New Bubbleroom Sweden AB (BBROOM) AI Stock Analysis

• Market Cap: kr62.49M
• Dividend Yield: N/A
• Average Volume (3M): 4.91K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.14
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: SE
• Employees: 68
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): N/A
• Shares Outstanding: 15,545,710
• 10 Day Avg. Volume: 4,813
• 30 Day Avg. Volume: 4,907
• PEG Ratio: -0.11
• Price to Book (P/B): 1.04
• Price to Sales (P/S): 0.19
• P/FCF Ratio: -5.42
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 42 Neutral
• Price Target: kr4.00 ▼(-25.93% Downside)
• Action: Reiterated Date: 03/01/26
• Date: Action: Reiterated 03/01/26

The score is driven primarily by weak financial fundamentals (persistent losses, stagnant revenue, and 2025 cash flow turning negative) and bearish technical momentum (below major moving averages with negative MACD). Valuation is a neutral factor because P/E and dividend yield were not provided.

Positive Factors

Direct-to-consumer e-commerce model

A pure DTC e-commerce model gives Bubbleroom direct customer relationships, richer first-party data, and control over pricing and marketing. Over months this supports scalable customer acquisition, faster product-market feedback and margin retention versus wholesale dependency.

High gross margins

Sustained mid-60% gross margins provide a structural cushion to cover operating costs and invest in growth. If management re-aligns fixed costs, these margins make a path to operating profitability feasible, supporting durable margin recovery over several quarters.

Modest financial leverage

Relatively low debt levels limit near-term interest obligations and give financial flexibility. Moderate leverage reduces refinancing pressure during a multi-quarter turnaround, enabling management to prioritize working capital and restructuring rather than large debt service.

Negative Factors

Persistent operating losses

Ongoing operating and net losses show the current cost base outpaces revenue. Over several quarters this erodes equity, undermines investor confidence and forces reliance on external funding or cash reserves, increasing execution risk for any strategic turnaround.

Weak and volatile cash generation

A reversal to negative operating and free cash flow after prior positive periods signals cash-generation volatility and working-capital sensitivity. This raises the probability of near-term funding needs, constraining investment in marketing, inventory or platform improvements.

Balance-sheet erosion

Material declines in equity and assets reflect cumulative losses and shrinking financial cushions. Reduced net assets limit borrowing capacity and increase vulnerability to industry shocks, making multi-quarter recovery more difficult without clear profit restoration.

New Bubbleroom Sweden AB Business Overview & Revenue Model

Company Description

New Bubbleroom Sweden AB (publ) engages in the online retail of fashion products for women in the Nordic region and rest of Europe. It designs and sells women's clothing, underwear, shoes, and accessories. The company was incorporated in 2006 and is based in Borås, Sweden.

How the Company Makes Money

BBROOM primarily makes money by selling its fashion products directly to end customers via e-commerce (direct-to-consumer online retail). Revenue is generated when customers purchase apparel and accessories at retail prices; gross profit is driven by the spread between the selling price and the company’s product costs (such as sourcing/production, inbound freight, and duties). Additional earnings drivers typically include campaign-based sales/discounting strategy, product mix (e.g., higher-margin categories), and repeat purchases supported by brand marketing and customer retention efforts. Specific information on other revenue streams (e.g., wholesale/B2B sales, subscriptions, marketplace sales, licensing, or material partnership structures) is null.

New Bubbleroom Sweden AB Financial Statement Overview

Summary

Financial performance is weak: revenue has been essentially flat and profitability remains consistently negative (ongoing EBIT and net losses). While leverage is modest, equity/assets have declined and 2025 returned to operating and free-cash-flow burn, raising funding and turnaround-execution risk.

Income Statement

Revenue has been essentially flat over the last few years (2025 down ~1.9% after a near-flat 2024), while profitability remains consistently negative. Gross profit has held up well (mid-60% gross margin in 2022–2024), but operating losses persist (EBIT negative each year), pointing to a cost structure that is still too heavy relative to sales. Net losses improved versus 2022–2023 but widened again in 2025, signaling an uneven turnaround and limited earnings visibility.

Balance Sheet

Leverage looks manageable: debt is relatively modest versus equity (debt-to-equity ~0.20–0.22 in 2022–2024), which provides some financial flexibility. However, equity and total assets have declined materially from 2021 to 2025, consistent with ongoing losses and potential balance-sheet erosion. Returns on equity are negative throughout, underscoring that capital is not currently generating profits.

Cash Flow

Cash generation is volatile and has weakened recently. After positive operating and free cash flow in 2023–2024, 2025 swung back to negative operating cash flow and negative free cash flow, increasing funding risk if the pattern persists. The business also experienced a very large cash outflow in 2022, highlighting sensitivity to working-capital or investment swings and reducing confidence in consistency of cash conversion.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	424.56M	439.65M	437.92M	442.77M	399.22M
Gross Profit	269.39M	287.90M	283.69M	282.18M	246.46M
EBITDA	-10.63M	-6.89M	-17.37M	-21.16M	-4.10M
Net Income	-23.50M	-17.65M	-29.33M	-27.07M	-7.33M
Balance Sheet
Total Assets	183.47M	215.45M	246.91M	286.12M	274.19M
Cash, Cash Equivalents and Short-Term Investments	39.20M	60.26M	63.95M	62.69M	156.38M
Total Debt	16.44M	20.66M	26.56M	31.60M	7.98M
Total Liabilities	105.25M	113.86M	127.86M	137.80M	105.46M
Stockholders Equity	78.22M	101.59M	119.04M	148.32M	168.72M
Cash Flow
Free Cash Flow	-15.04M	2.02M	6.42M	-121.04M	-17.78M
Operating Cash Flow	-9.75M	2.50M	15.04M	-73.80M	-3.69M
Investing Cash Flow	-5.30M	-486.00K	-8.62M	-47.24M	-14.09M
Financing Cash Flow	-4.08M	-5.70M	-5.16M	27.35M	149.65M

New Bubbleroom Sweden AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 5.40
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BBROOM, the sentiment is Negative. The current price of 5.4 is above the 20-day moving average (MA) of 4.35, above the 50-day MA of 4.79, and above the 200-day MA of 4.76, indicating a bearish trend. The MACD of -0.22 indicates Positive momentum. The RSI at 25.72 is Positive, neither overbought nor oversold. The STOCH value of 11.59 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BBROOM.

New Bubbleroom Sweden AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	64 Neutral	kr1.60B	13.97	51.02%	―	12.45%	118.98%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
CDON	56 Neutral	kr779.17M	-12.12	―	―	―	―
DSNO	50 Neutral	kr98.19M	-0.51	-65.16%	―	-10.50%	99.53%
OBAB	49 Neutral	kr312.32M	-37.08	―	―	27.27%	-1165.24%
BBROOM	42 Neutral	kr62.49M	-3.47	―	―	―	―