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Bokusgruppen AB (SE:BOKUS)
:BOKUS
Sweden Market

Bokusgruppen AB (BOKUS) AI Stock Analysis

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SE:BOKUS

Bokusgruppen AB

(BOKUS)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
kr73.00
▼(-4.20% Downside)
Action:DowngradedDate:02/18/26
The score is driven primarily by improved financial performance and strong free cash flow, tempered by higher leverage and thin/pressured margins. Valuation is supportive with a solid dividend yield and moderate P/E, while technical indicators point to a neutral setup rather than clear momentum.
Positive Factors
Revenue Growth
Very strong TTM top-line growth (~186%) signals durable demand expansion and successful execution across channels. Sustained revenue momentum improves scale economics, enhances bargaining power with publishers, and funds reinvestment into assortment, logistics and marketing over the next 2–6 months.
Free Cash Flow
Robust operating cash flow and materially higher free cash flow provide durable financial flexibility. Strong FCF supports dividends, working-capital needs, and debt reduction or targeted investments, lowering refinancing risk and enabling strategic initiatives without relying on external funding.
Omnichannel Model
A combined physical and online retail footprint diversifies revenue sources and customer touchpoints, improving resilience to channel shifts. Omnichannel reach supports customer retention, cross-sell and logistics optimization, helping preserve market position amid structural e‑commerce trends.
Negative Factors
Rising Leverage
Leverage increasing noticeably reduces financial flexibility and raises refinancing and interest-rate risk. With debt-to-equity up materially year-over-year, the company has less room to absorb margin shocks or fund opportunistic investments without prioritizing deleveraging or increasing cost of capital.
Margin Compression
Declining gross margin and persistently thin net margins highlight structural cost or mix pressure in retail. Margin compression reduces the buffer for fixed costs and makes profitability sensitive to slower sales or higher input/logistics costs, challenging sustainable long‑term earnings durability.
Cash/Earnings Volatility
Year-to-year variability in cash coverage versus reported earnings points to working-capital or timing volatility. This undermines predictability of free cash flow for dividends, capex or debt paydown and increases execution risk when timing mismatches or seasonal inventory swings occur.

Bokusgruppen AB (BOKUS) vs. iShares MSCI Sweden ETF (EWD)

Bokusgruppen AB Business Overview & Revenue Model

Company DescriptionBokusgruppen AB (publ) operates as a book retailer in Sweden. The company operates through Bokus Online, Akademibokhandeln Online, and Akademibokhandeln Stores segments. It also offers books, e-books, and audiobooks through online bookstores/book clubs, digital subscription services, physical bookstores, and grocery retail stores; and provides art supplies, games, toys, planners, gift wrapping, and cards, as well as puzzles. In addition, the company operates bokus.com, an online bookstore; and a network of approximately 100 stores under the Akademibokandeln brand. Further, it provides Bokus Play, a digital subscription service. It serves private individuals, companies, and public-sector operations. The company was founded in 1971 and is headquartered in Stockholm, Sweden. Bokusgruppen AB (publ) is a subsidiary of Volati AB.
How the Company Makes MoneyBokusgruppen makes money primarily by selling books and related products through two main channels: (1) e-commerce, where customers order items online for home delivery or pickup, and (2) physical retail stores, where customers purchase items in-store. Revenue is generated from the retail margin between the purchase cost of inventory (sourced from publishers/distributors) and the final selling price to consumers and other customers. The company’s earnings are also supported by sales of digital book formats where applicable (such as e-books and audiobooks), as well as ancillary merchandise and services offered alongside core book sales (exact categories not publicly specified here). In addition to product sales, economics are influenced by logistics and fulfillment (shipping fees and delivery arrangements, where charged), supplier terms (discounts, rebates, and return rights that may be negotiated with publishers/distributors), and traffic driven by brand presence across its online platforms and store network. Specific named partnerships or material contract terms are null.

