New Bubbleroom Sweden AB (SE:BBROOM)
:BBROOM
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New Bubbleroom Sweden AB
(BBROOM)
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Rating:42Neutral
Price Target:
kr4.00
▼(-25.93% Downside)
Action:ReiteratedDate:03/01/26
The score is driven primarily by weak financial fundamentals (persistent losses, stagnant revenue, and 2025 cash flow turning negative) and bearish technical momentum (below major moving averages with negative MACD). Valuation is a neutral factor because P/E and dividend yield were not provided.
Positive Factors
Direct-to-Consumer E-commerce
A pure direct-to-consumer e-commerce model gives the company control of pricing, customer data, and retention levers. Over the medium term this supports scalable acquisition, higher lifetime value via targeted marketing, and faster product feedback cycles that can sustainably improve unit economics if executed well.
Negative Factors
Persistent Losses
Ongoing operating losses and negative net income show the company is not yet converting revenue into profit. Over months this limits internal reinvestment, accelerates equity erosion, and increases dependence on external funding or asset drawdowns, raising execution and continuity risk for any recovery plan.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-Consumer E-commerce
A pure direct-to-consumer e-commerce model gives the company control of pricing, customer data, and retention levers. Over the medium term this supports scalable acquisition, higher lifetime value via targeted marketing, and faster product feedback cycles that can sustainably improve unit economics if executed well.
Read all positive factors
New Bubbleroom Sweden AB (BBROOM) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr62.18M
Dividend YieldN/A
Average Volume (3M)4.91K
Price to Earnings (P/E)―
Beta (1Y)-0.19
Revenue GrowthN/A
EPS GrowthN/A
CountrySE
Employees68
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)N/A
Shares Outstanding15,545,710
10 Day Avg. Volume4,813
30 Day Avg. Volume4,907
Financial Highlights & Ratios
PEG Ratio-0.11
Price to Book (P/B)1.04
Price to Sales (P/S)0.19
P/FCF Ratio-5.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
New Bubbleroom Sweden AB Business Overview & Revenue Model
Company Description
New Bubbleroom Sweden AB (publ) engages in the online retail of fashion products for women in the Nordic region and rest of Europe. It designs and sells women's clothing, underwear, shoes, and accessories. The company was incorporated in 2006 and ...
How the Company Makes Money
BBROOM primarily makes money by selling its fashion products directly to end customers via e-commerce (direct-to-consumer online retail). Revenue is generated when customers purchase apparel and accessories at retail prices; gross profit is driven...
New Bubbleroom Sweden AB Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
55
Neutral
Cash Flow
29
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 424.56M | 439.65M | 437.92M | 442.77M | 399.22M |
| Gross Profit | 269.39M | 287.90M | 283.69M | 282.18M | 246.46M |
| EBITDA | -10.63M | -6.89M | -17.37M | -21.16M | -4.10M |
| Net Income | -23.50M | -17.65M | -29.33M | -27.07M | -7.33M |
Balance Sheet | |||||
| Total Assets | 183.47M | 215.45M | 246.91M | 286.12M | 274.19M |
| Cash, Cash Equivalents and Short-Term Investments | 39.20M | 60.26M | 63.95M | 62.69M | 156.38M |
| Total Debt | 16.44M | 20.66M | 26.56M | 31.60M | 7.98M |
| Total Liabilities | 105.25M | 113.86M | 127.86M | 137.80M | 105.46M |
| Stockholders Equity | 78.22M | 101.59M | 119.04M | 148.32M | 168.72M |
Cash Flow | |||||
| Free Cash Flow | -15.04M | 2.02M | 6.42M | -121.04M | -17.78M |
| Operating Cash Flow | -9.75M | 2.50M | 15.04M | -73.80M | -3.69M |
| Investing Cash Flow | -5.30M | -486.00K | -8.62M | -47.24M | -14.09M |
| Financing Cash Flow | -4.08M | -5.70M | -5.16M | 27.35M | 149.65M |
New Bubbleroom Sweden AB Technical Analysis
Negative
5.40
Price Trends
4.50
Negative
4.73
Negative
4.74
Negative
Market Momentum
-0.12
Negative
37.27
Neutral
39.68
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BBROOM, the sentiment is Negative. The current price of 5.4 is above the 20-day moving average (MA) of 4.07, above the 50-day MA of 4.50, and above the 200-day MA of 4.74, indicating a bearish trend. The MACD of -0.12 indicates Negative momentum. The RSI at 37.27 is Neutral, neither overbought nor oversold. The STOCH value of 39.68 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BBROOM.
New Bubbleroom Sweden AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
64 Neutral | kr1.74B | 13.97 | 51.02% | ― | 12.45% | 118.98% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | kr767.91M | -12.12 | ― | ― | ― | ― | |
50 Neutral | kr95.24M | -0.51 | -65.16% | ― | -10.50% | 99.53% | |
49 Neutral | kr311.03M | -37.08 | ― | ― | 27.27% | -1165.24% | |
42 Neutral | kr62.18M | -3.47 | ― | ― | ― | ― |
* Consumer Cyclical Sector Average
SE:BBROOM
New Bubbleroom Sweden AB
4.00
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SE:OBAB
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-8.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.