Branded Merchandising And Digital MarketingImproved branded merchandise assortments combined with a refreshed digital marketing push targeting younger shoppers has driven higher traffic, transaction counts, and average selling prices, supporting potential continued comp growth.
Margin And Supply-chain ResilienceEnhanced distribution center fulfillment and mitigation of tariff pressures support upside to merchandise margins and operating profitability, enabling potential upside to EPS estimates.
Store Refresh Program And Geographic ExpansionA program to refresh store environments and selective new openings in high-return markets, including recent expansion into the New York metro, has increased sales per square foot and creates scope for further unit growth.