundamentals (revenue scale-up and positive free cash flow) but held back by very thin, volatile profitability and weak returns on equity. Technicals are mildly supportive, while valuation is a major drag due to the very high P/E and lack of dividend yield support.
Positive Factors
Multi-year revenue growth
Sustained revenue expansion over multiple years indicates successful scaling of the product portfolio and distribution reach. Multi-year top-line growth helps dilute fixed costs, supports investment in brands and capabilities, and provides a base for sustainable margin recovery if cost control holds.
Negative Factors
Very thin profitability
Extremely low net margins and near-zero ROE indicate the business currently produces almost no economic profit on its capital base. This limits retained earnings for growth, reduces returns to shareholders, and leaves outcomes highly sensitive to modest cost or revenue shocks.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-year revenue growth
Sustained revenue expansion over multiple years indicates successful scaling of the product portfolio and distribution reach. Multi-year top-line growth helps dilute fixed costs, supports investment in brands and capabilities, and provides a base for sustainable margin recovery if cost control holds.
Read all positive factors

Humble Group AB (HUMBLE) vs. iShares MSCI Sweden ETF (EWD)

Humble Group AB Business Overview & Revenue Model

Company Description
Humble Group AB (publ) develops and markets sugar reduction solutions for the food, and beauty and health markets in Sweden. The company provides oral care, baby and feminine care, bath and body care, and household cleaning products; cosmetics, be...
How the Company Makes Money
Humble Group makes money primarily by selling consumer products and manufacturing services through its portfolio of subsidiaries. Key revenue streams typically include: (1) Branded product sales: revenue from distributing and selling the group’s o...

Humble Group AB Financial Statement Overview

Summary
Strong multi-year revenue growth and generally positive free cash flow support the score, and leverage appears manageable. Offsetting this, profitability and returns are still extremely thin (TTM net margin ~0.2%, ROE ~0.3%) and margins have been highly volatile, which increases execution risk.
Income Statement
52
Neutral
Balance Sheet
60
Neutral
Cash Flow
63
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.19B8.10B7.71B7.05B4.80B1.52B
Gross Profit1.37B281.00M2.43B339.00M1.62B527.00M
EBITDA592.00M615.00M690.00M576.00M476.00M-50.00M
Net Income33.00M17.00M124.00M-106.00M-36.00M-342.00M
Balance Sheet
Total Assets8.88B8.78B9.35B8.92B8.90B6.61B
Cash, Cash Equivalents and Short-Term Investments294.00M321.00M432.00M401.00M380.00M421.00M
Total Debt2.23B2.75B2.22B1.77B2.69B1.84B
Total Liabilities3.89B3.89B4.12B4.05B4.86B3.92B
Stockholders Equity4.99B4.89B5.22B4.87B4.04B2.69B
Cash Flow
Free Cash Flow346.00M294.00M146.00M927.00M108.00M28.00M
Operating Cash Flow507.00M406.00M300.00M1.09B255.00M82.00M
Investing Cash Flow-285.00M-234.00M-299.00M-423.00M-1.05B-2.46B
Financing Cash Flow-159.00M-245.00M18.00M-385.00M712.00M2.71B

Humble Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.28
Price Trends
50DMA
7.34
Positive
100DMA
7.58
Positive
200DMA
7.82
Positive
Market Momentum
MACD
0.12
Negative
RSI
63.71
Neutral
STOCH
94.89
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HUMBLE, the sentiment is Positive. The current price of 7.28 is below the 20-day moving average (MA) of 7.37, below the 50-day MA of 7.34, and below the 200-day MA of 7.82, indicating a bullish trend. The MACD of 0.12 indicates Negative momentum. The RSI at 63.71 is Neutral, neither overbought nor oversold. The STOCH value of 94.89 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:HUMBLE.

Humble Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
kr1.80B5.56-0.17%2.34%-3.99%123.69%
65
Neutral
kr9.75B23.892.56%8.70%47.82%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
56
Neutral
kr573.31M21.640.51%24.38%152.68%
55
Neutral
kr3.28B29.510.87%4.55%-71.28%
52
Neutral
kr99.74M17.540.20%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:HUMBLE
Humble Group AB
7.29
-0.73
-9.10%
SE:MSON.B
Midsona AB Class B
12.35
3.65
41.94%
SE:NNH
New Nordic Healthbrands AB
16.10
-2.25
-12.27%
SE:SNX
Premium Snacks Nordic AB
42.15
12.05
40.03%
SE:SCST
Scandi Standard AB
149.20
62.85
72.78%

Humble Group AB Corporate Events

Humble Group lifts Q1 performance, secures bank backing ahead of new factory
Apr 23, 2026
Humble Group AB reported its interim results for the first quarter of 2026, highlighting organic growth of 8 percent and net sales of SEK 1,994 million, supported by improved gross profit and EBITA. Acting CEO Noel Abdayem said an intensified oper...
Humble Group Secures SEK 2 Billion Credit Facility to Bolster Finances
Apr 22, 2026
Humble Group AB has secured a new three-year credit facility agreement totaling SEK 2 billion with SEB and Nordea, comprising a SEK 1.3 billion term loan and a SEK 700 million revolving credit line. The facilities will refinance the company’...
Humble Group Sets April 23 Date for Q1 2026 Results Presentation
Apr 16, 2026
Humble Group AB will publish its report for the first quarter of 2026 on April 23 at 08:00 CEST and will host a results presentation the same day at 10:00. Acting CEO Noel Abdayem and CFO Johan Lennartsson will present the quarterly performance in...
Humble Group refocuses portfolio with Nordic and U.K. deals and divestments
Apr 15, 2026
Humble Group AB has reshaped its portfolio with strategic acquisitions in the U.K. and Norway while exiting non-core units to sharpen its focus on scalable consumer goods platforms. The group bought reusable bag distributor Jutexpo in the U.K. and...
Humble Group Releases 2025 Annual and Sustainability Report
Mar 31, 2026
Humble Group AB has published its 2025 Annual and Sustainability Report, providing an integrated view of its business overview, financial performance, and sustainability agenda. The report covers key elements such as management commentary, corpora...
Humble Group Calls 2026 AGM and Proposes No Dividend for 2025
Mar 31, 2026
Humble Group AB has called its annual general meeting for 6 May 2026 in Stockholm, inviting shareholders registered with Euroclear Sweden by 27 April 2026 to participate in person or by proxy, subject to standard notice and documentation requireme...
Humble Group Names Anders Fredriksson as New CEO to Lead Next Growth Phase
Mar 12, 2026
Humble Group AB, a Stockholm-based corporate group focused on small and medium-sized fast-moving consumer goods businesses, oversees a portfolio of brands, global distribution and production assets, while its subsidiaries run autonomously with str...
Humble Group Sharpens Operational Focus as Efficiency Drive Gains Traction
Feb 13, 2026
Humble Group’s acting CEO Noel Abdayem says the company is shifting to a more hands-on, operational ownership model aimed at helping its businesses reach full potential and improving profitability. The group is pursuing a clearer strategic f...
Humble Group to Present Fourth-Quarter 2025 Results on 13 February
Feb 4, 2026
Humble Group AB will publish its quarterly report for the period October–December 2025 on 13 February 2026 at 08:00 CET and will host an English-language results presentation the same day at 10:00 CET, led by acting CEO Noel Abdayem and CFO ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 24, 2026