Bokusgruppen AB Financial Statement Overview

Summary
Income statement strength (revenue growth ~186% TTM, improving profitability) and solid free cash flow (TTM FCF ~241M) support the score, but thinner gross/net margins and rising leverage (debt-to-equity ~0.82 vs ~0.55 in 2024) increase risk if costs or demand weaken.
Income Statement
72
Positive
TTM (Trailing-Twelve-Months) shows strong top-line momentum with revenue growth of ~186% and improved profitability versus prior years (net margin ~3.0% vs ~2.1% in 2024). Operating profitability is steady-to-improving (EBIT margin ~5.2%, EBITDA margin ~14.8%). Key weakness is margin durability: net margins remain thin for retail and gross margin in TTM (~35.8%) is down versus 2024 (~42.9%), suggesting higher costs/mix pressure despite higher sales.
Balance Sheet
61
Positive
The balance sheet is reasonably supported by equity (TTM equity ~674M vs debt ~465M), but leverage has stepped up: debt-to-equity rose to ~0.82 in TTM from ~0.55 in 2024 and ~0.41 in 2023. Returns are improving (ROE ~10.6% TTM vs ~6.5% in 2024), yet the rising leverage trend increases financial risk and reduces flexibility if margins soften.
Cash Flow
68
Positive
Cash generation is solid, with TTM operating cash flow ~276M and free cash flow ~241M, and a sharp free-cash-flow increase (~34%) versus 2024. Free cash flow is healthy relative to reported earnings (about 0.79x net income in TTM), indicating earnings are reasonably supported by cash. The main drawback is that cash flow coverage of earnings is not consistently high year-to-year (TTM is below 2024/2023), pointing to some working-capital or timing volatility.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.15B1.99B1.87B1.82B1.87B
Gross Profit111.80M854.10M96.50M737.70M717.10M
EBITDA316.70M273.20M227.60M199.50M222.50M
Net Income88.10M41.90M40.60M29.80M50.50M
Balance Sheet
Total Assets1.65B1.68B1.48B1.45B1.49B
Cash, Cash Equivalents and Short-Term Investments72.20M51.20M108.70M69.40M132.50M
Total Debt465.10M353.70M267.00M245.10M242.90M
Total Liabilities981.10M1.04B828.30M791.10M807.50M
Stockholders Equity673.80M643.80M655.20M663.00M681.60M
Cash Flow
Free Cash Flow269.20M218.60M218.30M99.10M217.20M
Operating Cash Flow275.50M268.80M244.40M150.00M263.60M
Investing Cash Flow-50.80M-133.20M-26.20M-50.90M-46.40M
Financing Cash Flow-203.60M-193.00M-178.80M-162.30M-251.90M

Bokusgruppen AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price76.20
Price Trends
50DMA
72.01
Negative
100DMA
74.44
Negative
200DMA
70.09
Negative
Market Momentum
MACD
-1.83
Positive
RSI
40.48
Neutral
STOCH
43.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BOKUS, the sentiment is Negative. The current price of 76.2 is above the 20-day moving average (MA) of 69.30, above the 50-day MA of 72.01, and above the 200-day MA of 70.09, indicating a bearish trend. The MACD of -1.83 indicates Positive momentum. The RSI at 40.48 is Neutral, neither overbought nor oversold. The STOCH value of 43.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BOKUS.

Bokusgruppen AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
kr1.08B14.484.49%9.46%59.55%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
kr756.65M-12.12
49
Neutral
kr321.32M-37.0827.27%-1165.24%
46
Neutral
kr688.85M39.14-0.15%15.59%16.67%
42
Neutral
kr64.67M-3.47
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BOKUS
Bokusgruppen AB
67.00
15.37
29.77%
SE:PIERCE
Pierce Group AB
8.90
-0.92
-9.37%
SE:BUY
Sweden BuyersClub AB
3.38
-0.32
-8.65%
SE:CDON
CDON AB
67.20
13.20
24.44%
SE:OBAB
Online Brands Nordic AB
12.50
-1.65
-11.66%
SE:BBROOM
New Bubbleroom Sweden AB
4.16
0.78
23.08%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026